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不止“好玩”,更是“好牌”:沙头角如何撬动深港融合新支点
Nan Fang Du Shi Bao· 2025-10-01 09:54
Core Insights - The event titled "潮世界・向未来" is a combination of a serious investment promotion and a vibrant consumer carnival, taking place in Shenzhen's Yantian District, aimed at exploring new paths for economic integration between Shenzhen and Hong Kong [1][15] Investment Promotion - The event showcases a dual strategy: precise investment attraction targeting businesses and immersive consumer experiences for citizens and tourists, reflecting a "dual-driven" model in the development of the "Shenzhen-Hong Kong International Consumption Cooperation Zone" [3] - A total of 12 cooperation agreements were signed with companies across various sectors, including cultural tourism, commerce, and technology, demonstrating substantial outcomes from the Shenzhen-Hong Kong collaboration [14] Consumer Experience - The carnival features diverse consumption scenarios, including music festivals and fashion shows, aimed at activating the "night economy" and exploring new retail formats through live streaming and runway shows [4][11] - The integration of traditional cultural elements, such as the "Shatoujiao Qilin Dance," enhances the event's appeal and interaction with modern commercial forms [10] Cultural and Economic Integration - A month-long "Film Prop Art Exhibition" is a key highlight, featuring immersive recreations of iconic scenes from popular films, which serves as a strategic urban marketing effort to attract younger consumers and convert online interest into offline traffic [13] - The event is positioned as a significant opportunity for regional development, leveraging the area's scenic beauty and business-friendly culture to attract investment and enhance its role in the Guangdong-Hong Kong-Macao Greater Bay Area [14][15]
21社论丨提升文旅体验,满足文旅产业细分的多元化需求
21世纪经济报道· 2025-10-01 02:20
Core Insights - The upcoming 8-day holiday during the National Day and Mid-Autumn Festival in 2025 presents a significant opportunity for the cultural and tourism market, leading to a concentrated release of consumer demand and revealing new trends in the market [1][2] Group 1: Market Trends - There is a notable increase in demand for long-distance and deep travel experiences, with spending on domestic long-distance products seeing a substantial year-on-year growth, particularly in personalized travel options like chartered tours [1] - The Northwest region has emerged as a popular travel destination, with the Northern Xinjiang loop being one of the hottest routes, and overall tourism orders for the Qinghai Plateau's natural scenery increasing by over 80% year-on-year [1] - The integration of cultural tourism and commercial activities is leading to new trends, with a 1.5 times increase in search volume for hotels and attractions near popular event venues, indicating a shift towards traveling in conjunction with events, exhibitions, and competitions [1][2] Group 2: Structural Changes in Consumer Behavior - The cultural and tourism market in China is undergoing a profound structural transformation, shifting from scale expansion to quality enhancement and deeper experiences [2] - Different consumer groups are exhibiting distinct preferences: families favor educational and interactive travel, younger travelers seek emotional and cultural connections, while the elderly prioritize comfort and convenience [2] Group 3: Government Initiatives - The Ministry of Culture and Tourism is organizing a national cultural and tourism consumption month to enhance quality supply and innovate consumption scenarios, aiming to meet the public's demand for a better life [3] - The initiative includes a variety of cultural tourism activities and benefits, with a focus on local cultural characteristics, such as intangible cultural heritage experiences and themed hotels [3] Group 4: Challenges in the Market - The tourism market faces structural challenges, including uneven regional development, inadequate infrastructure, and a lack of differentiated product offerings, which can negatively impact visitor experiences [4] - Issues such as inconsistent service quality and superficial cultural representations in tourism products are also prevalent, affecting visitor satisfaction and repeat visits [4] Group 5: Recommendations for Improvement - To promote high-quality development in cultural tourism, a collaborative governance model involving government, enterprises, communities, and tourists is essential [5] - Enhancements in transportation networks and public services, along with a focus on local cultural heritage, are recommended to shift from homogeneous competition to personalized and customized tourism products [5] - Establishing a comprehensive service quality standard system across the tourism value chain is crucial for improving overall service quality [5]
促消费再出招 支持优质消费资源与知名IP跨界联名 专家:有利于提升产业生态创新活力,催生新业态与就业机会
Mei Ri Jing Ji Xin Wen· 2025-09-30 16:01
Core Viewpoint - The joint notice issued by the Ministry of Finance and the Ministry of Commerce aims to support new consumption models and scenarios, particularly focusing on traditional brands and new consumer brands, to enhance industry innovation and create new employment opportunities [1][2]. Group 1: Support for New Consumption Models - The notice encourages the establishment of new stores and flagship stores by leveraging local quality consumption resources, promoting "new products from old brands" and "national trendy products" [1]. - It aims to cultivate a batch of new consumption leading enterprises through the transformation and upgrading of related companies [1][2]. Group 2: Pilot Cities and Financial Support - Approximately 50 cities will be supported in the pilot program, with a focus on large and super-large cities with significant population and development potential. The policy will be implemented over two years [1][3]. - Central financial support will provide subsidies of 400 million yuan for each super-large city, 300 million yuan for large cities, and 200 million yuan for other cities, with funds distributed in two batches based on performance evaluations [3][4]. Group 3: Cross-Industry Collaboration - The notice promotes collaboration between quality consumption resources and well-known intellectual properties (IPs) to create immersive consumption spaces and develop a series of peripheral products [2]. - It emphasizes the importance of integrating local cultural characteristics with national trendy IPs and traditional resources to create innovative and socially engaging consumption scenarios [2]. Group 4: Evaluation and Accountability Mechanisms - The notice includes specific requirements for the use of financial resources, linking remaining funds to performance and establishing a tiered subsidy mechanism to ensure efficient use of funds [3][4]. - A competitive evaluation mechanism will be implemented to assess pilot city applications, focusing on both economic indicators and local governance capabilities to ensure compliance and safety in fund usage [4].
“湖吃嗨喝 玩味尽兴”美食大派对暨金秋“湖来”文旅消费季燃动湖州
Sou Hu Cai Jing· 2025-09-30 14:44
Core Insights - The event "Lake Eat, Drink, and Enjoy" was launched on September 30, aiming to promote Huzhou's food culture and boost the restaurant industry's brand value and operational efficiency [3] - The event features nearly 100 local food vendors, showcasing traditional Huzhou delicacies and diverse culinary offerings [7][10] - A variety of entertainment programs, including cultural performances and film screenings, are organized to enhance the leisure experience for visitors [12] Group 1: Event Overview - The "Lake Eat, Drink, and Enjoy" food festival is part of the autumn "Lake Come" cultural tourism consumption season, designed to stimulate local tourism and consumption [3][19] - The event includes 145 autumn cultural tourism consumption products and 53 welfare measures to enrich the local cultural tourism experience [19] Group 2: Food and Beverage Highlights - Featured dishes include traditional Huzhou specialties such as soft and fragrant eel, stuffed dumplings, and local wontons, alongside various desserts and beverages [7][10] - The event serves as a platform for local businesses to enhance their visibility and attract more customers through promotional offers [17] Group 3: Entertainment and Activities - The festival includes diverse entertainment options, such as local artistic performances and popular movie screenings, to engage visitors beyond food [12] - Special activities like the "singing Huzhou" team performances are scheduled to maintain a lively atmosphere throughout the event [12] Group 4: Consumer Benefits - Multiple welfare initiatives are introduced, including lottery draws and discounts from participating vendors, to enhance consumer experience and encourage spending [16][17] - The event aims to create a "value-for-money" experience for attendees, promoting local businesses and boosting overall consumption [17] Group 5: Transportation and Accessibility - Detailed transportation guidelines are provided to facilitate access to the event, including designated parking areas and traffic management measures [21][24] - Visitors are encouraged to plan their trips in advance and consider alternative transportation options to ensure a smooth experience [25]
事关消费!财政部、商务部连发两文!
Zheng Quan Ri Bao Wang· 2025-09-30 09:21
Core Insights - The Ministry of Finance and the Ministry of Commerce have jointly issued a notice to implement pilot projects aimed at enhancing consumption and expanding domestic demand, in line with the central economic work conference's directives [1][2] Group 1: Pilot Projects for Consumption - Approximately 50 cities will be selected for pilot projects focusing on three main areas: establishing a service system for new product launches, innovating diverse service consumption scenarios, and supporting collaborations between quality consumption resources and well-known IPs [1][2] - The pilot projects will primarily target large cities with significant population bases and strong development potential [2] Group 2: International Consumption Environment - Around 15 cities will be selected to develop an international consumption environment, aimed at enhancing the role of consumption in stabilizing growth and improving livelihoods [2][3] - The initiative will focus on enriching international and quality consumption offerings, improving service levels, and enhancing payment and multilingual service systems [3]
国庆中秋假日 云南将推出320场文旅促消费活动
Zheng Quan Ri Bao Wang· 2025-09-30 06:11
Core Viewpoint - Yunnan Province is launching a series of cultural and tourism activities and promotional measures for the upcoming National Day and Mid-Autumn Festival, aiming to enhance consumer engagement in the tourism sector [1] Group 1: Events and Activities - A total of 320 cultural and tourism promotional activities will be held across 16 prefectures and cities in Yunnan, including events like the Shilin Music Carnival and the "Four Seasons Village Evening" autumn benefit activities [1] - There will be 289 cultural and artistic performances, covering various forms such as music, dance, opera, and acrobatics [1] - Approximately 2,900 community cultural activities are planned, along with 105 public exhibitions and displays in museums and memorial halls to celebrate National Day and Mid-Autumn Festival [1] Group 2: Participation and Engagement - The expected participation in cultural tourism volunteer services is over 30,000 individuals [1]
日照市推动文旅体产业高质量发展记者见面会召开
Qi Lu Wan Bao Wang· 2025-09-30 00:34
9月29日,市新闻办联合市文化和旅游局举办"产业链上的山东(日照)好品牌"—日照市推动文旅体产业高质量发展记者见面会,邀请来自文旅体产业链重 点企业以及相关政府部门的7位代表,介绍交流日照市文旅体深度融合和产业链高质量发展情况,推介文体旅"新场景、新体验、新业态",充分彰显日照 山海相拥的独特资源优势。 齐鲁晚报.齐鲁壹点厉昕月 见面会现场,日照文旅集团副总经理王崇杰,山东海洋文旅集团日照东方太阳城景区运营管理有限公司副经理姚琳,浮来青集团有限公司董事长卢宝春, 安泰体育总经理张德涛,山东英吉多健康产业有限公司总经理王继军,日照市文化和旅游局党组成员、副局长刘惠,日照市体育局党组成员、市体育总会 办公室主任葛新,围绕创新文旅产品、提升游客体验、发展研学旅游、推进"文旅体+"业态融合等内容进行发言,讲述日照市在品牌打造、产品创新、服 务升级中的探索成果,交流对文旅体产业融合发展的思考与见解,并对国庆节假期期间的文旅活动、体育赛事等进行现场推介。大家一致表示,将立足日 照生态与文化优势,不断探索文旅体产业融合的新路径、新模式,持续擦亮"现代化国际海滨旅游度假名城"和"现代化海滨体育名城"的城市名片,为建设 活力日 ...
河西区:五个“坚持”推动区域经济迈出坚实步伐
Zhong Guo Fa Zhan Wang· 2025-09-29 23:54
Core Viewpoint - The Tianjin Hexi District is making significant progress in achieving high-quality economic development and fulfilling the goals of the 14th Five-Year Plan, with a projected GDP exceeding 130 billion yuan in 2023, marking a 26% increase in public budget revenue and a 39% increase in fixed asset investment compared to the end of the 13th Five-Year Plan [1][2]. Group 1: Economic Development Strategies - The district emphasizes five "persistences" to drive economic growth, including collaboration with the Beijing-Tianjin-Hebei region, attracting 795 enterprises and achieving an investment of 11.3 billion yuan [2][3]. - The district aims to enhance service industries, targeting a service sector GDP share of 94.6% by 2024, with a 62% contribution from productive services [3][4]. Group 2: Innovation and Reform - The district is focusing on technological innovation, establishing 16 enterprise technology centers and creating innovation hubs, resulting in a 20% annual growth in technology contract transactions [3][4]. - Reforms in state-owned enterprises and the business environment are being implemented, with 231 reform measures introduced to enhance efficiency and attract foreign investment [4][5]. Group 3: Cultural and Social Development - The district is investing in cultural infrastructure, with over 500 community activities promoting social values and enhancing public cultural services, benefiting over 300,000 people [5][6]. - The tourism sector is being revitalized, with a projected 27 million domestic tourists in 2024 and a 35.4% increase in cultural tourism revenue compared to 2023 [6][7]. Group 4: Urban Governance and Quality of Life - The district is implementing child-friendly urban planning, with 35 new or renovated schools and 62,000 new student placements [7][8]. - Environmental improvements are being prioritized, with a 37.3% reduction in PM2.5 levels since 2020 and a commitment to maintaining 100% compliance in water quality and land use safety [7][8].
迎国庆中秋假期 “文化游”新选择
Yang Shi Wang· 2025-09-29 18:18
Core Viewpoint - The popularity of "cultural tourism" continues to rise during the holiday season, highlighted by the 100th anniversary of the Palace Museum and the opening of new experiences for visitors [1] Group 1 - The Palace Museum is celebrating its 100th anniversary this year [1] - The exhibition titled "Centennial Guardianship - From the Forbidden City to the Palace Museum" opened on September 29 at the Baoyun Building of the Palace Museum [1] - The Ningshou Palace Garden, also known as the Qianlong Garden, will officially open to the public starting September 30 [1]
【“十四五”高质量发展答卷】文旅融合发展 点亮美好生活
Yang Shi Wang· 2025-09-29 12:02
"十四五"期间,文化遗产工作开创新局,中华文明探源工程等项目成果丰硕,非遗系统性保护水平持续 提升,文化生态保护区建设加快推进,国家文化公园建设成效明显。文旅产业发展蓬勃兴旺,文旅融合 深入推进,扩大内需、带动消费,2024年文化产业实现营业收入19.14万亿元,比2020年增长 37.7%。"以文塑旅、以旅彰文"的双向赋能为文旅产业培育新动能、塑造新优势,国际交流合作进一步 走深走实。 文化和旅游部相关负责人介绍,"十四五"以来,文化和旅游系统在党中央坚强领导下,统筹推进文化事 业、文化产业和旅游业发展,高效完成"十四五"规划的目标任务,有力促进了经济社会高质量发展,为 不断满足人民美好生活需要作出了积极贡献。 文艺精品创作繁荣活跃,文艺创作生产引导扶持机制更加健全,中国艺术节、全国美术作品展览等活动 成功举办,越来越多的优秀作品走进群众生活。文旅公共服务惠及城乡,公共文化服务标准化、均等化 建设持续推进,截至2024年底,全国共有公共图书馆3248个、群众文化机构近4.4万个、新型公共文化 空间4万多个,公共文化设施网络更加健全。 央视网消息(新闻联播):国务院新闻办公室今天(9月29日)举行"高质量完成 ...