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推动会展业加速发展 2025年ICCA全球场馆论坛开幕
Bei Jing Shang Bao· 2025-12-04 11:31
北京市政府党组成员、副市长唐文弘表示,当前,北京市依托丰富的高校、科研机构与国际组织资源, 在建设具有全球影响力的会展目的地方面具有显著优势,未来将把推动会展业高质量发展摆在突出位 置,持续优化营商环境、全力打造"北京服务"品牌。 北辰集团党委书记、董事长张杰宣布与ICCA协同达成两项合作,第三届ICCA全球场馆论坛将与2026年 服贸会深度融合、同期举办,依托国家级、国际化、综合性展会平台资源优势,为行业伙伴搭建更广阔 的资源对接平台;合作"注册国际商务会展专业人士(CIBEP)"项目,成为落地中国会展业首个职业资 格证书国际互认项目,共同培育具有国际视野、专业素养和创新精神的高水平会展人才。 朝阳区委常委、常务副区长赵海东提出,朝阳区将通过政策支持全链条,持续深化营商环境改革,让企 业发展更得力;打造一流服务保障,让主办方办展更省心;推动"会展+"融合创新,让产业活力更充 沛;构建优质会展生态,让全球资源更集聚,努力把朝阳区打造成为具有国际影响力的会展集聚区。 北京商报讯(记者 刘卓澜)12月4日,由国际大会及会议协会(ICCA)与北辰集团联合主办的"2025年 ICCA全球场馆论坛"在国家会议中心二期开 ...
会展业竞争力 成都位列副省级城市第二
Si Chuan Ri Bao· 2025-12-03 06:29
近年来,成都围绕会展产业"建圈强链",坚持以国际化、专业化、品牌化、信息化为引领,大力实 施名展、名馆、名企、名业"四名"培育,深入推进"展产融合、展贸融合、展旅融合",全力建设"国际 会展之都"。2025年1—10月,成都举办重大会展活动911场,展出总面积1218.4万平方米,同比增长 3.6%;实现会展业总收入1379.1亿元,同比增长4.8%,多项核心指标稳步攀升。 新闻背景 会展业作为现代服务业的重要组成部分,是衡量城市对外开放水平和经济发展活力的标志性产业。 中国城市会展业竞争力指数报告至今已连续编制十年,逐步构建起一套科学系统、多维度的综合评 价体系,为观察我国城市会展业发展态势提供了重要视角,也为相关政策制定和行业决策提供了有益参 考。(记者 段玉清) 近日,2025中国城市会展业竞争力指数研究成果在成都发布,现场发布的《2024年度中国城市会展 业竞争力指数报告》显示,成都在副省级城市会展业竞争力指数排名中位列第二。 作为今年报告发布的新亮点,研究首次推出"专业会展场馆竞争力"单榜排名。该项评估体系对全国 305个专业会展场馆的规模体量、运营效率及所在城市产业支撑等多维度数据进行系统测算。值 ...
首届杭州国际会展大赛赋能“赛会之城”
Zhong Guo Jing Ji Wang· 2025-12-02 08:59
据了解,大赛精准对接会展业人才需求,设立院校组和企业组两大组别,吸引在杭高校、长三角地 区高校及企业团队踊跃参赛,覆盖会展创意、会展设计、会展传播等关键领域。在人才培养与留用环 节,大赛建立起完善的人才储备机制,所有获奖选手自动进入杭州市会展人才储备库,形成"选拔-培 养-留用"的全链条人才生态闭环。这种 "以赛代训"的模式,打破了人才培养与产业需求脱节的壁垒,让 参赛选手在实战中提升专业能力,同时为杭州会展企业精准输送优质人才,助力城市打造国际会展人才 高地。 除人才培育外,大赛同步推动会展项目落地与产业升级。设置的三大赛道涵盖杭州数字经济、智能 制造等主导产业及低空经济等未来产业,获奖作品直接对接城市产业升级需求,实现会展项目与实体经 济深度融合。企业组获奖项目可进入项目扶持库,获得场馆资源协调、扶持资金申请辅导等全流程支 持,加速创意转化落地。 大赛还通过多元举措提升城市品牌影响力与行业创新力。会展传播赛道以"最忆杭州 赛会全球"为 主题,优秀作品以国际化叙事展现杭州魅力;头部企业参与支持与跨区域协作网络的构建,让杭州接轨 全球会展创新资源。同时,大赛鼓励融合AI交互、区块链等数字技术,阿里云提供专属算 ...
首届杭州国际会展大赛赋能 “赛会之城”
Zhong Guo Jing Ji Wang· 2025-12-02 08:40
大赛还通过多元举措提升城市品牌影响力与行业创新力。会展传播赛道以"最忆杭州赛会全球"为主题, 优秀作品以国际化叙事展现杭州魅力;头部企业参与支持与跨区域协作网络的构建,让杭州接轨全球会 展创新资源。同时,大赛鼓励融合AI交互、区块链等数字技术,阿里云提供专属算力支持,推动会展 行业数字化转型,同期举办的各类配套活动构建起"赛事+产业+人才"生态闭环。 据主办方介绍,此次大赛通过人才汇聚、项目孵化、品牌塑造与生态创新四大维度,全面赋能杭州"赛 会之城"建设。未来,杭州将持续以大赛为纽带,深化国际会展合作,完善人才培育体系,提升城市能 级与竞争力,为全球会展业发展贡献"杭州方案"。 据了解,大赛精准对接会展业人才需求,设立院校组和企业组两大组别,吸引在杭高校、长三角地区高 校及企业团队踊跃参赛,覆盖会展创意、会展设计、会展传播等关键领域。在人才培养与留用环节,大 赛建立起完善的人才储备机制,所有获奖选手自动进入杭州市会展人才储备库,形成"选拔-培养-留 用"的全链条人才生态闭环。这种"以赛代训"的模式,打破了人才培养与产业需求脱节的壁垒,让参赛 选手在实战中提升专业能力,同时为杭州会展企业精准输送优质人才,助力城 ...
从规模到价值共生,魏明乾谈会展业十年“升维”之路
Zhong Guo Jing Ji Wang· 2025-12-01 10:58
Core Insights - The Chinese exhibition industry has undergone a significant transformation over the past decade, shifting from scale expansion to value co-creation, from reliance on venue construction to data-driven approaches, and from operating single events to managing continuous ecosystems [1][2]. Group 1: Industry Evolution - The decade from 2015 to 2025 marks a profound reshaping of the exhibition industry's concepts and practices, summarized by "three dimensions of elevation": development concepts have shifted from quantity to quality, core values have transitioned from physical space to data elements, and the model of exhibition-driven urban development has evolved from discrete projects to continuous collaborative operations [2]. - In 2015, China became the world's leader in exhibition quantity and scale, with total exhibition area increasing from 117 million square meters to 147 million square meters between 2015 and 2024, indicating a significant shift from quantity to quality [3]. Group 2: Strategic Importance - The exhibition industry has transitioned from merely being a platform for economic exchanges to a core vehicle for national image display and strategic deployment, especially following the successful APEC meeting in Beijing in 2014 [3]. - Major exhibitions like the Canton Fair, the China International Import Expo, and the China International Fair for Trade in Services have become pillars of China's high-level opening-up strategy [3]. Group 3: Urban Development Impact - The concept of "holding a good conference revitalizes a city" has gained traction, with large-scale exhibitions acting as powerful engines for urban renewal, driving infrastructure upgrades, reshaping regional economic structures, and enhancing cities' international visibility [4]. Group 4: Venue Development - The total rentable indoor exhibition area in China surged from 8.93 million square meters in 2015 to nearly 14.18 million square meters by the end of 2024, with venues over 100,000 square meters increasing from 13 to 39 [5]. - Modern venues have evolved beyond single exhibition functions to become comprehensive urban landmarks integrating meetings, hotels, commerce, and cultural tourism [5]. Group 5: Future Outlook - The future of the Chinese exhibition industry hinges on responding to contemporary challenges and resonating with industrial developments, focusing on advanced manufacturing and modern service sectors [6]. - Urban competitiveness in exhibitions will depend on the collaborative efficiency, innovation, and vitality of the entire industrial ecosystem rather than just the scale of individual venues [6]. - The industry must achieve breakthroughs in internationalization, including having a voice in international rule-making and transitioning from participating in overseas exhibitions to hosting them [7]. - Digitalization will be crucial, with a focus on embedding digital processes deeply into business operations to create sustainable, quantifiable value [7].
2025世界场馆论坛为中国会展场馆搭建国际合作新通道
Zhong Guo Jing Ji Wang· 2025-12-01 06:42
Core Insights - The 2025 VenueTalk World Venue Forum is being held from November 26 to 28 at the Hangzhou International Expo Center, marking the first global forum organized by the China Exhibition Venue Association, aimed at exploring the transformation and value enhancement of exhibition venues [1][2] Group 1: Industry Transformation - The global exhibition industry is undergoing significant changes, shifting from a focus on investment and space supply to high-quality development centered on operational efficiency, service quality, and industry-driven capabilities [2] - Key challenges include transitioning from "scale expansion" to a dual-driven model of "operations + services," and reimagining venues through digitalization, green low-carbon initiatives, and ESG principles [2] Group 2: International Collaboration - The forum features over 300 representatives from domestic and international exhibition centers, organizers, service companies, and industry organizations, fostering a new international cooperation channel for Chinese exhibition venues [1][2] - Strategic cooperation agreements were signed with associations from Thailand, Indonesia, and Brazil, establishing long-term collaboration mechanisms in information sharing, project matching, and talent training [3] Group 3: Practical Innovations - The forum's agenda includes a full chain of activities from idea exchange to project matching, with a focus on practical outcomes and real-world applications [3] - The event emphasizes sustainability by using recyclable materials and providing light meals, aligning with ESG principles [3] Group 4: Thematic Discussions - The forum addresses three main themes: international perspectives on venues, local practices in China, and the viewpoints of event organizers [4] - Notable speakers from various countries shared experiences on venue renewal, business model innovation, and ESG implementation, providing valuable insights for Chinese venues [4] Group 5: Strengthening Industry Governance - Concurrently, the China Exhibition Venue Association's 10th Fourth Council meeting aims to enhance the association's role as a bridge through dual-driven industry governance and market practices [5] - The forum contributes new ideas and case studies, enhancing China's global voice in the exhibition industry [5][6]
2025中国城市会展业竞争力指数发布:十年积淀,多维度解码行业发展
Zhong Guo Jing Ji Wang· 2025-11-28 09:36
Core Insights - The "2025 China Urban Exhibition Industry Competitiveness Index" was officially released, focusing on the theme "Ten Years of Strengthening Exhibitions, Digital Intelligence to Expand the Future" [1] - The event gathered representatives from various sectors to review the industry's development over the past decade and discuss future paths under digital integration [1] Group 1: Historical Context and Evolution - The China Urban Exhibition Industry Competitiveness Index has evolved from emphasizing scale metrics to focusing on quality leadership over nearly ten years since its first release in 2016, marking a significant milestone this year [2] - Chengdu is actively promoting its "Four Famous" cultivation actions to accelerate its development as an "International Exhibition Capital" and invites global exhibition organizers to establish a presence in the city [2] Group 2: Industry Reports and Insights - A series of reports highlighted the high-quality development path of the urban exhibition industry, with discussions on artificial intelligence and the restructuring of the exhibition ecosystem [3] - The index upgrade indicates a shift towards a more scientific evaluation framework, guiding the future direction of the industry [4] Group 3: Index Release and Evaluation Framework - The 2024 Annual China Urban Exhibition Industry Competitiveness Index Report was released, introducing a comprehensive evaluation system that includes five dimensions: professional competitiveness, enterprise competitiveness, infrastructure competitiveness, macro environment competitiveness, and comprehensive service competitiveness [6] - A new ranking for "Professional Exhibition Venue Competitiveness" was introduced, emphasizing the importance of venue "hard power" in the competitive landscape of cities [6] Group 4: Collaborative Discussions and Future Directions - Interactive discussions focused on key topics such as differentiated positioning, regional collaboration, and technology empowerment, highlighting the role of the exhibition industry in driving urban economic growth [7] - The event served as a platform for deepening cooperation and resource linking among participants, aiming to enhance the competitiveness of the exhibition industry and support urban economic advancement [7]
2025世界场馆论坛在杭启幕 全球会展场馆首次系统性“同场对话”
人民网-国际频道 原创稿· 2025-11-28 06:10
Core Insights - The 2025 World Venue Forum, hosted by the China Exhibition Hall Association, took place from November 26 to 28 in Hangzhou, marking China's first global venue-themed international forum [1] - Over 300 representatives from domestic and international exhibition centers, event organizers, service companies, and industry organizations attended to discuss the redefinition and value enhancement of exhibition venues in the new era [1] Group 1: Industry Transformation - The global exhibition industry is undergoing profound changes, with venues transitioning from a focus on investment and physical space supply to prioritizing operational efficiency, service quality, and industry-driven capabilities for high-quality development [1][2] - Venue operators and industry representatives from countries such as Germany, Belgium, Thailand, Indonesia, and Brazil shared their experiences in venue upgrades, business model innovation, ESG implementation, and international market expansion [2] Group 2: Common Challenges - Common challenges faced by venues globally include shifting from "scale expansion" to a dual focus on "operations and services" amid overall supply abundance [2] - There is a need to reshape management and business models through digitalization, green low-carbon initiatives, and ESG principles, transitioning from a singular "building space" to a comprehensive platform that connects industrial chains, innovation chains, and urban renewal [2] Group 3: China's Position in the Global Market - China's exhibition industry ranks among the world's leaders, with a significant number of venues and total area, providing a solid foundation for industry development and participation in global discussions [3] - Major venues in China, such as the Shanghai New International Expo Center and Hangzhou International Expo Center, shared insights on new roles and responsibilities, ESG practices, and collaborative industry chain operations [3] Group 4: International Cooperation - The forum highlighted international cooperation, with the China Exhibition Hall Association signing three strategic cooperation memorandums with associations from Thailand, Indonesia, and Brazil [3] - These agreements aim to establish long-term collaboration mechanisms in areas such as industry information sharing, project exchanges, talent training, and practices in digitalization and green development [3] - The signing of these memorandums signifies the establishment of stable industry cooperation "pivots" in the ASEAN and Latin American regions, facilitating institutional connections between Chinese venues and international partners [3]
明年1月,这场国际盛会将在武汉举办
Chang Jiang Ri Bao· 2025-11-28 02:38
中国会展经济国际合作论坛(简称"CEFCO论坛"),由中国贸促会与四家会展业国际 组织——国际展览业协会、国际展览与项目协会、独立组展商协会、国际大会及会议协会共 同主办,已成功举办20届,是我国会展业规格最高、最具国际影响力的专业论坛。论坛致力 于为中外会展业深入交流与务实合作搭建有效平台,凝聚全球会展界共促开放合作、维护全 球自由贸易的广泛共识,通过会展业交流合作链接国际贸易,促进全球产业链供应链稳定畅 通。 编辑:胡之澜 本届论坛将设置开幕式、两节全体会议、六节分组会议,围绕全球会展业最新动态和发 展趋势、会展与产业的深度融合、会展业的数智化转型和可持续发展等议题展开深入探讨。 据了解,武汉在2014年就曾经提出申办该论坛。十年磨一剑,武汉凭借其在中部地区的 核心地位与日益增强的国际影响力,不断探索会展业发展的新路径,持续积蓄力量,在第二 十届CEFCO论坛上成功接棒天津,成为第二十一届CEFCO论坛举办城市。 11月27日,中国贸促会在上午举行的11月例行新闻发布会上宣布,经国务院批准,2026 年中国会展经济国际合作论坛将于明年1月21日至23日在湖北省武汉市举办。 武汉市贸促会相关负责人表示,接过 ...
广州全年将办49场新展会
Guang Zhou Ri Bao· 2025-11-28 01:56
Core Insights - The Guangzhou exhibition industry is experiencing significant growth in scale, with an increase in new exhibitions and enhanced vitality throughout the year [1] Industry Overview - In the first ten months of the year, key professional venues in Guangzhou hosted over 10 million square meters of exhibitions [1] - The exhibition matrix, led by events such as the Canton Fair, Home Expo, Lighting Exhibition, Construction Expo, and Audio-Visual Exhibition, continues to optimize [1] - It is expected that the total area of large-scale exhibitions will increase by nearly 20% year-on-year, with a total exhibition area growing by over 5% [1] New Developments - A record high of 49 new or newly hosted exhibitions has been achieved this year [1] - The Guangzhou Municipal Bureau of Commerce indicated that the exhibition scale has grown against the trend, achieving multiple breakthroughs in innovative practices [1] Innovation and Trends - Upgrades in the debut and showcase functions of exhibitions have been noted, along with an increase in internationalization [1] - Strong growth has been observed in exhibitions related to science and technology innovation and new consumption [1] - The integration of culture, commerce, and tourism scenarios continues to expand [1]