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【财经分析】复苏态势强劲 “中国元素”耀眼“出海”拓展加速——德国会展业年度观察与展望
Xin Hua Cai Jing· 2026-01-11 02:57
Core Insights - Germany is a leading country in the global exhibition industry, with over 300 exhibitions planned for 2025, attracting more than 12.8 million visitors [1][2] - The exhibition industry in Germany is recovering strongly post-COVID, with a projected increase in the number of exhibitions and participants [2][6] - The presence of Chinese exhibitors is significant, with many leading exhibitions showcasing a high number of Chinese participants, indicating China's growing influence in various sectors [4][5] Industry Overview - The exhibition industry is a crucial infrastructure for Germany's export-oriented economy and international trade cooperation [2] - Major exhibitions like Hannover Messe and IFA focus on themes such as artificial intelligence and green transformation, reflecting current industry trends [3] - The German exhibition industry contributes over €30 billion annually to the economy and creates approximately 280,000 jobs [3] Trends and Developments - The number of exhibitions is gradually returning to pre-pandemic levels, with 320 exhibitions planned for 2026 [6] - There is a growing interest among exhibitors in emerging markets, with some shifting focus away from traditional German exhibitions [6][7] - German exhibition groups are expanding their operations internationally, with events planned in the Middle East and Asia, indicating a strategic shift towards global outreach [7] Chinese Participation - Chinese exhibitors are increasingly prominent in major German exhibitions, with significant numbers reported at events like Hannover Messe and the Munich Auto Show [4][5] - The influence of Chinese companies is recognized, with their innovative products attracting international attention [4] - Small and medium-sized Chinese enterprises are becoming key players in various sectors at these exhibitions [5]
今年海南将支持举办38个省级会展项目
Hai Nan Ri Bao· 2026-01-09 23:28
Core Insights - Hainan will support 38 provincial exhibition projects in 2026, including 10 professional exhibitions and 28 professional conferences [1][2] Group 1: Exhibition Projects - The 10 professional exhibitions include the 29th China (Hainan) International Tropical Agricultural Winter Trade Fair, the Hainan International Intellectual Property Trading Conference, the Tianxiang Guose Third International Agarwood and Huanghuali Trading Fair, and others [1][2] - The ADEX Asia Diving Expo, initiated by Singapore's Underwater 360 Group, will be the first foreign institution to co-host an economic and technical exhibition in Hainan [2] Group 2: Conference Projects - The 28 professional conferences include the 2026 World Life Sciences Conference, the 2026 Second Carbon Market and Sustainable Development Cooperation Forum, and the 2026 China Hainan International Elderly Care and Health Tourism Industry Conference, among others [2] Group 3: Financial Support - Hainan has allocated provincial funds to support the development of the exhibition industry, with financial rewards available for qualifying exhibition projects held in the province [3]
提前看!今年海南将支持举办38个省级会展项目
Hai Nan Ri Bao· 2026-01-09 13:16
Core Insights - Hainan Province has approved the "2026 Provincial Exhibition Support Plan," which will support 38 provincial exhibition projects this year, including 10 professional exhibitions and 28 professional conferences [1] Group 1: Professional Exhibitions - The 10 professional exhibitions include the 29th China (Hainan) International Tropical Agricultural Winter Trade Fair, Hainan International Intellectual Property Trading Conference, and the ADEX Asia Diving Expo [1][2] - The exhibitions will take place in various locations including Haikou, Sanya, Qionghai, Danzhou, and Wenchang [1] Group 2: Professional Conferences - The 28 professional conferences include the 2026 World Life Sciences Conference, the 2026 Second Carbon Market and Sustainable Development Cooperation Forum, and the 2026 China Hainan International Elderly Care and Tourism Industry Conference [3] - These conferences aim to promote high-quality development in various sectors, including life sciences, carbon markets, and tourism [3] Group 3: Financial Support for Exhibition Industry - The provincial government has allocated funds to support the development of the exhibition industry, as outlined in the "Implementation Rules for Financial Rewards to Promote High-Quality Development of the Exhibition Industry" [3] - Eligible exhibition projects held in Hainan can receive financial rewards [3]
促进租赁和商务服务业产业、空间、要素聚集,上海发布三年行动计划
Xin Lang Cai Jing· 2026-01-09 02:52
Core Viewpoint - The Shanghai Municipal Government has released a three-year action plan (2026-2028) to promote the aggregation of the leasing and business services industry, focusing on industry, spatial, and resource aggregation to enhance competitiveness and operational efficiency [1] Group 1: Development Goals - The plan aims to strengthen district responsibilities, optimize industrial layout, and enhance resource integration, targeting a total revenue of over 1.5 trillion yuan for the leasing and business services industry by 2028, maintaining a leading position nationwide [2] Group 2: Industry Aggregation Actions - The plan includes specific targets for various sectors, such as achieving over 450 billion yuan in advertising revenue by 2028, with key districts contributing 50% of the total [3] - The human resources service industry is expected to reach 300 billion yuan in revenue, with targeted districts contributing 60% [3] - The organizational management services sector aims for 300 billion yuan in revenue, with key districts contributing 55% [3] - The consulting and investigation industry is projected to generate 200 billion yuan, with targeted districts contributing over 70% [4] - The travel agency sector is expected to exceed 55 billion yuan, with a focus on high-value tourism products [5] - The convention and exhibition industry aims for over 25 billion yuan in revenue, with key districts contributing 60% [5] - The legal services sector is projected to grow to over 20 billion yuan, with targeted districts contributing 80% [6] Group 3: Spatial Aggregation Actions - The plan emphasizes the creation of integrated business spaces along the Huangpu River, promoting the clustering of management and professional service organizations [7] - Development of specialized industry parks for digital advertising and human resources services is prioritized, with a focus on enhancing service capabilities [8] Group 4: Resource Aggregation Actions - The plan aims to cultivate and attract business talent, enhancing training systems and creating a one-stop service platform for overseas talent [11] - It emphasizes the importance of professional service platforms to facilitate industry connections and resource aggregation [13] - The plan supports the digital transformation of industries, encouraging the use of AI and data resources to improve service quality [14] Group 5: Enterprise Development Actions - The plan focuses on attracting high-quality enterprises and supporting their growth through mergers, acquisitions, and public listings [15] - It aims to promote high-growth enterprises and establish a nurturing ecosystem for potential unicorns [15] Group 6: Policy Integration Actions - The plan encourages districts to develop unique policies to support industry-specific needs, enhancing investment attraction and service integration [16] - It emphasizes the need for efficient policy coordination at the municipal level to support the leasing and business services industry [18]
第二届展链会19日在深圳举办,将举办文商旅融合论坛
Nan Fang Du Shi Bao· 2026-01-08 03:41
Group 1 - The second International Convention and Exhibition Industry Chain Conference (referred to as "Exhibition Chain Conference") is scheduled to be held from January 19 to 21, 2026, at the Shenzhen International Convention and Exhibition Center [1] - The theme of this year's conference is "Boundaryless Integration, All-Domain Growth," aiming to promote deep collaboration between the exhibition industry chain and cross-industry resources such as event marketing and cultural tourism festivals [1] - The conference will feature a significant upgrade from the first event held in 2025, which gathered over 1,500 industry professionals and facilitated precise connections between 21 major buyers with annual procurement exceeding 100 million and 200 strong buyers with quality suppliers [7] Group 2 - The agenda will include one main forum, 30 parallel activities, a 4,000 square meter industry ecosystem exhibition, and multiple industry matchmaking sessions, expecting to attract over 2,000 industry decision-makers, government representatives, and cross-industry guests from more than 10 cities [7] - A special forum on cultural and commercial tourism integration will be held to discuss how to create high-traffic and high-retention urban cultural tourism IPs [7] - The "Billion Dollar Procurement" and industry chain matchmaking sessions will significantly expand, gathering over 400 strong buyers, including new and old exhibition organizers, leading brand companies, and large event firms [8]
中国会展主办机构 数字化调研(2026)正式启动
Xin Lang Cai Jing· 2026-01-08 03:31
Core Insights - The "Digital Research on Chinese Exhibition Organizers (2026)" has been officially launched to explore the digital transformation of the exhibition industry, inviting participation from national exhibition organizers [1][2] - The report has gained recognition for its professionalism, foresight, and practicality since its first release in 2021, becoming an authoritative reference for understanding the digital development pulse of the exhibition industry [1] - The current landscape of the exhibition industry is characterized by an AI-driven paradigm, making digital transformation a crucial strategy for organizers to enhance their core competitiveness [1] Research Details - The research period runs from January 5 to February 5, aiming to create a report that accurately reflects the current state of digital development in the exhibition industry [2] - The initiative is supported by multiple organizations, including the China Exhibition Economic Research Association and Shanghai University of International Business and Economics, among others [2]
2025年中国会展要闻回顾
Xin Lang Cai Jing· 2026-01-08 03:31
Core Insights - The exhibition industry continues to play an irreplaceable role in facilitating economic connections, showcasing significant events that contribute to global cooperation and China's high-quality development [1] Group 1: Government Initiatives - The Ministry of Commerce and nine other departments issued measures to support domestic and international exhibitions, proposing 13 practical initiatives to help enterprises expand into international markets [2] - Beijing has streamlined exhibition approval processes and improved standards for event management, aiming to reduce costs and enhance efficiency in organizing large-scale activities [6] Group 2: Major Events - The 15th National Games will be jointly held by Guangdong, Hong Kong, and Macau, marking the first time these regions collaborate on a national sports event [4] - The first Chengdu Enjoy Life Expo introduced a dual-scenario exhibition model, combining indoor professional displays with outdoor immersive experiences, enhancing the impact of the exhibition economy [5] - The inaugural World Venue Forum focused on the transformation of exhibition venues, emphasizing the shift from physical space provision to operational efficiency and industry-driven functions [9] Group 3: Industry Trends - The establishment of the China Working Group for the Global Exhibition Industry Net Zero Carbon Event reflects a commitment to sustainability, with participation from over 700 organizations across 61 countries [7] - The first Golden Globe Dialogue·IAEE Predict event in Hangzhou launched a new paradigm for the exhibition industry, focusing on the impact of artificial intelligence and strategies for industry innovation [8] - The 113th National Autumn Sugar and Wine Fair in Nanjing introduced a "Exhibition+" model, creating a multi-faceted activity matrix that integrates exhibition events with urban resources [9]
2026年中国会展经济 国际合作论坛将于1月底举办
Xin Lang Cai Jing· 2026-01-08 03:30
日前,2026年中国会展经济国际合作论坛(CEFCO 2026)新闻发布会在北京召开。本届论坛将于2026 年1月21日至23日在湖北武汉举行,由中国贸促会与国际展览业协会、国际展览与项目协会、独立组展 商协会和国际大会及会议协会4家会展业国际组织共同主办,武汉市人民政府承办,以"变革的时代:共 塑链接 智创未来"为主题,汇聚全球多个国家和地区的会展界人士共话行业发展与国际合作。 中国贸促会展览管理部(国展局和世博会事务办公室)副部长章书靖介绍,本届论坛呈现三个特点。一 是全球会展业参与热情高。本届论坛受到全球会展业和相关领域专业人士高度关注与积极响应。截至目 前,已有来自中国、美国、德国、英国等20多个国家和地区的会展机构、企业代表、专家学者参会。二 是新兴市场会展机构和首次参会嘉宾多。除4家会展业国际组织和全球知名会展企业代表外,包括亚洲 展览会议协会联盟、泰国展览业协会、印度尼西亚展览公司协会等新兴市场会展机构和专业人士参会, 助力把握新机遇,开拓新市场。三是议题设置和会议安排实。论坛内容上更加突出服务产业发展,探讨 借展兴产、展产融合的创新路径,让展会与产业实现"双向奔赴"。 武汉市人民政府副市长李湛 ...
广东汕头:“百载商埠”加速打造现代商贸高地
Zhong Guo Jing Ji Wang· 2026-01-05 15:14
会展经济已成为汕头"贸"字当先、以贸促工的有力抓手。汕头市商务局局长吕少雄介绍,"十四五"期 间,汕头会展业发展实现了"从无到有、从有到优"的蜕变,汕头以展促贸,持续开拓外贸企业出海 路。"十四五"期间,组织"百企千人"参展团赴香港开展经贸活动,组织企业参加广交会、进博会、华交 会等重点国际展会,帮助企业精准对接国际市场,助力县域特色产业"出海",初步实现了"办好一批 展、带活产业链、提升一座城"目标愿景。 "我们坚持'内育外引、双向发力',既做优存量,也做大增量,让商贸的主角更多、活力更足。"陈涛介 绍,汕头全力支持超声电子(000823)、光华科技(002741)等存量企业在印制电路板、电子化学品等 领域做强品牌、拓展市场。同时,招引比亚迪(002594)、立讯精密(002475)等一批行业龙头企业落 户汕头,带动产业链上下游企业集聚发展,提升汕头在国内外双循环格局中的参与度以及竞争力。 记者从1月4日广东省政府新闻办公室举行的"'十四五'广东成就"汕头专场新闻发布会上获悉,广东汕头 作为历史上闻名遐迩的百载商埠,近年来坚持"贸"字当先、"工"字为本,加快构建内通外畅的贸易网 络,激发潮涌四海的商贸脉动。 ...
上海青浦发布文旅商体展六大标杆IP
Xin Lang Cai Jing· 2026-01-05 12:32
Core Viewpoint - The Qingpu District is promoting the integration of agriculture, culture, tourism, commerce, and sports, aiming to establish itself as a leading destination for inbound tourism and a model for industry integration by 2030 [1][2]. Group 1: Industry Development - The Qingpu District has launched six major IPs to enhance the integration of agriculture, culture, tourism, commerce, and sports, leveraging regional resources to provide a model for development in the Yangtze River Delta [1]. - By 2030, the total revenue from the integration of the six industries in Qingpu is projected to reach 100 billion yuan, with total tourism revenue expected to hit 20 billion yuan [1]. - The district aims to become the "first stop for inbound tourism in ancient towns of China" and a preferred destination for urban micro-vacations [1]. Group 2: Talent Attraction and Support - A new talent policy has been introduced to attract high-quality talent to Qingpu, offering support in areas such as residency, housing, rural entrepreneurship, and skills enhancement, with potential subsidies up to 1 million yuan [2]. - The establishment of the "Qingpu Agricultural, Cultural, Tourism, Commerce, and Sports Integration Development Alliance" aims to foster collaboration between government and enterprises, enhancing market engagement and resource sharing [2]. Group 3: Tourism and Economic Performance - In 2025, Qingpu received 45.51 million visitors, marking a year-on-year increase of 19.96%, while retail sales of consumer goods exceeded 60.88 billion yuan, up 11.2% from the previous year [2]. - The district hosted over 260 cultural tourism events and 160 promotional activities, directly driving consumption by more than 300 million yuan [2]. - Qingpu successfully attracted high-quality agricultural and cultural tourism projects, with a total intended investment of 2.033 billion yuan from 26 key projects signed during the "Technology-Driven Agriculture" promotion event [2]. Group 4: Cultural and Event Highlights - Qingpu hosted significant events in 2025, including the "Most Jiangnan" Cultural Tourism Festival and the inaugural Water Music Festival, which stimulated travel and consumption linked to events [3]. - The district's efforts in promoting tourism have led to the establishment of the first national-level leisure street in suburban areas and the first immersive homestay village in the city [3].