"唱得真不赖！"老戏迷王爱霞抱着小孙子，听得入神。"小时候在农村，经常追戏班。现在到城里，家 门口就有戏。"王爱霞说。 在河南，公园被赋予城市"露天会客厅"的新角色，专业剧团演员的到来，也为城市绿地注入了新活力。 冬阳暖照，笛声悠扬。在河南郑州紫荆山公园，河南民族乐团首席笛箫演奏员于文龙支起话筒，横吹竹 笛，欢快旋律很快引来市民围观——身后，乐队伴奏声声入耳；眼前，市民掌声响成一片。 "观众在哪里，舞台就在哪里。离观众更近，才能让大家看到专业水准。"于文龙认为，文艺离不开大 众。2025年，乐团所属的河南歌舞演艺集团组织"舞台艺术送基层"活动演出100场，公园成了于文龙爱 去的地方。 华灯初上，漯河市梨园春公园又是另一番热闹景象。下沉广场搭起简易戏台。台上，郾城区曲剧团原团 长杜香花粉裙轻摆，莲步慢移，一段《桃花庵》唱得婉转细腻。 河南省文化和旅游厅公共服务处有关负责人介绍，作为河南省戏曲主题群众文化活动，"咱村有戏"在 2025年尝试"戏曲+旅游+消费"模式。舞台附近，"非遗市集"摆满文创产品；"扮戏台"前，观众亲手勾画 脸谱，体验化装扮角。 受天气、场地等限制，公园和广场难以支撑常态化演出。一些院团负责人 ...

廿四节气 织 经 纬, 山 河 万 象 话 财 经 % 01 量 05 C 今日小寒（2026年1月5日），气温走低，但全国多地的演出场馆却暖意融融。跨年节点与元旦假期的叠加，让演唱会、音乐 节、话剧等演艺活动在小寒前后迎来集中爆发，成为冬日消费市场的"暖引擎"。据中国演出行业协会预测，2025年演唱会、音 乐节票房总体收入将突破300亿元。 演出经济为何热力全开？一场演出如何带火一座城？本期《财经二十四节气》带你看。 01 演艺市场热度爆表 掀起消费新浪潮 近年来，演出经济持续升温，已成为拉动消费增长的重要引擎。从跨年到元旦，各地演出活动密集上演，门票频频"秒空"，一 票难求成为常态。以广州为例，2025-2026跨年期间，公开资料显示：汪苏泷"十万伏特"巡回演唱会从12月31日到1月2日连开3场 吸引了3.2万人观看，邓紫棋"I AM GLORIA"巡回演唱会于12月26日起连开11场，每场吸引超4.2万人参与。在此期间，北京、上 海、海南海口等城市同样迎来观演高峰，热门音乐剧巡演、卫视跨年盛典等演出售票火爆、反响热烈。 2025年国内音乐剧市场表现尤为突出，据《2025中国音乐剧市场年度报告》，全年音乐 ...

近年来，上海着力培育具有全球竞争力的多元文化主体，聚焦重点领域、强化品牌建设、创新传播机 制，为讲好中国故事、传播中国价值、推动文明交流互鉴、构建人类命运共同体，提供可借鉴可推广 的"上海样本"。 培育多元文化主体，构建出海矩阵 文化主体的国际化是文化出海的核心支撑。上海已拥有一批具备国际布局能力的文化头部企业，如东方 明珠、上影集团、阅文集团、米哈游等。这些企业正从"内容出海""版权输出"向"生态输出"升级，从单 纯的文化输出迈向文化共鸣。头部企业主导或参与制定国际文化行业标准，提升"上海标准"的全球话语 权。 在全球化与数字化交织的背景下，文化传播已从"广撒网"转向"精准滴灌"，从"单向灌输"转向"双向共 鸣"。作为国际文化大都市，上海需依托技术创新、场景重构与用户共创，构建"数据驱动+场景适配 +情感连接"的新型传播机制，实现文化内容的"精准触达"与"深度互动"。推动"文化+"跨界融合传播， 与旅游、商贸（老字号出海）、体育、科技等领域深度联动，拓展文化品牌的接触点和影响力，通过跨 界"场景设计"激发用户的参与欲、表达欲与传播欲，打造"体验—参与—分享"的良性深度互动。 进一步提升上海国际电影节、中国上 ...

Core Insights - The article highlights the diverse cultural offerings in Changsha for January, featuring various performances across multiple venues, including dance dramas, plays, musicals, and symphonic concerts [1] Group 1: Performance Highlights - The Meixi Lake International Cultural and Arts Center is hosting the 30th-anniversary edition of the Irish dance drama "Riverdance," marking its first tour in China. The production has been performed in over 2,000 cities across 117 countries since its debut in 1995, attracting more than 3.5 billion television viewers [2] - The play "Lychee in Chang'an," adapted from Ma Boyong's novel, presents a story about power, humanity, and responsibility, focusing on a minor official's quest to deliver fresh lychees to Chang'an within three days [3] - The Hunan Grand Theatre will feature the interactive children's science play "Physics Show," where children can participate in over 20 classic physics experiments, making science engaging and educational [4] - The immersive interactive play "The Missing Earring of Song Meiling" offers a unique narrative structure, resembling a suspense film, as it unfolds a conspiracy through a series of intense interrogations [5] - The Changsha Concert Hall will host the Moscow State Classical Symphony Orchestra for the "Eternal Melody" New Year concert, featuring renowned Russian artists [7]

Core Insights - The Shandong cultural tourism market is thriving during the 2026 New Year holiday, with a focus on creating memorable experiences for visitors through diverse activities and events [1][3] Visitor Statistics - During the New Year holiday, 200 monitored tourist attractions in Shandong received a total of 4.682 million visitors, generating revenue of 194.387 million yuan, reflecting a daily increase of 14.0% in visitor numbers and 12.2% in revenue compared to previous years [2] - The 16 five-star tourist attractions in the province averaged 370,800 visitors per day, a 24.1% increase from January 1, 2025, and daily revenue of 12.9174 million yuan, up 38.3% from the previous year [2] Event Highlights - Various cultural activities were organized in Jinan, including extended hours at the Shandong Art Museum and a collaborative "Art New Year" event featuring exhibitions and performances [3] - The New Year celebrations included diverse events such as music festivals and countdown activities across different cities, enhancing the festive atmosphere [3] Tourism Trends - The tourism trend during the holiday was predominantly driven by younger generations, with "post-2000" travelers making up 39% of the tourist demographic, emphasizing a new travel philosophy focused on self-indulgence and meaningful experiences [5][6] - Popular tourist destinations in Shandong saw significant growth in bookings, with cities like Rizhao leading with a 160% increase, followed by Qingdao at 118% and Tai'an at 107% [6] Seasonal Attractions - The demand for "ice and snow tourism" remained strong, with various regions offering integrated experiences combining ice activities with hot springs and local customs [6] - The launch of the second Ice and Snow Consumption Season in Shandong aimed to boost winter tourism, with events like the Ice Waterfall Festival attracting visitors [6] Special Promotions - Various attractions offered promotions targeting visitors born in the Year of the Horse, including free entry and discounts at hotels and scenic spots [7] Cultural Performances - The holiday period featured a rich array of performances, including concerts and traditional operas, enhancing the cultural experience for visitors [8] - The newly renamed Fang Rongxiang Grand Theatre hosted a significant performance featuring renowned Peking opera artists, drawing attention from the cultural community [9][10]

Core Insights - The New Year holiday period from January 1 to January 3, 2026, saw a significant surge in consumer activity, with an estimated 590 million people traveling across regions, marking a 19.5% year-on-year increase [1][2] - Domestic tourism during this period reached 142 million trips, with total spending amounting to 84.789 billion yuan [1][2] - The overall tourism market is showing new trends, including a shift towards emotional value and upgraded quality demands in consumer preferences [2][8] Group 1: Visitor Statistics - Jiangsu, Guangdong, and Henan provinces led in tourist numbers, receiving 19.4318 million, 17.875 million, and 17.437 million visitors respectively [4][5] - Six provinces, including Zhejiang, Hunan, and Fujian, surpassed 10 million visitors during the holiday [4] - In Guangdong, the city of Guangzhou received 3.35 million visitors, while Shenzhen followed closely with 3.086 million [5][6] Group 2: Revenue Generation - Zhejiang, Hunan, Shanghai, and Beijing were the top provinces in terms of tourism revenue, each exceeding 10 billion yuan, with revenues of 19.170 billion, 15.480 billion, 12.271 billion, and 10.970 billion yuan respectively [2][9] - Guangdong and Jiangsu also approached the 10 billion yuan mark, generating 9.980 billion and 9.610 billion yuan respectively [9][10] Group 3: Consumer Trends - The tourism market is experiencing a shift from traditional sightseeing to immersive experiences, including micro-vacations, wellness tourism, and cultural heritage experiences [2][8] - Younger travelers are increasingly favoring destinations that offer unique cultural experiences, with a notable rise in demand for themed parks and local attractions [10][12] - The average spending per visitor in Guangdong during the holiday was 558.3 yuan, reflecting a 3.7% year-on-year increase [11] Group 4: Future Outlook - The consumer market is expected to continue its recovery, with various initiatives planned for 2026, including the introduction of new retail and entertainment experiences [13] - The integration of cultural, commercial, and tourism strategies is anticipated to enhance the quality of consumer experiences in the coming year [13]

《敕勒川》演出剧照。 此前2025年12月31日至2026年1月1日，这两部精品舞剧率先登陆深圳光明文化艺术中心，以跨年夜专属 文化盛宴，为两地"深呼吸"文旅战略合作落地赋能，推动南北文旅协同发展迈入新阶段。 演出剧照。 转自：草原云 1月4日至5日，呼和浩特市文化旅游投资集团打造的精品舞剧《敕勒川》《昭君》开启福建巡演之旅， 亮相福安市福安大剧院，随后1月8日至9日将登台福鼎市福鼎大剧院。 此次巡演既是"深呼吸"文旅品牌"交换季节"万人互游计划的重要落地载体，也是呼和浩特市文旅投集团 践行"政府引导、企业主体、市场运作"跨区域文旅生态的鲜活实践。 舞姿优美动人。 内蒙古日报·草原云记者：王丽红 王磊 新闻编辑：陈杨 深圳站两场演出座无虚席、掌声雷动。舞台上"天苍苍，野茫茫"的诗意化作奔腾马影，雄浑呼麦搭配 VR特效，立体呈现阴山、草原、黄河文化交融的壮阔史诗；《昭君》串联家国大义，演绎民族和睦佳 话，让内蒙古文化的深厚底蕴直抵观众心底。 ...

Core Viewpoint - The Shanghai Opera House is celebrating its 70th anniversary in 2026 with a year-long arts carnival themed "70 Just Right," starting with a New Year concert featuring past and current directors [1][3]. Group 1: Anniversary Celebration - The year-long arts carnival will reflect on the 70 years of artistic heritage and look forward to future developments [1]. - The New Year concert will feature performances by former directors Zhang Guoyong and Wei Song, alongside current director Shi Yijie, highlighting the significance of the event [3]. Group 2: Artistic Contributions - The concert will include performances by various opera singers, showcasing both Chinese and international opera selections [3]. - Wei Song will perform his signature piece "Qinyuan Chun·Xue," emphasizing the continuous pursuit of artistic excellence [3]. Group 3: Future Initiatives - Shi Yijie plans to launch the "Chinese Youth Opera Talent Training Program" and the "Brilliant Voices - Outstanding Young Singers" concert series to bridge the gap between education and professional performance [5]. - The Shanghai Opera House will select young Chinese opera singers aged 22 to 32 for a two-year training program, providing opportunities to participate in various productions [5]. Group 4: Upcoming Productions - The opera house will celebrate the 100th anniversary of Puccini's opera "Turandot" with international collaborations [5]. - Future productions will include Verdi's "Rigoletto" and Puccini's "Madama Butterfly," showcasing partnerships with renowned international opera houses [5]. Group 5: Diverse Programming - The opera house aims to present a mix of classic and contemporary works, including light-hearted operas to engage a broader audience [6]. - Upcoming performances will feature significant works such as "The Long March Song" and "The Yellow River Cantata," reflecting on historical and cultural themes [6][8]. Group 6: Audience Development - Shi Yijie emphasizes the importance of cultivating a larger audience for opera, focusing on the quality of productions to encourage repeat attendance [10].

来源：环球网文旅频道 【环球网文旅报道】元旦假期，北京市接待游客880.8万人次，实现旅游总花费109.7亿元。全市文旅活 动供给丰富，新年倒计时、新年音乐会、冬日新旅行三大板块1400余场文旅活动充分释放假日市场活 力。 从大钟寺古钟博物馆、居庸关长城的第一声跨越时空钟鼓齐鸣，到"北京东极"迎接新年的第一缕阳光； 从49场"京彩新年音乐会"，到52条北京旅游休闲绿道上新；从迎接新年首批入境游客，到唱响《北京， 只为这场相遇》文旅主题歌......元旦假期，北京通过打造多元融合的文旅新场景，营造浓厚的跨年迎新 仪式感，邀请市民游客一同感受城市文化底蕴与时代活力，元气满满开启新年新旅行。 游客接待量排名前十的景区（地区）：王府井、奥林匹克公园、西单、亮马河国际风情水岸、天安门地 区、前门大街、南锣鼓巷、什刹海风景区、天坛公园、首钢园。 "钟鼓齐鸣"跨年夜开启新年大联欢 京彩新年音乐会奏响节日"最强音" 元旦假期，演出市场持续火爆。全市共举办营业性演出275台839场，观众超过20万人次，票房超过7600 万元。北京市文化和旅游局重点打造"京彩新年音乐会"品牌，人民大会堂北京新年音乐会、"天马奇幻 之夜"儿童新年 ...

Group 1 - The New Year's holiday features a variety of domestic original works and classic foreign productions, providing audiences with a rich cultural experience [1] - The play "Zhang Juzheng" and the adaptation of Chekhov's "The Cherry Orchard" are highlights, exploring human choices amid changing times and showcasing traditional Chinese aesthetics [3] - The National Peking Opera's performances of classic works like "Mu Guiying Takes Command" and "The Yang Family Generals" have generated significant audience interest and box office success [6] Group 2 - There has been a notable shift in the audience demographic for Peking Opera, with over 70% of attendees being young people, including university students and young professionals [7] - The rise in popularity among younger audiences is attributed to the unique artistic appeal of Peking Opera and its innovative promotion through new media platforms [9] - The National Peking Opera is actively engaging young audiences through initiatives like backstage tours and campus outreach programs, fostering a deeper connection with traditional culture [9]