（文章来源：广州日报） 数字显示，日均超1.5亿人次在淘宝逛国补，淘宝天猫成为消费者领用国补频次最高的平台。当前，淘 宝天猫覆盖的国补品类超1600个，包括家电12大类，手机数码、智能穿戴，以及智能家居、家装等新增 品类；并承接全国29个省市的国补线上发放，成为覆盖补贴范围最广的平台之一。 此外，在配套服务方面。目前，天猫已全面升级以旧换新"最后一公里"服务，在包括新疆、西藏等地区 在内的全国1800个区县支持空调、冰箱、洗衣机、电视机等大件商品上门"送新"同时"取旧"，提供一站 式服务。此外，原本需要花钱找人处理的二手马桶、晾衣架、沙发等无残值废品，天猫也提供免费上门 拆、取旧服务。 据悉，今年空调价格迎来"历史新低价"。首先是"国补"范围扩容，空调由去年只补贴1件，提升至今年 可补贴3件，至高6000元。其次是天猫618期间，品牌官方直降85折，空调首次纳入88VIP消费券使用范 围，消费者再领一张9折的空调品类券，整体刷新全网空调低价。 记者打开天猫618空调专场页面看见，诸多大牌爆款空调集体价格跳水。海尔净省电1.5匹挂机空调，原 价2799元，现价仅需1486元，打了53折；美的酷金空调，原价249 ...

Summary of Haier Smart Home Conference Call Company Overview - **Company**: Haier Smart Home - **Industry**: Home Appliances Key Points Business Performance - **Air Conditioning Business**: Achieved double-digit growth in Q1 2025, with revenue growth in South Asia and Southeast Asia between 20%-30%, and mid to high single-digit growth in Europe. The U.S. market saw small single-digit growth after a slight decline in April due to shipping volume drop [2][3] - **U.S. Market Profitability**: Profit margin increased from 3% in 2016 to 6.8% in 2023, attributed to $2 billion capital investment. The kitchen appliance factory renovation from 2019-2024 caused a temporary decline in profitability, but it has since recovered [2][6] - **European Market Strategy**: Focus on improving product structure and brand positioning, with the Candy brand positioned as entry-level and Haier as mass-market. Operating profit margin in Europe improved to 0.5% in Q1 2025, with a long-term target of 2%-3% [2][8] Regional Insights - **South Asia Market**: Sales exceeded $1 billion, maintaining over 20% growth for the past seven to eight years. The company aims to replace LG and Samsung as the market leader, with a current market share of 10%-15% [2][4][10] - **Domestic Market**: The domestic air conditioning market still has growth potential, with saturation expected at two units per household. Seasonal temperature fluctuations significantly impact market performance [4][24] Competitive Landscape - **U.S. vs. China Profitability**: Gross margins are similar in both markets (26%-27%), but sales management expenses differ due to channel power dynamics. Chinese brands have stronger pricing power, while U.S. channels are more concentrated, leading to lower profitability [4][12] - **Response to Competitors**: In South Asia, Haier aims to enhance product innovation and localization to compete with local brands and Samsung. The company is also expanding its dealer network to close the gap with competitors [9][11] Future Outlook - **Profit Margin Goals**: The goal for the South Asia market is to maintain a profit margin above 5% and achieve market leadership [4][12] - **European Market Development**: The company plans to introduce higher-end SKUs to improve profitability and enhance brand positioning [7][8] - **Domestic Promotions**: For major sales events like 618, the company focuses on maintaining market share in major appliances and will adjust promotional strategies based on platform investments [13][16] Product Innovations - **AI Product Series**: The AI Eye series aims to enhance user experience through technologies like visual and sound recognition, focusing on the Casarte brand [20] Capital Expenditure - **Investment Strategy**: The company is considering new capacity expansions to meet future demand, particularly in air conditioning and high-end refrigerator markets [21][22] Market Challenges - **Supply and Demand Dynamics**: The air conditioning market is expected to experience fluctuations due to seasonal temperature changes, which could impact overall performance [22][24] Conclusion - Haier Smart Home is strategically positioned for growth in both domestic and international markets, with a focus on product innovation, brand positioning, and competitive strategies to enhance profitability and market share.

2024年洗地机的型号数量达到1042个，相比2022年的481 个，增长了一倍多。爆发式增长的背后是洗地机市场的快速扩 张。2019年，洗地机行业零售额不足1亿元；2024年，该市 场的销售规模已达140.9亿元。 作者：郑淯心 封图：图虫创意 2025年，"618"预售叠加国家补贴，想购置一台洗地机的宋先生，犯了选择困难症。 他在电商平台搜索时发现，洗地机品牌众多，即便同一个品牌也存在诸多型号：有的洗地机采用 180°躺平设计，有的支持100℃沸水自清洁技术，有的主打毛发防缠绕系统。 洗地机的涉及空气动力学、人工智能等多种技术，在研究几天测评视频后，宋先生最终放弃了技术 上的钻研，直接购买了电商平台家用洗地机热卖榜单第一名的产品。 不同品牌、不同型号的洗地机之间有什么区别？面对数量庞大的产品型号，消费者到底该怎么挑 选？ 宋先生的困惑并非个例。奥维云网监测数据显示，2024年洗地机的型号数量达到1042个，相比 2022年的481个，增长了一倍多。爆发式增长的背后是洗地机市场的快速扩张。2019年，洗地机行 业零售额不足1亿元；2024年，该市场的销售规模已达140.9亿元。 石头、追觅、云鲸等洗地机厂商 ...

2025年，"618"预售叠加国家补贴，想购置一台洗地机的宋先生，犯了选择困难症。 他在电商平台搜索时发现，洗地机品牌众多，即便同一个品牌也存在诸多型号：有的洗地机采用180°躺 平设计，有的支持100℃沸水自清洁技术，有的主打毛发防缠绕系统。 洗地机的涉及空气动力学、人工智能等多种技术，在研究几天测评视频后，宋先生最终放弃了技术上的 钻研，直接购买了电商平台家用洗地机热卖榜单第一名的产品。 不同品牌、不同型号的洗地机之间有什么区别？面对数量庞大的产品型号，消费者到底该怎么挑选？ 宋先生的困惑并非个例。奥维云网监测数据显示，2024年洗地机的型号数量达到1042个，相比2022年的 481个，增长了一倍多。爆发式增长的背后是洗地机市场的快速扩张。2019年，洗地机行业零售额不足1 亿元；2024年，该市场的销售规模已达140.9亿元。 石头、追觅、云鲸等洗地机厂商的共识是：洗地机像手机一样，已进入"机海时代"。洗地机型号的命名 方式也与手机类似，常采用Ultra、Pro等后缀。 事实上，消费者对洗地机的了解程度远不如手机。一位洗地机厂商的市场负责人对经济观察报说，洗地 机的定位是成为像洗衣机一样的家庭标配电器 ...

Core Viewpoint - Changhong Meiling Co., Ltd. is organizing a "Shareholder Appreciation Event" to thank shareholders for their long-term support and to enhance their understanding of the company's intrinsic value through product experience [1][2]. Group 1: Event Details - The event will take place from May 21 to May 25, 2025, lasting for five days [1]. - All registered shareholders, including those holding shares through margin trading, are eligible to participate in the event [1]. - The event will offer discounts on various home appliance products, with some models available at prices reduced by up to 50% [1][2]. Group 2: Participation and Access - Shareholders can access the event details and make purchases through the "Hong Chuang You Pin" mini-program on WeChat or by scanning a QR code during the event period [2]. - From May 23 to May 25, shareholders can also visit the event site located at the intersection of Lianhua Road and Woyun Road in Hefei for inquiries or purchases [2].

Core Viewpoint - The article discusses the competitive dynamics between Xiaomi and Midea, highlighting Midea's strategic responses to Xiaomi's market ambitions in the home appliance sector and the recent financial maneuvers regarding their stock holdings in Xiaomi. Group 1: Company Strategies - Midea's President Fang Hongbo mentioned that Xiaomi aims to become the world's top smartphone seller in three years and to rank among the top five automotive manufacturers within ten years [1][4] - Fang expressed skepticism about Xiaomi's impact on Midea's market position, indicating that while Xiaomi is a tactical concern, it does not pose a strategic threat [4] - Midea has been approached by automotive companies for potential collaborations, but Fang concluded that Midea lacks the capability to enter the automotive sector [4] Group 2: Financial Performance - Midea Group reported a revenue of 407.1 billion yuan for the year 2024 [5] - The company sold over 900 million yuan worth of Xiaomi stock, completely divesting its holdings [6][11] - Midea's previous stock sales included 59.18 million yuan in 2023 and 876 million yuan in 2020, indicating a trend of strategic exits from Xiaomi investments [9][11] Group 3: Market Dynamics - The relationship between Midea and Xiaomi has shifted from collaboration to competition, particularly in the home appliance sector [12] - Midea has formed a strategic partnership with NIO to collaborate on various aspects of the automotive industry, showcasing its focus on innovation and adaptation in a changing market landscape [12]

Core Insights - The domestic air conditioning market is struggling despite claims of increased sales from some companies, while the export market shows positive growth, providing hope for air conditioning manufacturers [1] - The average price of air conditioners in the domestic e-commerce market has decreased by 1.9% year-on-year, with some prices dropping over 10%, leading to a price war among brands [3] - The price war has not significantly boosted sales, with domestic air conditioning sales only growing by 2.8% in the first quarter, indicating that consumers are not swayed by lower prices [5] Market Dynamics - The intense price competition has resulted in a significant inventory buildup, with domestic air conditioning inventory reportedly reaching 50 million units, posing a serious challenge for manufacturers [5] - Major traditional air conditioning companies like Midea, Gree, and Haier have not been adversely affected by the price war, showing substantial profit growth in the first quarter [5] - These traditional companies are benefiting from strong export performance, with air conditioning exports growing by over 20%, providing them with a buffer against domestic market challenges [5] Industry Concerns - The current lack of heat in the domestic market is exacerbating the inventory issue, as the industry heavily relies on seasonal demand [6] - There are concerns regarding product quality, as some companies are reportedly cutting costs by using inferior materials, which could lead to higher energy consumption and reduced durability of air conditioners [8]

雷军在微博上称，美的是非常优秀的企业，我们两家相互学习，做更好的家电产品，共同推动产业发 展。此前，在《晚点LatePost》的访谈中，美的集团董事长兼总裁方洪波谈及与小米在家电领域的竞 争。方洪波表示，"战术上我重视小米，但战略上我并不害怕小米进来。"他称，很长一段时间，家电行 业的格局有点固化了，大家甘于现有格局，相安无事，小米进来对家电行业是好事，要以积极的心态应 对。 ...

Summary of Key Points from the Conference Call Industry Overview - The conference call primarily discusses the **China Consumer Appliances** industry, focusing on **home appliances** and **small kitchen appliances** sales trends for April 2025 and the first four months of 2025 (4M25) [2][3][5]. Core Insights and Arguments - **Sales Recovery**: Home appliance sales showed a steady recovery in April 2025, with major categories experiencing year-over-year (YoY) growth due to trade-in subsidies and a low base effect. The upcoming air conditioning (AC) peak season is expected to further boost sales [2][3]. - **Robotic Vacuum Cleaners (RVC)**: RVCs maintained strong sales momentum, with online retail sales growing by **67% YoY** in 4M25, driven by new product launches and trade-in subsidies [2][4]. - **Impact of US Tariffs**: The reduction of US tariffs on home appliances from **145% to 30%** is anticipated to improve market sentiment and earnings for home appliance companies in 2025 [2]. - **Pricing Pressure**: Despite the sales recovery, there is ongoing pricing pressure, particularly for ACs and refrigerators, with online average selling prices (ASPs) dropping by **3% and 4% YoY**, respectively [3][4]. Sales Performance by Category - **Major Appliances**: - Offline sales for ACs, washing machines (WMs), refrigerators, and range hoods rose **12%**, **17%**, **17%**, and **44% YoY**, respectively. Online sales showed a mixed performance with ACs up **35%** but WMs only **11%** [3][9]. - Haier gained market share in WMs, with online and offline value shares increasing to **37.2%** and **40.1%**, respectively, attributed to the successful launch of new products [3]. - **RVC Sales**: - RVC online sales grew **81% YoY** in April, with brands like Dreame and Narwal leading the market with **102%** and **101%** growth, respectively [4]. - **Small Kitchen Appliances**: - Online sales for small kitchen appliances rebounded, with growth rates between **3% and 11% YoY**, and ASPs increased by **1% to 15% YoY**. However, price pressures are expected to persist [5]. Additional Important Insights - **Market Sentiment**: The overall market sentiment is expected to improve as the industry enters the AC peak season, benefiting from a lower sales base from the previous year [2]. - **Competitive Landscape**: Xiaomi continues to gain share in ACs but has plateaued in WMs and refrigerators, while Haier's innovative products have helped increase ASPs in the WM segment by **12% YoY** [3][4]. - **ASP Trends**: The ASPs for various appliance categories are under scrutiny, with some categories experiencing declines, indicating potential challenges ahead for manufacturers [3][5]. This summary encapsulates the key points discussed in the conference call, highlighting the recovery trends, competitive dynamics, and pricing pressures within the China Consumer Appliances industry.

新浪科技讯 5月16日晚间消息，云米科技举办2025新品发布会，正式发布了昆仑4矿泉净水器，通过AI 科技还原天然矿泉水形成过程，让家庭饮水进入 "矿泉时代"。 随着大众健康意识提升，饮水健康备受关注。能提供多种矿物质的矿泉水，逐渐成为健康饮水首选，矿 物质净水器也成为家庭饮水升级的新方向。云米科技创始人、CEO陈小平在发布会上指出，为了更好满 足消费者对矿物质净水器的需求，云米成立了"昆仑矿泉技术研究中心"，3年累计投入超过1亿元，配备 了100多位科研人员，联合中国地质大学遍访名山，最终选出天然昆仑矿石，诞生了云米昆仑4矿泉净水 器。 云米昆仑芯是云米昆仑4矿泉净水器的核心部件，采用7+①级精滤，整个流程实现"先净化后矿化"的全 流程处理，既可以实现滤除100多种有害物质，又使水中富含锶、钠、镁、钾、钙、偏硅酸六种有益矿 物元素，接近天然矿泉水。陈小平介绍，矿物质净水器最难的地方在于：矿石滤芯要实现长效且均匀缓 释很难，云米的AI矿化缓释系统解决了这个痛点，仅一个云米昆仑滤芯就申请了150多项专利。 会上，云米科技推出真矿泉4大标准。标准1：采用天然矿石，富含矿物质，接近天然矿泉水；标准2：6 种矿物质看 ...