得天独厚的区位优势，让平谷成为京津冀冰雪出游的优选目的地。作为三地交界核心地带，紧邻京平高速、首都环线高速等交通大动脉，北京中心城区、天 津蓟州、河北三河等地游客驱车前往，均可实现一小时内抵达。成熟的"一小时冰雪圈"为游客便捷出行提供了坚实保障。 2 15 2 1 79 t r the state of the The Bea the state the state of the state of the states of the states of the states of the station of the states of the station of the states of the station of the states of the states of the the state t and the production 本端讯（记者刘鑫）冰瀑飞悬映溶洞奇观，雪道驰骋伴萌宠同行。2025年12月20日，平谷区第十七届冰雪季正式拉开帷幕。本届冰雪季紧扣后冬奥时代冰雪 经济发展热潮，积极响应"三亿人上冰雪"国家号召，在冰钓、冰瀑观赏、专业滑雪教学等经典业态基础上，创新融入消费补贴、携宠互 ...

Core Viewpoint - The article highlights the upcoming "Cold Water Fish Winter Catch Season" in Heilongjiang Province, which combines traditional fishing practices with modern winter tourism experiences, set to attract over 100,000 visitors [1][3][4]. Group 1: Event Details - The winter catch activities will officially begin on December 27 and continue until the end of February 2026, themed "Millennia of Fishing and Ecological Fisheries" [1]. - The main event, the 9th Ice and Snow Fishing Naadam, will take place at the Daqing Lianhuan Lake Hot Spring Scenic Area, featuring various activities and cultural performances [1][3]. Group 2: Cultural and Culinary Experiences - The event will include the preparation of silverfish noodle soup, aiming to set a Guinness World Record for the largest number of fish soup bowls served [3]. - A 10-minute cultural stage play incorporating elements of Saman dance and fishing songs will premiere, showcasing the living heritage of fishing culture through a blend of historical reenactment and modern artistic expression [3]. Group 3: Economic and Tourism Development - The Duerbote County is developing an industry chain that integrates ice sports, fishing experiences, and unique consumption, with plans for 11 ice and snow events and premium tourism routes [4]. - The local tourism department is leveraging live streaming to promote the region's cold water fish resources, aiming to transform these assets into a significant economic growth driver for the county [4].

Group 1: Ice and Snow Economy - The 27th Harbin Ice and Snow World opened on December 17, marking the start of the Harbin ice and snow tourism season, with Harbin ranking first in winter travel destinations on the Tongcheng travel platform [2] - The ice and snow tourism trend is expanding beyond Northeast China, driven by cultural tourism, which stimulates consumption and industry, leveraging the "cold resources" of the ice and snow economy [2] - The State Council aims for the total scale of the ice and snow economy to reach 1.2 trillion yuan by 2027 and 1.5 trillion yuan by 2030 [2] Group 2: Domestic Demand and Consumption - The Central Economic Work Conference emphasized "domestic demand as the main driver" for the economy, highlighting the importance of building a strong domestic market and boosting consumption [4][6] - Establishing a domestic demand-driven economic structure means relying more on domestic factors for economic growth and creating a consumption-led economic model [6] - The potential for consumption growth is significant, with a current urbanization rate of 67%, indicating room for investment and consumption growth as urbanization increases [9] Group 3: Investment Expansion - Investment is crucial for both current demand and future supply, with significant investment space remaining in China [12] - The government aims to enhance effective investment by focusing on new infrastructure and high-tech industries while addressing traditional infrastructure gaps [12] - A unified national market is essential for promoting both consumption and investment, facilitating a more integrated economic environment [12] Group 4: Innovation and Technology - The establishment of three major international technology innovation centers in Beijing, Shanghai, and the Guangdong-Hong Kong-Macao Greater Bay Area is aimed at enhancing China's innovation capabilities [14][15] - These regions are recognized as the most dynamic and innovative in China, contributing over 40% of the national GDP [15] - The goal is to create a robust ecosystem for original innovation and to position these areas as strategic hubs for building a strong technological and talent-driven nation [15]

Core Insights - The introduction of the "snow holiday" in Jilin Province has significantly boosted local tourism and ice sports participation, with many ski resorts experiencing high visitor numbers during this period [1][4][5] - The overall ice and snow industry in China is projected to exceed 1 trillion yuan by 2025, with a notable increase in consumer spending on ice sports activities [2][4] - The demand for specialized skiing experiences and services is on the rise, indicating a shift towards more professional and advanced consumer needs in the ice sports market [7][8] Group 1: Snow Holiday Impact - Jilin Province's first "snow holiday" from December 3 to 7 has led to increased attendance at ski resorts, with local businesses reporting full bookings for ski instructors [1][4] - Other regions, such as Xinjiang, have also adopted similar "snow holiday" policies, promoting winter sports and tourism through discounts and special events [1][6] - The introduction of convenient transportation services for ski equipment on trains has further facilitated participation in ice sports [1][6] Group 2: Industry Growth and Consumer Trends - The number of skiing enthusiasts in China is growing, with a projected increase in ice sports participation and related consumer spending expected to exceed 187.5 billion yuan in the 2024-2025 season [2][4] - The average spending at ski resorts is also rising, with a reported 27.97% increase in spending within a two-kilometer radius of ski areas [2] - The trend towards professionalization in skiing is evident, with more consumers seeking advanced training and specialized services, leading to increased demand for high-quality instructors and facilities [7][8] Group 3: Regional Developments and Consumer Behavior - Popular ski destinations are seeing a surge in visitors, with significant increases in ticket sales reported in regions like Heilongjiang and Yunnan [7] - The economic and time costs associated with skiing trips are substantial, impacting consumer participation, particularly among younger professionals [5][6] - The market for ski equipment maintenance and advanced training is expanding, indicating a shift towards more serious engagement with the sport among consumers [8][9]

Group 1 - The Harbin Ice and Snow World has opened with the largest scale in history, expanding from 1 million square meters last year to 1.2 million square meters this year, utilizing 400,000 cubic meters of snow, which is a record high [2] - The entertainment offerings have been enriched, providing visitors with a more enjoyable experience, including new participatory projects that promise a fresh experience compared to previous years [2] - The "Pet Guest" service has been upgraded, with warm service stations set up in scenic areas and transportation hubs to provide hot drinks, heating, and charging services, along with dedicated service personnel to assist visitors [4] Group 2 - The "Ice Super" initiative combines ice sports, tourism, and community activities, differentiating itself by integrating professional events with grassroots activities, making sports events a tourism product [5] - Over 1,000 such events are planned in Heilongjiang this year, including low-threshold and fun activities like snowball fights and ice dragon boat racing, aimed at enhancing visitor engagement [5][6] - The popularity of "Ice Super" events in cities like Harbin, Qiqihar, and Mudanjiang is contributing positively to crowd gathering and consumer spending [6] Group 3 - The development of ice tourism should focus on integrating with everyday life, emphasizing the importance of dining, accommodation, and entertainment for visitors [8] - Innovations in ice tourism can include technology and ecological elements, as seen in projects like the "Learning Penguin" in Harbin and the forest crossing event in Yichun [9][10] - Future improvements in ice tourism services should prioritize equality, openness, and inclusivity, focusing on listening to the needs of ordinary tourists to enhance service quality [11]

Group 1 - The core event of the FIS Snowboard Parallel World Cup was successfully held at Meilin Valley Ski Resort, attracting 121 top athletes from 18 countries, resulting in the awarding of 4 gold medals [1] - The Meilin Valley Ski Resort has received positive feedback for its professional course planning and high-quality artificial snow, with praise from international teams [1] - The venue is set to host additional high-level competitions, including the National Alpine Skiing Championships and the Inner Mongolia Autonomous Region's 16th Sports Games, contributing to the development of a "snow sports event matrix" in the region [1] Group 2 - The Karaqin Banner is leveraging its unique ice and snow resources to accelerate high-quality development through an "ice and snow+" integration strategy, enhancing its brand influence by hosting top-tier events [2] - The region has successfully created a "national-level ski tourism resort" and has been recognized in national ice and snow tourism routes, showcasing its capabilities at the 2025 International Winter Sports Expo [2] - Karaqin Banner has developed a diversified ice and snow industry system that integrates "snow, ice, and water," enhancing the appeal of winter tourism [2] Group 3 - The Ma'anshan Ice Sports Center has expanded its offerings beyond competitive sports, optimizing space for professional tracks, public entertainment, and family interaction, thus increasing participation in ice sports [3] - The center has introduced innovative products combining ice teaching and fun competitions, catering to various groups including professional athletes and families [3] - The collaborative development of three major centers is promoting a multi-faceted ice and snow industry, creating a comprehensive network for ice sports and leisure that serves the entire community year-round [3]

中新网长春12月19日电 (记者 郭佳)19日晚，第29届长春冰雪节暨"长春冰雪之夜"在长春冰雪新天地开 幕。本雪季，长春通过冰雕雪景等展示当地特色冰雪文化之外，还跨界整合娱乐、运动资源，打造面向 年轻群体的沉浸式冬季体验。 长春市与湖南卫视合作打造的"长春冰雪之夜"，融合魔术、冰舞、南北趣味对决游戏等节目，引来现场 观众的热情回应，为传统冰雪旅游注入新活力。 今冬，长春冰雪新天地全面升级，开发了76万平方米的冰雪游乐空间，推出千米雪漂流、激情冰滑梯、 高空滑索等30余项娱乐项目，吸引大量年轻游客排队体验。彩灯映衬下的中华楼、布达拉宫、花果山等 大型冰雕雪雕将园区装扮成童话世界。 据记者了解，新雪季长春还引入热门IP"蛋仔派对"，将推出长春粉雪嘉年华，建设冰雪城堡、特色主题 区等，以吸引更多年轻人和家庭游客到访。 12月19日，吉林长春，长春冰雪新天地流光溢彩。(无人机照片) 张瑶 摄 长春市副市长阮刚辉介绍，该市将充分发挥体育赛事的引领和辐射作用，将专业的"赛"与全民的"玩"深 度融合，引进和举办第十二届全国大众冰雪季系列活动、瓦萨国际滑雪节等中外重要体育赛事，并广泛 开展群众性冰雪运动，提高全社会冰雪参与 ...

本报讯 （记者张文湘 见习记者占健宇）近日，上海耀雪冰雪世界（以下简称"耀雪"）宣布推出专为滑 雪初学者设计的新手雪道"小白道"，满足日益增长的"小白"用户需求。 据了解，耀雪元旦假期预订热度持续攀升，占据同城旅行发布的《2026元旦假期旅行趋势报告》热门室 内滑雪场榜单第一名。自进入冰雪季（11月份起）以来，耀雪推出多种特惠票种，满足不同游客群体的 游玩需求，客流量逐日攀升。记者从耀雪了解到，截至12月中旬，其累计客流同比去年同期增长40%， 累计营收同比增长70%，带动周边商业营收同比增长近30%；配套三大酒店周末均满房，预计本冰雪季 接待客流超10万人次。 近年来，随着"带动三亿人参与冰雪运动"的号召深入人心，冰雪旅游已从北方传统项目演变为全国性的 冬季消费热点。耀雪相关负责人表示："目前耀雪自营滑雪学校签约教练约50人，滑雪教练课程预约持 续呈现'一位难求'的火热态势。这股热潮背后，是大众滑雪运动从体验式尝试向技能学习阶段的快速过 渡。初学者尤其渴望通过专业指导快速、安全地掌握基础技巧，带动了入门级、小班制及私教课程的市 场需求激增。我们希望构建一个'观赏+体验'、'专业+普及'的复合型冰雪消费生态， ...

Core Insights - The introduction of the "snow holiday" in Jilin Province has significantly boosted local ice and snow tourism, with increased participation in skiing and related activities [1][4] - The Chinese ice and snow industry is projected to exceed 1 trillion yuan by 2025, with a notable increase in consumer spending on ice and snow activities [2] - The trend towards professionalization in skiing consumption is evident, with a growing demand for advanced skiing skills and specialized services [6][7] Group 1: Snow Holiday Impact - Jilin Province's first "snow holiday" from December 3 to 7 has led to a surge in visitors to ski resorts, with local businesses reporting full bookings for ski instructors [1][3] - Other regions, such as Xinjiang, have also adopted similar "snow holiday" measures to promote winter sports and tourism [5] - The introduction of convenient transportation services for ski equipment on trains has further facilitated participation in winter sports [1][5] Group 2: Industry Growth Projections - According to the "China Ice and Snow Industry Development Research Report (2025)," the industry is expected to reach a scale of 1,005.3 billion yuan, with a 25% year-on-year increase in consumer spending during the 2024-2025 winter season [2] - Ski resort revenues are projected to reach 78.613 billion yuan, with a 27.97% increase in spending within a two-kilometer radius of ski resorts [2] Group 3: Consumer Trends and Preferences - The demand for ice and snow activities is shifting towards more specialized and higher-end experiences, with a notable increase in the number of advanced skiers seeking professional training [6][7] - The growth in ski-related spending is accompanied by a rise in the number of families participating in winter sports, driven by promotional offers and school holidays [3][4] - The market for ski equipment maintenance is expanding, indicating a shift towards a more serious engagement with the sport among consumers [7]

Group 1: Financial Support for Ice and Snow Economy - The People's Bank of China Heilongjiang Branch has strengthened policy guidance and financial supply to support the high-quality development of the ice and snow economy, with loans for related industries reaching 67.3 billion yuan, a year-on-year increase of 14% as of the end of November [1] - The bank has introduced measures to meet the diverse financing needs of the ice and snow industry, focusing on key areas and collaborating with relevant departments to implement specific financial support policies [1] - Customized financing support is provided for various sectors, including smart upgrades for ice and snow equipment companies, financing for scenic area construction and operation upgrades, and special financing for cultural experience projects [1] Group 2: Financing Activities and Products - The Heilongjiang Branch organized a financing event that facilitated 14 financial institutions to grant a total of 1.852 billion yuan in credit to enterprises, promoting a financial supply system that aligns with the ice and snow economy [2] - Innovative financial products such as "Arctic Homestay Loan," "Snow City Cultural Tourism Loan," and "Snow Town Inn Loan" have been launched to cover key scenarios in the ice and snow tourism sector [2] - The bank has developed a specialized work plan for the ice and snow economy, providing diversified credit support to medium and large cultural tourism enterprises, as well as innovative online credit products for small and micro enterprises [2] Group 3: Payment Services Enhancement - The Industrial and Commercial Bank of China Heilongjiang Branch is advancing the construction of a comprehensive foreign card acceptance service system, with 2,913 foreign-related POS merchants and 9,151 foreign card transactions totaling 26.11 million yuan as of the end of November [3] - The bank is enhancing payment service coverage for the entire tourism journey, ensuring that high-frequency payment scenarios are fully covered, including major train stations and popular shopping areas [3] - A total of over 480,000 merchants in Heilongjiang support card acceptance, with 29,200 merchants accepting foreign cards, and 9,186 ATMs available for cash withdrawal, of which 7,202 support foreign card withdrawals [3]