Group 1 - The "Hello Ice and Snow Go Jilin" international media event, organized by the Jilin Provincial Department of Culture and Tourism, is taking place from December 17 to 21, attracting 20 media reporters and bloggers from various countries including the USA, UK, Canada, Turkey, Vietnam, Azerbaijan, and Indonesia [1] - The event features a visit to the newly constructed Ice and Snow Paradise in Changchun, showcasing large-scale ice and snow sculptures, which highlight the artistic transformation of ice and snow into impressive artworks [2] - The 9th Jilin International Ice and Snow Industry Expo is also being held, with over 400 domestic and international exhibitors covering the entire ice and snow industry chain, including ice and snow equipment, sports, intangible cultural heritage, and smart technology [2] Group 2 - The event is noted for its internationalization, with many international visitors, and highlights China's efforts to promote skiing as a more accessible activity, moving away from its traditionally high-cost perception [2] - The increasing richness of ice and snow exhibitions and tourism activities in Jilin has been observed, with a growing number of ski resorts and ice amusement parks attracting diverse visitors [3] - The presence of international brands, such as a Canadian cold-weather clothing company at the expo, indicates a global interest in the Jilin ice and snow market [2]

Core Viewpoint - The article highlights the efforts made by Urumqi and the Altay region in Xinjiang to promote winter sports and tourism, particularly through the introduction of snow holidays and various incentives for youth participation in ice and snow activities [1] Group 1: Policy Initiatives - Urumqi and Altay have optimized school holiday schedules to include snow holidays, encouraging youth engagement in winter sports [1] - During the snow holiday, ski resorts in Urumqi offer free skiing for youth aged 6 to 18 for two days, while students in Altay can enjoy free ski tickets at four major ski resorts along with discounts on equipment rentals and dining [1] Group 2: Industry Growth - Xinjiang has significantly increased investment in the ice and snow industry, resulting in an enhanced number and quality of ski resorts, with a notable increase in reception capacity [1] - In the 2024-2025 snow season, S-level ski resorts in Xinjiang are expected to receive 3.5728 million visitors, marking a year-on-year growth of 10.22%, and generate tourism revenue of 844 million yuan, a 39.13% increase compared to the previous year [1] Group 3: Promotional Activities - Xinjiang has launched a winter tourism promotion package, distributing 45,000 consumption vouchers in six rounds to stimulate spending [1] - Local authorities are actively promoting the integration of ice and snow activities with culture, tourism, and sports, creating winter tourism routes that combine skiing, hot springs, cuisine, and folk experiences to enhance consumer engagement [1]

Core Viewpoint - The 20th Shennongjia Ice and Snow Season has officially launched, showcasing the region's potential for winter tourism and the development of the ice and snow economy, driven by various promotional measures and unique experiences [1][3]. Group 1: Economic Impact - Shennongjia's winter tourist numbers have seen double-digit growth for three consecutive years, with 589,000 visitors recorded last year during the ice and snow season, representing a 59.3% year-on-year increase [3]. - The development of the ice and snow economy has transformed Shennongjia from a summer tourism destination into a winter hotspot, breaking seasonal tourism limitations [3]. - The surrounding areas are experiencing growth in dining, accommodation, and related services, driven by the popularity of the ski resort [3]. Group 2: Infrastructure and Investment - The Shennongjia International Ski Resort plans to invest nearly 500 million yuan for upgrades next year, including the construction of a comprehensive service hall and extending ski trails to enhance visitor experience [3][5]. - The average length of ski trails is expected to exceed one kilometer, promoting an immersive skiing experience [3]. Group 3: Industry Trends - The rise of the ice and snow economy in southern China is part of a broader trend, with the ice and snow industry projected to exceed one trillion yuan by 2025 [5]. - The region is focusing on high-standard upgrades to ski resorts to attract international events and professional athletes, thereby enhancing its appeal to skiing enthusiasts [5]. - Continued innovation in ice and snow festival activities and the "ice and snow +" model aims to extend visitor stays and increase overall consumption levels [5].

除了神农架，湖北还拥有恩施、宜昌等较高海拔地区，冰雪资源丰富，气候条件优越。截至2024年底， 湖北已建成冰雪场地40余家，室内外滑雪场近30处，构建起全季节、广覆盖的冰雪产业发展格局，神农 架、武汉、恩施、宜昌、黄冈等地已成为全国知名的冰雪旅游目的地。冰雪运动对周边零售、交通、餐 饮等行业拉动作用明显，成为助推当地经济社会发展的"热产业"。(完) 来源：中国新闻网 湖北神农架开启新雪季 激活冬季消费 中新网湖北神农架12月17日电 (郭晓莹 税浪)湖北神农架林区第二十届冰雪季17日开幕，吸引了各地的 滑雪"发烧友"体验飞驰冰雪的激情。 被誉为"华中屋脊"的神农架平均海拔1700米，拥有海拔3000米以上的山峰6座，是国家"北雪南展"的关 键节点。目前，当地建成运营三大滑雪场，雪场总面积45万平方米，并形成了"滑雪、赏雪、戏雪、康 养、研学"冰雪全产业链，连续举办二十届冰雪季，冬季旅游热度持续攀升。2024年冰雪季，神农架重 点景区和滑雪场累计接待游客58.9万人次，同比增长59.3%。 12月17日，神农架林区第二十届冰雪季开幕。税浪 摄 神农架林区政府副区长张守东表示，当地将推出一批"文旅+、体旅+"高品 ...

来源：中国新闻网 针对价格监管，黑龙江省加强对宾馆酒店、餐饮、旅游购物等重点领域的巡查力度，严厉查处不明码标 价、价外加价、价格欺诈等违法违规行为。对消费者反映的价格投诉举报问题，实行"即报、即查、即 反馈"机制，切实维护消费者的合法权益。 在计量器具监管方面，黑龙江省重点聚焦景区及周边集贸市场、特产店、餐饮场所等人员密集消费区域 的电子计价秤，全面推行"明秤"管理制度。同时，在重点冰雪旅游景区、游客服务中心等地设置"手机 变砝码"便民服务台，将智能手机转化为便携式"标准砝码"，提升计量监管的实效性和公众参与度。 下一步，黑龙江省将针对元旦、春节等重点时段，加大对热点景区、网红打卡地的巡查频次，对突出问 题挂牌督办；定期曝光典型案例，重点打击食品安全、价格欺诈、假冒伪劣等违法行为。还将在重点景 区增设食品安全快检车、快检箱，扩大"你点我检"覆盖面，营造"诚信经营、放心消费"的旅游市场环 境。(完) 黑龙江省多措并举强化市场监管 全力护航冬季冰雪旅游 中新网哈尔滨12月17日电 (记者 刘璐)17日，黑龙江省市场监管局举行2025年-2026年护航冬季冰雪旅 游"百日行动"新闻发布会。记者从会上获悉，黑龙江省已 ...

另据了解，本届冰博会还将配套举办展览展示、科技成果发布、政企对接等20余场次专题活动。此外， 本届冰博会还将设立超300万平方米的特色联动体验区，冰雪大世界、太阳岛雪博会等五大联动体验区 各具特色，既有艺术雪雕观赏、冰雪主题篝火派对，也有非遗手工艺体验、中央大街特色巡游，更有 VR滑雪体验、电子沙盘演示等科技互动，呈现全民参与冰雪运动的"热"状态。期间，还将推出系列配 套赛事活动，包括"艺术创造神奇冰雕连结世界"世界雕刻大师冰雕赛、2026第十八届国际大学生雪雕大 赛等专业赛，还举行业余冰球赛、花样滑冰表演、寒地赛车、冰钓等大众趣味赛事，增强游客市民的参 与感、体验感。 从哈尔滨市政府新闻办获悉，2026哈尔滨国际冰雪经济博览会将于1月6日至8日举行。据介绍，本次博 览会将以"冰链世界.雪舞未来——新动能新纽带新生态"为主题，打造一场覆盖冰雪经济全领域的国际 化专业展会。 据介绍，2026哈尔滨国际冰雪经济博览会将设立总面积约20000平方米集中展示区，分设1个中心展区与 6个主题展区。中心展区将重点展示冰雪经济发展成果和政策措施、战略规划、产业图谱；六大主题展 区涵盖冰雪运动、冰雪文化、冰雪装备、冰雪旅游、 ...

Group 1 - The 27th Harbin Ice and Snow World officially opened on December 17, with online reservations reaching 40,000 on the opening day, indicating high popularity [3] - The scale of this year's Ice and Snow World is the largest ever, covering 1.2 million square meters [3] - The event features three main thematic axes: a timeline of urban development, an ice and snow art and performance route, and a multicultural gathering line, with over 300 ice architecture installations [5] Group 2 - Many ice and snow attractions incorporate ideas from netizens, such as a 521-meter-long super ice slide designed to resemble the Great Wall, and ice sculptures of national symbols like the Fujian aircraft carrier and the "Jiaolong" submersible [7] - The park integrates advanced technology, including a single-sided freezing technique for transparent ice that can encapsulate fruits and flowers, and a cutting-edge ice machine developed by Harbin Institute of Technology that enhances ice block production efficiency [11] - The Central Radio and Television Station has set up a live broadcast studio at the Ice and Snow World for five consecutive years, adding new photo opportunities and interactive areas for visitors [13]

Core Insights - The World Tourism Economic Forum in Harbin focused on the theme "New Productive Forces: New Engines for the Global Tourism Economy," discussing the development of the global ice and snow economy and high-quality development paths for the cultural tourism industry [1] Group 1: Global Ice and Snow Industry - The global ice and snow industry has evolved from a focus on skiing to a vacation experience centered around enjoyment and leisure [2] - Club Med operates 24 outdoor ice and snow resorts worldwide, with projected revenue exceeding RMB 5 billion and an average occupancy rate of approximately 80% for the 2025 snow season [2] Group 2: Club Med's Success Factors - Club Med's success is attributed to three core aspects: the French "Après Ski" concept integrating skiing with food, social activities, and entertainment; an all-inclusive pricing model that simplifies the vacation experience; and a unique service culture represented by G.O (Gentil Organisateur) staff who foster a friendly and engaging atmosphere [3] Group 3: Development of China's Ice and Snow Industry - The development of China's ice and snow industry requires integrating international standards with local cultural elements to create a unique experience [4] - Three outdoor ice and snow resorts in Northeast China achieved a total revenue of RMB 160 million with a 90% average occupancy rate for the 2025 snow season, indicating strong market performance [4] Group 4: Growth Potential in Snow Entertainment - China has approximately 13.5 million skiers, with a penetration rate of only 1%, indicating significant growth potential in the snow entertainment market [5] - Indoor snow venues are seen as key to unlocking this market by providing year-round access to ice and snow experiences [6] Group 5: Indoor Snow Project Success - The indoor snow project in Suzhou Taicang has welcomed over 2 million visitors since its opening in November 2023, with a 47% repurchase rate, and plans for expansion to become the world's largest indoor snow complex [6] - The project's success is attributed to beginner-friendly designs and a variety of entertainment options, creating a comprehensive ice and snow experience [7] Group 6: Future Outlook - The company aims to further integrate ice and snow with technology and culture, enhancing the overall value of the ice and snow industry and contributing to regional economic growth and industrial upgrades [7]

（文章来源：每日经济新闻） 每经AI快讯，12月17日，冰雪旅游指数盘中走强，冰山冷热触及涨停，晶雪节能、大连圣亚涨超3%， 英派斯、长白山等跟涨。 ...

Market Structure and Generational Characteristics - Generation Z is becoming the "incremental main force" in ice and snow tourism, with a significantly higher proportion of first-time experiences compared to non-Generation Z, indicating their role as a key driver for market expansion [2][40] - Generation Z's travel behavior is characterized by "broad coverage and shallow experiences," with most preferring to visit 1-2 times and opting for diverse destinations rather than deep stays [3][40] - The primary spending range for Generation Z in ice and snow tourism is between 3001 and 5000 yuan, indicating a shift from niche high-end sports to mass leisure consumption [4][40] - Generation Z prioritizes rigid expenditures, with transportation and accommodation as primary spending items, while being more restrained in discretionary spending like coaching services and equipment purchases [5][40] Destination Selection and Regional Patterns - A dominant regional pattern has emerged, with the Northeast accounting for over 60% of the top 10 desired ice and snow destinations, led by Harbin, with Jilin Province showing new highlights [6][40] - The core flow of ice and snow tourism is characterized by "southern guests heading north," with significant potential customer contributions from southern provinces like Guangdong, Zhejiang, and Jiangsu [7][40] - Generation Z's destination preferences are becoming more diverse, with emerging destinations like Altay in Xinjiang gaining rapid recognition and preference among this demographic [8][40] - Generation Z favors "Instagrammable" locations, while non-Generation Z prefers cities with mature supporting facilities, highlighting differences in destination selection based on shareability versus professionalism and comfort [9][40] Decision Factors and Attraction Analysis - Generation Z focuses on "shareability," while non-Generation Z values "professionalism and comfort," a generational difference that influences destination choice, spending decisions, and experience evaluations [10][40] - The decision-making triangle for Generation Z consists of snow quality, city atmosphere, and cost-effectiveness, which collectively determine the attractiveness of destinations [11][40] - The essence of attraction factors is "experiential, shareable, and memorable," as Generation Z seeks not just skiing but a complete "winter memory" [12][40] - Major pain points for Generation Z include overcrowding, low cost-effectiveness, and insufficient facilities, which are the primary factors limiting satisfaction [13][40] Information Channels and "Grass-Planting" Mechanism - Short videos and content platforms serve as the "dual-core driver" for Generation Z's information acquisition, with platforms like Douyin and Xiaohongshu being far more utilized than traditional OTAs, making "grass-planting" a starting point for decision-making [14][40] - The structural characteristics of "grass-planting" content shift from "destination" to "scene," where atmospheric, immersive, and narrative elements trigger more interest among Generation Z than mere attraction descriptions [15][40] Policy Awareness and Expectations - Generation Z shows a general awareness of policies but primarily receives information passively, indicating a need for a shift from "waiting for people to find" to "proactively pushing" information [15][40] - Discounts on snow tickets and entrance fees are the most widely covered policy types, but there is a misalignment with Generation Z's core demands [16][40] - Transportation subsidies rank as the top demand for Generation Z, with a focus on affordability of access being more important than the cost of activities [17][40] - Generation Z is concerned with "accessibility," while non-Generation Z focuses on "value of experience," reflecting an evolution in needs from beginners to more experienced participants [18][40] Industry Trends and Development Directions - Ice and snow tourism is transitioning from "skiing as a sport" to "winter lifestyle" value enhancement, with Generation Z seeking not just skill improvement but a "shareable and memorable" winter journey [40] - Service supply is shifting from "operating ski resorts" to "curating travel memories," where the ability to help guests create better travel memories becomes a competitive advantage [40] - Creating a "beginner-friendly" atmosphere is key to market expansion, as lowering entry barriers and fostering a welcoming environment can convert more potential users from "wanting to go" to "actually going" [40]