旅游业
Search documents
各地开启冬季文旅消费新模式 持续释放文旅消费潜力
Yang Guang Wang· 2026-01-26 01:56
近日,安徽省多地迎来降雪,各地景区呈现出别具一格的冬日盛景。在黄山风景区,流动的云海磅 礴如画,山间松枝缀满冰晶,形成壮观的雾凇景观,吸引了众多游客登山赏景。 游客罗荣丽:刚上山的时候就能看到云海,特别壮观、特别美,体验感特别好。 央广网北京1月26日消息 据中央广播电视总台中国之声《新闻和报纸摘要》报道,各地冬季文旅市 场新场景、新产品、新体验不断涌现,推动文旅消费热度节节攀升。 眼下,河南多地的智能制造车间、食品生产基地成为了兼具科普与体验的旅游新地标。 在周口市鹿邑县的一家食品产业园内,研学学生不仅参观了制作火锅底料的智能车间,还在工厂的 研学科普课堂里学习了分辨食品成分、食品风味标准化意义等知识。 参与研学的郑州工程技术学院学生任威弛:平时爱吃火锅,这次亲眼看到了喜欢吃的一些食材是怎 样生产的,很开心,生产环节很先进。 张国栋:肯斯瓦特景区的景色是立体的,从山峰到湖面。我们在冰面、湖面作画,游客从100多米 的高空(索道)就可以直接俯瞰湖面,有非常好的体验感和观赏性。 在新疆昌吉州玛纳斯县的肯斯瓦特景区,这里的湖面早已结冰。冰面上,景区工作人员精心绘制的 《海蓝之心》《马到成功·2026》等简笔画在阳 ...
2026年贵州省两会,首设“委员通道”和“代表通道”
Xin Lang Cai Jing· 2026-01-26 01:28
Group 1 - Guizhou has the largest phosphate rock reserves in China, which is a key resource for the province's development strategy [3] - The "Rich Mine Precision Opening" strategy aims to leverage Guizhou's resource advantages by integrating external academic expertise into local industries [3] - The focus on modern mountain characteristic high-efficiency agriculture emphasizes the use of technological innovation to promote rural revitalization [3] Group 2 - The tourism industry in Guizhou is being positioned as an integral part of daily life, moving away from the perception of being high-end and unattainable [5] - The establishment of the "Representative and Committee Channels" serves as a platform for representatives to engage with the media and address public concerns [5] - Upcoming interviews with representatives and committee members are scheduled to further discuss and respond to public interests and contribute to Guizhou's high-quality development [5]
【财经分析】国际客流创新高 意大利旅游业增长与治理压力并存
Xin Hua Cai Jing· 2026-01-26 01:01
Core Insights - The Italian tourism industry is expected to continue its post-pandemic recovery, with international overnight visitors projected to reach 271 million in 2025, marking a 6.7% year-on-year increase, highlighting the sector's growing economic significance [1][2] - The tourism sector is anticipated to contribute approximately €237.4 billion to the national GDP in 2025, accounting for nearly 11% of the total GDP and supporting around 3.2 million jobs, showcasing its role as a crucial economic engine [2][3] Industry Growth and Economic Impact - The expected tourism spending by foreign visitors in Italy for 2025 is projected to be €57.1 billion, further emphasizing the industry's importance to national economic growth [2] - The growth in international tourist arrivals is not only boosting tourism revenue but also providing solid support for foreign exchange income and job growth, acting as a buffer amid slowing manufacturing growth and external demand pressures [2][3] Emerging Trends in Tourism - There is a notable shift towards high-value tourism products, with segments like wedding tourism and health and wellness tourism emerging as new highlights, with the wedding tourism sector alone nearing €1 billion in economic scale, nearly doubling from €500 million in 2018 [3] - The wellness tourism segment is projected to generate over €5 billion in direct revenue by 2025, indicating a significant multiplier effect beyond the wellness services themselves [3] Seasonal and Event-Driven Tourism - The demand for composite tourism experiences, including major international events and festivals, is driving growth in off-peak tourism, with hotel occupancy rates increasing by 6% to 9% due to events like the upcoming Milan-Cortina Winter Olympics [4] - This trend is expected to enhance product quality and market resilience, improving the overall contribution of tourism to GDP compared to traditional sightseeing tourism [4] Challenges and Urban Management - The expansion of the tourism sector is leading to challenges in urban governance and public finance, with some historic cities experiencing overtourism, which affects local residents' quality of life and public services [5] - Discussions are underway in some cities, such as Milan, to increase city taxes to fund public services and management, with concerns that such increases may impact the attractiveness of destinations [5] - There is a call for clearer policies regarding the use of city tax revenues to address the pressures of increased tourist numbers on public resources, which is essential for the long-term sustainability of the tourism industry [5] Infrastructure and Service Quality - To maintain its position as a leading global tourist destination, Italy must enhance infrastructure investment, improve service quality, and manage inflationary pressures to ensure the tourism sector continues to drive national economic growth [6]
视频丨冬季假期旅游开启 春节市场有哪些新变化
Yang Shi Xin Wen Ke Hu Duan· 2026-01-25 23:56
Group 1 - The upcoming Spring Festival holiday has significantly increased travel enthusiasm, with a notable rise in flight bookings from January 12 to January 19, particularly among travelers aged 18-22, who account for over 20% of the bookings [4][6] - The travel market has adapted to young people's preferences by offering social features and diverse travel experiences, such as camping and cultural exploration, to meet their desire for adventure [6][10] - The shift from "celebrating the Spring Festival" to "experiencing the Spring Festival" reflects a changing consumer behavior among young travelers, impacting travel patterns and spending [8][10] Group 2 - The trend of "reverse Spring Festival travel" is emerging, with parents traveling to cities where their children reside, leading to a 35% year-on-year increase in flight bookings for this demographic [11][13] - Major airlines and travel platforms have launched initiatives to ensure safe travel for the elderly, providing comprehensive support for passengers aged 55 and above [15][16] - The rise of reverse travel not only changes travel methods but also emphasizes the deep emotional connections and sacrifices parents make for their children, enhancing the meaning of family reunions during the Spring Festival [18]
关于推进文旅深度融合的思考
Xin Lang Cai Jing· 2026-01-25 23:27
Core Viewpoint - The construction of a tourism powerhouse in China requires a transition from "scale expansion" to "quality efficiency" and from "resource advantages" to "cultural advantages," with cultural and tourism integration serving as a vital link throughout this process [1][2]. Economic Dimension - Cultural and tourism integration is a key engine for building a new development pattern, responding to the need for improved consumption mechanisms and stimulating private investment [2]. - The Taizhou Cultural Tourism Area in Zhejiang has seen a significant increase in visitor numbers, reaching 15.37 million in 2023 (up nearly 100% year-on-year) and projected to reach 23.45 million in 2024 (up approximately 53%) [2]. Cultural Dimension - Cultural and tourism integration serves as a vibrant carrier for the inheritance and innovation of civilization, allowing traditional culture to engage with younger generations through immersive experiences [3]. - Examples include the popularity of the Yuncheng Wooden Pagoda due to the game "Black Myth: Wukong" and the use of digital technology to bring Dunhuang murals to life [3]. Social Dimension - Cultural and tourism integration is an effective path to promote common prosperity, connecting urban and rural areas and driving economic growth through events like the "Village Super" and "Village BA" [4]. - In places like Sichuan's Gulu Village, improved infrastructure has transformed it into a tourism hub, showcasing how cultural tourism can address urban-rural development imbalances [4]. International Dimension - Cultural and tourism integration is a crucial window for telling China's story internationally, with iconic sites attracting more foreign tourists and enhancing cross-cultural exchanges [4]. Practical Examples - In Xi'an, immersive cultural experiences have transformed traditional sightseeing into interactive engagements, blending history with modern entertainment [6]. - In Guizhou, the "Village Super" sports events have integrated local culture, benefiting the community economically while preserving its heritage [6]. - Technological innovations in places like Yangzhou and Hangzhou have enhanced visitor experiences through digital and smart solutions [7]. Pathways for Deepening Integration - Despite progress, challenges such as homogenization and insufficient public service supply remain, necessitating reforms to enhance the quality and depth of cultural and tourism integration [8]. - Emphasizing unique cultural identities and avoiding superficial integration can help create distinctive tourism experiences [9]. - Leveraging technology to enhance both virtual and real-world experiences is essential for improving the quality of cultural tourism [10]. Talent Development - The integration of culture and tourism requires a skilled workforce that understands both cultural heritage and tourism operations, necessitating educational reforms and talent cultivation [11].
山水甲天下 文旅踏新途
Xin Lang Cai Jing· 2026-01-25 23:27
Core Insights - The tourism market in Guangxi is expected to see a 10.5% increase in visitor numbers and an 11.0% increase in tourism revenue in 2025, driven by high-quality cultural and tourism development initiatives [1][2] Group 1: Development Strategies - Guangxi's government has prioritized cultural tourism, implementing a series of top-level designs and practical measures to transition from a "tourism resource region" to a "cultural tourism powerhouse" [1][2] - The annual Cultural Tourism Development Conference has become a catalyst for regional competition and collaboration, enhancing development across cities [2] - A comprehensive policy framework has been established to support high-quality development in the cultural tourism sector, focusing on coordination, integration, and product diversification [2][3] Group 2: Technological Integration - The "One-Key Tour Guangxi" smart tourism platform has been developed to create a new model for digital cultural tourism, utilizing big data, blockchain, and AI to enhance visitor services and support government decision-making [3] Group 3: Brand Building - Guangxi is implementing a multi-dimensional brand strategy to enhance its international competitiveness, focusing on creating a world-class tourism brand centered around Guilin [4][5] - The establishment of the China-Vietnam Detian (Banyue) Waterfall cross-border tourism cooperation zone is set to deepen tourism collaboration between China and ASEAN [4][5] - The region has successfully developed a cluster of quality attractions and vacation areas, significantly boosting the appeal and competitiveness of Guangxi's tourism products [5] Group 4: Consumer Engagement - Domestic tourism revenue in Guangxi has surpassed 1 trillion yuan for the first time, with tourism consumption increasingly contributing to economic growth [6] - Innovative policies and activities have been introduced to stimulate tourism consumption, including the selection of tourism leisure districts and a three-day ticket system for national A-level scenic spots [6] - The region is focusing on inbound tourism as a key growth area, with a significant increase in overnight visitors and tourism spending from international tourists [7]
尽情“中国游” 尽享“中国购”
Zhong Guo Zhi Liang Xin Wen Wang· 2026-01-25 22:32
Core Insights - The Chinese inbound tourism market is experiencing unprecedented growth, with international visitors increasingly drawn to diverse cultural and experiential offerings across the country [1][6] Group 1: Policy Changes and Visitor Growth - The extension of the visa-free transit policy to 240 hours and its expansion to 55 countries by June 2025 has significantly increased the number of foreign visitors, with 292,000 entering under this policy during the New Year holiday, marking a 35.8% year-on-year increase [1] - The shift from merely inviting tourists to facilitating their entry reflects a deeper confidence in China's openness to the world [1] Group 2: Enhanced Visitor Experience - The integration of multilingual services at airports, AI translation in taxis, and the international version of Alipay connecting to 40 global e-wallets creates a seamless and welcoming experience for visitors [2] - Over 60% of inbound tourists are opting for multi-city deep travel experiences, indicating a shift from passive observation to active participation in cultural activities [2] Group 3: Shopping Trends - The appeal of shopping in China has evolved, with foreign tourists now seeking a wide range of products, from traditional items to high-tech gadgets and customized goods, reflecting a broader recognition of Chinese manufacturing quality and cultural aesthetics [3] - The convenience of payment and tax refund processes, with 12,000 tax refund stores and over 7,000 offering immediate refund services, has further stimulated consumer spending [4][5] Group 4: Cultural and Economic Impact - The ongoing boom in inbound tourism is a reflection of China's enhanced soft power, showcasing its cultural influence, industrial competitiveness, and welcoming national image [5] - To transition from a surge in visitor numbers to high-quality development, there is a need for refined services, unique local experiences, and a cohesive ecosystem that integrates travel, accommodation, and commerce [5]
提升冬游贵州的吸引力
Xin Lang Cai Jing· 2026-01-25 22:24
Core Viewpoint - The article emphasizes the growing appeal of Guizhou's winter tourism, highlighting the unique combination of natural resources, cultural experiences, and wellness offerings that cater to diverse visitor needs, transforming transient tourists into repeat visitors [2][4]. Group 1: Winter Tourism Appeal - Guizhou's winter tourism is attracting visitors from surrounding regions, with activities like "ice and snow" experiences and innovative combinations such as "hot springs + water activities" enhancing its allure [2][3]. - The region's unique resources, including rare snowfall and abundant hot springs, meet the demands for winter recreation and relaxation, providing a distinctive experience for tourists [2][3]. Group 2: Visitor Experience and Engagement - The transformation from "new guests" to "familiar guests" is facilitated by the emotional connection to the local culture, history, and customs, leading to a deeper sense of belonging [2][4]. - The integration of authentic local experiences, such as the popular "pig-killing feast," demonstrates how genuine interactions can create unexpected attractions for visitors [2]. Group 3: Infrastructure and Accessibility - Guizhou has improved its transportation network, with high-speed rail connections and extensive road access to major tourist sites, allowing visitors to experience multiple attractions within a short timeframe [3]. - The data indicates a significant increase in visitor engagement, with sales at local ski resorts and equipment rentals showing substantial growth, reflecting the rising popularity of winter activities in the region [3]. Group 4: Future Prospects - The tourism industry in Guizhou is expected to see a 40% increase in inbound tourist numbers and a 54% rise in spending by 2025, indicating a growing recognition of the region's appeal among a broader audience [4]. - The focus on creating a harmonious living environment that combines natural beauty and cultural richness aims to enhance the overall attractiveness and reputation of Guizhou as a travel destination [5].
下好文旅“一盘棋”
Xin Lang Cai Jing· 2026-01-25 22:24
Core Viewpoint - Guizhou province is focusing on developing its cultural and tourism industry as a pillar for economic growth, leveraging its rich resources through various integration paths like "cultural tourism + health care" and "cultural tourism + sports" to transform the industry from attracting visitors to retaining them [7][9]. Group 1: Cultural and Tourism Development - The "14th Five-Year Plan" for Guizhou emphasizes the development of cultural tourism as a key industry, aiming to create a world-class tourism destination [7]. - Guizhou is exploring the integration of culture and tourism to enhance visitor experiences and create new business opportunities, moving from a focus on visitor numbers to visitor retention [7][9]. - The Nagu·Heyuan Health and Wellness Town is a model project in Guizhou, showcasing the potential of combining health care, cultural experiences, and community living [8]. Group 2: Visitor Statistics and Economic Impact - The Nagu·Heyuan Health and Wellness Town has seen an annual visitor growth rate of approximately 15% since the beginning of 2023, with expectations to exceed 1.5 million visitors and generate over 18 million yuan in revenue by 2025 [9]. - The "Village Super" event in Rongjiang has hosted over 2,700 matches since May 2023, attracting more than 26 million visitors and generating nearly 30 billion yuan in tourism revenue, exemplifying the rise of Guizhou's cultural tourism industry [10]. - The integration of various tourism and cultural events, such as "Village Super" and "Village BA," is transforming transient visits into deeper travel experiences, enhancing the overall tourism appeal of Guizhou [10][11].
春节旅游热门线路进入“抢订”阶段 出境游与国内游同步升温
Yang Shi Xin Wen· 2026-01-25 21:24
2026年春节假期长达9天,随着假期临近,不少人已开始制订出游计划。今年的春节旅游市场有哪些特 点? 在北京朝阳区一家旅行社线下门店,记者看到,前来咨询和签约的市民络绎不绝。尽管距离春节假期还 有一段时间,不少热门线路已进入"抢订"阶段,部分产品名额所剩不多。 从预订数据来看,今年春节出境游市场增长势头强劲。法国、瑞士、意大利、英国、西班牙、葡萄牙等 长线出境游线路总体预订量较去年同期增长约60%,短线出境游增长更为明显,同比增长达到160%, 泰国、新加坡、越南、马尔代夫等目的地热度持续走高。与此同时,假期也为国内旅游市场释放出更大 的消费空间。 (文章来源:央视新闻) 不仅是规模扩大,今年春节旅游市场在结构上也出现新变化。"年味化""小型化"特征更加突出。数据显 示,20人以内的小团组产品已占整体预订量的50%。行程设计更加注重情感与文化体验。在海外定制年 夜饭、在国内参与打糍粑等传统活动,"带着年味去旅行"成为不少游客的共同选择。数据显示,寒假和 春节期间,具备非遗体验特色的目的地酒店预订量增长明显,安徽黄山酒店预订量同比增长1.7倍,江 西景德镇、福建泉州酒店预订量同比翻番。 ...