中青报·中青网记者 孟佩佩 9月18日，北京一家潮玩店，一名男生的背包上挂了多个玩偶。中青报·中青网记者 赵迪/摄 大学生李汇哲观看五月天北京演唱会时，背包上挂上了LABUBU玩偶和五月天官方周边"卜卜"。像他这 样的歌迷不在少数，举办地鸟巢外几乎每个年轻人的背包都成了个性展示架，挂着一个甚至一连串充满 意义的包挂。"背着它们出行，说不定就会遇到同担（共同喜爱同一偶像的粉丝群体——记者注）交换 物料（粉丝之间免费交换自制周边物品——记者注），有一种在陌生地方遇到知己的感觉。"李汇哲 说。 如今，年轻人的背包仿佛挂满了整个世界：既有官方售价几十元的明星周边，也有粉丝站设计的应援 物，更有来自电商平台独立设计师和线下实体店的创意产品，价格从几十到上百元不等。 这股包挂风潮，不仅是一种装饰，更折射出年轻人情感消费与圈层认同的强烈需求。Future Marketing 发布的《情绪消费崛起：2025年市场格局与未来走向》显示，2013年以来，"情绪消费"相关产业年均复 合增长率12%，预计2025年中国市场规模将突破2万亿元。 看似不起眼的小小包挂，是否正在悄然撬动一个意想不到的大市场？ "万物皆可挂" 正在北京读博 ...

Market Overview - The Hong Kong stock market has been experiencing fluctuations since October, with the Hang Seng Index rising over 1.6% on October 2, followed by three consecutive days of adjustment [1] - Global capital is flowing into various markets as the Federal Reserve begins a new round of interest rate cuts, benefiting the Hong Kong market due to its valuation advantages and close ties to the mainland economy [1][2] Fund Inflows - There is an expectation of increased capital inflow into the Hong Kong market, driven by public fund institutions favoring it and sustained buying from southbound funds [2] - The demand for undervalued stocks in the Hong Kong market from mainland investors is growing, indicating a strong interest in reallocation of global funds [2] Performance Trends - Quality Hong Kong companies are showing a strong upward trend in performance, with over 1,230 companies reporting revenue growth in the first half of 2025 [2] - The information technology and consumer discretionary sectors are leading the revenue growth, each exceeding 10% year-on-year growth, becoming key drivers for profitability in the Hong Kong market [2] Technology Sector Insights - The Hang Seng Technology Index has experienced increased volatility due to intensified competition among domestic internet firms and rising capital expenditures in AI [3] - Long-term prospects for the technology sector remain positive, with a shift in focus from hardware to AI applications and software, which are expected to benefit from ongoing advancements [3] Valuation and Investment Opportunities - The technology sector in Hong Kong is currently valued attractively, with the Hang Seng Technology Index's price-to-earnings ratio at 23.32, significantly below its historical average [3] - Emerging consumer sectors such as trendy toys, new tea drinks, and beauty products are expected to maintain high growth rates, attracting investor attention [4] Pharmaceutical Sector Outlook - The pharmaceutical sector, particularly in innovative drugs, is anticipated to see improved fundamentals as the Federal Reserve's rate cuts enhance financing activities [4] - Despite recent volatility, confidence in the innovative drug sector remains high, with expectations for business development activities to ramp up in the coming months [4]

新华财经上海10月8日电（记者魏雨田）国庆中秋长假期间，潮玩消费市场持续爆发，线下商圈成为消 费活力的集中展现地。在广州天河区一家大型商场内，泡泡玛特、名创优品门店前不时排起长队，在隔 壁的TOP TOY门店里，不少年轻消费者手持购物篮穿梭在玩偶和盲盒的货架间。 从盈利表现来看，2024年，TOP TOY实现营业收入19.09亿元，同比增长31%；2025年上半年，品牌延 续高增长态势，营业收入达13.6亿元，同比增幅为59%。 从行业维度来看，潮玩市场的蓝海仍在持续扩容。招股书数据显示，中国潮玩行业零售额已从2019年的 207亿元跃升至2024年的587亿元，复合年均增长率达23.2%。而随着IP向多元化产品领域渗透，消费者 体验也逐渐转向沉浸式、多感官的互动体验。据预测，中国潮玩行业零售额将在2025年达到825亿元， 并有望在2030年突破2133亿元，2025年至2030年复合年均增长率将保持20.9%。 在TOP TOY店内，一位95后消费者小林对记者表示，自己特意趁假期来 "蹲守" 新系列盲盒，包括10月 1日起发售的三丽鸥钻石兔宝宝系列，以及9月30日上线的卷卷羊海洋奇遇系列。 值得关注的是， ...

10月2日至3日，Wonder Festival(下称WF)2025手办模型展在上海举办。据悉，WF为全球最大规模的手 办模型展。数据显示，WF 2025企业展商超过400家，个人展商超2000家，展品数量超10万件。 整个展览现场人潮涌动，狂热收藏家们早早排起长龙，只为抢购限量版作品；创作者们小心翼翼地展示 心血之作，期待知音；各大厂商炫目亮眼的展台前，惊叹声此起彼伏。 本届WF手办展不仅仅是一场展会，更是潮玩圈层生态的具象化呈现——一个由平台、创作者、版权方 和核心用户共同搭建的内容共创、共享空间，每一种热爱都能在这里找到归宿，每一个声音都能在这里 得到回响。 在这场全球潮玩盛宴中，淘天潮玩作为潮玩品牌与玩家不可或缺的平台，以空前规模亮相，品牌定位也 从"中国潮玩市场引领者"迈向"全球潮玩生态构建者"，进一步夯实"潮玩新品，尽在天猫；吃谷买娃， 来逛淘宝"的用户心智。 一、潮玩大航海时代，淘天为何是"旗舰"？ 中外玩具网数据显示，2025年618期间，淘天玩具潮玩行业共产生破亿商家6个，千万商家超100个，千 万单品超20个，百万单品超1000个，远超去年618战绩。 其中，谷子类商品强势爆发，以国产IP ...

Core Insights - The article highlights the success of Yao Runhao, the founder of Paper Games, in understanding and catering to the emotional needs and aesthetic preferences of female gamers through various games and products [1][2][4]. Company Overview - Paper Games has developed several successful games targeting female players, including "Miracle Nikki" and "Love and Producer," with the "Nikki" IP registering over 200 million users [1][2]. - The company has generated significant revenue, with "Miracle Nikki" alone accumulating $620 million since its launch in 2015 [1]. Product Expansion - Yao Runhao is expanding into the blind box market with the launch of the "DearNikki" brand, leveraging the popularity of the "Nikki" IP [1][4]. - The first blind box series, "Dream Weaving Prologue," has sold over 80,000 units on Tmall, indicating strong demand among fans [6]. Market Positioning - The "Nikki" series has been a successful entry point for Paper Games into the blind box sector, benefiting from established brand recognition and a loyal user base [4][6]. - The blind boxes are priced at 79 yuan each and feature unique designs that appeal to a wide demographic, including students and working women [4]. Competitive Landscape - The gaming market for female-oriented titles is becoming increasingly competitive, with major players like Tencent and NetEase entering the space [11]. - Paper Games is responding by launching new IPs and original games, such as "Love in Deep Space" and "Infinite Nikki," to maintain its market position [11]. Financial Performance - The company is projected to achieve approximately $1 billion in revenue for 2024, showcasing its strong financial growth [10]. - Paper Games has not disclosed any new funding rounds since 2015, indicating a robust self-sustaining business model [10]. Future Prospects - Yao Runhao is exploring new game genres, including an action RPG titled "All Things Contract," which is expected to launch in 2025 [11][13]. - The company is also diversifying its product offerings by developing various entertainment-related projects, including an animated film and potential merchandise [15][17].

Group 1: CPOP and Cultural Export - The rise of CPOP represents a shift from "product export" to "brand export," encompassing various fields of Chinese pop culture, including technology, toys, games, film, and literature [1] - The "Chinese style" is gaining global traction, showcasing cultural depth and trendiness [1] Group 2: Success of "Labubu" Toy - The "Labubu" toy has become a global sensation, with significant sales spikes in various regions: Asia-Pacific revenue reached 2.85 billion yuan, up 257.8%; Americas revenue was 2.26 billion yuan, up 1142.3%; and Europe and other regions saw 480 million yuan, up 729.2% [2] - The brand has opened physical stores in over 20 countries and regions, including notable locations like the Louvre in France and Oxford Street in the UK [2] Group 3: Cultural Fusion Strategy - Unlike many Chinese brands focusing solely on cultural output, the company employs a "cultural fusion" strategy by collaborating with over 200 artists worldwide to bridge cultural gaps [3] - The popularity of "Labubu" reflects the rise of the "emotional economy," where its unique image serves as an outlet for young people to relieve stress and engage in creative expression [3] Group 4: "Black Myth: Wukong" Game Launch - The game "Black Myth: Wukong," based on "Journey to the West," generated significant global interest upon its release on August 20, 2024, selling over 10 million copies within three days [4][5] - The game has sparked foreign players' curiosity to explore Chinese culture, leading to increased interest in various adaptations of "Journey to the West" [5] Group 5: Recognition and Awards - "Black Myth: Wukong" received multiple nominations at the 2024 Game Awards, winning "Best Action Game" and "Player's Voice," highlighting its impact on the gaming industry [6] - The success of both "Labubu" and "Black Myth: Wukong" is seen as a testament to China's growing soft power, with the country rising to second place in the global soft power index [6] Group 6: Technological Advancements - Chinese brands are transitioning from "technology followers" to "innovation leaders," exemplified by the strong market performance of the Insta360 X5 camera, which topped sales charts in multiple countries [7] - In 2024, China exported 5.859 million vehicles, maintaining the top position globally, with electric vehicle exports, particularly by BYD, showing remarkable growth [7][8] Group 7: Global Recognition of Chinese Brands - The performance of brands like "Labubu," "Black Myth: Wukong," Insta360, and BYD illustrates the emergence of a new "Chinese style" that is gaining global recognition [9]

炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ "国庆、中秋假期期间，来我们店里购买'谷子'（Goods的音译，指周边衍生品）的消费者多了很多，客 流和销量相比往年都有明显提升。"在位于北京市东城区搜秀商城的动漫城内，"谷子"主题店铺的销售 小P热情地向记者介绍。 小"谷子"拉动大消费 消费端的火热，已清晰地传导至资本市场，"谷子经济"的蓬勃已引起资本市场关注。在A股、港股市场 上，涉及IP运营、潮玩生产及零售的相关公司今年以来表现亮眼。 Wind数据显示，截至10月3日，万得谷子经济概念指数今年以来上涨22.51%，指数成分股中，巨人网络 年初至今大涨260.84%，创源股份、光线传媒、欢瑞世纪涨超100%，星辉娱乐涨超80%。港股方面，新 消费龙头泡泡玛特今年以来涨幅达185.39%。 中国银行研究院认为，"谷子经济"快速发展给我国经济增长带来新的活力，相关实体主题店铺（谷店） 和城市打卡地标为线下消费复苏注入新动力。谷子经济未来仍具备较大的发展空间，市场规模将进一步 增长，海外市场依然广阔。 在他身后，印有各类动漫游戏角色形象的徽章、立牌、挂件等"谷子"琳琅满目，顾客们正埋头仔 ...

今天分享的是：艾瑞咨询：2025年IP潮玩经济研究报告 报告共计：40页 《2025年IP潮玩经济研究报告》核心内容总结 《2025年IP潮玩经济研究报告》由艾瑞咨询发布，系统剖析中国IP潮玩市场的发展现状、消费者特征、典型案例及未来趋势，为行业发展提供参考。 IP潮玩市场概览方面，其定义为具有高辨识度独立IP属性的潮流玩具，区别于传统玩具，以艺术性、收藏性为核心，主要面向15-40岁消费者，价格偏高， 部分可二次交易。发展历程历经起步期（20世纪末-21世纪初）、探索期（2010-2015年）、成熟期（2016年至今），2016年泡泡玛特推出盲盒后行业爆发。 IP来源分原创、授权、公共符号三类，产业链涵盖IP设计、运营生产、销售及展会环节。市场规模增长稳健，2024年达678亿元，2020-2024年CAGR 13.8%，预计2027年超千亿，2029年近1300亿元。 热门案例分析中，泡泡玛特从潮流零售转型IP商业化，2020年上市，通过全产业链布局、多IP矩阵及全球化策略发展，LABUBU借反主流设计、明星效应等 爆火。万代南梦宫以"IP轴战略"构建全产业链生态，《高达》系列凭内容 - 商品 - 体验闭 ...

Core Insights - The global launch of the mini Labubu toy by Pop Mart has seen it sold out in countries like Australia, New Zealand, and Japan, highlighting the strong vitality of Chinese trendy toy IPs [1] - The article discusses the appeal of Intellectual Property (IP), emphasizing its diverse forms and the extensive industry chain it can create, including merchandise, media adaptations, and theme parks [3] - Successful global IPs like Harry Potter and Disney characters illustrate the potential for IPs to generate significant value beyond their original media [4][6] Industry Trends - The UK government is investing £380 million to support the creative industries, including film, gaming, and music, indicating a focus on enhancing export and R&D capabilities [6] - Chinese IPs such as "The Three-Body Problem" and "Nezha 2" are gaining international attention, with the online literature market expected to exceed 5 billion yuan in 2024 [6][7] - The perception of Chinese IPs is evolving, with a shift from traditional symbols to a more diverse representation, driven by technology, entertainment products, and new media platforms [7] Market Dynamics - The Labubu brand utilizes personalized design and blind box sales to attract global consumers, supported by a comprehensive marketing system established by Pop Mart [10] - The integration of online gaming with cultural tourism, as seen with "Black Myth: Wukong," enhances the experience of traditional Chinese culture for international audiences [8] - The increase in foreign visitors to China, exceeding 19 million in the first half of the year, reflects a growing interest in Chinese culture and products [10] Future Outlook - While Chinese IPs have a long way to go to catch up with established international giants, there is a clear path for growth through innovative interpretations and localized promotions [11]

齐鲁晚报.齐鲁壹点于泊升 开业三天，这家主打娘惹文化与南洋美食的餐厅日均接单300单，10月3日更是出现紧急补货的情况。"首开店本身就具有吸引力，加上独特的品牌运营， 对消费拉动作用明显。" 在鹊山生态文化区，这样的首店并非个例。鹊华中新园招商运营负责人李震表示，园区招引20多家商铺，其中有多家品牌门店是长江以北的首店，涵盖南 洋餐饮等多个品类。"不少游客来了后直奔首开店铺。"李震透露，10月3日当天，鹊华中新园迎来客流小高峰。 编者按： 作为济南"泉在济南享金秋"系列活动的重要组成部分，济南起步区鹊山生态文化区(一期)在国庆期间上演23场精彩活动。齐鲁晚报.齐鲁壹点推出系列报 道，围绕济南起步区假期系列活动"六大看点"，以"活力起步"为主题，从不同维度解读黄河新城的城市魅力与发展活力，展现起步区迈向"成形之年"的蓬 勃生机。 10月3日午后，济南起步区鹊山生态文化区动感草坪上，鹊野狂响.首届草地音乐节的旋律与观众欢呼声交织；不远处的鹊华中新园里，娘惹囡餐厅的工作 人员正加急补货，新加坡籍主理人学敏忙着招呼食客；泉韵Live的星际玩家店内，20多名员工穿梭于游戏机台间，负责人欣喜地表示"三天时间，8000个 ...