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龙马精神耀周原 封神年味满乾坤
Xin Lang Cai Jing· 2026-02-23 10:24
Core Insights - The Chinese Zhouyuan Scenic Area successfully concluded its Spring Festival theme event "Dragon Horse Leaps Zhouyuan, Heavenly Steed Bestows Blessings Year" on the seventh day of the Lunar New Year, integrating Zhouli culture with modern technology and trends to create a unique cultural tourism experience [2][8] Group 1: Event Highlights - During the Spring Festival, the Zhouyuan Scenic Area hosted over fifty intangible cultural heritage performances and interactive experiences daily, featuring traditional activities such as the Qishan Drum and the Earth God Fire Parade, attracting large crowds [4] - The performances included various traditional skills like fire breathing, face-changing, and wrestling, catering to visitors of all ages and enhancing the festive atmosphere [4][8] Group 2: Nighttime Attractions - As night fell, the scenic area launched a "Light and Shadow Dream Journey," featuring a fish lantern parade and a dazzling fireworks show that transported visitors back to a prosperous era [6] - The grand finale performance of "Investiture of the Gods: Spiritual Fantasies" in the Fengshen Theater provided an immersive experience that combined Zhou culture with modern technology [6] Group 3: Cultural Significance - The Zhouyuan Scenic Area's unique cultural appeal attracted visitors from across the country, establishing it as a popular tourist destination in the Guanzhong region of Shaanxi [8] - The event showcased various cultural segments such as "Earth God Fire," "Intangible Cultural Heritage Qin Opera," and "Fengshen Lantern Festival," creating a year-round cultural journey that enriched the festive lives of the community [8]
从“看热闹”到“入戏游”,民俗IP消费上演焕新记
Xin Lang Cai Jing· 2026-02-23 10:24
Core Insights - The article highlights the transformation of traditional cultural activities during the 2026 Spring Festival, showcasing a shift towards immersive experiences that engage tourists more deeply with cultural heritage [1][5]. Group 1: Immersive Cultural Experiences - The "Wanping Youxi" event features an immersive interactive game where participants earn "Wanping Coins" to exchange for food vouchers, significantly increasing visitor engagement and extending average stay time to over 3 hours [2]. - In Yunnan, the "Thousand People Dance Qilin" event involved over 2,600 local citizens performing along main streets, attracting more than 300,000 spectators to experience traditional culture [2]. - The integration of traditional elements like drama, folk customs, and interactive experiences has created a unique cultural atmosphere during the Spring Festival [1][5]. Group 2: Popularity of Traditional Cultural Activities - The 2026 Spring Festival, being the second year after the successful application for intangible cultural heritage status, has seen a rise in interest for immersive cultural experiences [3]. - Data from Meituan Travel indicates that the top ten popular intangible cultural heritage activities during the Spring Festival include various traditional crafts and performances across different regions [3]. - Douyin's data shows a significant increase in sales for "intangible cultural heritage + market" and "intangible cultural heritage + performance" during the festival, with some categories experiencing sales growth exceeding 10 times [4]. Group 3: Economic Impact - The combination of traditional culture and modern tourism has created a vibrant new cultural feast for the Spring Festival, injecting strong momentum into the consumer market [5]. - The popularity of immersive experiences and traditional performances has led to increased bookings in accommodations, particularly in tourist hotspots like the "China Snow Town" [3].
湖南张家界武陵源夜经济多点开花 点燃春节文旅活力
Xin Lang Cai Jing· 2026-02-23 10:23
Core Viewpoint - The article highlights the vibrant tourism activities in Zhangjiajie during the Spring Festival, showcasing a blend of cultural performances, night tours, and local traditions that enhance the region's appeal to visitors [1][8]. Group 1: Tourism Activities - Zhangjiajie's Wulingyuan area features a variety of nighttime activities, including park night tours, folk performances, and traditional markets, creating a lively atmosphere during the Spring Festival [1]. - The Suxi Cultural Tourism Park is illuminated with modern light displays and traditional Tujia cultural elements, attracting numerous tourists [3]. - The park offers diverse consumption experiences, including local stand-up comedy and creative cultural products inspired by the region's natural beauty, enhancing visitor engagement [3]. Group 2: Cultural Performances - The "Charming Xiangxi" International Cultural Square hosts popular performances such as "Fire Drum" and "Daughter's Meeting," which immerse both domestic and international tourists in the local cultural heritage [5]. - The performances effectively showcase the cultural diversity of the Xiangxi region, with audience participation in singing and dancing, creating a joyful atmosphere [5]. Group 3: Night Tourism Development - The newly opened Xiangxi Mansion, featuring traditional architecture, attracts visitors with its ancient market theme, contributing to the overall tourism experience [8]. - The integration of various attractions, including Suxi River, "Charming Xiangxi," and Xiangxi Mansion, establishes a new tourism model of "daytime mountain and water appreciation, nighttime cultural tourism" in Wulingyuan [8]. - Wulingyuan plans to further develop its night tourism economy by introducing more immersive performances and leisure activities, aiming to make "Night Tour Wulingyuan" a prominent brand for Zhangjiajie [8].
(新春见闻)广西大苗山百年斗马“闹”出文旅新春天
Xin Lang Cai Jing· 2026-02-23 09:21
中新社柳州2月23日电 (林馨)春节期间,素有"中国芦笙斗马文化之乡"美誉的广西柳州市融水苗族自治 县,笙歌飞扬、斗马奔腾。一场场激烈的斗马比赛不断上演,骏马在场中嘶鸣对峙,马蹄扬起尘土,围 观游客的喝彩声与相机快门声此起彼伏。 近年来,融水不断挖掘斗马文化资源,融水芦笙斗马节已被评为"中国最具特色民族节庆"。通过打造芦 笙与斗马文化品牌,融水开辟新的旅游消费途径,吸引大量外地游客。2025年,该县全年接待游客940 万人次。(完) 2月22日,广西柳州市融水苗族自治县香粉乡九都村均云屯斗马比赛现场。(受访者供图) "在融水,苗族民众以马为荣。"融水县香粉乡村民石海安,抚摸着日前参赛获得第二名的红色骏马"雷 霆战将"说,"把马养好,在比赛中拿下好名次,是极光荣的事。"苗族人从小与马相伴,它是村民劳作 的"好帮手",也是赛场上的"勇士"。 石海安的马年春节格外忙碌。作为融水苗族自治县芦笙斗马文化协会副会长,石海安的手机响个不停, 几位"马友"微信群里"约战"不停。"以前斗马是正月坡会和十一月县庆才有的大活动。"石海安说,如今 斗马已打破年节限定,成为日常娱乐项目。 与斗马活动结缘多年的融水苗族自治县芦笙斗马文化 ...
新春走基层丨烟火升腾处 古都气象新——春节假期北京文旅市场热力十足
Xin Hua She· 2026-02-23 08:59
Core Insights - The Beijing cultural and tourism market experienced a significant surge during the Spring Festival, blending traditional customs with modern trends, creating a vibrant atmosphere for both locals and tourists [1] Group 1: Cultural and Tourism Activities - The Longfu Temple area saw a notable increase in foot traffic, with visitor numbers reaching two to three times the usual levels during the holiday [3] - Popular items included traditional snacks like "honey three knives," "cream-flavored fried dough," and "flower-shaped dates," which became the top-selling products of the festival [3] - The "Rabbit God" figurines attracted many young visitors, highlighting the intersection of cultural heritage and contemporary interests [3] Group 2: Technological Integration - The Dadu Spring Festival Fair featured advanced technology, including performances by intelligent robots and a "cyber lion dance," showcasing a modern twist on traditional celebrations [5] - Events like the "潮朝阳·潮庙会" incorporated various popular cultural IPs and innovative experiences, enhancing the festive atmosphere with a futuristic touch [5] Group 3: International Tourism - Beijing's cultural and tourism bureau introduced five must-visit lists and ten premium travel routes for inbound tourists, emphasizing experiences related to intangible cultural heritage and traditional festivities [6] - The city aims to attract 5.48 million inbound tourists by 2025, with a projected tourism expenditure of 50.56 billion yuan, indicating a dual growth in visitor numbers and spending [6] - The year 2026 is identified as a pivotal year for Beijing to establish itself as a global tourism destination, focusing on product quality, international service, and diverse promotion strategies [6]
全部售罄!“没有一万块,我从三亚回不来”
新浪财经· 2026-02-23 08:14
Group 1 - The core viewpoint of the article highlights the significant increase in travel demand and ticket prices for flights from Hainan to major cities during the Spring Festival, attributed to the ongoing benefits of the Hainan Free Trade Port policies and new duty-free regulations [2][11][13] - Since the start of the Spring Festival travel season on February 2, the three major airports in Hainan have seen record-breaking passenger throughput, with over 20 million passengers on multiple days [3][11] - The article notes that the return flight tickets from Sanya to cities like Beijing and Shanghai are mostly sold out, with remaining business class tickets priced around 9,900 yuan, and some even reaching 18,950 yuan for connecting flights [8][12] Group 2 - The increase in ticket prices is described as a normal occurrence due to the supply-demand imbalance, with a significant surge in return travelers leading to insufficient flight availability [13] - Industry experts suggest encouraging staggered travel and promoting other warm destinations like Yunnan and Guangxi to alleviate congestion during peak travel times [13] - Hainan Airlines emphasizes adherence to pricing regulations set by the Civil Aviation Administration, stating that ticket prices are influenced by market demand and that there are no arbitrary price increases beyond the approved fare [14]
昆明:春城烟火漫江畔,茶咖飘香引客来
Xin Lang Zheng Quan· 2026-02-23 07:47
Group 1 - The core viewpoint of the article highlights the vibrant development of Kunming's cultural tourism economy, driven by unique local industries and government support [1][3] - Kunming's night economy has evolved from a single night market to a diverse ecosystem integrating culture, tourism, and commerce, with significant government management contributing to its success [3][4] - The city has established multiple night economy clusters, with notable areas like Nanqiang Street generating revenue of 1.17 billion yuan in the first half of 2025, reflecting a year-on-year growth of 9.28% and an average daily foot traffic exceeding 40,000 [3][4] Group 2 - The tourism sector in Kunming has seen a substantial increase, with overall tourism orders during the Spring Festival rising by 46% year-on-year and flight bookings increasing by 35% [4][6] - Kunming is recognized as the top destination for car rentals during the 2026 Spring Festival, showcasing its appeal as a family-friendly travel location [4] - The coffee and tea industries are pivotal to Kunming's economy, with the tea industry projected to reach a total output value of 9.871 billion yuan in 2024, marking a year-on-year growth of 14.92% [6][8] Group 3 - The service sector is a key pillar of Kunming's economy, with its contribution to GDP rising from 51% in 2014 to an expected 67% by 2025, indicating strong growth [8][10] - During the "14th Five-Year Plan" period, the annual growth rates for total tourist numbers and tourism spending in Kunming are projected to be 24.27% and 26.65%, respectively [8][12] - As of the end of 2025, Kunming has 29 listed companies, with a focus on industries such as non-ferrous metals and pharmaceuticals, although it still lags behind other southwestern cities like Chengdu and Chongqing in terms of the number of listed companies [13][14] Group 4 - The private equity landscape in Yunnan shows that there are 59 registered private fund managers, with Kunming accounting for 48 of them, managing a total of 93.088 billion yuan [14] - The article emphasizes the need for Kunming to enhance its capital market development and industry transformation to cultivate more nationally influential brands [14]
点到为止丨文旅宠客也应“打表”
Xin Lang Cai Jing· 2026-02-23 07:19
Group 1 - The tourism department's policy in Shanxi province requires taxi drivers to offer a 10% discount to tourists holding local scenic area tickets without providing any subsidies to the drivers, indicating a lack of consideration for the interests of frontline workers [1] - The enforcement of a "10 times fine" for non-compliance reveals a rigid execution of the policy, highlighting the need for a balanced approach that considers the reasonable interests and capacities of all stakeholders involved in the tourism sector [1] - A healthy interaction among the tourism department, market entities, and workers should be established, ensuring that the burden of discounts is not unfairly placed on a single group [1] Group 2 - The Hainan Provincial Department of Tourism and Culture has mandated the immediate suspension of construction projects affecting the safety of the Tang Zhen tomb, a significant cultural heritage site [3] - The Tang Zhen tomb, as a city-level cultural relic, holds over 700 years of historical and cultural significance, emphasizing the importance of protecting such sites from any form of degradation [3][4] - The protection of cultural relics should focus on preventive measures rather than remedial actions, necessitating strict adherence to regulations when conducting any development activities near historical sites [4]
小镇博物馆吸引返乡人群
Ren Min Ri Bao· 2026-02-23 07:16
Group 1 - The core idea of the news is the development of cultural tourism in Huocheng Town, Guizhen County, which has transformed the local economy and attracted visitors through new attractions like the Gaixia Site Museum and themed accommodations [1][2] - The Gaixia Site Museum, inspired by ancient earth walls, is set to open in 2025 and aims to provide an immersive experience of historical culture, quickly becoming a popular destination for tourists [1] - The local government is integrating cultural tourism projects with rural revitalization efforts, including the "Village Jianghuai" project, which enhances local dining, lodging, and cultural performances [1] Group 2 - The employment opportunities in the cultural tourism sector have increased, with over a hundred residents, like Liu Ying, now working in local tourism-related jobs, allowing them to stay close to home [2] - Projections indicate that by 2025, Guizhen County will see over 4.4 million tourists and generate a total tourism revenue of 2.2 billion yuan [2]
【申万宏源研究春节见闻】昆明:春城烟火漫江畔,茶咖飘香引客来
Xin Lang Zheng Quan· 2026-02-23 06:28
Group 1 - The article highlights the vibrant night economy in Kunming, showcasing a blend of cultural tourism and local specialties, with a focus on the bustling atmosphere of South Qiang Street [1][3] - Kunming's night economy has evolved into a diverse ecosystem, with the city establishing 4 national, 9 provincial, and 12 municipal night economy clusters, leading to significant revenue growth and job creation [3][4] - The tourism sector in Kunming has seen a remarkable increase, with a 46% year-on-year growth in overall tourism orders during the Spring Festival, and a 35% increase in flight bookings [4][6] Group 2 - The coffee and tea industries are pivotal to Kunming's economy, with the city serving as a major hub for coffee distribution and the largest tea market cluster in Southwest China, contributing to a projected tea industry output value of 9.871 billion yuan in 2024, a 14.92% increase [6][8] - The service sector is a core pillar of Kunming's economy, with its GDP share rising from 51% in 2014 to an expected 67% by 2025, driven by the integration of cultural tourism and specialty industries [8][10] - The number of listed companies in Yunnan province is 39, with 29 based in Kunming, indicating a need for further development in the capital market to support local industries and enhance economic growth [17][19]