为强化政策保障，《工作方案》提出加强财政金融支持。支持符合条件的文化、旅游、教育、体育、家 政等服务消费领域企业发行债券，拓宽融资渠道；同时，支持符合条件的消费基础设施项目发行基础设 施领域不动产投资信托基金（REITs），盘活存量资产，为服务消费发展提供有力资金支持。 1月29日，国务院办公厅印发《加快培育服务消费新增长点工作方案》（以下简称《工作方案》）的通 知，旨在通过优化和扩大服务供给，聚焦重点领域、潜力领域，促进服务消费提质惠民，为经济高质量 发展注入新动能。 《工作方案》明确优化大型群众性活动安全管理，合理核定赛场安全容量，为体育赛事服务提供安全保 障。同时，增加优质赛事供给，鼓励引进国外优秀赛事，支持地方举办群众性赛事，打造知名精品赛 事、职业联赛等多元化品牌，并推动高质量户外运动目的地建设。《工作方案》还提出加快重点赛事市 场化、商业化运作，促进赛事消费发展。针对冰雪服务消费，《工作方案》支持相关载体建设，鼓励地 方创新打造多元化冰雪消费场景，满足消费者多样化需求。 ...

证券研究报告·北交所报告·北交所定期报告 北交所定期报告 20260130 执业证书：S0600520090004 zhujieyu@dwzq.com.cn 证券分析师 易申申 执业证书：S0600522100003 yishsh@dwzq.com.cn 证券分析师 余慧勇 执业证书：S0600524080003 yuhy@dwzq.com.cn 研究助理 武阿兰 执业证书：S0600124070018 wual@dwzq.com.cn 研究助理 陈哲晓 执业证书：S0600124080015 sh_chenzhx@dwzq.com.cn 上海涉外经济创新高，北证 50 下跌 1.69% 2026 年 01 月 30 日 证券分析师 朱洁羽 相关研究： 《沪深北交易所提高融资保证金最低 比例，北证 50 上涨 0.98%》 2026-01-14 《工信部印发<推动工业互联网平台 高质量发展行动方案（2026—2028 年）>，北证 50 下跌 2.50%》 2026-01-13 东吴证券研究所 1 / 8 请务必阅读正文之后的免责声明部分 [Table_Tag] [Table_Summary] ◼ 资本市场新 ...

Core Viewpoint - The State Council's recently released "Work Plan for Accelerating the Cultivation of New Growth Points in Service Consumption" aims to enhance service supply and promote quality service consumption through 12 policy measures across six key areas and three potential areas of development [1][5]. Group 1: Key Focus Areas - The six key service consumption areas identified are transportation, housekeeping, online audio-visual, travel and accommodation, automotive aftermarket, and inbound consumption [3]. - The plan emphasizes the integration of railway and tourism, proposing policies to enhance railway tourism services, develop themed trains, and support cruise consumption innovation [3]. - It aims to improve the quality of yacht consumption and related infrastructure, while also promoting night tours and immersive cruise products [3]. Group 2: Inbound Consumption - Inbound consumption is highlighted, with measures to extend the trial period for unilateral visa-free countries and enhance the convenience of entry and exit for foreign visitors [5]. - The plan aims to create high-quality international brands in tourism, healthcare, education, and wellness, while promoting the "Buy in China" brand and optimizing international payment services [5]. Group 3: Potential Development Areas - The plan identifies three potential development areas: performance services, sports event services, and emotional/experiential services [6]. - It proposes optimizing performance management and ticketing systems, while also encouraging the establishment of quality brands in performance and sports events [7][8]. - For emotional and experiential services, the plan suggests innovative regulatory approaches and the establishment of new consumption scenarios [8]. Group 4: Support and Assurance - The plan emphasizes the need for a robust support system to enhance consumer capacity and willingness, including the establishment of a standardized service industry framework [9]. - It calls for the development of credit systems in sectors like elderly care, housekeeping, and tourism, leveraging platforms like "Credit China" for better transparency [9]. - Financial support measures include optimizing loan policies for service industry entities and encouraging financial institutions to develop tailored products for service consumption [10].

（上接1版） 《方案》的印发旨在优化和扩大服务供给，促进服务消费提质惠民，为经济高质量发展提供有力支撑。 对企业而言，投资与创新方向更清晰，为企业开展经营活动提供了有力加持；对消费者而言，意味着可 选择的服务更多、质量更稳定、体验更丰富，尤其是在家政、旅居、文化娱乐等领域，将更好满足其个 性化、多样化和情绪价值需求。 展望未来，洪勇表示，服务消费仍将是我国扩大内需和促进高质量发展的重要引擎，其增长动力将更多 来自人口结构变化、生活方式升级和技术赋能。随着标准、监管和信用体系不断完善，服务供给质量提 升，服务消费将在稳增长、稳就业和改善民生中发挥更加基础性、长期性的作用。崔丽丽认为，服务消 费结构将持续升级、继续深化，同时技术发展与服务深度融合，促进产业迭代创新升级，中国服务品牌 也将有机会脱颖而出。 洪勇认为，目前部分服务消费领域标准体系、信用体系和监管规则尚不健全，影响消费者信心。并且服 务消费对时间、收入和场景依赖度高，居民预期和消费环境改善仍需持续推进。 同时也要看到，制约因素依然存在。在崔丽丽看来，目前限制服务消费发展的最核心矛盾是优质供给不 足与结构失衡：一方面，高品质、精细化、个性化的服务供给短缺 ...

方案专门就入境消费作出部署，提出"做好单方面免签国家试行期限延长相关工作，研究稳妥扩大 单方面免签、过境免签、区域性免签政策适用范围""加快入境签证全流程在线办理全球覆盖""增加离境 退税商店"等多项务实举措，为外国游客营造更加便利、舒适的消费环境。 "开展家政服务职业技能专项培训行动""研究支持民营资本依法依规开展网络视听服务""培育一批 旅居目的地城市（区域）""加强房车露营基地建设"…… 新华社北京1月29日电 题：加快培育服务消费新增长点！国办出台12条政策举措 新华社记者 谢希瑶、黄韬铭 临近春节，各地年味渐浓，不仅年货等商品消费走俏，家政保洁、文旅出行等服务消费也在同步升 温。 为优化和扩大服务供给，促进服务消费提质惠民，国务院办公厅日前印发的《加快培育服务消费新 增长点工作方案》29日对外发布，从激发重点领域发展活力、培育潜力领域发展动能、加强支持保障三 方面提出12条政策举措。 方案划出了交通、家政、网络视听、旅居、汽车后市场、入境消费这些重点服务消费领域。 交通线也是风景线、文化带、产业廊。方案提出"制定出台促进铁路与旅游融合发展的专项支持政 策""加快车站、列车旅游化改造""开发沉浸式、多 ...

Core Viewpoint - The Chinese government has issued a "Work Plan" to accelerate the cultivation of new growth points in service consumption, focusing on stimulating key areas, nurturing potential sectors, and strengthening support measures [1] Group 1: Key Areas of Development - The "Work Plan" outlines 12 specific measures across various sectors, including transportation services, domestic services, tourism, and sports events [1] - There is a significant potential for service consumption in China, as it currently lags behind international standards where service consumption typically accounts for about 70% of personal consumption expenditure [3] Group 2: Specific Initiatives - The plan emphasizes the development of home-based elderly care services and encourages local governments to innovate service models and explore smart scenarios [4] - It also promotes the integration of railway and tourism, enhancing railway tourism services and creating themed trains for senior travelers [4] Group 3: Financial and Regulatory Support - The "Work Plan" calls for optimizing financial support for service consumption, including loan interest subsidies and encouraging financial institutions to increase credit for service sectors [9] - It highlights the need for a robust legal and regulatory framework to standardize service pricing and ensure compliance, which is crucial for the growth of service consumption [8][9] Group 4: Market Trends and Projections - By 2025, service retail sales in China are projected to grow by 5.5%, with per capita service consumption spending increasing by 4.5%, accounting for 46.1% of total per capita consumption [8] - The report indicates that sectors such as cultural, recreational, and transportation services are expected to see double-digit growth, with a notable increase in education and entertainment spending [8]

Core Viewpoint - The State Council of China has introduced a plan to accelerate the cultivation of new growth points in service consumption, focusing on optimizing service supply and enhancing consumer experience through 12 policy measures [1][5]. Group 1: Key Service Consumption Areas - The plan identifies key service consumption sectors including transportation, housekeeping, online audio-visual services, travel, automotive aftermarket, and inbound consumption [2]. - Specific measures include developing policies to promote the integration of railways and tourism, enhancing the tourism transformation of train stations and trains, and improving infrastructure for yacht services [2]. Group 2: Inbound Consumption Initiatives - The plan aims to boost inbound consumption by extending the trial period for unilateral visa-free countries, expanding the scope of visa policies, and increasing the number of tax refund shops for departing tourists [2]. - It anticipates that by 2025, the number of inbound and outbound travelers will reach a historical high, converting inbound flow into tangible consumption growth [2]. Group 3: Development of Service Sectors - The plan proposes actions such as specialized training for housekeeping services, support for private capital in online audio-visual services, and the development of travel destination cities [2]. - It emphasizes the importance of optimizing service supply, promoting pilot programs, innovating consumption scenarios, and enhancing talent cultivation [2]. Group 4: Entertainment and Experience Services - The plan addresses the potential of entertainment services, proposing measures to optimize performance management, set safety capacity limits, and combat ticket scalping [3]. - For sports events, it suggests improving safety management and encouraging the introduction of international sports events [3]. Group 5: Regulatory and Support Measures - The plan highlights the need for innovative regulatory approaches for emotional and experiential services, advocating for a gradual improvement of regulatory requirements [4]. - It also calls for the establishment of a standard system, strengthening credit construction, and enhancing financial support to foster service consumption growth [5].

1月29日，为优化和扩大服务供给，聚焦重点领域、潜力领域，加快培育服务消费新增长点，促进服务 消费提质惠民，国务院办公厅印发《加快培育服务消费新增长点工作方案》(以下简称《方案》)。 服务消费是扩大内需的重要抓手，更是推动经济高质量发展的关键动力。当前我国居民消费正从商品消 费为主向商品和服务消费并重转变，服务消费市场活力持续释放，新产业（300832）、新业态、新模式 不断涌现，但同时也面临着标准体系不完善、部分领域信用建设滞后、经营主体融资难题突出等发展堵 点。此次出台的《方案》，直击服务消费发展的痛点难点，提出要健全标准体系、加强信用建设、强化 财政金融支持，为服务消费高质量发展划定清晰路径，让服务消费在规范中创新、在提质中惠民，真正 成为经济高质量发展的有力支撑。 一、《方案》明确了服务消费新增长点的重点领域： 包括： 交通服务。制定出台促进铁路与旅游融合发展的专项支持政策，加快车站、列车旅游化改造，开发特色 化旅游专线，打造多样化旅游专列产品，推出一批银发旅游等主题列车，提升铁路旅游服务和运行保障 水平等。 此次出台的《方案》，直击服务消费发展的痛点难点，提出要健全标准体系、加强信用建设、强化财政 ...

每经AI快讯，1月29日，国务院办公厅日前印发《加快培育服务消费新增长点工作方案》，其中提到， 强化财政金融支持。统筹利用现有资金渠道支持发展服务消费、培育服务消费新增长点。优化实施服务 业经营主体贷款贴息政策。引导金融机构加大对服务消费新增长点领域经营主体的信贷投放力度，合理 确定贷款利率水平，创新开发特色金融产品和服务。支持符合条件的文化、旅游、教育、体育、家政等 服务消费领域企业发行债券，支持符合条件的消费基础设施项目发行基础设施领域不动产投资信托基金 (REITs)。加大消费信贷支持力度，引导金融机构与商家合作开发适合服务消费特点的产品和服务。 ...

国务院新闻办公室于1月26日下午举行新闻发布会，商务部介绍2025年商务工作及运行情况，并答记者 问。一起关注—— 全年社会消费品零售总额首次突破50万亿元 全年社会消费品零售总额 首次突破50万亿元，达到50.1万亿元，增长3.7% ，消费对经济增长的贡献率 达到 52% ，提高了5个百分点。 优化实施消费品以旧换新，促进汽车、家电、数码和智能产品等大宗耐用商品消费。开展汽车流通消费 改革试点 ，进一步释放汽车消费潜力。开展好有奖发票试点工作。推动出台促进首发经济等一批务实 管用的政策举措。 加力培育服务消费新增长点 继续实施服务消费提质惠民行动，会同相关部门 推动提升文化娱乐、旅游休闲、餐饮住宿、体育赛 事、医疗健康等领域的供给水平 。 把握消费升级的趋势， 加力培育交通服务、家政服务、网络视听服务、旅居服务、汽车后市场服务、 入境消费等服务消费新的增长点 ，完善支持政策，推进先行先试，培育优质品牌，激发相关领域发展 活力，更好满足人民群众服务消费新需求。 以旧换新相关产品销售额2.61万亿元 扩围提质实施消费品以旧换新，汽车、家电、手机等相关产品销售额 2.61万亿元 ，惠及 3.66亿人次 。 限额以 ...