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贝壳-W(02423.HK)季报点评:营收稳健效率优化 家装租赁盈利改善
Ge Long Hui· 2025-11-14 22:04
Core Viewpoint - The company reported a mixed performance in Q3 2025, with net revenue showing a slight increase while net profit experienced a significant decline, indicating challenges in maintaining profitability amidst operational adjustments and market conditions [1][2]. Group 1: Financial Performance - In Q3 2025, the company achieved net revenue of 23.052 billion yuan, a year-on-year increase of 2.1%, while net profit was 747 million yuan, down 36.1% year-on-year [1]. - Adjusted net profit for the same period was 1.286 billion yuan, reflecting a decrease of 27.8% year-on-year [1]. - The company's total GTV for Q3 2025 was 736.7 billion yuan, remaining stable year-on-year [1]. Group 2: Operational Efficiency - The company continued to optimize operational efficiency, with operating expenses decreasing by 1.8% year-on-year and 6.7% quarter-on-quarter [1]. - The decline in profit was attributed to a lower proportion of high-margin existing and new housing business revenues, with overall gross margin decreasing by 1.3 percentage points to 21.4% [1]. Group 3: Business Segments - The existing housing business GTV grew to 505.6 billion yuan, up 5.8% year-on-year, but net revenue fell by 3.6% to 5.991 billion yuan due to a higher proportion of GTV from agents [1]. - The new housing business GTV was 196.3 billion yuan, down 13.7% year-on-year, with net revenue declining by 14.1% to 6.639 billion yuan, reflecting a similar trend to the national market [2]. - The "two wings" business segments, including home decoration and rental services, showed profitability improvements, with home decoration revenue at 4.3 billion yuan, up 2.1% year-on-year, and rental income at 5.727 billion yuan, up 45.3% year-on-year [2]. Group 4: Future Outlook - The company forecasts revenues for 2025-2027 to be 94.665 billion yuan, 92.631 billion yuan, and 96.035 billion yuan, with year-on-year growth rates of 1.3%, -2.1%, and +3.7% respectively [2]. - Adjusted net profit is expected to be 6.083 billion yuan, 7.146 billion yuan, and 8.095 billion yuan for the same period, with respective year-on-year changes of -15.5%, +17.5%, and +13.3% [2].
贝壳-W(02423):2025年三季报业绩点评:两翼业务逐渐盈利,大力回购回馈股东
Changjiang Securities· 2025-11-14 15:00
Investment Rating - The investment rating for the company is "Buy" and is maintained [9]. Core Insights - The two main business segments are gradually becoming profitable, and significant share buybacks are being conducted to reward shareholders. The company is expected to see substantial incremental growth from its home decoration and rental businesses, which are turning profitable. Despite short-term pressures on the brokerage business due to market cycles, the company maintains a clear alpha compared to the industry. Continuous innovation and AI empowerment are expected to enhance quality and efficiency, leading to greater earnings elasticity as market conditions stabilize [2][10]. Summary by Sections Financial Performance - In Q3 2025, the company achieved revenue of 23.1 billion yuan (up 2.1%) and a net profit attributable to shareholders of 750 million yuan (down 36.0%). Adjusted net profit was 1.29 billion yuan (down 27.8%). For the first three quarters of 2025, these figures were 72.4 billion yuan, 2.9 billion yuan, and 4.5 billion yuan, respectively, showing year-on-year changes of +16.1%, -16.8%, and -23.3% [6][10]. Business Segments - The rental revenue has increased significantly, countering the decline in the brokerage segment. The company reported a 45.3% year-on-year increase in rental revenue, with over 660,000 managed properties as of Q3 2025. The brokerage business saw a decline in revenue from existing and new homes, with year-on-year changes of -3.6% and -14.1%, respectively [10]. Profitability and Margins - The overall gross margin decreased by 1.3 percentage points year-on-year to 21.4%, with a gross profit decline of 3.9%. The profitability of the rental business improved significantly, contributing a profit margin of 8.7%. The company has successfully managed expenses, with selling, general, and administrative expenses as a percentage of revenue decreasing by 1.1 percentage points year-on-year to 18.4% [10]. Share Buybacks and Future Outlook - The company executed a share buyback amounting to 281 million USD in Q3 2025, the highest in nearly two years. Cumulatively, 675 million USD has been spent on buybacks in the first three quarters, representing nearly 3% of the total shares outstanding as of the end of 2024. The company expects adjusted net profits for 2025-2027 to be 5.78 billion, 7.62 billion, and 8.33 billion yuan, with corresponding price-to-earnings ratios of 24.3, 18.4, and 16.9 [10].
贝壳-W(02423.HK):经纪业务保持稳健 新兴业务利润率改善
Ge Long Hui· 2025-11-13 06:01
Core Insights - The company reported a total transaction value (GTV) of 736.7 billion yuan in Q3 2025, remaining flat year-on-year, with net revenue of 23.05 billion yuan, up 2.1% year-on-year, and a net profit attributable to shareholders of 750 million yuan, down 36% year-on-year [1][3] Financial Performance - In Q3 2025, the company's GTV for existing homes was 505.6 billion yuan, up 5.8% year-on-year, while new home GTV was 196.3 billion yuan, down 13.7% year-on-year [2] - The company achieved a gross margin of 21.4% in Q3 2025, a decrease of 1.3 percentage points year-on-year, with total sales, management, and R&D expense ratio at 18.4%, down 1.1 percentage points year-on-year [1] - The cash and cash equivalents, restricted funds, and short-term investments totaled 55.7 billion yuan at the end of Q3 2025, down 6.4% year-on-year [1] Business Segments - The company’s second-hand housing revenue was 6 billion yuan in Q3 2025, down 3.6% year-on-year, with a contribution profit of 2.33 billion yuan, down 8.4% year-on-year [2] - The home decoration and rental business saw significant growth, with home decoration revenue at 4.3 billion yuan, up 2.1% year-on-year, and rental income at 5.73 billion yuan, up 45.3% year-on-year [2] Market Position and Outlook - The company maintains a strong market position with a stable brokerage business and improving profit margins in emerging sectors, leading to a "buy" rating [3] - The company has adjusted its revenue forecasts downward due to declining transaction volumes in the real estate market, with expected net profits for 2025-2027 revised to 3.6 billion, 5.4 billion, and 6.4 billion yuan respectively [3]
星展:降贝壳-W(02423)目标价至52.09港元 重申“买入”评级
Zhi Tong Cai Jing· 2025-11-13 06:01
Core Viewpoint - DBS has downgraded the earnings forecast for Beike-W (02423) for the fiscal years 2025 to 2026 by 17% to 19% based on adjusted transaction volume and cost assumptions [1] Group 1: Earnings Forecast and Ratings - Beike is considered a preferred stock indicator for the housing market recovery, maintaining a "Buy" rating despite the downgrade [1] - The target price for Beike has been reduced from HKD 62.25 to HKD 52.09, while the US stock target price has decreased from USD 23.41 to USD 19.36 [1] Group 2: Performance Insights - Beike's Q3 2025 performance met expectations, but a decline in residential transaction volume weakened operational leverage, contributing to a lackluster performance for the quarter [1] - The guidance for Q4 2025 did not meet expectations, with net revenue and profit margin forecasts appearing conservative [1]
光大证券:维持贝壳-W(02423)“买入”评级 Q3收入降速 着眼效率提升
智通财经网· 2025-11-13 02:54
Core Viewpoint - The report from Everbright Securities indicates that due to ongoing pressures in the real estate industry, the profit forecasts for Beike-W (02423) have been revised downwards for 2025-2027, with expected net profits of 3.718 billion, 4.774 billion, and 5.820 billion yuan, representing decreases of 11%, 8%, and 4% respectively. The company, being a leader in real estate brokerage, is expected to benefit from a recovery in the real estate market, with significant growth potential in home decoration and rental sectors, maintaining a "Buy" rating [1]. Group 1 - In Q3 2025, the company reported revenues of 23.1 billion yuan, net profit of 750 million yuan, and Non-GAAP net profit of 1.29 billion yuan, showing year-on-year changes of +2.1%, -36.1%, and -27.8% respectively [2]. - The company's revenue growth is slowing down throughout the year, with Q3 showing a 2.1% increase year-on-year. The second-hand housing GTV was 505.6 billion yuan, with revenue of 6 billion yuan, reflecting a year-on-year change of +5.8% and -3.6% respectively [3]. - The new housing GTV in Q3 was 196.3 billion yuan, with revenue of 6.6 billion yuan, showing year-on-year declines of -13.8% and -14.1% respectively [3]. Group 2 - The home decoration and rental businesses achieved revenues of 4.3 billion and 5.7 billion yuan in Q3, with year-on-year growth of +2.1% and +45.3% respectively. Both segments have shown a gradual decline in revenue growth over the past two years [4]. - The gross profit margin for Q3 was 21.4%, down by 1.3 percentage points year-on-year, primarily due to a decrease in the revenue share from the higher-margin new housing business [5]. - The company has been enhancing shareholder returns, with a share buyback amounting to 280 million USD in Q3, marking the highest quarterly buyback in nearly two years [5].
拦截风险房源超1.6万套,节省成本过亿元,贝壳加码“拼AI”
3 6 Ke· 2025-11-12 12:26
Core Insights - Beike's Q3 performance shows a total transaction value (GTV) of 736.74 billion yuan and net revenue of 23.05 billion yuan, reflecting a year-on-year growth of 2.1% despite a decline in profit levels due to the overall downturn in the real estate sector [1] - The company's gross margin decreased by 1.3 percentage points to 21.4%, with GAAP net profit down 36.1% to 747 million yuan and Non-GAAP net profit down 27.8% to 1.286 billion yuan [1] - Beike's "One Body, Three Wings" model is expected to replicate its efficiency from first- and second-tier cities to other markets, indicating potential growth opportunities [1][6] Business Performance - In Q3 2023, Beike's total revenue reached 17.81 billion yuan, with the breakdown as follows: second-hand housing revenue at 6.3 billion yuan, new housing revenue at 5.9 billion yuan, home decoration revenue at 3.2 billion yuan, and rental revenue at 2.4 billion yuan [7] - Non-property transaction service revenue accounted for approximately 31.4% of total revenue in Q3 2023, projected to rise to 45% by Q3 2025, becoming a crucial support for Beike's performance curve [8] Growth Strategy - Beike plans to expand its "B+" product into lower-tier cities, aiming to enter over 30 cities by the end of 2025, leveraging market space expansion to drive business growth [11][12] - The company is focusing on aligning capabilities between first-tier and lower-tier cities in its home decoration business, with a strategy to replicate successful models from major cities [12] AI Integration - Beike is deeply integrating AI into its operations, enhancing efficiency in various stages of the transaction process, including property management and customer engagement [13][20] - AI has significantly improved operational efficiency, with property managers now overseeing an average of over 130 properties per month, up from over 90 properties the previous year [13] - The AI-driven operational model is expected to further increase the average number of properties managed per person to over 200, facilitating rapid performance growth [14] Future Outlook - Beike's management emphasizes two main directions for future growth: expanding into new markets and enhancing internal capabilities through AI [15] - The company aims to leverage AI to optimize operational strategies, improve service delivery, and enhance decision-making processes across its business segments [20][21]
链家的“房客分离”能成为行业解药吗?
Guo Ji Jin Rong Bao· 2025-11-12 11:17
Core Viewpoint - The introduction of the "tenant separation" model by Lianjia in Shanghai aims to enhance efficiency in the real estate market, responding to the structural needs of consumers and improving the service quality for both buyers and sellers [1][2][9]. Group 1: Tenant Separation Model - The "tenant separation" model breaks the traditional practice of having one agent serve both buyers and sellers, allowing agents to focus on one side for more specialized and efficient service [2][10]. - This model is particularly relevant in the current second-hand housing market, where there are more sellers than buyers, necessitating better marketing and data analysis for property pricing [2][10]. - Lianjia's focus on enhancing service efficiency at the property source end aims to improve the competitiveness of properties, leading to quicker and more reliable sales [2][10]. Group 2: Service Enhancements - Lianjia has implemented measures such as property beautification and increased promotional efforts to enhance property appeal and market exposure [3][10]. - The introduction of AI tools, such as AI valuation and maintenance assistants, supports agents in property management, providing real-time market updates and feedback to owners [3][10]. - A standardized "9-point property" evaluation system has been established to define quality properties based on multiple criteria, ensuring a consistent approach to property assessment [3][10]. Group 3: Sales Efficiency - Data from Lianjia indicates that the average transaction cycle for properties has decreased from 104 days to 96 days following the implementation of the tenant separation model [4][10]. - A real-life example highlights that a property was sold within just five days after being listed with Lianjia, showcasing the effectiveness of the new model [5][10]. Group 4: Buyer Support - Lianjia assists buyers by filtering high-quality properties based on a unified standard, allowing agents to match client needs efficiently [7][10]. - The adoption of the open house viewing model enables buyers to see multiple quality properties in a limited time, enhancing decision-making efficiency [7][10]. - Lianjia's commitment to transaction safety through comprehensive service promises reassures buyers throughout the purchasing process [8][10]. Group 5: Industry Impact - The launch of the tenant separation model has sparked significant discussion within the industry, suggesting a potential transformative effect on the Shanghai real estate market [9][10]. - Lianjia's approach to service differentiation and quality standards may influence other industry players to adopt similar models, reflecting a trend towards specialization in real estate services [10][11]. - The overall goal of this transformation is to establish new service standards for both property owners and buyers, fostering a more professional and consumer-satisfactory environment in the industry [12].
研报掘金丨太平洋:我爱我家盈利能力持续修复,予“增持”评级
Ge Long Hui A P P· 2025-11-12 07:45
Core Viewpoint - The report from Pacific Securities indicates that I Love My Home's net profit attributable to shareholders for the first three quarters of 2025 reached 0.42 billion yuan, representing a year-on-year increase of 398.75% [1] Financial Performance - The significant growth in net profit is primarily driven by an increase in brokerage transaction volume and a reduction in related operating costs [1] - Management expenses and financial costs decreased by 15.48% and 29.71% to 0.67 billion yuan and 0.36 billion yuan, respectively [1] - The gross profit margin for sales in the first three quarters of 2025 was 9.08%, an increase of 1.72 percentage points year-on-year [1] - Other income rose by 99.37% to 0.048 billion yuan compared to the same period last year [1] Business Operations - The asset management business, operated under the "Xiangyu" brand, focuses on housing rental management and has expanded its market presence in major cities such as Beijing, Hangzhou, Shanghai, Suzhou, and Guangzhou [1] - As of September 30, 2025, the managed housing units reached approximately 330,000, an increase of about 27,000 units since the beginning of the year [1] - The company's various business segments have shown growth rates exceeding the market average, and its market share continues to increase steadily [1] Investment Outlook - The overall transaction amount in housing remains on an upward trend, with significant achievements in cost reduction and efficiency improvement, leading to a notable increase in net profit and a continuous recovery in profitability [1] - The company is rated as "Accumulate" based on its performance and growth prospects [1]
申万宏源:维持贝壳-W“买入”评级 公司新兴业务利润率改善
Zhi Tong Cai Jing· 2025-11-12 01:58
Core Viewpoint - The company maintains a "buy" rating due to its increasing market share in the brokerage business, stable industry position, and advantageous valuation compared to smaller competitors [1] Financial Performance - In Q3 2025, the company reported a total transaction value (GTV) of 736.7 billion yuan, unchanged year-on-year; net revenue was 23.05 billion yuan, up 2.1% year-on-year; and adjusted net profit was 1.29 billion yuan, down 27.8% year-on-year [2] - The company's gross profit margin for Q3 2025 was 21.4%, a decrease of 1.3 percentage points year-on-year; the combined sales, management, and R&D expense ratio was 18.4%, down 1.1 percentage points year-on-year [2] Market Segmentation - The company experienced a 5.8% year-on-year increase in second-hand housing GTV, totaling 505.6 billion yuan, while new housing GTV decreased by 13.7% to 196.3 billion yuan [3] - The company’s home decoration and rental businesses saw significant revenue growth, with home decoration revenue at 4.3 billion yuan (up 2.1% year-on-year) and rental revenue at 5.73 billion yuan (up 45.3% year-on-year) [3] Operational Insights - The number of active stores reached 59,000, an increase of 26% year-on-year, and the number of active brokers was 472,000, up 11.4% year-on-year [3] - The company’s rental business achieved a profit contribution of 500 million yuan, a substantial increase of 185.9% year-on-year, indicating strong growth in the rental segment [3] Future Outlook - The company faces significant GTV pressure in Q4 2025 due to declining transaction activity in both the primary and secondary markets, leading to a downward revision of revenue and profit forecasts for 2025-2027 [4] - The adjusted net profit forecasts for 2025, 2026, and 2027 are 3.6 billion yuan, 5.4 billion yuan, and 6.4 billion yuan, respectively, reflecting a decrease from previous estimates [4]
申万宏源:维持贝壳-W(02423)“买入”评级 公司新兴业务利润率改善
智通财经网· 2025-11-12 01:57
Core Viewpoint - The report from Shenwan Hongyuan maintains a "Buy" rating for Beike-W (02423), citing its increasing market share in brokerage services and promising growth in home decoration and rental businesses, while its valuation remains attractive compared to smaller competitors like Wo Ai Wo Jia [1] Financial Performance Summary - In Q3 2025, Beike reported a total transaction volume (GTV) of 736.7 billion yuan, unchanged year-on-year; net revenue was 23.05 billion yuan, up 2.1% year-on-year; and adjusted net profit was 1.29 billion yuan, down 27.8% year-on-year [2] - The company’s cumulative net revenue for the first three quarters of 2025 reached 72.39 billion yuan, a 16% increase year-on-year, while adjusted net profit was 4.5 billion yuan, down 23% year-on-year [2] - The gross margin for Q3 2025 was 21.4%, a decrease of 1.3 percentage points year-on-year, with total sales, management, and R&D expense ratio at 18.4%, down 1.1 percentage points year-on-year [2] Business Segment Analysis - In Q3 2025, the second-hand housing GTV was 505.6 billion yuan, up 5.8% year-on-year, while new housing GTV was 196.3 billion yuan, down 13.7% year-on-year; the monetization rates for second-hand and new housing were 2.53% and 3.4%, respectively [3] - The home decoration and rental businesses showed significant growth, with home decoration revenue at 4.3 billion yuan, up 2.1% year-on-year, and rental revenue at 5.73 billion yuan, up 45.3% year-on-year, both achieving profitability before headquarter expenses [3] Investment Outlook - The company faces significant GTV pressure in Q4 2025 due to declining transaction activity in both the primary and secondary markets; revenue from brokerage services is expected to be under pressure, and growth in the home decoration segment may slow down [4] - The forecast for net profit for 2025-2027 has been revised downwards to 3.6 billion, 5.4 billion, and 6.4 billion yuan, respectively, reflecting a decrease from previous estimates [4]