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文旅商深度融合的“酒城”方案
Mei Ri Jing Ji Xin Wen· 2025-10-12 03:35
Core Insights - During the National Day and Mid-Autumn Festival holiday, Luzhou emerged as a surprising tourism destination, with a 45% increase in travel orders compared to last year [1] - From October 1 to 8, Luzhou's major commercial areas attracted 9.35 million visitors, generating a consumption of 649 million yuan, a year-on-year increase of 37.6% [1] - The surge in tourism and consumption was driven by various cultural and sports events, including a music festival and a local football match [1][3] Tourism and Events - Luzhou hosted multiple events that significantly boosted local tourism, including a music concert by the local band "San Tiao Che," which attracted over 52,000 attendees and generated more than 15 million yuan in surrounding consumption [1][6] - The Luzhou Wine Festival and Galaxy Left Bank Music Festival saw participation from 150,000 young music fans, with over 88% of attendees coming from outside the city [1][6] - The local football match on October 8 attracted 14,000 fans, further contributing to the city's vibrant atmosphere during the holiday [1] Cultural and Economic Transformation - Luzhou is transitioning from being known primarily as a "wine city" to a more diversified cultural and tourism hub, integrating music, sports, and commerce [3][4] - The city has actively pursued the integration of cultural, tourism, and commercial sectors to enhance its brand and attract younger demographics [3][9] - Luzhou's government has shown proactive engagement in addressing visitor concerns, achieving a high problem resolution rate during the events [10] Young Consumer Engagement - The city is focusing on appealing to younger consumers by modernizing its cultural offerings, such as the introduction of music festivals that resonate with the youth [9][13] - Luzhou's music festival featured a "micro-drunk" experience area, showcasing local liquor brands and innovative products aimed at younger audiences [13][15] - The city is also enhancing its nightlife and cultural experiences through themed street renovations that attract young visitors [15][16] Future Developments - Luzhou is set to establish the Sichuan China Baijiu Museum, which aims to be a world-class industry museum, further embedding the city in the narrative of Chinese liquor culture [19][21] - The city is developing a new cultural district named "Wine Festival," which will serve as a hub for cultural and commercial activities, reinforcing its status as a regional center [21][22] - Luzhou's strategy includes promoting low-alcohol and experiential products to connect with younger consumers and enhance the local liquor industry's appeal [22]
今年的国庆消费,很不一样
虎嗅APP· 2025-10-12 03:02
以下文章来源于格隆 ,作者万连山 格隆 . 一个游走于资本市场与佛祖之间的浪子。我可以生,可以死,我大笑,由天决定! 本文来自微信公众号: 格隆 (ID:guru-lama) ,作者:万连山,题图来自:AI生成 今年假期,想着不去人挤人,决定去稍微小众的云南腾冲。 机票贵到离谱,只好广州→昆明→保山→腾冲,一路转车、顺便看风景。晚上9点,终于到了地方, 兴奋的心情被浇熄一半。 大街上行人没有几个,在秋风中显得格外冷清。 进入度假村,完全黑灯瞎火,一栋栋居民楼亮灯率不足一成,路灯没有几个亮的,几乎只能靠月光辨 别方向。 乌漆嘛黑的。 收拾好去吃饭,更是夸张。 横竖四个方向八条街,烧烤店、火锅店、特色菜乃至酒吧,绝大多数都是空的,偶尔有一两桌客人, 都称得上生意好。 这可是黄金周假期,再小众也不至于冷清成这样…… 虽然对不喜热闹的人而言,这样的氛围确实舒适。 但还是忍不住问一句:人呢? 热闹与冷清同在 与个人感受到的冷清不同,今年假期整体的出行数据,依然火热。 据交通部的数据,10月1日~10月8日,全国累计跨区域人员流动量预计24.32亿人次,日均3.04亿, 同比增长6.2%。 从出行方式来看,铁路、水路、航 ...
文旅产业系列观察之三 从“一时热”到“长久兴” 热门城市深耕文旅价值
Ren Min Wang· 2025-10-12 02:22
走进文博场馆追忆历史,漫步千年古镇体验民俗文化,畅游壮丽河山尽览金秋美景……今年国庆节与中 秋节叠加,形成了长达8天的假期,众多网红打卡地持续刷屏,不仅引起了大众的出游热情,更激起一 股文旅消费热浪。 经文化和旅游部数据中心测算,国庆中秋假日8天,全国国内出游8.88亿人次,较2024年国庆节假日7天 增加1.23亿人次;国内出游总花费8090.06亿元,较2024年国庆节假日7天增加1081.89亿元。 在文旅消费升温的同时,还需要思考:如何让"流量"真正转化为"留量",让"一时爆红"转变为"长久繁 荣"? 厦门大学管理学院旅游与酒店管理系教授、博士生导师周波在接受记者采访时表示,社交媒体的传播能 在短时间内创造现象级热度,但如果目的地的基础设施、接待能力、服务质量等"内功"修炼不足,就会 导致游客"乘兴而来,败兴而归",各地要深耕文旅价值,推动文旅产业可持续发展。 这个假期,一个个生动场景和特色IP的火爆,正是流量效应的生动写照。 夜幕下的山东淄博,上千架无人机腾空而起,变幻出精美的琉璃造型和祝福话语,与传统的花灯相映成 趣。"原来淄博不只有烧烤,还有如此精美的琉璃和深厚的文化底蕴。"来自上海的吴女士赞叹 ...
晶采观察|读懂“假日经济”里的消费新趋势
Yang Guang Wang· 2025-10-12 00:57
0:00 / 2:07 成熟与高质量发展的有力证明,也体现出假日经济的结构性变化,更预示着中国经济定将释放出更广阔 深厚的发展势能。 编审:伍刚 统筹:王薇 赵净 刘娜 记者:王晶 拍摄:沈杰辉 剪辑:徐乐佳(实习) 设计:李自然 从内需潜力的释放路径看,消费"向新"力十足。不少首发门店成为这个假期的热门打卡地,也有很 多人选择和AI一起过节。当然,当前消费市场不仅在场景上求新,更在政策托底下持续释放潜力。节 前,今年第四批消费品以旧换新资金690亿元已下达,个人消费贷款贴息政策也正在各地加速落地。在 此背景下,消费"向新"打破地域、品类边界,既努力挖掘城市消费升级潜力,也进一步激活县域、乡村 消费的增量空间。同时,新场景更带来了"非刚需但愿意付费"的新消费需求,如深圳龙岗机器人主题街 区的互动体验、北京亦庄机器人主题餐厅与4S店的智能服务等,正通过丰富消费场景、激活市场潜 力,持续扩容内需"蓄水池",并为中国经济转型升级关键期筑牢"压舱石"。 不知道大家有没有注意到,今年黄金周期间,北京"中网"与世界乒联中国大满贯"同城双赛",清晰 展现出消费需求的变迁:文、商、旅、体四大要素正深度融合、相互赋能。这些既是 ...
京口“双节”发力:文旅体商融合 打造“微度假”盛宴
Zhen Jiang Ri Bao· 2025-10-12 00:00
Core Insights - The article highlights the successful integration of culture, tourism, sports, and commerce in the Jingkou District during the "Double Festival" period, creating a vibrant micro-tourism destination that enhances local consumption and cultural experiences [1][2][4] Group 1: Cultural and Tourism Integration - Jingkou District has launched a series of themed activities focusing on "micro-vacation, light tourism, and deep experience," aiming to create a unique micro-tourism destination for citizens and visitors [1] - Major commercial complexes like Suning Plaza and Hongdou Plaza have introduced diverse cultural experience activities, including Hanfu-themed events and vertical marathon challenges, enhancing the interactive experience for participants [2] Group 2: Youth Engagement and Cultural Events - The "Jingjiang Huayueye" cultural tourism brand project focuses on youth engagement through a series of music events featuring patriotic songs and traditional interactive elements, aiming to attract younger demographics [3] - The Riverside Music Camping event offers immersive live performances and interactive stages, reshaping nighttime consumption and enhancing the cultural vibrancy of the area [3] Group 3: Market Dynamics and Consumer Engagement - The creation of a city market in Shuilu Temple Lane features food, intangible cultural heritage, and handmade crafts, driving consumer engagement through discounts and interactive games [4] - The integration of cultural experiences with tourism and food consumption has led to increased foot traffic and local spending, reinforcing Jingkou's brand as a cultural leisure micro-vacation destination [4]
京口“串珠成链”打造文旅消费新热点
Xin Hua Ri Bao· 2025-10-11 23:48
Core Viewpoint - The revitalization of historical alleys in Jingkou District, Zhenjiang, is transforming them into vibrant cultural and commercial hubs, enhancing local tourism and community engagement [1][2][3]. Group 1: Urban Revitalization - The transformation of historical alleys like Shuilu Temple Lane is attracting young visitors and promoting cultural tourism, with a focus on both aesthetic appeal and historical depth [1][2]. - The district is adopting a "small but exquisite" approach to urban renewal, emphasizing the unique characteristics of each alley while integrating modern amenities [2][4]. Group 2: Cultural and Commercial Integration - The "One Alley, One Scene" initiative is creating a diverse cultural landscape, with each alley showcasing its unique identity, such as the culinary focus of Yong'an Road and the artistic vibe of Shuilu Temple Lane [2][3]. - During the National Day holiday, the area saw over 300,000 visitors, highlighting the successful integration of cultural events and local businesses [2][3]. Group 3: Community Engagement and Governance - The revitalization efforts involve collaboration between local government and businesses, with initiatives like the "Merchant-Resident Alliance" fostering community participation in street management [5][6]. - The establishment of the "Merchant-Resident Alliance" aims to enhance local governance by involving merchants and residents in decision-making processes, promoting a sense of ownership and responsibility [6].
内蒙古库布齐:赛事拉动假日经济
Zhong Guo Qing Nian Bao· 2025-10-11 23:23
Core Insights - The 2025 China Automotive Off-Road Championship and the Kubuqi Desert Rally have transformed the Kubuqi Desert into a popular venue for off-road enthusiasts and tourists, showcasing the unique challenges of the terrain and attracting participants from across the country [1][2] - The event has stimulated local economic activity, leading to increased hotel occupancy and sales in restaurants and local products during the National Day and Mid-Autumn Festival [1][3] - The local government is promoting a "Follow the Event to Travel" initiative, integrating tourism resources and creating desert-themed travel routes to enhance visitor experiences [2] Economic Impact - The influx of tourists has significantly benefited local businesses, with reports of full occupancy in hotels and increased patronage at local eateries and shops [1][3] - From October 1 to 5, the region received 112,000 visitors, generating approximately 140 million yuan in tourism revenue, indicating a successful economic model driven by the event [3] Development Strategy - The local government is implementing a systematic approach to develop the tourism sector by converting event attendees into tourists, thereby driving composite consumption and establishing the cultural tourism industry as a new economic engine [2] - Future plans include enhancing the "Crossing Kubuqi" desert tourism brand and expanding offerings to include desert education and cultural experiences [2]
高炉音乐会生动展现京西蝶变
Bei Jing Ri Bao Ke Hu Duan· 2025-10-11 22:11
为了展示西山永定河文化带五年来的发展成效,即日起至10月底文化节期间,市文物局将推出"山河寻脉之旅"系列直播活动, 探访西山永定河文化带上的云居寺、法海寺、承恩寺等3处文化遗产地,聚焦文物保护、数字化展示、文创等内容。 文化带沿线8个区也将同步开展多项主题系列活动。石景山书院将开院,立足西山永定河文化带的历史底蕴,以"传承文脉、滋 养心灵"为宗旨,打造集典籍收藏、学术研究、文化交流、大众阅读于一体的文化空间,为文化带的传承与创新注入"书香动 能"。大兴区将举办西山永定河文化带全民文化季活动,展示西山永定河的生态变迁及文旅魅力。海淀区开展贝家花园展览展 示和中关村舞剧展演,房山区举办首届非遗展示周、京津冀精品戏曲展演暨戏曲进乡村活动等,充分展现各区特色,全方位展 示西山永定河文化带的魅力。 创作团队充分利用三高炉的钢铁结构,将其转化为"可呼吸的舞台",利用灯光投影技术,实现红色光影在炉壁上模拟抗战烽 火,蓝色波纹勾勒永定河的流动轨迹,金色光束营造科技未来感,高炉内部设置环绕音响系统,营造出身临其境的声场效果, 让观众在声光电交融下,沉浸式感受历史与时代的对话。 高炉音乐会所在的首钢园,近年来乘着奥运的东风不断转 ...
“超级黄金周”游客选择多
Jing Ji Ri Bao· 2025-10-11 22:10
2025年国庆与中秋"双节"叠加,形成了8天的长假。文化和旅游部数据中心发布的最新测算数据显示, 国庆中秋假期,全国国内出游8.88亿人次,较2024年7天的国庆假期增加1.23亿人次;国内出游总花费 8090.06亿元,较2024年国庆节假日增加1081.89亿元。多家在线旅游平台数据显示,受多元需求和优质 新型供给驱动,文旅消费呈现"量质齐升、多元场景绽放""出入境游热度提升"的特征。旅游新业态新趋 势不断涌现,给旅游市场带来更多想象空间。 体验游受追捧 美团旅行数据显示,国庆中秋长假,在同一城市停留7天至8天进行"深度体验"的游客数量较2024年同期 增长50%以上,沈阳洗浴、扬州"三把刀"、成都茶馆非遗演出、大理扎染等富有城市特色的体验,成为 旅游中的必打卡项目。比如,长假期间,"沈阳洗浴带住宿"搜索量同比增长超300%,极具地区特色的 洗浴体验,成为沈阳异地游客交易额第一的玩乐品类。 北京交通大学经济管理学院旅游系主任王学峰表示:今年'双节'假期,国内旅游市场呈现出由'规模扩 张'向'质量提升'的转型趋势,游客行为从传统的观光游览,逐步转向追求沉浸体验、智能服务与文化深 度的新阶段,反映出旅游消费结 ...
青田稻鱼共生系统入选全球重要农业文化遗产二十周年—— 鱼跃稻浪间 千年农遗的“生态密码”(文化中国行)
Ren Min Ri Bao· 2025-10-11 22:05
梯田层叠,稻浪翻金,清泉潺潺,田鱼欢跃。 金秋时节,浙江丽水市青田县,一幅延续了千年的农耕图景依旧生动,似画般,动静之间满是生机。 水田里种稻,稻田里养鱼——这份藏于山田的智慧,是青田人代代相传的农耕密码,更是中华农耕文 明"人与自然和谐共生"的绝妙缩影。 2005年,青田稻鱼共生系统被联合国粮农组织列入首批全球重要农业文化遗产保护试点。 从古老的共生智慧到如今的丰饶画卷,从质朴的农耕技艺到丰盈的文化生态,青田人承古开新,让千年 农遗在这片沃土上焕发新的生机。护遗产、兴产业、传文脉、立法规,一条文化传承与乡村振兴相得益 彰的共富之路在这里徐徐铺展,一如那层叠绵延的稻鱼梯田。 千年农遗,鱼稻相依 演绎中华农耕文明赓续与创新的生动图景 山多地少,怎么办?先民依山势修梯田,引山泉建鱼塘,创造性地摸索出"以鱼肥田、以稻养鱼、鱼粮 共存"的生态农业模式。 青田,九山半水半分田。 青田县稻田养鱼始于唐朝,至今已有1300多年的历史。据明洪武年间《青田县志》记载:"田鱼有红黑 驳数色,于稻田及圩池养",寥寥数语,勾勒出田鱼与稻田相伴相生的鲜活图景。 为保护田鱼种质资源,徐冠洪建起120亩原种保护与孵化基地,通过现代技术将鱼 ...