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泡泡玛特跌超5%,最新回应直播事故:不会开除涉事员工
Core Viewpoint - The incident involving Pop Mart's live streaming has sparked significant discussion, highlighting potential issues in product pricing and marketing strategies [1] Group 1: Incident Details - The incident occurred during a live stream promoting the "DIMOO New Birthday Diary Series - Blind Box," where two staff members were overheard discussing the product's price of 79 yuan, with one commenting it was "a bit expensive" [1][2] - Following the incident, there were rumors that the involved staff were fired, but internal sources confirmed that while an investigation is ongoing, no employees would be dismissed [4] Group 2: Product and Market Response - The "DIMOO New Birthday Diary Series - Blind Box" is priced at 79 yuan per unit and 474 yuan for a full box [2] - Despite the live stream incident, Pop Mart's "SKULLPANDA Dining Table Series" faced a separate issue with misprinted branding, which led to increased demand and rising prices in the secondary market [4] Group 3: Financial Performance - Pop Mart reported a remarkable revenue growth of 245% to 250% year-on-year for the third quarter of 2025, with Chinese revenue increasing by 185% to 190% and overseas revenue by 365% to 370% [4] - In terms of channel performance, offline sales grew by 130% to 135%, while online sales surged by 300% to 305% [4] Group 4: Stock Market Reaction - As of November 7, Pop Mart's stock price fell over 5%, trading at 206.6 HKD per share [4]
泡泡玛特直播出现意外,不妨平常心看待
Xin Lang Cai Jing· 2025-11-07 06:23
Core Viewpoint - The incident involving a staff member of Pop Mart commenting on the price of a DIMOO blind box during a live stream has sparked discussions about product pricing and consumer perception, highlighting the complexities of brand image management in the live commerce environment [1][3][4]. Group 1: Pricing Perception - The price of the DIMOO blind box, set at 79 yuan, is subjective, with varying opinions among consumers regarding its value [3]. - The market dictates that the perceived value of a product is determined by consumer willingness to pay, regardless of the actual cost of production [3]. Group 2: Brand Image and Employee Treatment - The incident has led to public sympathy for the employees involved, with many believing that their honest opinions should not negatively impact the brand's image [4]. - Companies face challenges in managing such "live stream accidents," as mishandling could affect public perception and brand reputation [4]. - The treatment of employees is crucial for companies, as those that show understanding and support towards their staff can enhance their competitive edge in the market [4]. Group 3: Market Dynamics - Pop Mart has experienced fluctuations in market demand and stock prices, reflecting the typical volatility in consumer goods markets [4]. - The incident serves as a reminder for both companies and the public to approach unexpected situations with a level-headed perspective [5].
泡泡玛特跌超5%,最新回应直播事故:不会开除涉事员工
21世纪经济报道· 2025-11-07 06:19
Core Viewpoint - The incident involving Pop Mart's live streaming has sparked significant discussion, highlighting potential issues in product pricing and marketing strategies [1][3]. Group 1: Incident Overview - On November 7, the "Pop Mart live streaming incident" became a trending topic after two staff members were overheard discussing the high price of a product during a live stream [1]. - The product in question is the "DIMOO New Birthday Diary Series - Blind Box," priced at 79 yuan per unit and 474 yuan for a full box [1]. Group 2: Company Response - Reports indicate that the two staff members involved in the incident were not fired, contrary to initial rumors, and the company is conducting an internal investigation [3]. - Pop Mart has faced additional issues with misprints on the "SKULLPANDA Dining Table Series" blind boxes, which have been taken off the shelves, yet these misprinted items have gained popularity in the secondary market [3]. Group 3: Financial Performance - On October 21, Pop Mart announced a remarkable revenue growth of 245% to 250% year-on-year for Q3 2025, with Chinese revenue increasing by 185% to 190% and overseas revenue soaring by 365% to 370% [3]. - In terms of channel performance, offline sales in China grew by 130% to 135%, while online sales surged by 300% to 305% [3]. Group 4: Market Reaction - Following the live streaming incident, Pop Mart's stock price fell over 5%, trading at 206.6 HKD per share as of November 7 [3].
泡泡玛特直播事故后大跌,马斯克薪酬获批,抖音回应AI盗播
3 6 Ke· 2025-11-07 06:12
Group 1: Company News - Pop Mart faces significant backlash from consumers due to quality control issues and a recent live streaming incident where staff made inappropriate comments about a product priced at 79 yuan [4][5] - Pop Mart has announced internal measures to address the staff involved in the live streaming incident [5] - Tesla shareholders overwhelmingly approved a new compensation plan for CEO Elon Musk, potentially worth up to $1 trillion, with over 75% support at the annual shareholder meeting [4] Group 2: Industry Developments - Douyin (TikTok's Chinese counterpart) responded to concerns regarding AI content infringement, clarifying that a recent case involving a person named Wen Zhengrong was not related to its platform [4] - The automotive industry in China has seen a remarkable increase in sales in the UK, with a 235% rise, totaling 40,729 vehicles sold [4]
泡泡玛特“智商税”风波
Jing Ji Guan Cha Wang· 2025-11-07 05:37
Core Viewpoint - The live streaming incident involving Pop Mart has sparked significant public backlash, raising questions about the company's pricing strategy and consumer perception of value [1][5]. Group 1: Incident Overview - On November 6, during a live stream, a staff member commented on the high price of a DIMOO blind box, which retails for 79 yuan, leading to widespread criticism on social media [1][2]. - The incident quickly trended on Weibo, with consumers accusing Pop Mart of viewing them as "cash cows" and questioning the value of its products [1][2]. Group 2: Product Details - The DIMOO blind box series launched in November includes six regular items and one hidden item, with a price of 79 yuan per box and a total of 474 yuan for a set of six [2]. - Market investigations revealed that counterfeit versions of the blind box could be produced for as little as 4 yuan, while the genuine products often suffer from quality issues, further fueling consumer skepticism [2]. Group 3: Brand Reputation and Previous Issues - This incident is not the first controversy for Pop Mart; previous issues included a customer receiving incorrect products and quality control problems with other product lines [3]. - Despite these challenges, Pop Mart reported a strong performance in Q3 2025, with overall revenue increasing by 245% year-on-year, driven by significant growth in both domestic and international markets [3][4]. Group 4: Market Impact and Stock Performance - Since August, Pop Mart's stock has dropped over 33%, closing at 217.6 HKD per share on November 6, reflecting market concerns about the brand's long-term value and consumer perceptions of product pricing [4]. - The incident has highlighted a disconnect between the company's brand value recognition and consumer expectations, particularly regarding product pricing and quality [5]. Group 5: Recommendations and Future Outlook - Experts suggest that Pop Mart should reflect on its internal training and brand value understanding to prevent similar incidents from damaging consumer trust [6]. - The incident may serve as an opportunity for Pop Mart to improve its internal management and reshape its brand image, but the effectiveness of these efforts will depend on subsequent actions taken by the company [6].
热搜第一!泡泡玛特直播间“翻车”
Sou Hu Cai Jing· 2025-11-07 05:14
Core Points - The incident involving "Pop Mart live streaming accident" became a trending topic on Weibo on November 7, 2023, following a controversial dialogue during a live stream where a staff member mentioned the price of a DIMOO blind box [1] - Pop Mart's official customer service stated that they are conducting internal investigations regarding the incident and have not yet received any notification about price adjustments for the mentioned product [3] - Reports indicate that the two staff members involved in the incident have been dismissed, and related departments are being held accountable, although internal sources suggest that no employees will be terminated as a result of the live streaming accident [3] Product Information - The product in question is the newly launched "DIMOO New Birthday Diary Series - Blind Box," which includes 6 regular items and 1 hidden item, with a pricing structure of 79 yuan per blind box and 474 yuan for a full box [4] - The blind box contains components such as zinc alloy pendants, polyester cords, resin figurines, and glass/acrylic parts, with counterfeit versions costing as low as 4 yuan, raising concerns about the value versus pricing [6] - DIMOO, created by designer Ayan Deng, is now one of Pop Mart's proprietary IPs, contributing 11.05 billion yuan in revenue in the first half of the year, accounting for 8% of the company's total revenue [6] Financial Performance - Pop Mart has shown strong financial performance, with a reported overall revenue growth of 245% to 250% year-on-year for the third quarter of 2025, including a 185% to 190% increase in domestic revenue and a 365% to 370% increase in overseas revenue [6]
热搜第一!泡泡玛特出现直播事故引热议,最新回应:不会开除相关员工!公司股价大跌超5%
Mei Ri Jing Ji Xin Wen· 2025-11-07 04:59
Core Viewpoint - The incident involving Pop Mart's live streaming has sparked significant public discussion, leading to a notable decline in the company's stock price following the event [1][2][8]. Group 1: Incident Details - On November 6, a live streaming incident occurred where a staff member commented on the high price of a DIMOO blind box, which retails for 79 yuan, leading to public backlash [1][3]. - The DIMOO IP, created by designer Ayan Deng, is now owned by Pop Mart, and the blind box series includes six regular and one hidden variant, with the hidden variant having a probability of 1 in 72 [3][6]. Group 2: Market Reaction - Following the incident, Pop Mart's stock price dropped by 5.51%, closing at 205.6 HKD per share, with a market capitalization of 276.11 billion HKD [8][10]. - The DIMOO blind box series was reported to be sold out on Pop Mart's official mini-program shortly after the incident [8].
泡泡玛特回应直播疑出事故泡泡玛特79元挂链已售罄
Xin Jing Bao· 2025-11-07 04:50
Core Points - A live streaming incident occurred on November 6, where staff discussions were inadvertently recorded, raising concerns about product pricing and sales strategy [1] - The product in question, a pre-sale necklace priced at 79 yuan, has already sold out [1] - The company has acknowledged the incident and is taking it seriously, with a dedicated team assigned to investigate and address the matter [1]
泡泡玛特回应直播事故:不会开除涉事员工!股价大跌
Core Points - The incident involved a live broadcast by Pop Mart where two staff members were overheard discussing the high price of a product, leading to significant public backlash and trending discussions online [1] - Despite initial rumors of employee terminations, the company confirmed that it would not fire the involved staff members and is conducting an internal investigation [1] - Following the incident, Pop Mart's stock price dropped over 5% [2] Company Response - The company acknowledged the live broadcast incident and is currently investigating the matter internally [1] - Pop Mart clarified that no employees would be dismissed as a result of the incident, countering rumors circulating online [1] Market Reaction - The stock market reacted negatively to the incident, with Pop Mart's share price experiencing a decline of more than 5% [2]
暴跌!泡泡玛特回应直播事故
Sou Hu Cai Jing· 2025-11-07 04:44
Core Viewpoint - A live streaming incident occurred in Pop Mart's official channel, leading to a significant drop in its stock price, with the company confirming the event and stating that an investigation is underway but no employees will be dismissed as a result [1]. Group 1 - On November 7, Pop Mart confirmed a live streaming accident in its official channel on a certain platform [1]. - The company is currently conducting an urgent investigation into the incident [1]. - Following the news, Pop Mart's stock price fell over 5%, closing at 205.6 HKD per share on the same day [1].