Core Viewpoint - The article discusses the innovative approach of a design team led by Shen Yanfei in revitalizing the ancient culture of Maonan lychee through creative IP (intellectual property) design, targeting the younger generation and enhancing the cultural significance of the lychee industry [10][12][18]. Group 1: IP Development and Cultural Significance - The design team created a family of IP characters representing three generations, symbolizing the guardianship and inheritance of the ancient lychee culture [10][26]. - The team aims to make the ancient lychee culture visible to the younger generation through creative products and designs [22][38]. - The IP family concept reflects the traditional roles of family members in the cultivation and care of lychee trees, emphasizing the connection between past and present [26][27]. Group 2: Innovative Product Design - The team launched a "Spring and Summer Haute Couture Series" of cultural products inspired by Song Dynasty aesthetics, combining traditional crafts with modern design [39][41]. - New product lines, such as the "Ancient Lychee Cat" series, aim to break traditional stereotypes associated with lychee and appeal to contemporary audiences [44][47]. - The "Ancient Lychee Encouragement Package" for students during the exam season was well-received, showcasing the blend of cultural expression and practical needs [52][64]. Group 3: Cultural Promotion and Market Strategy - The company focuses on cultural expression rather than direct sales, planning to promote the ancient lychee IP through various platforms, including short videos and animations [69][71]. - A cultural display point is planned in Maonan to enhance visitor engagement and interaction with the ancient lychee culture [74][78]. - The increasing proportion of cultural tourism and creative products in the annual output value of Maonan lychee indicates a positive trend in the industry [83].

本次活动以"中国机遇：文化IP国际化启程之旅"为主题，与会者就文化IP的全球化实践和打造具国际影 响力的文化品牌等课题讨论。 新华社香港4月28日电（张雅诗）由香港贸易发展局与中国传媒集团合办的"亚洲授权业会议——中国机 遇"论坛28日在港举行，内地与香港业界领袖和文化机构代表等齐聚一堂，探讨传统文化IP如何通过香 港平台迈向国际市场。 香港海洋公园熊猫IP创作者邝颖轩表示，香港在品牌打造、推广和营销方面拥有丰富的国际经验。内地 的文化产业主题多元化，很适合做IP产品，内地方面可借助香港的优势和经验，将文化产业加以包装和 品牌化，推销到国际市场。 北京国图创新文化服务有限公司总经理张立朝表示，文化创意产业需要不断进行创新和创意的融会贯 通。香港是国际化大都市，汇聚了具有国际视野的创意、设计、材料研究、工艺研究等方面人才，希望 借助香港的优势汇聚更多创意力量，让国家文创产业借船出海。 北京古代建筑博物馆副馆长潘伟表示，他们旨在做出高水平文创，不仅是选取市场上的热点，更多的是 做出自己的特点。在香港国际授权展及亚洲授权业会议期间，北京市文物局积极组织开展调研座谈活 动，深入走访香港故宫文化博物馆、香港艺术馆等，学 ...

Core Viewpoint - The collaboration between the Tianfu New Area Court and the Chongqing Liangjiang New Area Court marks a significant advancement in the judicial protection of intellectual property rights in the cultural and creative industry, providing a new model for regional cooperation in high-quality development of the national cultural industry [1][2]. Group 1: Judicial Collaboration and Initiatives - The Tianfu New Area Court and Chongqing Liangjiang New Area Court jointly released the "White Paper on Judicial Protection of Intellectual Property Rights in the Cultural and Creative Industry" and ten typical cases [1]. - A memorandum was signed to strengthen copyright protection in the cultural and creative industry between the two regions [1]. - The series of collaborative activities signifies a transition from single-case cooperation to systematic governance in the Chengdu-Chongqing economic circle [1]. Group 2: White Paper Insights - The white paper analyzes nearly three years of intellectual property cases related to the cultural and creative industry, covering fields such as literature, film, music, art, design, gaming, animation, and short videos [2]. - Over 60% of all intellectual property cases in both regions involve the cultural and creative industry, with a notable increase in new types of cases like short video infringement and technology-driven infringement [2]. - The white paper identifies key issues such as difficulties in rights confirmation, strong concealment of infringements, and high costs of cross-regional rights protection [2]. Group 3: Future Directions and Recommendations - The judicial authorities plan to deepen cross-regional judicial collaboration and explore a comprehensive governance model for intellectual property that includes legislative protection, judicial adjudication, administrative services, and industry self-governance [2]. - The establishment of the Chengdu-Chongqing cultural and creative industry intellectual property protection alliance is aimed at accelerating the application of technologies like blockchain evidence storage and AI infringement monitoring [2]. - The initiative seeks to cultivate internationally influential cultural IP clusters in the Bashu region, ensuring a legal, market-oriented, and international business environment for the high-quality development of the cultural and creative industry [2].

证券代码：300947 证券简称：德必集团 公告编号：2025-005 上海德必文化创意产业发展（集团）股份有限公司 关于使用闲置募集资金进行现金管理的公告 本公司及董事会全体成员保证信息披露内容的真实、准确和完整，没有虚 假记载、误导性陈述或重大遗漏。 重要内容提示： 公司于 2025 年 2 月 24 日召开第三届董事会第十次会议、第三届监事会第八 次会议，审议通过了《关于使用闲置募集资金进行现金管理的议案》，同意公司 在不影响募集资金投资项目建设的情况下，使用总额不超过 0.75 亿元（含 0.75 亿元）的闲置募集资金（含超募资金）进行现金管理，用于购买安全性高、流动 性好、低风险、稳健型的理财产品，使用期限为自公司 2025 年第一次临时股东 大会审议通过之日起 12 个月内。在上述额度和期限范围内，资金可循环滚动使 用。同时，授权公司董事长在上述额度内签署相关合同文件，具体事项由公司财 1、投资品种：上海德必文化创意产业发展（集团）股份有限公司（以下简 称"公司"）拟使用暂时闲置募集资金购买安全性高、流动性好、低风险、稳健 型的理财产品，包括但不限于结构性存款、协定存款、通知存款、大额存单、收 益 ...