当春运大潮中多了外国人的身影，当除夕的鞭炮声里混杂着世界各地的语言，当"去中国过年"成为全球 新风尚，中国文旅是如何实现从"跟跑"到"领跑"的呢？ 除夕的深圳宝安国际机场，两个小时内就有近20架次国际航班落地，拖着行李箱的人群中，金发碧眼的 面孔格外显眼。来自英国的托马斯第一次在中国过年，他举着手机，对着航站楼里高高挂起的大红灯笼 拍个不停。 他不知道的是，就在他抵达的上个月，经深圳机场口岸出入境的外国人已超16万人次，同比增长近六 成。数据是最好的证明，今年春节期间，入境游市场迎来爆发式增长，春节前两周，外国游客春节假期 机票预订量同比增长超400%。 半夜两点，三架来自俄罗斯的航班几乎同时降落。海南三亚凤凰出入境边防检查站的查验大厅里灯火通 明，执勤民警为570多名入境旅客快速办理手续。俄罗斯旅客塔玛拉和家人期待着来到中国的美好假 期。 塔玛拉：非常感谢有机会来到中国三亚，免签证旅游放松身心也是件非常惬意的事。这一切都很快捷， 每个人都在微笑，一切都太棒了。 随着免签和提振消费政策持续优化，今年春节假期入境游、出境游双向增长。根据预测，今年春节假期 全国口岸日均出入境旅客将超过205万人次，较去年春节假期 ...

中新网陕西汉中2月18日电 (李一璠)赏"汉王拜将"过汉风大年，逛特色街区听栈道回响……春节假期， 陕西汉中深挖厚重的汉文化底蕴，创新推出"五馆联动·穿越千年"汉文化沉浸式展示体验活动，以"实景 演艺+互动体验+文创展销+街区打卡"等新融合、新体验激发假期新活力，为市民游客呈现汉风古韵浓 厚的新春文旅盛宴。 汉中曾是汉王朝的发祥地，刘邦、张良、张骞、蔡伦、诸葛亮等历史人物都在汉中留下了精彩的故事。 该市拥有丰富的历史文化遗产和独特的自然景观资源。 近年来，"到博物馆过新春"成为热门选择之一，越来越多的人选择走进博物馆，沉浸于与文物交流、与 历史对话的氛围中。今年春节，汉中精心打磨，联动汉中市博物馆、张骞纪念馆、蔡伦墓祠、武侯墓博 物馆、张良庙博物馆，以"五馆联动+汉文化沉浸式展示体验"的方式，让市民游客一起觅年味、品文 脉、赴新春。 图为春节期间，游客在汉中景区内游玩。(汉中市文化和旅游局供图) 图为春节期间，汉中市拜将坛演出现场。(汉中市文化和旅游局供图) 馆区新春文创集市同样火爆，马年元素升级版"通关文牒"、汉风书签、古法造纸套装等文创备受青睐， 张骞、蔡伦、诸葛亮、张良等经典汉文化NPC开展跨场景互动， ...

Core Insights - The integration of cultural elements into consumer experiences is driving a new wave of consumption during the Spring Festival, enhancing the quality and upgrading of consumer spending [1] Group 1: Cultural Consumption Trends - In Chengdu's Chunxi Road business district, newly opened cultural creative stores featuring products inspired by the national treasure giant panda have seen particularly strong sales [3] - Traditional crafts such as Shu embroidery and lacquerware are increasingly featured in this year's cultural creative products, showcasing a deep integration with traditional culture [4] - Cultural creative products are not only emotional expressions but also serve as new vehicles to attract foot traffic and stimulate consumption [6] Group 2: Regional Consumption Activities - Various regions are leveraging local culture to expand new consumption scenarios; for instance, Shanghai's business districts launched over 2,000 activities, welcoming 2.56 million visitors on the first day of the holiday, a 38.97% increase year-on-year [10] - In Yongzhou, Hunan, a series of promotional activities were launched under the city’s cultural IP, distributing a total of 200,000 yuan in electronic consumption vouchers to local citizens [10] Group 3: Rural Cultural Markets - The trend of "going to the village market" has emerged as a new consumption fashion, with cultural markets in rural areas providing unique experiences [11] - Rural cultural markets are transforming into vibrant showcases of intangible cultural heritage and diverse cultures, offering both viewing and participatory experiences [13] Group 4: Tourism and Local Engagement - In Guizhou, the opening of the Panxing high-speed railway has attracted many tourists to experience unique ethnic customs, with colorful markets incorporating local cultural elements becoming popular among young visitors [15] - Guizhou has introduced several benefits for tourists, including free entry to over 40 scenic spots with a high-speed train ticket, which has stimulated travel intentions and extended visitor stays [17] Group 5: Innovative Cultural Experiences - New ideas, creativity, and technology are adding fresh flavors to traditional celebrations during the Spring Festival [18] - In Luoyang, a "New Year Wish Activity" allows people to express their hopes at local shops, showcasing a blend of local culture and innovative marketing strategies [20] - Suzhou has launched over 30 live performance programs and integrated sci-fi IP with lantern designs, creating immersive experiences for visitors [22]

（来源：邯郸网络广播电视台） 转自：邯郸网络广播电视台 "'滏'马迎春·梦回北朝" 峰峰：文旅盛宴闹新春 作为活动的核心体验地，响堂山景区打造全方位的北朝沉浸式游玩场景，游客可换上北朝服饰漫步千年石窟，亲手参与陶艺手工制作。景区内新春祈福场景 与主题灯会交相辉映，马纹拓印、成语挑战赛等马年特色活动趣味纷呈，"莲花击鼓"祈福、"十八土灶"柴火慢炖等特色体验，让游客邂逅别样年味。专为青 年群体打造的"青春邯郸·响堂印记"旅拍活动，以磁州窑、苇子灯非遗之美为创作内核，优秀作品将纳入邯郸文旅官方素材库，创作者还可享受文旅企业优 惠减免权益，用年轻化的表达让传统文化实现"破圈"传播。 龙洞珠泉、元宝山景区则将光影特效与非遗表演相结合，激光秀、北极光特效搭配喷火、变脸等精彩上演；日间还有锣鼓、舞蹈、太极剑等传统演艺，为游 客献上一场视听盛宴。 峰峰全方位护航新春文旅体验，推出系列惠民优惠政策。门票方面，春节期间全区所有景区对60岁以上老人、1.4米以下儿童免票，学生凭学生证可享半价 优惠；景区公交线路加密班次并延长运营时间，外地小型客车可在指定停车场免费停放，全区党政机关及有条件的事业单位免费开放停车场和厕所，切实解 决 ...

这个春节假期，连云港花果山景区在山路沿途设置沉浸式文化巡游，从检票口到山门广场，一路锣鼓喧天演出不断。景区还精心打造新春 市集，汇聚传统手艺与年味年趣。游客既可以近距离观看演出，也能亲身参与体验，在游园赏景中收获别样的新春乐趣。 央视网消息：新春佳节，各地张灯结彩、喜气洋洋。在江苏连云港，游客或是登高祈福，或是在古城巡游中感受欢声笑语，开启崭新一 年。 大年初一早上，江苏最高峰——连云港花果山玉女峰成了游客们登高"打卡"的目的地。蜿蜒的山道上，游客边登高边赏景，享受暖阳中的 新春假期。在观景平台，游客登高远眺，感受山河壮美，留念许下新年的愿望。 春节假期，黑龙江抚远凭借独特的地理优势和浓郁的冰雪年味，各地游客自驾奔赴，静候新春第一缕阳光。 夜色渐退，东极天际泛起微光，五湖四海的游客迎着寒风齐聚东极阁，静候马年新春的第一缕阳光。天际由淡青转为金红，一轮红日跃出 江面，界江、白雪与边城都被镀上了金色的光晕，游客们纷纷举起手机定格这一美好瞬间，寄托对新年的希望与祝福。现场，游客们自发送上 新春问候，传递着团圆与喜悦。 除了追光赏景，抚远的生态野趣也吸引着众多游客。探秘野熊园里，黑熊憨态可掬，游客们有序投喂，车厢里满 ...

央视网消息：记者从湖南省文旅厅了解到，17日，也就是春节假期第3天，湖南全省客流2295.15万人次，纳入监测的1048家文旅单位当日 接待游客59.91万人次。 接待游客前三的景区为南岳衡山旅游区、长沙市岳麓山-橘子洲旅游区、张家界武陵源-天门山旅游区。 大年初一，截至15点，山东省重点监测的200家旅游景区接待游客332万人次，营业收入1.48亿元，同比分别增长10.6%和9.6%。 湖北：17日600多家A级景区接待游客超233万人次 17日，湖北省600多家A级旅游景区共接待游客233.68万人次，综合收入10.15亿元。湖北多地免费开放停车位，方便市民游客便捷出行。 浙江：文旅市场火热 西湖景区人气居首 2月16日14时至2月17日14时，浙江省全域旅游人数1332万人次。其中，到访人数排名前五的景区是：杭州市西湖风景名胜区、温州市楠溪 江风景区、温州市雁荡山景区、杭州市千岛湖景区、嘉兴市乌镇景区。 江苏：2月16日16时至2月17日16时 游客消费总额达46.42亿元 记者从江苏省文化和旅游厅了解到，16日16时至17日16时，全省纳入监测的文旅场所共接待游客1062.51万人次，游客消费总额达4 ...

Core Viewpoint - The article highlights the vibrant tourism and cultural activities in Shanghai during the extended Spring Festival holiday, showcasing a significant increase in visitor numbers and a variety of festive events designed to enhance the holiday experience [1][5]. Group 1: Tourism and Visitor Statistics - On the first day of the Spring Festival, Shanghai welcomed 2.5612 million visitors, marking a year-on-year increase of 38.97% [1] - The trend of returning home for the Spring Festival has shifted from a niche choice to a popular trend, with many travelers opting for hotel stays instead of traditional family visits [5][6]. Group 2: Cultural Activities and Events - Shanghai launched a total of 2,570 unique cultural and tourism activities across seven categories, including festive events, performances, and exhibitions [1] - Various districts, such as Qingpu and ZhuJiaJiao, organized themed events like "New Year in Jiangnan" and "Welcoming Spring," featuring traditional decorations and immersive experiences [2][4]. Group 3: Technological Innovations in Travel - Eastern Airlines implemented digital innovations to enhance the travel experience during the Spring Festival, including a "digital terminal" that allows for quick check-in and boarding processes [6] - The airline's new systems significantly simplify the ticket change process, enabling travelers to complete changes in as little as 90 seconds [6].

Core Viewpoint - The cultural and tourism sector in the province is experiencing a significant increase in visitor numbers and revenue during the Spring Festival period, indicating a robust recovery and growing interest in local heritage and tourism activities [5][6][8]. Group 1: Visitor Statistics - As of February 17, the province's A-level scenic spots received over 7.67 million visitors, generating ticket revenue exceeding 48.34 million yuan [5] - Cumulatively, during the first three days of the holiday, the total number of visitors reached approximately 17.57 million, with total ticket revenue of about 113.05 million yuan [5] - Libraries, cultural centers, and museums recorded over 1.55 million visits, with a total of 2.67 million visits in the first three days of the holiday [5] Group 2: Popular Attractions and Activities - The top three attractions by visitor numbers on February 17 were Suining China Guanyin Hometown Tourism Area (212,400 visitors), Liangshan Jianchang Ancient City (162,000 visitors), and Chengdu Luodai Ancient Town (129,000 visitors) [6] - The highest ticket revenues were generated by Qingcheng Mountain-Dujiangyan Scenic Area (3.16 million yuan), Shudao Jianmen Pass Scenic Area (2.55 million yuan), and Emei Mountain Scenic Area (2.19 million yuan) [6] Group 3: Cultural Activities and Events - Various regions are promoting immersive cultural experiences, such as the "Dream Back to Old Luzhou" series in Luzhou and the "Non-Heritage Exhibition in Scenic Areas" in Jiuzhaigou, showcasing local customs and heritage [7] - Chengdu's "Jinjiang Flower Moon Night" New Year market features drone shows and traditional performances, blending heritage with modern technology to enhance the festive atmosphere [8] - To stimulate cultural tourism consumption, 62 A-level scenic spots in cities like Chengdu and Ganzi are offering free or discounted tickets, while local businesses are promoting special packages and discounts to attract visitors [8]

Group 1 - The Guangdong cultural tourism market is thriving during the Spring Festival, driven by both traditional customs and innovative activities, with 3.99 million visitors to 4A-level and above scenic spots, a year-on-year increase of 11.2% [1] - Key monitored areas, including ancient post roads, red tourism sites, rural tourism points, and public cultural institutions, have all seen positive visitor growth, with notable increases of 4.6%, 7.2%, 8.8%, and 5.6% respectively [1] - Various cultural activities are being organized across the province, with traditional festive experiences becoming a highlight, such as the Guangzhou Acrobatic Troupe's performance attracting many visitors [1] Group 2 - The theme "Horse Leaps into Spring, Enjoying National Trends" in Jiangmen features nightly fireworks and traditional performances, enhancing the festive atmosphere [2] - Zhaoqing is hosting traditional folk activities to enrich the New Year experience, including markets and community events [2] - Clear tourism promotion activities are being organized across the province, with a focus on enhancing cultural and tourism consumption through various initiatives [2] Group 3 - Foshan is promoting Spring Festival benefits, including accommodation vouchers and a smart cultural tourism card, to enhance consumer spending in multiple sectors [3]

Core Viewpoint - The integration of red cultural heritage and modern technology in Wei County's tourism and cultural development enhances its appeal and educational value, creating a unique experience for visitors while promoting local economic growth [1][2][4]. Group 1: Cultural and Technological Integration - Wei County has established the "Wei County Red Revolutionary Memory Education Base" utilizing modern technologies such as AI virtual guides and AR interactive walls to vividly present revolutionary history and hero stories [1]. - The county's digital initiatives include a multilingual AI virtual host for live streaming the pear blossom season and an AI librarian at the local library, enhancing public cultural services and breaking traditional service limitations [2]. Group 2: Infrastructure and Public Services - During the 14th Five-Year Plan, Wei County has improved tourism infrastructure by adding over 15 tourism signage, achieving a two-star standard for 16 public restrooms, and constructing more than 20 cultural squares [3]. - The county has also established several museums and upgraded its library to a national first-class status, significantly enhancing cultural offerings and community engagement [3]. Group 3: Economic Development and Industry Integration - Wei County emphasizes an "industry-based" approach, integrating tourism with agriculture and industry, exemplified by a 120 million yuan investment in a deep processing project for "Weiyou Pear" [4]. - The county aims to enhance the value of its pear industry through standardization and technological advancements, projecting a regional brand value of 1.6 billion yuan by 2025 [4]. Group 4: Overall Impact and Vision - Wei County's cultural tourism practices serve as a model for rural revitalization, showcasing the synergy between historical heritage and modern tourism, while aiming for a significant increase in tourism-related revenue by 2026 [5].