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始祖鸟就喜马拉雅烟花秀致歉,安踏集团暂未回应
Xin Jing Bao· 2025-09-21 13:13
【#安踏集团暂无回应始祖鸟烟花秀事件#】户外品牌始祖鸟联手艺术家蔡国强在喜马拉雅山脉燃放艺术 烟花一事持续引发热议。9月21日凌晨,日喀则市官方微信公众号"云端珠峰"发布情况通报称,已成立 调查组第一时间赶赴现场核查。随后,蔡国强和始祖鸟也先后发布了致歉信。其中,始祖鸟在国内发布 致歉信的同时在海外社交媒体平台也发布了英文致歉信,但内容与国内版本有差异。 2019年,亚玛芬体育被安踏集团领衔的财团所收购。此次争议事件也波及安踏集团。新京报贝壳财经记 者注意到,多个名称带有"安踏"的社交平台账号都有网友涌入留言,其中安踏集团官方微博已设置关注 及评论限制,用户无法关注或评论其以往发布内容;其抖音账号多条视频也被隐藏。截至发稿,安踏集 团尚未对上述事件公开表态。 另外,在始祖鸟烟花秀事件后,多家户外品牌发声表态尊重自然。#官方通报蔡国强烟花秀# 始祖鸟在国内社媒平台致歉称,对艺术表达边界评估要更专业、对自然要更谦卑,承诺在政府监管下, 配合团队复核项目生态影响,邀请第三方评估并依结果补救,同时推进藏地环保计划与文化公益项目。 而在其海外社交账号上则称,对青藏高原烟花表演深感遗憾,此行为与品牌环保价值观及期望不符, ...
始祖鸟烟花秀事件道歉内容“内外有别”,波及的安踏集团暂无回应
Bei Ke Cai Jing· 2025-09-21 12:38
始祖鸟在国内社媒平台致歉称,对艺术表达边界评估要更专业、对自然要更谦卑,承诺在政府监管下, 配合团队复核项目生态影响,邀请第三方评估并依结果补救,同时推进藏地环保计划与文化公益项目。 而在其海外社交账号上则称,对青藏高原烟花表演深感遗憾,此行为与品牌环保价值观及期望不符,郑 重致歉。同时,还提到"正与相关艺术家和中国团队沟通,调整工作方式避免类似情况"。 对于致歉信两个版本的表述差异问题,新京报贝壳财经记者向始祖鸟所属的亚玛芬集团发出了采访问 题,截至发稿,暂未收到回复。 新京报贝壳财经讯(记者王真真)户外品牌始祖鸟联手艺术家蔡国强在喜马拉雅山脉燃放艺术烟花一事 持续引发热议。9月21日凌晨,日喀则市官方微信公众号"云端珠峰"发布情况通报称,已成立调查组第 一时间赶赴现场核查。随后,蔡国强和始祖鸟也先后发布了致歉信。其中,始祖鸟在国内发布致歉信的 同时在海外社交媒体平台也发布了英文致歉信,但内容与国内版本有差异。 2019年,亚玛芬体育被安踏集团领衔的财团所收购。此次争议事件也波及安踏集团。新京报贝壳财经记 者注意到,多个名称带有"安踏"的社交平台账号都有网友涌入留言,其中安踏集团官方微博已设置关注 及评论限 ...
博主称始祖鸟敬畏自然或涉虚假宣传
Xin Jing Bao· 2025-09-21 12:29
#官网暂查不到烟花秀备案信息#【博主称始祖鸟敬畏自然或涉虚假宣传】户外品牌始祖鸟联手艺术家蔡 国强,在喜马拉雅山脉举办烟花秀引发巨大争议。对于前者当地环保部门称合规。根据日喀则市生态环 境局江孜县分局一位负责人的回应,此次活动在生态环境局备案过,由于烟花使用的是环保材料,因此 不需要进行环境评估,经乡、村、县三级政府同意即可。但该备案信息并不向大众公开,记者在日喀则 市生态环境局官网查不到相关信息。律师、法律博主@柠檬色的梦想闪亮亮 认为,品牌方"敬畏自 然"的宣传与实际行为不符,或涉虚假宣传,违反《广告法》相关规定。#始祖鸟烟花灾难级的反向营销 ##始祖鸟烟花称得上是艺术吗##始祖鸟承诺# 转自:贝壳财经 ...
【西街观察】始祖鸟“失足”,大自然不是秀场
Bei Jing Shang Bao· 2025-09-21 10:59
当海拔5500米的喜马拉雅山脊上升起五彩烟花,始祖鸟本想与艺术家蔡国强合作,通过烟花艺术项 目"升龙"表达高山文化,巩固品牌的户外高端形象,没想到"炸山"行为在舆论场上也炸了锅。 舆论不断发酵,蔡国强、始祖鸟发文道歉,始祖鸟表示将展开及时有效的补救行动。新华社评论称"放 错了地的'烟花秀',再美也是破坏",遵守法律法规是底线,而对生态环境和自然的敬畏是高线。 烟花燃放在生态环境十分脆弱的高原地区,带来的环境影响依然难以系统性评估,还有待持续观察。 但,可以确定的是,作为"世界屋脊"的青藏高原腹地,是中国乃至全球最重要的生态屏障之一,也是我 国生态最为脆弱的地区之一。 人为造成的破坏往往不可逆,甚至需要花费极长的时间修复。仅以植被为例,高原地区的植被类型主要 为高寒草甸,由于高海拔地区寒冷、大风、紫外线强烈,植物生长缓慢。 人民微评发出系列追问:烟花散去,不能仅留下道歉。会否破坏青藏高原生态环境?会否惊扰当地的动 植物生长?该如何修复?营销活动,该如何规范? 9月21日凌晨,西藏"云端珠峰"微信公众号发布通报,日喀则市委、市政府高度重视,已成立调查组第 一时间赶赴现场核查,后续将根据核查结果依法依规处理。 作为 ...
始祖鸟上千元鞋子1个月就坏了
Xin Lang Cai Jing· 2025-09-21 09:22
转自:京报网_北京日报官方网站 【#始祖鸟上千元鞋子1个月就坏了#】#始祖鸟口碑下滑# 日前,户外品牌始祖鸟联手艺术家蔡国强在喜 马拉雅山脉查琼岗日举办烟花秀。不少网友质疑,烟花秀可能对高原生态环境造成破坏。9月21日,始 祖鸟、蔡国强发文致歉,称将依据评估结果展开补救行动。但大批网友并不买账,表示"道歉有啥用"。 据中国新闻网报道,近年来,始祖鸟陷入口碑下滑境地。当不少消费者花上千元买下始祖鸟产品后,鞋 子边缘开胶、外套鼓包起球、衣服LOGO脱落……质量问题接踵而至,让 "高价不等于高质" 的争议持 续发酵。有消费者戏谑,"高端始祖鸟,质量却'鸟'样"。在社交平台上,不少网友晒出鞋子开胶、破损 的照片,有的仅仅是穿了一两个月。一位网友称,买了两双都不同程度开胶,已经是鞋子通病了。在消 费者服务平台黑猫投诉 【下载黑猫投诉客户端】上进行搜索,出现3000多条投诉,投诉内容中质量问 题居多,包括鞋子网面破损、鼓包、挤脚等问题。当人们送去维修时,很多人又被始祖鸟动辄几百元的 维修费"背刺"。购买者李戈称,由于国内专柜不能维修,她就联系了始祖鸟全球客服,得知维修费需要 1000元。"但这双鞋子买的时候差不多1200 ...
始祖鸟烟花秀翻车!跨界营销不能碰触环保红线
Jing Ji Guan Cha Wang· 2025-09-21 07:39
Core Viewpoint - The outdoor brand Arc'teryx faced significant backlash after a controversial fireworks display in the Himalayas, leading to public apologies and a commitment to environmental assessments and actions [1][2][5]. Company Response - Arc'teryx and artist Cai Guoqiang issued apologies, acknowledging the public's concerns regarding ecological impacts and committing to cooperate with third-party evaluations of the environmental effects of the fireworks [2][3]. - The company emphasized the need for a more professional assessment of artistic expressions and a deeper respect for nature, recognizing that their initial intentions did not align with the outcomes [3]. Environmental Impact Concerns - Experts highlighted the negative environmental consequences of fireworks in fragile ecosystems like the Himalayas, questioning the validity of claims regarding biodegradable materials and ecological protection [4][5]. - The ecological significance of the Tibetan Plateau was underscored, noting its role as a habitat for endangered species and the challenges of environmental recovery in high-altitude areas [3][4]. Market Implications - The incident serves as a cautionary tale for brands attempting to leverage artistic marketing while neglecting environmental responsibilities, suggesting that consumer trust is increasingly tied to genuine commitments to sustainability [5][6]. - Arc'teryx's parent company, Amer Sports, is set to go public in early 2024, and the fallout from this incident may impact its market positioning and consumer perception [5][6].
始祖鸟,口碑塌了?
Zhong Guo Xin Wen Wang· 2025-09-21 07:13
Core Viewpoint - The outdoor brand Arc'teryx has faced significant backlash due to a recent fireworks event in the Himalayas, leading to public outrage over environmental concerns and ongoing quality issues with its products [1][11]. Group 1: Environmental Concerns - Arc'teryx, in collaboration with artist Cai Guoqiang, held a fireworks show in the fragile ecosystem of the Himalayas, which drew widespread criticism for potential environmental pollution [1]. - Following the backlash, Arc'teryx deleted promotional posts and issued an apology, stating intentions to take remedial actions based on assessments [1]. Group 2: Quality Issues - Consumers have reported numerous quality problems with Arc'teryx products, particularly footwear, with complaints about shoes falling apart within a month of purchase [2][4]. - Over 3,000 complaints have been filed on consumer platforms, primarily concerning issues like shoe material damage, bubbling, and discomfort [4]. - The brand's shoes, priced between 1,000 to 2,000 yuan, are made with GORE-TEX materials, but many consumers attribute the high rate of damage to the use of adhesive rather than stitching [5][6]. Group 3: Brand Reputation and Market Position - Arc'teryx, founded in 1989 and acquired by various companies, has seen its reputation decline despite being positioned as a high-end outdoor brand [11]. - The brand's pricing strategy has increasingly aligned with luxury goods, but the quality issues have led to a perception that high prices do not guarantee high quality [11][12]. - The parent company, Amer Sports, reported a 23% revenue increase in the technical apparel segment, but Arc'teryx's growth contribution is diminishing, prompting the need for new business growth strategies [12].
在青藏高原用烟花炸了一座山,始祖鸟和蔡国强错在了哪儿?
Hu Xiu· 2025-09-21 06:59
Core Viewpoint - The event, part of a brand's initiative, aimed to explore local culture through art but faced widespread criticism regarding its environmental impact and cultural insensitivity [1][3][29] Group 1: Event Description - The performance took place at an altitude of approximately 4600 meters, with fireworks launched along a ridge extending to 5050 meters, creating a visual spectacle [1] - The event was broadcasted online and quickly became a trending topic on social media, raising concerns about its artistic value and environmental consequences [3] Group 2: Environmental Concerns - The Qinghai-Tibet Plateau is recognized as a fragile ecological zone, with limited capacity to recover from disturbances, making it highly susceptible to environmental degradation [10][11] - The area where the event occurred features alpine meadows, which are critical for the local ecosystem and difficult to restore once damaged [13][15] - The claim that the event would not harm the environment was met with skepticism, as the ecological impact of fireworks and related activities could be severe [9][16] Group 3: Criticism of Mitigation Measures - The organizers suggested using salt bricks to lure small animals away from the fireworks area, a method deemed impractical and ineffective for the local wildlife [17][19] - The use of biodegradable materials in fireworks was questioned, as the degradation process in high-altitude environments may not be effective due to low temperatures and limited microbial activity [20][22] Group 4: Legal Implications - The recent enactment of the Qinghai-Tibet Plateau Ecological Protection Law emphasizes the need for strict protection of fragile ecosystems, which the event may have violated [25][26] - Potential legal repercussions for activities that could harm the environment in sensitive areas were highlighted, indicating that the event could face scrutiny under this new legislation [28] Group 5: Aftermath and Accountability - Following the backlash, both the brand and the artist issued apologies, but the long-term ecological damage remains a significant concern [29][30]
【民生调查局】始祖鸟,口碑塌了?
Zhong Guo Xin Wen Wang· 2025-09-21 06:55
Core Viewpoint - The article discusses the backlash against the outdoor brand Arc'teryx following a controversial fireworks event in the Himalayas, highlighting ongoing quality issues with its products and a decline in brand reputation [2][3][13]. Group 1: Event Controversy - Arc'teryx faced public outrage after hosting a fireworks show in the fragile ecosystem of the Himalayas, leading to environmental concerns and subsequent apologies from the company [2][3]. - The brand's official social media posts related to the event were deleted, indicating a swift response to the backlash [2]. Group 2: Quality Issues - Consumers have reported significant quality problems with Arc'teryx products, including shoes that deteriorate quickly, with some users experiencing issues like peeling and separation within a month of purchase [4][6]. - Over 3,000 complaints have been filed on consumer platforms regarding quality issues, with common problems including damaged shoe materials and poor customer service responses [6][10]. - The use of modern manufacturing techniques, such as glued rather than stitched seams, has been cited as a contributing factor to the quality issues, leading to a higher risk of product failure over time [7][8]. Group 3: Brand Reputation and Market Position - Arc'teryx, originally founded in 1989 and acquired by various companies, has seen its pricing and positioning shift towards a luxury brand, with products priced significantly higher than competitors [13]. - Despite the brand's premium positioning, there is a growing sentiment among consumers that high prices do not guarantee high quality, leading to a decline in brand reputation [3][12]. - The parent company, Amer Sports, reported a 23% year-over-year revenue growth in the technical apparel segment, which includes Arc'teryx, but the brand's growth contribution is perceived to be weakening [14].
“烟花秀事件”引争议,“敬畏自然”不是一句口号
Xin Lang Cai Jing· 2025-09-21 06:52
智通财经记者 邵冰燕 实习生 邢玉珠 户外品牌始祖鸟与艺术家蔡国强,联合在西藏喜马拉雅山脉以"敬畏自然"的名义举行了一场大型烟花 秀,结果引发巨大争议。今天(9月21日),多方回应始祖鸟联合艺术家在喜马拉雅山脉放烟花的争 议。 "云端珠峰"微信公众号发布情况通报指出,日喀则市委、市政府高度重视,已成立调查组第一时间赶赴 现场核查,后续将根据核查结果依法依规处理。 9月19日,户外品牌始祖鸟与艺术家蔡国强联合在西藏喜马拉雅山脉点燃大型烟花《升龙》。在当日发 布的预告中,始祖鸟方面表示,走进喜马拉雅深处,向上、与更大的空间对话。秉承对自然的敬畏,以 艺术为媒,共缔高山信仰。 但网友指责上述活动欠缺考虑,无视喜马拉雅山脉环境。 始祖鸟在致歉信中指出,"近期品牌赞助的蔡国强 《升龙》艺术项目引发了广泛的公众讨论,该项目本 是希望通过艺术家的创作,提升对高山在地文化的关注。尽管怀揣这样的初心,在作品呈现过程中仍出 现偏差甚至偏离。大家的肺腑之言让我们警醒:对艺术表达边界的评估需要更加专业,对自然的敬畏需 要更加谦卑。" 始祖鸟指出,"我们深知仅仅道歉是远远不够的,我们有责任在政府部门监管下,配合艺术家团队对该 项目全过 ...