导语：第三次参加进博会的MUJI無印良品，在尝试用"耕种之美"的故事，讲好下一个20年的开局。 秋意渐浓，上海再次成为全球商业瞩目的焦点。第八届中国国际进口博览会（下称"进博会"）已拉开帷幕，这场举世瞩目的盛会吸引了来自世界各地的企业 参展。 其中，MUJI無印良品（下称"MUJI"）的展位格外引人注目——这是MUJI第三次亮相进博会，恰逢其进入中国内地市场20周年的重要节点。 在进博会开幕前夕，MUJI無印良品中国董事长兼总经理堀口健太接受了第一财经等媒体的采访，分享了MUJI连续三年参展进博会的思考、在华20年发展成 果以及未来对中国市场的战略布局。 F O 01 TI 三赴进博，以"耕种之美"诠释品牌理念 "进博会能聚集众多企业，获得政府及相关部门的高度关注与支持，是件非常了不起的事情。"堀口健太表示，"去年，我在进博会中看到了许多新技术、新 产品和新服务等，这是一个非常珍贵的交流平台。" 今年，MUJI的展台设计以"耕种之美"为主题，巧妙呼应了其一直倡导的"自然的力量"品牌理念。堀口健太阐释道："'耕种之美'表达了我们与自然联结的方 式，也传递了我们对中国传统农耕文化和智慧的尊重，以及MUJI在中国市 ...

Core Insights - The China International Import Expo (CIIE) continues to serve as a significant platform for multinational companies to explore opportunities in the Chinese market, showcasing China's commitment to high-level opening-up and providing a stable development environment for global businesses [2][7]. Group 1: Multinational Companies' Perspectives - Roy Van Den Hurk, CEO of New Zealand's Fonterra, emphasizes the optimism surrounding China's market potential despite a slowing economy, highlighting the benefits Fonterra has gained from the CIIE, including reduced logistics times for imported dairy products [3]. - ConocoPhillips' Vice President, Hu Kaicheng, notes the CIIE's role in facilitating high-level exchanges and collaborations, with the company being a major foreign investor in China's oil and gas sector, having invested over 150 billion RMB in joint projects [4]. - Michelin's CFO, Yves Chapot, describes the CIIE as a reflection of China's attractiveness as a key market and innovation hub, particularly in sectors like electric vehicles and sustainable development [5]. - Schneider Electric's executive vice president highlights the CIIE as a vital platform for global companies to showcase innovations and deepen collaborations, with China being a crucial market for the company [6]. Group 2: Economic and Trade Opportunities - The CIIE has attracted a diverse range of participants, including small and medium-sized enterprises (SMEs) from various countries, indicating a broad interest in engaging with the Chinese market [8]. - The trade relationship between China and Zambia is highlighted, with a significant increase in bilateral trade expected in 2024, showcasing China's role as a major foreign investor in Zambia [8][9]. - South Africa's macadamia nut exports predominantly target China, illustrating the growing trade opportunities for African products in the Chinese market [9]. - The CIIE features a notable increase in participation from countries involved in the Belt and Road Initiative, with a 23.1% rise in exhibitors from these nations, reflecting China's expanding trade relationships [9].

Core Insights - A new company, Rizhao Jiaming Kitchenware Co., Ltd., has been established with a registered capital of 100,000 RMB [1] Company Overview - The legal representative of the company is Tian Lujia [1] - The company operates in various sectors including household appliance sales, kitchenware retail, hardware wholesale, and metal product repair [1] - The business scope includes research and development of kitchenware, sales of daily necessities, and manufacturing of specialized equipment for commercial and food service [1] Business Activities - The company is involved in the wholesale and retail of kitchenware and daily goods, as well as the sale of sanitary ceramic products and home appliances [1] - It also engages in the sale of automotive decorative products and pre-packaged food [1] - The company is permitted to conduct business activities independently as per its business license, except for projects that require legal approval [1]

Core Insights - A new individual business named "Xiaobo Arts and Crafts" has been established in Shuangfeng County, with a registered capital of 50,000 RMB [1] - The business is led by legal representative Peng Xiaobo and operates in various sectors including daily necessities, ceramics, textiles, toys, and glass products [1] Company Overview - The registered capital of the company is 50,000 RMB [1] - The business activities include sales of daily necessities, ceramic products, textiles, toys, wooden containers, glass products, synthetic materials, and arts and crafts [1] Business Operations - The company is authorized to conduct operations autonomously based on its business license, except for projects that require approval [1] - The scope of sales includes internet sales, excluding items that require special permits [1]

Core Viewpoint - Shijiazhuang Xinyue Electric Appliance Co., Ltd. has been established with a registered capital of 50,000 RMB, focusing on various manufacturing and sales activities in the electrical appliance and control equipment sectors [1] Company Summary - The company is legally represented by Niu Feng [1] - The registered capital is 50,000 RMB [1] - The business scope includes manufacturing and sales of distribution switch control equipment, power distribution and control equipment, and household appliances [1] Industry Summary - The company engages in the manufacturing of general projects such as: - Distribution switch control equipment manufacturing - Power distribution and control equipment manufacturing - Power transmission and distribution monitoring control equipment manufacturing [1] - The company also focuses on the sales of smart power distribution and control equipment, household appliances, and various textile products [1] - Additional services include installation and research & development of household appliances [1]

Core Viewpoint - Shenzhen Haichuan Fengdi Technology Co., Ltd. has recently been established with a registered capital of 1 million RMB, indicating a new player in the consumer goods and technology sector [1] Company Summary - The legal representative of the company is Zhong Liangbin [1] - The company’s registered capital is 1 million RMB [1] - The business scope includes a wide range of activities such as sales of daily necessities, kitchenware, lighting products, electronic products, and household appliances [1] - The company is also involved in technology services, development, consulting, and trade activities, including import and export [1] Industry Summary - The establishment of the company reflects ongoing growth and diversification in the consumer goods and technology sectors in Shenzhen [1] - The broad range of business activities suggests a strategic approach to capture various market segments, including retail and wholesale [1]

Core Insights - Guangzhou Langmei Carpet Co., Ltd. has recently been established with a registered capital of 20,000 RMB, indicating a new player in the construction materials sector [1] Company Overview - The company operates in various sectors including sales of building ceramic products, metal fittings, lightweight building materials, and steel products [1] - It also engages in the sale of cotton and hemp, lime and gypsum, and provides professional design services [1] - The company is involved in advertising design and agency services, as well as building cleaning services [1] Product and Service Range - The company offers a wide range of products including building materials, decorative materials, and arts and crafts [1] - Retail and wholesale of hardware products, sports goods, and daily necessities are also part of its business scope [1] - Internet sales are included, excluding items that require special permits [1] Construction and Design Services - The company provides residential interior decoration and construction engineering design services, indicating a comprehensive approach to construction and design [1]

Core Insights - Guangzhou Zai Ke Automotive Products Co., Ltd. has been established with a registered capital of 10,000 RMB [1] - The company is engaged in a wide range of sales activities, including household appliances, furniture accessories, daily necessities, and electronic products [1] Company Overview - The legal representative of the company is Ou Ruixiong [1] - The business scope includes sales of various products such as home appliances, furniture parts, daily goods, and electronic components [1] Business Activities - The company is involved in wholesale and retail of daily necessities, electronic devices, and automotive parts [1] - It also offers information technology consulting services and sales of new membrane materials [1]

Core Viewpoint - MUJI faces a product safety crisis due to bacterial contamination in its indoor fragrance sprays, leading to a recall of approximately 600,000 bottles of specific scents [1][3]. Group 1: Product Recall Details - The recall affects 11 specific scents, including popular ones like Woody and Green, which were launched after September 2024 [1][3]. - The recall was initiated due to insufficient hygiene management during production, resulting in the detection of bacteria in the products [3]. Group 2: Consumer Response and Refund Process - Consumers holding the recalled products can receive a full refund through the company's official website, customer service, or at physical stores without needing a receipt [3]. - Reports indicate that some consumers have successfully returned the products at Japanese stores and received refunds, while others have expressed concerns about the product's appearance [3]. Group 3: Market Presence and Safety Assurance - Despite the recall in Japan, the indoor fragrance sprays remain available in domestic MUJI stores, with employees assuring customers of the safety of the products sold [3]. - The online flagship store has not removed the fragrance from sale, and customer service claims that the products sold in China are from a different batch with a superior formula that meets preservation standards and includes verified antibacterial components [4].

Core Viewpoint - A new individual business named "奇遇社商贸部" has been established in Chengdu's Xindu District, focusing on a wide range of retail and wholesale activities, particularly in toys and daily necessities [1] Company Summary - The business is registered under the legal representative Zhang Yuqing with a registered capital of 10,000 RMB [1] - The operational scope includes general projects such as toy sales, internet sales (excluding licensed goods), wooden toy sales, and sales of various daily goods and crafts [1] Industry Summary - The establishment reflects a growing trend in the retail sector, particularly in the toy and daily necessities market, indicating potential opportunities for investment in similar businesses [1] - The diverse range of products offered, including toys, stationery, and home goods, suggests a strategy to capture a broad customer base [1]