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中国经济样本观察·县域样本篇|西北小城如何靠“小苹果”撬动大市场?
Xin Hua She· 2025-07-15 03:12
Core Insights - Shaanxi Baishui apples have gained significant market presence, ranking among the top ten in China's fruit brand value for eight consecutive years, with an annual industry output value of 11 billion yuan [1] - The county has developed a robust apple industry chain, with over 80% of the population engaged in apple-related activities, establishing itself as a trading hub in the northwest region and expanding into international markets [1][3] Industry Development - Baishui's apple industry has seen a transformation with the introduction of new apple varieties, such as "Ruiyang," "Ruixue," and "Ruixianghong," leading to a "varietal revolution" that has increased production efficiency [5] - The county has 127 fruit-related enterprises, including 26 leading companies at the national and provincial levels, contributing to a diverse and expanding industry [2][3] Export and Market Expansion - Baishui apples are exported to 14 countries and regions, with an average annual export volume of 150,000 tons, making it the top exporter of apples in Shaanxi province [3] - The county aims to increase its annual fruit exports to over 50,000 tons, focusing on expanding into markets like Vietnam and Singapore [3] E-commerce and Innovation - The rise of e-commerce has been significant, with over 80 e-commerce companies in the county generating nearly 700 million yuan in online apple sales last year [7] - Local entrepreneurs are innovating by targeting specific consumer segments, such as elderly and pregnant women, to enhance product appeal and sales [6][7] Government Support and Infrastructure - The local government provides substantial support to businesses, including assistance with equipment purchases and streamlining regulatory processes to foster a conducive environment for growth [7] - Baishui has developed a logistics network that facilitates efficient distribution and market access, enhancing its competitive edge [7] Future Directions and Challenges - Despite its successes, Baishui faces challenges such as talent shortages and weak brand development, prompting a focus on digital empowerment and the establishment of a comprehensive data platform for production and marketing [8] - The industry is increasingly competitive, with a need for continuous innovation and adaptation to market demands, as highlighted by local stakeholders [9][11]
广西百色迎芒果丰收 中外客商订单逾亿元
Zhong Guo Xin Wen Wang· 2025-07-11 16:26
Group 1 - The mango planting area in Baise City, Guangxi is expected to reach 1.25 million acres by 2025, with an estimated production of 1.28 million tons, making it the largest in China among prefecture-level cities [1] - The launch of the mango harvest season coincided with the 2025 Chinese Farmers' Harvest Festival, attracting numerous domestic and foreign merchants, resulting in over 100 million RMB in on-site contracts [1] - Baise is home to several excellent mango varieties, including Guiqi mango, Tainong No. 1, Jinhwang mango, and Guifei mango, and has established the only national mango germplasm resource nursery in China, preserving over 400 domestic and foreign varieties [1] Group 2 - China has become the world's second-largest mango producer and is the only country achieving year-round mango production and supply [1] - The mango deep processing industry in Guangxi is thriving, with high processing rates and multiple production lines for mango puree, dried mango, and frozen fruit cubes, leading to the development of a series of products such as mango juice, dried fruit, frozen cubes, vinegar, and enzymes for international markets [1] - Baise's Yi Sheng Import and Export Trade Co., Ltd. exports fresh mangoes, mango popsicles, and mango juice to countries like Russia, Japan, South Korea, and Southeast Asia, with 500 containers of fresh mangoes and about 10 containers of mango popsicles exported this year [1] Group 3 - The "Baise No. 1" green special train for fruits and vegetables has successfully connected with the China-Europe Railway Express and the China-Vietnam cross-border container train, integrating into international trade logistics [2] - Key cold chain logistics centers, such as the China-ASEAN Agricultural Products Trading Center, have been put into operation, focusing on smart temperature-controlled bases, cross-border cold chain hubs, and agricultural product processing parks [2] - The local government plans to explore the construction of a "production area cloud warehouse + cross-border live broadcast" sales network to expand cross-border direct sales channels and steadily develop international markets [2]
金融活水润果乡 融达期货护航陕西苹果产业稳链强链
Qi Huo Ri Bao Wang· 2025-07-09 02:49
Core Insights - The event "Stabilizing Enterprises and Protecting Agriculture - Apple Futures Serving Small and Medium Enterprises" was successfully held in Yan'an, Shaanxi, organized by Zhengzhou Commodity Exchange and China Futures Association, focusing on risk management applications in the apple market [1] - The conference attracted 84 representatives from 62 enterprises, providing practical solutions for small and medium-sized apple enterprises through keynote speeches and case analyses [1] Group 1: Market Analysis - Meng Xianqiang, Director of Agricultural Product Research, discussed the research logic of apple futures in an economic downturn, emphasizing the non-linear demand price elasticity and its role in price dynamics during inventory adjustments [3] - The core logic of apple market analysis is based on the dynamic equilibrium of supply and demand for elastic consumer goods, where the price center is primarily determined by quantity [3] Group 2: Delivery and Processing - Zhang Zhaohua, Deputy General Manager of Yanchang Fruit Industry, shared experiences in the application of machine selection processing for apple futures delivery, highlighting the increasing delivery volume and the challenges in quality grading and standardization [5] - The use of advanced machine selection equipment has achieved a 100% delivery success rate, suggesting the need for optimized industry chain collaboration and standardized production training [5] Group 3: Risk Management Strategies - Zhao Xiaojie, Manager of the Futures Department at Yanchang Fruit Industry, outlined strategies for using futures tools to serve small and medium enterprises, emphasizing the importance of hedging against price volatility [7] - The core value of futures tools is to help enterprises lock in profits, smooth cash flow, and enhance risk resistance, rather than serving as speculative instruments [7] Group 4: Futures Delivery Process - Li Weiwei, a delivery specialist at Rongda Futures, explained the strict processes and standards of futures delivery, which help enterprises effectively manage production plans and control delivery costs [9] Group 5: Options Trading - Yan Yaping, a derivatives researcher at Shanghai Rongzhi Industrial Co., Ltd., introduced four basic strategies for options trading and their applications in the operations of small and medium-sized apple enterprises, highlighting the advantages of options over futures [10] - The collaboration between Rongda Futures and Yanchang Fruit Industry aims to enhance financial services for the real economy, supporting the high-quality development of the apple industry [10]
7月9日“芒”乡见!2025年百色市田阳区大湾区采购商基地行暨产销对接会将启幕
Nan Fang Nong Cun Bao· 2025-07-06 08:30
Core Viewpoint - The event "Mango Town Gift, Guangdong-Guangxi Together" aims to enhance the connection between the mango production in Tianyang District, Baise City, and the Guangdong-Hong Kong-Macao Greater Bay Area, promoting mutual cooperation and market integration [2][4][30]. Group 1: Event Overview - The event will take place on July 9, coinciding with the peak mango harvest season in Baise [2][3]. - It builds on the success of the previous "Zhuang Mountain Agricultural Fresh" mango sales event held in June [3][4]. - The initiative marks a new chapter in the Guangdong-Guangxi collaboration, transitioning from "products entering the Bay" to "merchants entering the countryside" [4]. Group 2: Mango Industry in Tianyang - Tianyang District is recognized as a "mango-friendly base" due to its favorable climatic conditions, including an average annual temperature of 18-22°C and a frost-free period of 307-352 days [7][10]. - The area has approximately 420,000 mu (about 28,000 hectares) of mango cultivation, producing around 384,000 tons annually, with over 30 high-quality varieties [15][16]. - The mango industry in Tianyang has been developed since the 1980s, leading to significant economic benefits for local farmers [13][15]. Group 3: Quality and Processing - Baise mangoes are known for their high sweetness, attractive appearance, and durability during transportation, supported by over 100,000 mu of certified green food production bases [19][20]. - The district has established a comprehensive mango industry park that integrates sorting, cold chain logistics, processing, and e-commerce, enhancing the freshness and quality of mangoes delivered to the Bay Area [20][21]. - Collaborations with Shenzhen's Guangming District have led to the establishment of processing enterprises, developing a range of mango products such as mango wine, vinegar, and dried mango, thereby increasing the value chain [22][25][26]. Group 4: Event Objectives - The event aims to provide a platform for Bay Area buyers to experience the full mango industry chain in Tianyang, fostering direct communication with local farmers [30][31]. - Participants will have the opportunity to explore the mango processing and modern cold chain logistics systems, enhancing their understanding of the quality and advantages of Baise mangoes [32][33].
建德“致富莲”抢“鲜”上市
Mei Ri Shang Bao· 2025-07-03 22:28
Core Insights - The company, Lianong Agricultural Development Co., Ltd., has become a significant pillar of the local fruit lotus industry, with a total planting area exceeding 2,000 acres and a newly completed processing facility equipped with advanced cold storage and processing equipment [3] - The fruit lotus produced in Daziyan Town is a high-quality variant of the white lotus, specifically cultivated for fresh consumption, characterized by its thin skin, thick flesh, and sweet, juicy taste [2][3] - The company has the capacity to process 3,000 acres of fruit lotus, with a current output of 8,000 boxes per day, and expects to reach a peak of 28,000 boxes per day [2] Company Development - The newly established second-phase processing facility covers an area of 2,800 square meters and will continue to provide benefits to the village collective and local farmers while supplying more high-quality fruit lotus products to the market [3] - The company employs nearly 300 workers in the processing facility and an additional 150 workers in the fields for lotus harvesting [2] Industry Growth - The fruit lotus industry in Daziyan Town is experiencing steady growth, with a total planting area of lotus seeds expanding to 9,516 acres and an annual production of 748 tons, contributing to a total industry chain output value of 300 million yuan [3] - The local agricultural practices focus on standardized and large-scale management, enhancing both the quality and yield of fruit lotus, which serves as an important channel for local farmers to increase their income [3] - The town aims to continue expanding the area of high-quality cultivation and improve the industry chain, promoting the fruit lotus as a key contributor to rural revitalization [3]
将树上熟的好吃芒果直供湾区!广西百色田阳邀客商进产地考察
Nan Fang Nong Cun Bao· 2025-06-28 08:34
Core Viewpoint - The article highlights the flourishing mango industry in Tianyang, Baise, Guangxi, emphasizing the region's efforts to connect with the Guangdong-Hong Kong-Macao Greater Bay Area for direct supply and sales of high-quality mangoes [6][10][14]. Group 1: Industry Overview - Tianyang, known as "China's first mango town," boasts 420,000 acres of mango orchards, producing 380,000 tons of mangoes annually with a market value exceeding 1.6 billion yuan [2][10]. - The region is recognized as the largest mango production and processing area in China, offering over 30 varieties of mangoes, including the popular Tainong No. 1 and Guifei mango [10][12]. Group 2: Event and Collaboration - A significant event titled "Mango Town's Gifts, Guangdong-Guangxi Together" is scheduled for July 9, 2025, aimed at enhancing cooperation between Guangdong and Guangxi, facilitating direct procurement from local farmers [6][18]. - The event will involve various activities, including farm visits, production and sales negotiations, and resource linking, to strengthen supply relationships between Bay Area enterprises and Tianyang's agricultural producers [16][17]. Group 3: Quality and Market Expansion - Baise mangoes have achieved national geographical indication product status, allowing them to reach major cities like Beijing, Shanghai, and Guangzhou, thereby expanding their market presence [12][14]. - The collaboration between Guangdong and Guangxi has led to the establishment of five mango "Zhenpin" bases, ensuring high-quality mangoes are directly supplied to high-end markets in the Greater Bay Area [13][14].
销售进度超九成!茂名荔枝进入收官期
Nan Fang Nong Cun Bao· 2025-06-25 10:34
Core Viewpoint - The sales of Maoming lychee have exceeded 90%, with the season expected to conclude in early July, showcasing a successful harvest and strong market demand [1][16][21]. Group 1: Sales and Production - Maoming is a significant contributor to China's lychee production, accounting for approximately 25% of the national output and 20% of the global output [4][5]. - The estimated production of Maoming lychee this year is around 630,000 tons, with over 570,000 tons already harvested and sold as of June 25 [21][22]. - The price for high-quality Guifei lychee is currently stable at 6-7 yuan per jin, while the purchase price for early-ripening varieties ranges from 3 to 4.5 yuan per jin [19][26]. Group 2: Marketing and E-commerce - The local government and enterprises are actively promoting Maoming lychee through various marketing strategies, including e-commerce initiatives and brand promotion [6][36]. - The "Ten Thousand E-commerce Selling Lychee" campaign has attracted 4,000 e-commerce businesses and 10,000 micro-businesses, with an average purchase price in e-commerce channels being 10% higher than traditional channels [44][46]. - A notable sales event occurred on June 20, where 400,000 orders of Maoming lychee were placed within one hour during a live-streaming session [47][50]. Group 3: Export and Processing - Maoming lychee has expanded its export reach to 22 countries and regions, with exports amounting to approximately 3,500 tons valued at 60 million yuan, marking a 110% increase compared to the previous year [51][52]. - The local processing industry is thriving, with various companies focusing on lychee processing to create high-value products, including ice cream and beverages [58][74]. - The establishment of a major lychee beverage production base by Guangdong Wanglaoji in Maoming is expected to process around 3,000 tons of lychee this season [62][64].
多年坚守 新疆沙漠边缘“种出”富民石榴产业
Zhong Guo Xin Wen Wang· 2025-06-19 12:20
Core Insights - The article highlights the transformation of Shiliuzizi Village in Xinjiang, driven by the leadership of the village party secretary, who focused on developing the pomegranate industry to improve the villagers' income and living standards [1][3][10] Agricultural Development - The village faced challenges such as poor soil and low income, prompting the village leader to promote pomegranate cultivation, which thrived in the local climate [3][4] - The area under pomegranate cultivation expanded from over 100 acres to 1,700 acres, indicating a significant increase in scale [3][4] - Current yields are approximately 800 kilograms per acre, generating around 7,000 yuan in income per acre, which is a substantial improvement compared to previous crops [4] Industry Innovation - To address market challenges, the village established a pomegranate processing factory, diversifying products to include pomegranate juice, wine, and preserves [5][6] - The village capitalized on e-commerce opportunities, achieving a record sale of 5 tons in a single day during the 2020 "Double Eleven" shopping festival [6] Education and Community Support - The village leader established an education fund to support underprivileged students, resulting in 67 students receiving assistance and achieving zero dropout rates for eight consecutive years [7][8] - The fund was initially supported by personal contributions from the village leader and local businesses, which later grew to provide substantial aid for students in need [8] Overall Impact - The development of the pomegranate industry and improvements in infrastructure have led to a significant increase in villagers' incomes, with some households earning over 100,000 yuan annually [10] - The village's transformation reflects broader trends in rural revitalization in Xinjiang, enhancing both economic conditions and living environments for residents [10]
百色芒果进京!右江河谷甜蜜果香飘首都之旅
Nan Fang Nong Cun Bao· 2025-06-16 11:30
Core Viewpoint - The event marks the introduction of Baise mangoes from Guangxi into the Beijing market, showcasing the region's agricultural products and enhancing market presence [2][5][9]. Group 1: Baise Mango Overview - Baise mango is a specialty product from Baise City, Guangxi, recognized as a national geographical indication product [6]. - The mango cultivation area has expanded to 1.25 million acres, with a production volume of 1.22 million tons, accounting for approximately 23% and 25% of the national totals, respectively [7][8]. - The projected production for 2025 is 1.28 million tons, with a combined output value exceeding 21 billion yuan, benefiting around 200,000 farming households with an average income increase of over 20,000 yuan per year [9]. Group 2: Product Characteristics and Marketing - Various mango varieties were showcased, including "Guiqi Mango" known for its high sweetness and fine texture, "Tainong Mango" with a rich aroma, and "Jinhuang Mango" noted for its vibrant color and shape [10][11]. - The Baise mango industry emphasizes planned development and scale, implementing a unified approach in technical standards, product image, quality requirements, brand identity, and marketing to ensure consistency and brand integrity [15][16][17]. - Baise mango has been recognized in the top 100 geographical indication regional brand value evaluations for five consecutive years, currently ranking 31st with a brand value of 11.135 billion yuan [17][18]. Group 3: Market Expansion and Promotion - The region has effectively developed the "Bai Xiang Bai Se" public brand, incorporating 21 geographical indications and prioritizing 32 mango production enterprises for brand usage [21][22]. - Legislative measures have been enacted to support the mango industry, including the establishment of development regulations and annual announcements of unified market launch dates [23][24]. - The government has facilitated marketing efforts through 50 promotional events in major cities and the establishment of a dedicated high-speed train service for Baise mangoes, enhancing market outreach [25][26]. Group 4: Product Diversification - The exhibition featured not only fresh mangoes but also processed products such as dried mango, mango juice, and mango jam, showcasing the diversification of the Baise mango industry [28][30]. - The city has established four agricultural processing parks focused on deep processing of fruits, with a processing capacity of 300,000 tons, catering to diverse consumer needs [29][30].
“美食上新+深加工锁‘鲜’+文旅”延伸产业链 小杨梅“撬动”大产业
Yang Shi Wang· 2025-06-13 09:24
Group 1 - The core viewpoint is that the Yangmei industry in Zhejiang is experiencing significant growth, with total production expected to reach 740,000 tons by 2025 [1] - In Cixi, the planting area for Yangmei is projected to exceed 90,000 acres, with a delayed maturity period of 3 to 5 days due to lower temperatures, but overall quality is better than previous years [2] - The use of digital equipment in smart greenhouses has led to a 30% increase in the yield of black carbon Yangmei in Lanxi [2] Group 2 - Quality control during the sorting process is crucial, with advanced detection equipment being used to measure sugar content and size of the Yangmei [4] - The Yangmei industry is expanding its value chain through deep processing products, which helps extend shelf life and increase added value [6] - The integration of Yangmei with tourism has attracted many visitors for fruit-picking experiences, enhancing local economic activity [8] Group 3 - New culinary offerings featuring Yangmei, such as Yangmei shrimp balls and Yangmei cakes, are being introduced in local restaurants and cafes [13] - The short harvesting period of Yangmei is being mitigated by the emergence of various deep-processed products, such as Yangmei juice and Yangmei wine, which are gaining popularity [14] - Orders for Yangmei wine have increased by 30% year-on-year, with production facilities working overtime to meet demand [14][15]