Core Viewpoint - The recent controversy surrounding the "Duoban" trademark has raised significant trust issues for the Bai Xiang brand, a symbol of national pride in China, leading to consumer dissatisfaction and skepticism [1][5]. Group 1: Brand Trust and Consumer Perception - Bai Xiang's "Duoban" was initially perceived by consumers as a promise of increased quantity, but it was later revealed to be a registered trademark, causing confusion and disappointment among buyers [3][7]. - The company's response to the controversy, stating that "Duoban" is indeed a trademark and that product weights are as indicated on the packaging, has been met with criticism from consumers [3][5]. Group 2: Historical Context and Brand Image - Bai Xiang has historically been viewed as a symbol of national brands, having resisted acquisition by Japanese firms and positioning itself as "China's own instant noodle" amidst competition from major players like Kang Shifu and Uni-President [5]. - The brand has also been recognized for its social responsibility initiatives, such as donations during natural disasters and support for disabled employees, which contributed to its positive image as "the light of national goods" [5]. Group 3: Marketing Strategy and Innovation Challenges - The "Duoban" controversy reflects deeper issues within Bai Xiang, including a lack of innovation and reliance on marketing gimmicks rather than genuine product development [11][12]. - Bai Xiang's core product line, particularly the "Big Bone Noodle" series, is facing growth challenges, while competition in the traditional instant noodle market remains fierce, impacting profit margins [11]. - Recent product launches aimed at health-conscious consumers have not gained significant market share, indicating a struggle to adapt to changing consumer preferences [11]. Group 4: Legal and Ethical Considerations - While registering "Duoban" as a trademark is legally permissible, it raises ethical questions regarding brand integrity and consumer trust, as it appears to exploit legal loopholes rather than foster genuine customer relationships [12]. - The shift from a promise of "more for less" to a trademarked term has led to perceptions of deception, undermining the brand's long-standing reputation for quality and trustworthiness [12].

Group 1 - The core issue revolves around the "Duoban" trademark on White Elephant's noodle products, which has sparked consumer confusion and criticism regarding marketing practices [2] - White Elephant clarified that "Duoban" is indeed a registered trademark and that the product weights are accurately displayed on the packaging, with the "Duoban" products being larger versions of their standard offerings [2] - The company has apologized for any misunderstandings caused and plans to adjust the packaging to prevent future consumer confusion [2] Group 2 - The first domestically produced nine-valent HPV vaccine has been approved for sale in China, marking a significant development in the market and breaking the long-standing foreign monopoly [5] - This vaccine is the second nine-valent HPV vaccine globally, indicating a competitive advancement in the healthcare sector [5] Group 3 - The latest Federal Reserve "Beige Book" report indicates a slight decline in U.S. economic activity, with rising policy uncertainty and price pressures affecting businesses and consumers [8] - The report highlights mixed performance in consumer spending and a slowdown in manufacturing activity, with some businesses preemptively increasing purchases due to tariff impacts [8] - The residential real estate market remains stable, but new housing starts and construction activities are generally stagnating or slowing down [8] Group 4 - Cartier has confirmed that user data has been leaked, affecting customers globally, including in China, with the leaked information comprising names and birth dates but not banking details [11] - This incident follows a similar data breach involving another luxury brand, Dior, indicating a growing concern over data security in the luxury goods sector [11]

Core Viewpoint - The controversy surrounding the "Duoban" brand of instant noodles from Bai Xiang has led to public scrutiny regarding its packaging and marketing claims, prompting the company to issue an apology and commit to revising its product labels to prevent consumer misunderstanding [1][3]. Group 1: Product Details - Bai Xiang's "Duoban" instant noodle products are available in larger sizes, with the "Duoban" bagged beef noodles containing 110g of noodle cakes, which is nearly 50% more than the standard 75g offered in regular Bai Xiang products [3][5]. - The "Duoyiban" brand offers a 100g noodle cake, which is significantly larger than the 60g variant, indicating a clear differentiation in product offerings [5]. - Bai Xiang has a variety of instant noodle products with different weights, including "super large bags" and other series, showcasing a diverse product line within the same flavor category [5]. Group 2: Trademark and Sales Performance - Bai Xiang has registered several trademarks related to the "Duoban" brand between 2018 and 2021, although some were rejected due to potential consumer confusion regarding product quantity [5]. - In the instant noodle category on Douyin, Bai Xiang ranks first in sales, with recent figures indicating sales between 50 million to 75 million yuan, significantly outperforming competitors like Kang Shifu and Jin Mai Lang [5][7]. - The sales breakdown on Douyin shows that 51.72% of Bai Xiang's revenue comes from its self-operated accounts, while influencer accounts contribute 12.85%, and product cards account for 35.4% [7].

Core Viewpoint - The controversy surrounding the "Duoban" trademark on Bai Xiang's instant noodle packaging highlights consumer confusion and potential misleading marketing practices, raising concerns about consumer rights and corporate ethics [1][2][3]. Group 1: Company Practices - Bai Xiang's "Duoban" trademark is intended to indicate a larger product size (110-120 grams) compared to its previous 70-gram offering, but the marketing strategy has been perceived as a deceptive play on words [2]. - The use of the term "Duoban" has been criticized as a marketing gimmick that misleads consumers into thinking they are receiving more product than they actually are, which could damage the company's reputation [2][3]. Group 2: Industry Implications - The incident serves as a warning to other companies in the industry about the risks of engaging in misleading marketing tactics, as seen in similar cases with other brands [4]. - The market economy favors honest and trustworthy companies, and those that resort to deceptive practices may face long-term consequences, including loss of consumer trust and brand reputation [3][4].

Core Viewpoint - White Elephant Food Co., Ltd. has responded to the controversy surrounding its "Duoban" trademark, clarifying that the product is a larger version of its original offerings, aimed at distinguishing itself from regular-sized products for consumer convenience [2][3]. Group 1: Company Overview - White Elephant Food was established in 1997 and primarily focuses on the production and sale of noodle products. The company has set up 12 production bases across 10 provinces in China and operates over 20 subsidiaries [2]. - The company has completed a B+ round of financing, with investors including Fosun Group and GF Securities [2]. Group 2: Recent Developments - In 2023, White Elephant Food launched the "White Elephant Chinese Noodle" strategy, emphasizing the importance of Chinese branding, flavors, quality, and spirit. The company has also developed new flavors, including a cilantro-flavored instant noodle in collaboration with Douyin [3]. - The company's sales reached 9.175 billion yuan in 2023, as reported in the 2024 list of the top 100 private enterprises in Henan Province [3]. Group 3: Controversy and Response - The "Duoban" trademark faced criticism for potentially misleading consumers regarding the actual content of the products, similar to a previous incident involving Qianhe Flavor Industry's "Qianhe 0" soy sauce [3]. - In response to the backlash, White Elephant stated that it would adjust the packaging of the "Duoban" products to prevent further consumer misunderstanding [3].

热搜爆了。 今日晚间，@白象食品 发布声明称，目前公司在售的"多半"产品，是基于原70克面饼基础上推出的 110-120克面饼的大份量产品。"多一半"是基于原60克面饼推出的100克面饼的产品。"多半"商标申请 注册的初心是为了与常规份量产品做区分，便于消费者选购。如因此给消费者造成误解，公司诚挚地表 示歉意。后续公司将尽快调整"多半"产品包装，避免引发消费者的误解。 近日，多位网友反映称，白象多半袋面、多半桶面系列产品包装上显示"多半"为注册商标，并质疑企 业"在宣传上玩文字游戏"，消息引发热议。对此，白象食品官方客服人员向记者确认，"'多半'确实是商 标。" 记者在第三方电商平台的"白象官方旗舰店"看到，确实有描述为"白象多半牌袋面方便面"的产品，口味 分为红烧牛肉、老坛酸菜等，12袋装的产品售价为30.9元，24袋装的产品售价为58.9元。 据上述报道，相关画面显示，产品包装"多半袋面""多半桶面"旁边写着"大分量，倍满足"的标语，在生 产信息下方还有一句"'多半'是白象食品股份有限公司注册商标"。 对此，白象食品官方客服人员向记者表示，"多半"确实是商标，产品具体克重以包装上显示的为准。对 于被质疑" ...

Core Viewpoint - The controversy surrounding the "Duoban" (多半) trademark of White Elephant Foods has sparked significant consumer disappointment and raised questions about the company's marketing practices [1][2]. Group 1: Company Response - White Elephant Foods confirmed that "Duoban" is indeed a trademark and not an indication of increased product weight, clarifying that the actual weight is as stated on the packaging [1][2]. - The company issued an apology on June 4, stating that the "Duoban" products are larger versions based on their original 70g and 60g noodles, aimed at differentiating from standard portion sizes [2][3]. - To prevent further consumer misunderstanding, White Elephant Foods plans to adjust the packaging of the "Duoban" products [3]. Group 2: Market Position - Established in 1997, White Elephant Foods has built a strong reputation for its cost-effective products and commitment to national branding, earning the title of "National Goods Light" among consumers [5]. - According to the "2024 Henan Top 100 Private Enterprises" list, White Elephant Foods ranked 33rd with a revenue of 9.175 billion yuan in 2023, closely trailing behind its competitor, Uni-President, which reported 9.594 billion yuan in revenue [5]. - The handling of the trademark controversy is critical for White Elephant Foods, as mismanagement could impact its future growth and brand image, making it essential to regain consumer trust [5].

Core Viewpoint - The company White Elephant Food has issued a statement clarifying that its "Duoban" products are larger versions of existing products, aiming to differentiate them for consumer convenience. The company apologized for any confusion caused and plans to adjust packaging to prevent misunderstandings [1]. Group 1: Product Clarification - The "Duoban" brand is intended to distinguish larger products from regular-sized offerings, with the "Duoban" noodles being 110-120 grams compared to the original 70 grams, and the "Duoban" rice noodles being 100 grams compared to the original 60 grams [1]. - The company has registered 14 trademarks related to "Duoban," with 5 currently valid, including "Duoban," "White Elephant Duoban," "White Elephant Duoban Bag," and "White Elephant Duoban Bucket," most of which were applied for in September 2018 [1]. Group 2: Pricing and Consumer Feedback - Comparisons between the "Duoban" products and previous offerings show that the new "Duoban" noodles have increased in quantity by 25% to 20%, while prices have risen by approximately 25%, although one flavor has seen a price decrease [2]. - Consumer feedback has highlighted concerns regarding the marketing of the "Duoban" products, with some accusing the company of using misleading language in its promotions [1].

Core Viewpoint - The controversy surrounding the "Duoban" trademark on White Elephant's products has sparked public debate, with consumers feeling misled by the marketing strategy employed by the company [1][3][4]. Group 1: Company Actions and Consumer Perception - White Elephant's "Duoban" is indeed a registered trademark, but its use in product packaging has led consumers to believe they are receiving more product than they actually are, raising concerns about deceptive marketing practices [1][3]. - The packaging claims "Duoban" followed by "bag noodles" and the slogan "big quantity, double satisfaction" misleads consumers into thinking they are getting a larger product compared to competitors [3][4]. - Despite the company's assertion that the product itself is not problematic, the brand's image has been called into question, as consumers express disappointment and disbelief that White Elephant would engage in such tactics [4][5]. Group 2: Brand Reputation and Consumer Trust - White Elephant has previously built a positive reputation through charitable actions and social responsibility, being recognized as a "national brand light" and gaining popularity among younger consumers [4]. - The current controversy is seen as a short-sighted move that could damage the brand's hard-earned reputation, emphasizing the importance of genuine consumer relations and product integrity [4]. - Consumers have expressed feelings of betrayal, questioning why the established "White Elephant" brand was not utilized instead of the "Duoban" trademark, which they perceive as a deceptive tactic [4][5]. Group 3: Regulatory Implications - The use of potentially misleading trademarks raises legal concerns, as the Trademark Law of the People's Republic of China prohibits deceptive marks that could mislead the public [5]. - There are calls for regulatory bodies to investigate whether White Elephant's marketing practices constitute false advertising or consumer fraud, highlighting the need for consumer protection [5].

当天，白象客服对国内媒体表示，"多半"确是商标，"多半袋/桶面"仅为产品名称，商品克重以包装上 标注为准。对于网友的意见，客服称将反馈给建议部门。 公开资料显示，"多半"作为白象旗下的商标实际上早在2020年就已申请注册。国家知识产权局商标公告 显示，"多半"商标系白象食品股份有限公司2020年11月申请注册，2021年6月初步审定，核定使用商品/ 服务项目为第30类：馒头，方便面，挂面，面条，冰淇淋。 微博热搜界面截图 有网友表示，产品包装上明确标注"'多半'是白象食品股份有限公司注册商标"，但"多半袋/桶面"的名称 容易让消费者误解为分量增加，特别是"多半桶/袋"这样的宣传方式。 "多半"并不"多半袋"，仅多了1/5到1/4。白象红烧牛肉面的商品信息显示"净含量：面饼+配料104克；面 饼：85克"，多半袋面仅在面饼含量上多了25克；白象老坛酸菜牛肉面"净含量：面饼+配料122克；面 饼：85克"，多半袋面在面饼含量上多了25克，配料含量少了2克；白象红油爆椒牛肉面桶装面"净含 量：面饼+配料113克；面饼：85克"，多半桶面在面饼含量上多了25克，配料含量少了3克。 "多半"袋而不是"多半袋"。 近日， ...