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旅行社的焦虑
投资界· 2025-06-05 03:17
以下文章来源于旅界 ,作者theodore熙少 旅界 . 我点进去后,第一反应就是大写的俩字: 内卷 。 我们先来看旅行社。 跟踪时代浪潮,讲述文旅商业好故事。 内卷。 作者 | theodore熙少 来源 | 旅界 (ID: tourismzonenews) 01 端午宅家,恰逢文旅部最新的《2024年文化和旅游发展统计公报》出炉了。 | 标 题: | 中华人民共和国文化和旅游部2024年文化和旅游发展统计公报 | | | --- | --- | --- | | 索 引 号: | 357A04-04-2025-0100 文 կը | | | 发布机构: | 财务司 发布日期: | 2025-05-30 | | 分 | 类: 统计信息 : 公报 主题词: | 2024年 文化和旅游发展统计公报 | 截至2024年底,全国一共有64616家旅行社,相比2023年增加了8 3 4 1家。 也就是说,平均每天都有二十多家旅行社"呱呱坠地"。同时,去年全年旅行社营业收入 是5657.7亿元,比2 0 2 3年多了整整1215亿。 2 0 2 4年文旅发展统计公报 听起来挺好对吧?可一看利润,就安静了。 2 0 23年 ...
岭南控股(000524) - 2025年6月4日投资者关系活动记录表
2025-06-04 10:50
Financial Performance - In 2024, the company achieved operating revenue of CNY 4,309.03 million, a year-on-year increase of 25.43% [1] - The net profit attributable to shareholders was CNY 150.15 million, reflecting a growth of 116.08% compared to the previous year [1] - The net asset attributable to shareholders reached CNY 2,267.47 million, up 7.65% year-on-year [1] - The net cash flow from operating activities was CNY 373.50 million, with a debt-to-asset ratio of 37.78% and a weighted average return on equity of 6.87% [1] Travel and Tourism Business - The travel agency business saw rapid growth, with total revenue of CNY 3,120.64 million, a 36.77% increase year-on-year [2] - Revenue from outbound tourism (excluding Hong Kong and Macau) was CNY 1,559.57 million, while domestic tourism generated CNY 1,450.09 million, and inbound tourism brought in CNY 34.97 million [2] - The net profit for the travel agency was CNY 35.84 million, up 54.74% year-on-year, with net profit attributable to the parent company reaching CNY 26.56 million, a 130.28% increase [2] - The company opened 184 stores nationwide, with 110 located in Guangdong province [3] Hotel Business Development - The accommodation business revenue grew by 12.55% compared to 2019 [3] - The hotel management business expanded significantly, signing over 250 new projects across various regions [3] - The company’s hotel management now covers all 31 provinces, autonomous regions, and municipalities in China [4] Future Expansion Plans - The company aims to enhance brand output and expand its tourism business scale, focusing on global partnerships and improving destination management [5] - Plans include diversifying store formats and accelerating the development of a full-chain management service in the travel sector [5] - The hotel business will continue to grow through a dual model of "entrusted management + franchising" [5] - The company is also targeting the silver economy market by upgrading its senior citizen programs and launching new themed educational products [6] Tax-Free Business Development - The company has established a joint venture for city tax-free operations with a registered capital of CNY 45 million, in which it holds a 19.5% stake [7] - This initiative aims to integrate supply chain resources and enhance the "tourism + retail" business model [7] Shareholder and Capital Management - The company’s major shareholder has committed to avoiding competition by entrusting the management of a newly acquired hotel group to its subsidiary for three years [8][9] - A cash dividend of CNY 0.80 per 10 shares was approved for the 2024 fiscal year, based on a total share capital of 670,208,597 shares [11]
大学生“抢跑”暑期游 出境游热度持续攀升
Group 1 - The summer travel market is heating up, with university students becoming the primary force in tourism demand after the Dragon Boat Festival, leading to a peak in travel from now until early July [1][2] - Airlines are responding to the increased demand by adding or increasing flight routes, with ticket prices showing a moderate upward trend after the Dragon Boat Festival [1][2] - There is a noticeable shift in outbound tourism from recovery to structural upgrade, with a more diversified demand for leisure, family study tours, and new travel categories like cruises gaining popularity [1][3] Group 2 - Outbound travel bookings have significantly increased, with many popular products sold out by May, indicating a strong demand for international travel [3] - Popular outbound destinations include Japan, South Korea, Thailand, Malaysia, the United States, the United Kingdom, and Italy, with hotel bookings covering 1,788 cities globally, an increase of 375 cities compared to last year [3] - The summer study tour market is also seeing a rise in bookings, with a preference for natural exploration and cultural experience projects, reflecting a shift in consumer interest towards experiential learning [4]
为追星女孩保驾护航,能做成一门赚钱的生意吗?
3 6 Ke· 2025-06-03 12:09
最近一个爱追星的朋友兴致冲冲的发了一张产品图给我,惊讶现在旅行社也太会玩了,都开始拿难抢的演唱会门票做噱头来出线路产品。 图上演唱会信息是7月在韩国首尔举办的"BLACKPINK 2025世界巡演",产品特色主打演唱会+沉浸式追星。除看演唱会之外,推荐的景点基本也 都跟明星相关,以"打卡爱豆CityWalk一日游"为主题串联了许多首尔网红景点和商圈。 1 从定价看,这款产品人均8980元人民币,主要覆盖往返大交通,酒店、往返接送机+演唱会当天用车这些基础服务费用,再加上演唱会门票成 本。(公开可查BLACKPINK首尔站演唱会门票官方最高价格在1500元人民币左右) 而同时间段北京至首尔单纯机+酒三晚四天自由行产品价格两人出行基本在7000元左右,首尔市区或者周边一日包车8小时价格2000元左右,当地 包车接送机单程价格在900元左右,整体花费大约在11000元。 | 套餐费 (?) | ¥ 7658.67 | | --- | --- | | 如您预订了机票,价格中已含民航发展基金、燃油费及税费 | | | 成人 | ¥ 3829.34 | | | ×2人 | | 可选产品 | ¥ 3752 | | 【用车】 ...
当“端午”遇上“六一” 激发消费新活力
Zheng Quan Ri Bao Wang· 2025-06-02 13:30
端午节期间古装租赁店客流不断 郭冀川/摄 这种以文化体验为核心的游玩模式,成为旅游市场的新标配。北京华丰国际旅行社经理李鑫向记者展示了一份端午定制线 路,前门大街非遗兔儿爷彩绘体验、天坛古建研学讲解、永定门公园夜光风筝放飞,全程配备专业摄影师跟拍,端午假期还新 增了艾草养生锤制作和香囊制作等项目。 李鑫说:"现在'85后'的父母们更倾向'轻文化+重体验'的'新中式游'行程,既要避开人潮,又要保证每个景点都有深度互 动,尤其是端午期间定制游销量激增,既避开了热门景区,又提供了独特体验,成为不少'错峰出行'家庭的首选。" 本报记者 郭冀川 今年端午假期邂逅"六一"国际儿童节,亲子消费市场展现出蓬勃魅力。 当下,"新中式游"越来越受到游客的青睐。 据《证券日报》记者端午假期实地探访,北京天坛西门附近的多家古装租赁店铺的儿童摄影需求火热,部分热销款服饰需 要提前预订。"不少家庭从山东、河北自驾而来,专程为孩子拍一套'天坛小皇子'写真。"店主王女士指着店内张贴的拍摄攻略 地图介绍说,"上午在祈年殿拍完宫装照,下午可步行至前门大街体验老字号非遗手作,全程摄影师跟拍,我们与旅行社合作 的'古装打卡+老城漫步'一日游套餐是消 ...
双节氛围催热端午旅游市场,龙舟赛、美食、乐园受热捧
Nan Fang Du Shi Bao· 2025-06-01 00:40
Group 1 - The overlapping of the Dragon Boat Festival and Children's Day has created a new wave in the tourism market, with a 30% increase in the number of tours on the first day of the holiday compared to the same day in 2024, and over 70% of travelers being families with children [1] - Popular travel themes include traditional cultural experiences, dragon boat races, and theme parks, highlighting a blend of "traditional customs + joyful childhood" [1][7] - Short-distance travel is favored, with popular destinations including Guangxi, Hunan, Hainan, Fujian, and Hubei, and most trips lasting 3-4 days [1] Group 2 - In Zhanjiang, the "Centennial Intangible Cultural Heritage Sea Dragon Boat Race" is a major attraction, with tours organized for both families and seniors, featuring activities like dragon boat watching and local food tasting [3] - In Shunde, the Dragon Boat Parade is lively, with tourists enjoying various traditional Dragon Boat Festival foods and participating in traditional blessing activities at ancient temples [5] Group 3 - The approach of Children's Day has led many parents to choose early celebrations or combined holiday trips, with popular destinations including Guangzhou, Conghua, and Hong Kong [6] - The tourism market is experiencing a peak in customized family tours organized by enterprises, with specific routes like "Guangzhou 1-day" gaining popularity [6] Group 4 - The dual holiday effect is driving a deep integration of traditional customs and child-friendly experiences, injecting new vitality into the Dragon Boat Festival market [7] - As summer approaches, family tourism is expected to continue its upward trend, with plans for more innovative products to meet diverse tourist needs [7]
让百姓生活更幸福
Jing Ji Ri Bao· 2025-05-30 07:32
Core Insights - The article highlights the unique path of high-quality development in Lhasa, focusing on the growth of the cultural tourism industry as a means to improve the livelihoods and happiness of local residents [1][2]. Industry Development - The cultural tourism sector in Lhasa has seen significant growth, with local artisans benefiting from government policies aimed at preserving intangible cultural heritage, leading to stable income sources for craftsmen [1]. - Investment in tourism infrastructure, such as roads through previously isolated villages, has transformed these areas into popular tourist destinations, allowing residents to engage in tourism-related activities and increase their household income [1][2]. Socioeconomic Impact - The development of the tourism industry has led to substantial improvements in the quality of life for local residents, including better housing, education, and healthcare [2]. - The positive impact of tourism is reflected in the happiness of the local population, as they experience tangible benefits from the growth of the industry [2]. Challenges and Future Outlook - Despite the progress, challenges remain, such as the need for improved tourism infrastructure, enhanced service quality, and better balance in the development and protection of cultural resources [2]. - There is optimism that with continued government support and collective efforts from society, these challenges will be addressed, allowing for further growth and prosperity in the cultural tourism sector [2].
“洋网红”深度探索上海
Xin Hua Wang· 2025-05-30 01:35
Core Viewpoint - The article highlights the increasing interest of foreign social media influencers in exploring and promoting China's culture and tourism, particularly in cities like Shanghai, as they engage with local experiences and share them with their substantial online followings [1][3][5]. Group 1: Foreign Influencers' Experience - Influencers from Gulf Arab countries are visiting China to provide an authentic representation of the country to their followers, focusing on various themes such as travel, fashion, and lifestyle [3][5]. - The influencers are experiencing different aspects of Chinese culture, including Jiangnan culture at museums and the vibrant atmosphere of urban areas, which they find appealing and share through social media [3][7]. Group 2: Social Media and Cultural Exchange - The influencers are actively engaging with Chinese social media platforms, creating accounts to interact with local users and share insights about their own cultures [5][7]. - The article emphasizes the potential of Chinese cultural products, particularly in the context of social media, as influencers note their popularity and marketability abroad [7]. Group 3: Visa Policies and Tourism Growth - China is expanding its visa-free policies for Gulf Cooperation Council (GCC) countries, which is expected to increase the influx of tourists from these regions [5][7]. - The growing network of visa exemptions is seen as a strategic move to enhance tourism and cultural exchange between China and the GCC countries [7].
多地机票价格显著回落 错峰游受青睐
Zheng Quan Ri Bao· 2025-05-29 16:09
Core Insights - Recent significant drop in domestic flight prices across multiple regions in China, with some fares falling below 20% of their original prices, despite a slight rebound during the Dragon Boat Festival period [1] - The tourism market is returning to normalcy post the May Day holiday, with average hotel prices dropping by approximately 50% compared to the holiday period, and domestic flight prices decreasing by 30-40%, while international flights have seen a reduction of around 50% [1] - The concept of "off-peak travel" is gaining traction, offering high cost-performance and quality experiences, creating a win-win situation for tourists and destinations [1] Industry Trends - The period from the end of the May Day holiday to the end of June typically sees low prices for flights and hotels, significantly reducing travel costs and enhancing the experience by avoiding crowded attractions [2] - Companies are advised to tailor their offerings to different customer segments, such as developing leisure-focused products for the elderly and flexible travel options for younger demographics, while enhancing family-oriented services [2] - The shift towards off-peak travel is becoming a structural characteristic of the market, with consumers making more rational decisions regarding travel spending, prompting tourism companies to restructure their operational models and pricing strategies [3] Company Strategies - Companies like Zhongxin Tourism Group are introducing themed products that incorporate deeper experiential elements, such as city walking tours in France, to enhance customer satisfaction and destination experience [3] - The need for tourism enterprises to adopt dynamic pricing models using AI algorithms to match customer flow with resource pricing is emphasized, alongside the development of "micro-travel + deep experience" products [3]
四川国旅成都天府二分社:西宁夏日清凉之旅,探秘三大必去景点
Sou Hu Cai Jing· 2025-05-29 08:30
Core Viewpoint - The article highlights the appeal of Xining as a summer travel destination, showcasing three must-visit attractions: Qinghai Lake, Ta'er Temple, and Menyuan Canola Flower Sea, each offering unique experiences and scenic beauty during the summer season [1][3][4]. Group 1: Qinghai Lake - Qinghai Lake is described as China's largest inland saline lake, presenting a stunning summer landscape with temperatures around 20 degrees Celsius, making it a prime spot for tourists seeking cool weather [1]. - Visitors can engage in various activities such as cycling along the lakeside road, hiking by the lake, or taking boat rides to experience the tranquility and grandeur of the highland lake [1]. Group 2: Ta'er Temple - Ta'er Temple is portrayed as a sacred site of Tibetan Buddhism, surrounded by lush greenery and flowers, providing a serene and solemn atmosphere for visitors [3]. - The temple features ancient architecture and intricate Tibetan art, allowing tourists to immerse themselves in the rich cultural heritage and spiritual ambiance of the site [3]. Group 3: Menyuan Canola Flower Sea - Menyuan transforms into a golden sea of blooming canola flowers during summer, creating a breathtaking visual experience against the backdrop of blue skies and distant snow-capped mountains [4]. - The article emphasizes the intoxicating fragrance of the flowers and the picturesque scenery, making it a perfect spot for photography and creating lasting summer memories [4].