Core Viewpoint - Swatch has faced significant backlash in the Chinese market due to a controversial advertisement featuring a model with "slanty eyes," leading to a public apology and the removal of related content [1][4][6]. Group 1: Company Performance - Swatch Group reported a sales decline of 11.2% year-on-year, with sales amounting to 3.059 billion Swiss francs for the first half of 2025 [7]. - The net profit plummeted by 88%, dropping from 147 million Swiss francs to 17 million Swiss francs, resulting in a net profit margin of 0.6%, down from 4.3% in the previous year [7]. - The Chinese market, historically a strong contributor, generated 2.63 billion Swiss francs in net sales in 2023, accounting for 33.3% of the group's total sales [8]. Group 2: Market Dynamics - Despite a 30% year-on-year sales decline in 2024, the Chinese market still represented 27% of Swatch Group's total sales [8]. - The CEO of Swatch Group highlighted opportunities arising from competitors like Seiko reducing their market presence in China, suggesting potential growth for Swatch [8]. - The company had previously anticipated a recovery in the Chinese market in the second half of the year, driven by improvements in e-commerce sales and inventory levels, although the recent advertising controversy may impact brand perception [8].

Group 1 - The Swiss watch brand Swatch has issued an apology regarding a controversy over a promotional image that was perceived as racially insensitive [1][3] - The company acknowledged the public's concern over the model's pose in the advertisement, which was interpreted as a "slant-eyed" expression, leading to strong protests from Chinese consumers [3] - In response to the backlash, Swatch has taken immediate action by removing all related materials globally and expressed regret for any offense caused [1][3]

Group 1 - Swatch brand's recent advertisement featuring a "squinty eyes" model has sparked controversy and discussions on social media platforms like Douyin and Weibo [1][3] - The advertisement has drawn attention to the historical context of "squinty eyes" as a derogatory term used against Chinese people, particularly in Western media [3] - Swatch's parent company, Swatch Group, reported a significant decline in sales and net profit for the first half of 2025, attributing the downturn to challenges in the Chinese market [3][4] Group 2 - The Chinese market has historically been a crucial contributor to Swatch Group's performance, with a net sales figure of 2.63 billion Swiss francs in 2023, accounting for 33.3% of the group's total sales [4] - Despite a projected 30% decline in sales for 2024, the Chinese market still represents 27% of the group's revenue [4] - Swatch Group's CEO highlighted potential opportunities arising from competitors like Seiko reducing their market presence in China, suggesting a possible recovery in the second half of the year [5]

Core Viewpoint - Swatch, a Swiss watch brand, faced backlash due to a controversial advertisement featuring a model with "slant-eyed" expression, perceived as racially insensitive towards East Asians, leading to strong protests from Chinese consumers [3][5]. Group 1: Incident Overview - The controversial advertisement included a model making an exaggerated "slant-eyed" expression, which many interpreted as a form of racial discrimination against East Asians [3]. - Swatch's official customer service acknowledged the issue and stated it would be escalated to relevant departments for further consideration [5]. - The "slant-eyed" gesture has historical roots in 19th-century Western racism and has been widely recognized as a discriminatory symbol against East Asians [5]. Group 2: Company Background and Financial Performance - Swatch Group is one of the largest watch manufacturing and distribution groups globally, owning brands such as Longines, Tissot, Omega, and Breguet, in addition to its basic Swatch line [6]. - In the first half of the year, Swatch reported a net sales figure of 3.06 billion Swiss francs, reflecting a year-on-year decline of 7.1% [6].

Core Insights - Traditional Chinese brands are successfully attracting younger consumers by modernizing their products and marketing strategies, leading to a resurgence in "Guochao" (national trend) consumption [1][2][6] Group 1: Consumer Trends - The 90s generation is the largest group purchasing traditional brands, while the 00s generation shows the fastest growth in orders, with a year-on-year increase of 95% [1] - High cost-performance ratio is a significant factor for young consumers, with many finding traditional products surprisingly effective and affordable [3] - Emotional connection to traditional culture drives younger consumers to purchase, as they seek to express their aspirations for a better life [3][5] Group 2: Brand Innovation - Many traditional brands are innovating by incorporating modern elements into their products, appealing to the younger demographic [6][8] - Collaborations between established brands, such as the partnership between Guangming Dairy and Guanshengyuan to create the White Rabbit ice cream, have successfully attracted young consumers [8] - Brands are focusing on unique consumer experiences, such as themed stores and interactive activities, to engage younger audiences [7][10] Group 3: Marketing Strategies - Traditional brands are leveraging digital platforms and live streaming to reach younger consumers, with significant growth in online sales and engagement [10][11] - The use of short videos and engaging storytelling has become a popular method for brands to connect with the youth market [12][13] - There is a growing emphasis on cultural heritage and storytelling in marketing, which resonates well with younger consumers seeking authenticity [5][9]

Core Viewpoint - The article discusses the impact of the 39% tariffs imposed by the Trump administration on Switzerland, highlighting the potential economic repercussions for the Swiss economy, particularly in its export sectors [4][5]. Group 1: Economic Impact on Switzerland - Switzerland's economy is heavily reliant on trade, with exports projected to reach 283 billion Swiss francs in 2024, a 3% increase from 2023 [6]. - The U.S. is Switzerland's most significant trading partner, accounting for 19% of its total exports, despite a trade deficit of nearly 40 billion francs [6][7]. - The pharmaceutical sector is a major contributor to Swiss exports, with expected exports to the U.S. reaching 35 billion dollars in 2024 [8]. - The high tariffs create a significant disadvantage for Swiss exporters, especially when compared to the 15% tariffs imposed on EU products [7][8]. Group 2: Response to Tariffs - The Swiss government is actively seeking to negotiate with the U.S. to mitigate the impact of the tariffs, with proposals likely to include increased investments in the U.S. as leverage [9][11]. - The Swiss Federal Council has introduced a "partial unemployment" scheme to help businesses cope with reduced demand due to tariffs, allowing for reduced working hours while retaining employees [12][13]. Group 3: Consumer Behavior and Local Products - Despite the tariffs, Swiss consumers remain loyal to local products, often preferring them over imported goods, which may be affected by the tariffs [17][20]. - The cultural inclination towards local products is reinforced by strict Swiss production standards and a strong sense of community support for local agriculture [20][22].

Core Insights - The demand for luxury watch appraisers in China is rapidly increasing, with a talent gap of at least 100,000 professionals identified in the market [3][5][12] - The establishment of the luxury watch appraiser as a recognized profession marks a significant development in the industry, providing a formal framework for training and certification [3][10][11] Market Demand - Since 2020, global consumer interest in purchasing second-hand luxury watches has doubled, indicating a growing market potential [2] - The second-hand luxury watch market in China has surpassed 100 billion yuan in annual transaction volume, matching the scale of the new watch market [5][6] - The existing stock of high-end watches priced over 10,000 yuan in China has reached over 47 million units, suggesting a long-term demand for appraisal and maintenance services [6] Professional Standards and Training - The luxury watch appraiser profession is officially classified under the "appraisal and evaluation" category, with a specific code assigned [3] - The training for luxury watch appraisers is rigorous, requiring hands-on experience with various watch models and components to develop the necessary skills for authenticity verification [10][11] - The profession is structured into three levels of certification, with the entry-level requiring prior experience, ensuring that only qualified individuals can perform appraisals [8][9] Industry Challenges - The market currently faces issues with counterfeit certification and unregulated training programs, leading to a proliferation of non-credible appraisal services [12][13] - The lack of a unified national standard for luxury watch appraisal creates confusion regarding authenticity and valuation, necessitating the establishment of clear guidelines [11][12] Future Outlook - The luxury watch market is expected to continue growing, particularly for high-end and scarce products, as consumer awareness and demand for reliable appraisal services increase [7][8] - The establishment of a national professional standard for luxury watch appraisers is anticipated to enhance the industry's credibility and support sustainable growth [10][12][13]

Group 1 - The U.S. has announced a 39% tariff on goods imported from Switzerland, significantly higher than the tariffs imposed by the EU (15%) and the UK (10%) [2][3] - Swiss watch companies experienced a 9% drop in stock prices following the announcement of the new tariff [2] - An initial agreement set the tariff rate at 10%, but U.S. President Trump accused Switzerland of "stealing" from the U.S. during a phone call, leading to the unexpected increase [2][5] Group 2 - Swiss officials expressed feelings of betrayal, stating they felt "stabbed in the back" after the U.S. raised the tariff unexpectedly [5][7] - The Swiss government had previously reached an understanding with the U.S. that was believed to be a mere procedural formality [5] - The trade deficit of nearly $40 billion between the U.S. and Switzerland was a major concern for Trump, who demanded solutions to reduce it [7][9] Group 3 - The Swiss National Bank argues that gold, a significant export, should not be included in the trade deficit calculations as it is a special reserve asset [7] - Swiss companies, including major pharmaceutical firms, have created approximately 500,000 jobs in the U.S., highlighting the economic ties between the two countries [7]

炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 【文/观察者网 王一】据央视新闻报道，美国总统特朗普日前签署行政令，确定了对多个国家和地区征 收的"对等关税"税率，其中对瑞士征收的关税高达39%，冲击该国制表等多个行业。 几天过去了，仍处于举国震惊中的瑞士开始"内部追责"，从瑞士联邦主席凯勒-祖特尔到制药业，他们 想找出到底是谁惹怒了特朗普，导致谈判破裂，让瑞士最终"背上"39%的关税。凯勒-祖特尔被批严重 高估了她与特朗普政府达成协议的可能性，其他批评者则指责是瑞士制药业引发了特朗普的愤怒。 知情人士称，瑞士官员误认为他们与美方的谈判进展顺利，有望达成一项与英国类似、关税为10%的协 议。今年4月，瑞士还宣布将对美投资近1500亿美元，以争取率先达成协议。凯勒-祖特尔7月还自信地 对外公开表示，她成功打通了与特朗普接触的通道。两名消息人士表示，自信满满的瑞士已做好准备接 受10%的税率，联邦政府7月4日还批准以10%的关税为底线进行谈判。 一位前瑞士外交官形容当前瑞士的内讧局面可谓是"刀光剑影"（knives out）。 退休前经常与美国客户打交道的瑞士人卡尔·格施文德（Karl ...

Core Viewpoint - The announcement of a 39% tariff on Swiss goods by President Trump is seen as a "black swan" event, leading to significant declines in Swiss stocks and raising concerns about the impact on the Swiss economy and export-dependent companies [1][4][8]. Group 1: Market Reaction - Following the tariff announcement, Swiss stocks experienced a sharp decline, with UBS Group dropping nearly 4% and Swiss watchmakers falling by 6.8% in London trading [1][4]. - The Swiss stock market's reaction was delayed due to the national holiday coinciding with the tariff announcement, resulting in heightened anticipation for the market's opening [4][8]. Group 2: Economic Impact - The Swiss economy is expected to suffer a "devastating blow" due to the high tariff, particularly affecting the export-driven sectors [4][5]. - The Swissmem association indicated that the 39% tariff would have an "extremely severe impact" on Switzerland's technology industry and overall exports [5]. Group 3: Trade Negotiations - The tariff decision came as a surprise during the final moments of trade negotiations, where significant disagreements on trade balance were revealed [8]. - The Swiss government had previously approved a trade agreement framework with the U.S., which was overturned by Trump's unilateral decision [8]. Group 4: Future Projections - Analysts predict that if the 39% tariff remains in place, it could lead to a GDP loss of approximately 0.6% for Switzerland, with potential further losses if additional tariffs on pharmaceuticals are implemented [7]. - Companies like Richemont and Swatch Group are expected to face substantial challenges due to the new tariff regime [7].