Industry Rating - The industry investment rating is maintained as "Outperform the Market" [1] Core Viewpoints - The report highlights the expansion of product categories and consumption upgrades as key drivers for the growth of the sports brand, CFMOTO, which is moving towards a global market [3][4][5] Company Overview - CFMOTO is a leading manufacturer of both two-wheeled and four-wheeled motorcycles, with a significant focus on export business. The revenue structure for 2024 is projected to be 47.9% from four-wheeled vehicles, 40.1% from two-wheeled fuel vehicles, and 2.6% from electric vehicles [3][19] - The company has a strong international presence, with over 70% of its revenue coming from overseas markets since 2022 [3][19] All-Terrain Vehicles (ATVs) - The global ATV market has a total sales volume of approximately 1 million units, with North America accounting for over 80% of the demand. CFMOTO holds a stable market share of over 15% [4][39] - The introduction of mid-to-high-end products, such as the U10 PRO, is expected to enhance profitability due to its competitive pricing and performance [4][50] Two-Wheeled Vehicles - The report indicates a trend towards higher displacement fuel motorcycles, with the company launching several new models above 600cc. The sales volume for electric motorcycles is projected to exceed 100,000 units in 2024 [5][66] - The domestic sales of fuel motorcycles are expected to reach 1.432 million units in 2024, reflecting a year-on-year increase of 44% [66] Electric Vehicles - The electric two-wheeler segment is experiencing a shift towards smart features and emotional connections with consumers. The brand "ZEEHO" is positioned to capture this market with a focus on high performance and intelligent design [75][79] - In 2024, the domestic sales of electric two-wheelers are projected to be around 49.5 million units, while overseas sales are expected to grow by 24.8% [75][79]

Investment Rating - The report suggests a positive outlook for the power sports industry, indicating it is in a growth phase driven by increased consumer spending and demand for recreational vehicles [4]. Core Insights - The motorcycle industry is experiencing a recovery in overseas demand, particularly in Europe and emerging markets, while Japanese, Indian, and Chinese companies are seeing growth. In contrast, European and American brands are under pressure [2][3]. - The four-wheeler market is also witnessing a rebound in demand, but leading brands are facing challenges due to high inventory levels and increased competition, leading to a decline in profit margins [3]. - The report anticipates continued robust recovery in motorcycle demand through 2025, with increased competition in overseas markets, providing opportunities for Chinese companies to gain market share [2][3]. Summary by Sections Two-Wheelers - The demand for motorcycles in Europe and emerging markets is recovering, with Japanese, Indian, and Chinese brands performing strongly. The global motorcycle market saw a sustained increase in demand in Q4 2024, with emerging markets driving growth [2][6]. - The motorcycle consumption structure is changing, with increased competition in mature markets leading to a divergence in pricing, profit per unit, and profit margins among brands [2][13]. Four-Wheelers - The demand for four-wheelers in Europe and North America is recovering, but leading brands are struggling with high inventory levels and competitive pressures, resulting in a notable decline in profit margins [3][6]. - Secondary brands like Chuanfeng and Kawasaki are benefiting from effective inventory management and are expected to continue gaining market share [3][6]. Outlook - The report projects ongoing recovery in both two-wheeler and four-wheeler demand, with a notable divergence in brand performance. Japanese companies are expected to exceed initial sales and profit forecasts due to favorable currency exchange rates and recovering demand in Europe and emerging markets [3][6]. - The competition in overseas markets is expected to intensify, with Chinese companies likely to capture more global market share [3][6]. Investment Recommendations - The report recommends investing in leading companies in the all-terrain vehicle and mid-to-large displacement motorcycle segments, particularly Spring Wind Power and TaoTao Industries, which have advantages in local operations and cost control [4].