公务员考试培训
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华图山鼎三季度逆势增长 公考行业如何突围价格战
2 1 Shi Ji Jing Ji Bao Dao· 2025-10-31 13:50
Core Insights - The performance divergence among the three major public examination training companies is becoming increasingly evident, with Huatu Shandeng showing significant growth while others like Zhonggong Education are experiencing declines [2][4] Financial Performance - Huatu Shandeng reported a revenue of 2.464 billion yuan for the first three quarters, an increase of 15.65%, and a net profit of 249 million yuan, up 92.48%. After excluding employee stock ownership plan factors, the operating net profit reached 294 million yuan, growing by 127.9% [2] - In contrast, Zhonggong Education's revenue for the same period was 1.657 billion yuan, a decrease of 21.09%, with a net profit of 91.97 million yuan, down 45.31% [2] Market Dynamics - Huatu's growth is attributed to its scale and market leadership, with 1,016 branches as of June 2025, 57.5% more than Zhonggong Education, and a workforce exceeding 10,000, about 32% more than its competitors [2] - The overall industry is under pressure due to oversupply and intense competition from numerous small institutions that are aggressively targeting lower-tier markets [2][6] Strategic Initiatives - Huatu is implementing a "product + delivery" dual-driven strategy, focusing on high-standard delivery base construction and significant investments in AI technology [3][9] - The company plans to establish multiple large-scale training bases by mid-2025, aiming to maintain a competitive edge in service delivery [6][8] Competitive Landscape - The competition for public service examination positions is intensifying, with the average competition ratio increasing from 39:1 in 2021 to 98:1 by 2026 [4] - The shift in student preferences towards returning home for exam preparation has led to a focus on establishing high-standard delivery bases in lower-tier cities [5][7] AI Integration - AI technology is becoming a key driver for sustainable development in the education and training sector, helping to resolve the challenges of large-scale, high-quality, and personalized education [9] - Huatu's R&D expenses surged by 160.41% to 145 million yuan in the first three quarters, with a focus on developing a comprehensive suite of 20 AI products covering all learning scenarios [10] - The company has successfully integrated AI into various aspects of its training, significantly reducing costs and enhancing service delivery, with AI-generated exam questions costing only 42% of traditional methods [11]