Core Insights - The domestic freezer market is experiencing increased brand concentration, with Haier Freezer leading both offline (54.7%) and online (40.1%) market shares, reflecting comprehensive channel coverage and strong brand recognition [1][2] - Consumer expectations for health preservation, smart control, and convenience are rising due to changes in family structure and improved living standards, driving innovation and digital collaboration as key strategies for Haier Freezer [1] - Full-process digitization is crucial for optimizing operational efficiency, with Haier Smart Home's digital strategy significantly enhancing supply chain responsiveness and improving service quality for consumers [1] - Product innovation is closely linked to market performance, with Haier Freezer achieving breakthroughs in key indicators such as ingredient preservation cycles and freezing efficiency through proprietary technologies [1] - The upcoming Double 11 shopping season presents a growth opportunity for the freezer market, with Haier Freezer expected to further consolidate its leading position and continue to guide market development [2]

Core Insights - Haier's refrigerator holds a 34.7% retail market share in Malaysia, making it the leading brand in the country known for its durians, with one in three households choosing Haier [1] Group 1: Market Position - Haier's strong market performance is attributed to its high-end branding and localized innovative products that meet local consumer needs [1] - The company has launched a specialized freezing solution for durians, featuring rapid freezing technology and customized storage options to cater to Malaysian preferences [1] Group 2: Digital Transformation - Haier is enhancing operational efficiency through a multi-dimensional digital transformation, improving logistics, service, marketing, and information management [2] - The logistics system automatically assigns orders and provides real-time delivery status, significantly increasing efficiency and transparency [2] - Haier's service network includes over 1,400 sales points and 55 flagship stores, aiming to expand to 75 brand stores in Malaysia, ensuring 24/7 service coverage [2] - The marketing strategy includes localized activities such as durian season promotions and sponsorship of badminton events to enhance brand affinity and conversion rates [2] - Information management has been digitized to reduce errors and improve efficiency, replacing traditional manual processes with digital tools [2]

Core Insights - The 2025 Digital Ecosystem Conference held in Hangzhou highlighted the importance of AI empowerment, ecological collaboration, and industrial transformation in the home appliance industry [1] - Aucma's wind-cooled variable frequency horizontal freezer won the "2024-2025 Trend Product - Cloud Summit Award," emphasizing its innovative product design and user value in the health preservation sector [1] Product Innovation - The new generation of frost-free technology in Aucma's product features a 360° surround air delivery system, maintaining temperature fluctuations within ±1°C, significantly enhancing cooling efficiency and food preservation stability [2] - The variable frequency technology allows the compressor to adjust power based on the internal food quantity and temperature needs, leading to substantial energy savings compared to fixed-frequency freezers [4][5] Health and Aesthetics - Aucma's -40°C deep freezing technology prevents cell damage during freezing by rapidly lowering temperatures, thus avoiding large ice crystal formation [7] - The product incorporates SDP+ nano-silver ion technology for comprehensive sterilization, ensuring a healthy storage environment and preventing food odor mixing [9] - The seamless inner tank design enhances cleanliness and durability, while the aesthetic features like a thin top cover and ergonomic handle improve the overall user experience [10] Brand Commitment - The Cloud Summit Award recognizes products that promote healthy, comfortable, and convenient lifestyles, reflecting Aucma's commitment to user-centric innovation and industry advancement [10] - Aucma aims to continue focusing on real user needs and leveraging innovative technology to drive product iterations towards a smarter, healthier, and more sustainable future in the home appliance sector [10]

Core Viewpoint - The newly launched inverter wind-cooling freezer series by Aucma focuses on energy efficiency, frost-free operation, and rapid deep freezing, providing users with an enhanced freezing and preservation experience [1] Group 1: Product Features - The inverter compressor serves as the core driver, significantly reducing cooling time and energy consumption while ensuring quiet operation [4] - The series achieves a breakthrough temperature of -40°C for rapid deep freezing, effectively locking in the original nutrients and flavors of food [6] - The frost-free technology ensures even cooling and prevents frost accumulation, maintaining efficiency and space utilization [6] Group 2: Technology and Health - The smart temperature control system allows precise setting and monitoring, ensuring stable operation while the nano-silver ion sterilization technology helps inhibit bacterial growth and eliminate odors [8] - The combination of wind-cooling and sterilization technologies enhances the purity of stored food [8] Group 3: Design and Usability - The series features a space-efficient design with a smooth, durable inner liner and a high-strength exterior, enhancing both usability and aesthetic appeal [10] - The models come in three capacities: 166L, 206L, and 256L, catering to different household needs [10] Group 4: Overall Solution - Aucma's inverter wind-cooling freezer series successfully integrates efficiency, health, convenience, and reliability into a comprehensive home freezing and preservation solution [12]

Group 1: Industry Overview - The air conditioning industry in Malaysia experienced a significant decline in consumer sentiment in Q1, with sales dropping compared to the same period last year due to lower temperatures, a tightening consumer market, rising electricity costs, and inventory pressure on distributors [1] - Many brands in the air conditioning sector saw a decrease in market share, highlighting the overall industry pressure [3] Group 2: Company Performance - Haier is one of the few brands in the air conditioning sector that maintained growth, with its market share increasing from 15.1% in Q1 2024 to 16.7% in Q1 2025 [3] - Haier's refrigerator sales revenue grew by 46% year-on-year in Q1, with multi-door and TM700 models showing the largest increases of 43% and 198%, respectively [3] - The success of Haier is attributed to its long-term strategic planning, product innovation, and user-oriented philosophy [3] Group 3: Product Strategy - Haier's high-end variable frequency product line has become a key driver of growth in Malaysia, reflecting the company's early commitment to high-end products [4] - The UV Color series air conditioners are designed to meet the needs of tropical climates, emphasizing antibacterial, dehumidifying, and energy-saving features [4] - Haier's focus on value-driven growth rather than price competition has led to the popularity of its high-end products [4] Group 4: Market Position in Freezer Segment - Haier holds over 40% market share in the freezer segment in Malaysia, maintaining a leading position in the industry [5] - The company's growth in the freezer market is supported by its channel strategy and product innovation, targeting specific user groups such as the Chinese community and small businesses [7] - Haier's product offerings in the freezer segment include high-end features like convertible refrigeration and smart temperature control, making them preferred choices in various market scenarios [7] Group 5: User Experience and Brand Value - Haier has a leading advantage in the field of user experience, which has been a significant factor in its growth despite market challenges [9] - The company has built trust in the Malaysian market through product quality, responsive service, and a comprehensive distribution network [10] - Haier's approach emphasizes "value creation" over "price-driven" strategies, demonstrating a replicable model for growth even in a declining market [10]