Core Insights - Haier's refrigerator holds a 34.7% retail market share in Malaysia, making it the leading brand in the country known for its durians, with one in three households choosing Haier [1] Group 1: Market Position - Haier's strong market performance is attributed to its high-end branding and localized innovative products that meet local consumer needs [1] - The company has launched a specialized freezing solution for durians, featuring rapid freezing technology and customized storage options to cater to Malaysian preferences [1] Group 2: Digital Transformation - Haier is enhancing operational efficiency through a multi-dimensional digital transformation, improving logistics, service, marketing, and information management [2] - The logistics system automatically assigns orders and provides real-time delivery status, significantly increasing efficiency and transparency [2] - Haier's service network includes over 1,400 sales points and 55 flagship stores, aiming to expand to 75 brand stores in Malaysia, ensuring 24/7 service coverage [2] - The marketing strategy includes localized activities such as durian season promotions and sponsorship of badminton events to enhance brand affinity and conversion rates [2] - Information management has been digitized to reduce errors and improve efficiency, replacing traditional manual processes with digital tools [2]

Core Insights - The 2025 Digital Ecosystem Conference held in Hangzhou highlighted the importance of AI empowerment, ecological collaboration, and industrial transformation in the home appliance industry [1] - Aucma's wind-cooled variable frequency horizontal freezer won the "2024-2025 Trend Product - Cloud Summit Award," emphasizing its innovative product design and user value in the health preservation sector [1] Product Innovation - The new generation of frost-free technology in Aucma's product features a 360° surround air delivery system, maintaining temperature fluctuations within ±1°C, significantly enhancing cooling efficiency and food preservation stability [2] - The variable frequency technology allows the compressor to adjust power based on the internal food quantity and temperature needs, leading to substantial energy savings compared to fixed-frequency freezers [4][5] Health and Aesthetics - Aucma's -40°C deep freezing technology prevents cell damage during freezing by rapidly lowering temperatures, thus avoiding large ice crystal formation [7] - The product incorporates SDP+ nano-silver ion technology for comprehensive sterilization, ensuring a healthy storage environment and preventing food odor mixing [9] - The seamless inner tank design enhances cleanliness and durability, while the aesthetic features like a thin top cover and ergonomic handle improve the overall user experience [10] Brand Commitment - The Cloud Summit Award recognizes products that promote healthy, comfortable, and convenient lifestyles, reflecting Aucma's commitment to user-centric innovation and industry advancement [10] - Aucma aims to continue focusing on real user needs and leveraging innovative technology to drive product iterations towards a smarter, healthier, and more sustainable future in the home appliance sector [10]

Core Viewpoint - The newly launched inverter wind-cooling freezer series by Aucma focuses on energy efficiency, frost-free operation, and rapid deep freezing, providing users with an enhanced freezing and preservation experience [1] Group 1: Product Features - The inverter compressor serves as the core driver, significantly reducing cooling time and energy consumption while ensuring quiet operation [4] - The series achieves a breakthrough temperature of -40°C for rapid deep freezing, effectively locking in the original nutrients and flavors of food [6] - The frost-free technology ensures even cooling and prevents frost accumulation, maintaining efficiency and space utilization [6] Group 2: Technology and Health - The smart temperature control system allows precise setting and monitoring, ensuring stable operation while the nano-silver ion sterilization technology helps inhibit bacterial growth and eliminate odors [8] - The combination of wind-cooling and sterilization technologies enhances the purity of stored food [8] Group 3: Design and Usability - The series features a space-efficient design with a smooth, durable inner liner and a high-strength exterior, enhancing both usability and aesthetic appeal [10] - The models come in three capacities: 166L, 206L, and 256L, catering to different household needs [10] Group 4: Overall Solution - Aucma's inverter wind-cooling freezer series successfully integrates efficiency, health, convenience, and reliability into a comprehensive home freezing and preservation solution [12]

Group 1: Industry Overview - The air conditioning industry in Malaysia experienced a significant decline in consumer sentiment in Q1, with sales dropping compared to the same period last year due to lower temperatures, a tightening consumer market, rising electricity costs, and inventory pressure on distributors [1] - Many brands in the air conditioning sector saw a decrease in market share, highlighting the overall industry pressure [3] Group 2: Company Performance - Haier is one of the few brands in the air conditioning sector that maintained growth, with its market share increasing from 15.1% in Q1 2024 to 16.7% in Q1 2025 [3] - Haier's refrigerator sales revenue grew by 46% year-on-year in Q1, with multi-door and TM700 models showing the largest increases of 43% and 198%, respectively [3] - The success of Haier is attributed to its long-term strategic planning, product innovation, and user-oriented philosophy [3] Group 3: Product Strategy - Haier's high-end variable frequency product line has become a key driver of growth in Malaysia, reflecting the company's early commitment to high-end products [4] - The UV Color series air conditioners are designed to meet the needs of tropical climates, emphasizing antibacterial, dehumidifying, and energy-saving features [4] - Haier's focus on value-driven growth rather than price competition has led to the popularity of its high-end products [4] Group 4: Market Position in Freezer Segment - Haier holds over 40% market share in the freezer segment in Malaysia, maintaining a leading position in the industry [5] - The company's growth in the freezer market is supported by its channel strategy and product innovation, targeting specific user groups such as the Chinese community and small businesses [7] - Haier's product offerings in the freezer segment include high-end features like convertible refrigeration and smart temperature control, making them preferred choices in various market scenarios [7] Group 5: User Experience and Brand Value - Haier has a leading advantage in the field of user experience, which has been a significant factor in its growth despite market challenges [9] - The company has built trust in the Malaysian market through product quality, responsive service, and a comprehensive distribution network [10] - Haier's approach emphasizes "value creation" over "price-driven" strategies, demonstrating a replicable model for growth even in a declining market [10]