大恒新纪元科技股份有限公司2025 年半年度报告 公司代码：600288 公司简称：大恒科技 大恒新纪元科技股份有限公司 大恒新纪元科技股份有限公司2025 年半年度报告 重要提示 一、 本公司董事会、监事会及董事、监事、高级管理人员保证半年度报告内容的真实性、准确 性、完整性，不存在虚假记载、误导性陈述或重大遗漏，并承担个别和连带的法律责任。 二、 公司全体董事出席董事会会议。 三、 本半年度报告未经审计。 四、 公司负责人鲁勇志、主管会计工作负责人谢燕及会计机构负责人（会计主管人员）唐石声 明：保证半年度报告中财务报告的真实、准确、完整。 五、 董事会决议通过的本报告期利润分配预案或公积金转增股本预案 无 六、 前瞻性陈述的风险声明 √适用 □不适用 本报告中所涉及的未来计划、发展战略等前瞻性描述，不构成公司对投资者的实质承诺，敬 请投资者注意投资风险。 七、 是否存在被控股股东及其他关联方非经营性占用资金情况 否 八、 是否存在违反规定决策程序对外提供担保的情况 否 九、 是否存在半数以上董事无法保证公司所披露半年度报告的真实性、准确性和完整性 否 十、 重大风险提示 股无限售流通股被公安部门冻结，冻结 ...

Core Insights - The media industry is facing challenges in reaching new users as mobile internet growth approaches a saturation point, prompting a need to explore new scenarios and break traditional terminal limitations [1][6] - The Shanghai International Auto Show highlighted smart car systems as a focal point, with media like Zhitong Finance extending their content ecosystem into this "third living space" through AI-driven services [1][2] Industry Trends - The 2025 government work report positions smart connected new energy vehicles as "next-generation smart terminals," with smart cockpit penetration expected to reach 73% in new cars by 2024 [2] - The smart cockpit is evolving from a tool to a "life companion," offering diverse experiences such as music playback, climate control, and news updates, thus providing a natural scene for content services [2][5] Company Developments - Zhitong Finance has partnered with major car manufacturers and service providers like Huawei and Tencent to develop the "Zhitong Finance Car Machine Version" application, which offers news content services in vehicles [5][10] - The application has been installed in over 50 car models, covering approximately 5 million devices, with expectations to exceed 10 million by 2025 due to increasing collaboration opportunities [5][10] User Engagement - The car machine ecosystem allows for real-time data collection, enabling precise content recommendations based on user context, such as location and driving conditions [5][11] - The demand for in-car content remains strong, with news frequency clicks projected to reach 2.32 billion by 2024, despite a decline in other media formats [7] Strategic Shifts - The media industry is transitioning from traditional content producers to "smart content service providers," emphasizing the need for interactive and structured content delivery [10][11] - Zhitong Finance is leveraging AI technology to enhance user engagement and content personalization, aiming to redefine media boundaries and build a comprehensive content ecosystem [13][14]