【环球网科技报道 记者 林迪】在用户需求持续释放、大模型应用加速落地、国补政策等多重驱动下， 学习机市场近年来快速增长。学习机行业经历了十几年前的价格和渠道比拼。如今，伴随着产业升级， 转向了内容资源、AI应用和行业标准等更高维度的较量。 洛图科技数据显示，国内学习机销量从2021年的334.2万台增长至2024年的592.3万台，复合增长率达到 21%。市场需求的扩张与AI赋能的加速，让学习机这一细分品类进入新的产业周期。 来源：环球网 业内人士指出，在学习机行业有限的发展阶段里，其市场领导者身份几经转变。当下，能够在产品和运 营方面保持行业领先且参与行业标准制定并获得权威认证的企业，往往意味着其在技术成熟度与市场认 可度方面具备"双重话语权"。 据悉，2025年，多项行业标准与评估体系相继启动。中国信息通信研究院（以下简称"信通院"）联合多 家行业头部企业开展了 AI学习机、教育智能体、教育大模型等领域的技术规范与评估工作。作业帮作 为学习机赛道的代表企业，不仅牵头参与了标准制定，还接连获得多个权威认证，成为这一轮学习机行 业产业升级中的观察样本。 AI技术在教育领域"落地生花" 2025年8月，作业帮学 ...

Core Insights - The company Bubu Gao has achieved the top position in offline channel shipments of learning tablets in 2024, thanks to its excellent product performance and a robust after-sales service network of over 8,000 self-operated stores [1] - In 2025, Bubu Gao aims to leverage advanced AI technology to lead educational innovation with the launch of the new Bubu Gao tutoring machine S9, which aims to reshape the smart learning experience [1] Group 1: Product Features - The Bubu Gao tutoring machine S9 introduces an innovative AI interactive feature that enhances English learning through dynamic situational guidance, transforming traditional input-based learning into an efficient interactive learning experience [3][5] - The product employs a three-step follow-along method to improve children's pronunciation, utilizing AI for step-by-step correction, thereby boosting confidence in speaking [5] - The S9 includes a fun practice mode to engage children in oral practice, making learning enjoyable and reducing resistance to studying [5] Group 2: Educational Resources - The S9 features the Hongen grading system, providing access to classic English resources, including the complete Oxford Tree graded reading series and bilingual picture books, eliminating the need for additional reading materials [7][8] - This system ensures that children can connect with advanced English grading education from leading countries without extra costs [8] Group 3: AI Integration - The S9 introduces a revolutionary AI homework planning system that utilizes the DeepSeek model to help children develop effective homework time management skills [10] - The device generates a visual "homework map" to clarify the order and time allocation for tasks, reducing procrastination [12] - Parents can remotely send homework instructions and monitor their child's focus and time management through detailed reports [12] Group 4: Hardware Specifications - The S9 is equipped with a 14.2-inch eye-protective display that mimics natural paper to prevent glare, addressing concerns about children's eyesight [16] - It features a Qualcomm Snapdragon octa-core processor and a large 10,000mAh battery, along with a 32-megapixel flip camera, showcasing significant hardware upgrades [18][20] - The comprehensive upgrades and deep integration of AI provide the S9 with a groundbreaking advantage in assisting learning, particularly in English [20]

猿辅导提供了另一个让低龄孩子安静下来，且能学有所获的解决方案。 对消费硬件公司来说，新品发布的节奏至关重要：以往燃油车四、五年一改款，现在新能源一年一款已是 常态，手机行业类似，尽管早已进入性能过剩时代，但厂商 "挤牙膏" 也要年年发新品。 快速上新带来的好处是，更加新潮、有趣、个性的产品总能吸引新用户，不同价位的新品也能占住更广的 市场；但上新速度越快，新品的平均销量就更低，产品生命周期也会更短，如果新品连连失败，公司就会 为此付出一大笔沉没成本。 2021 年政策环境变化后，教育科技公司们都开始寻找新方向。学习机是所有主要教育公司的选择，因为和 主业直接相关。他们大多遵循消费硬件的惯例——快速发新品，覆盖多价位。 学而思在发布第一代学习机 10 个月之后就发布了二代，课程内容基本没调整，只是屏幕和内存更大、电 池更耐用了。同样，三年时间，作业帮覆盖了学习机、学练机、学习笔、单词机等多个品类，光是学习机 就有 4 款。 在成熟产业链上做新产品，成本低廉且便捷易行。 猿辅导做了不一样的选择，从 2021 年入局硬件至今，只推出了一款主打 "以练促学" 的墨水屏学练 机，"力出一孔打透一个点，比上来就打五个点， ...