【环球网科技报道 记者 林迪】在用户需求持续释放、大模型应用加速落地、国补政策等多重驱动下， 学习机市场近年来快速增长。学习机行业经历了十几年前的价格和渠道比拼。如今，伴随着产业升级， 转向了内容资源、AI应用和行业标准等更高维度的较量。 洛图科技数据显示，国内学习机销量从2021年的334.2万台增长至2024年的592.3万台，复合增长率达到 21%。市场需求的扩张与AI赋能的加速，让学习机这一细分品类进入新的产业周期。 来源：环球网 业内人士指出，在学习机行业有限的发展阶段里，其市场领导者身份几经转变。当下，能够在产品和运 营方面保持行业领先且参与行业标准制定并获得权威认证的企业，往往意味着其在技术成熟度与市场认 可度方面具备"双重话语权"。 据悉，2025年，多项行业标准与评估体系相继启动。中国信息通信研究院（以下简称"信通院"）联合多 家行业头部企业开展了 AI学习机、教育智能体、教育大模型等领域的技术规范与评估工作。作业帮作 为学习机赛道的代表企业，不仅牵头参与了标准制定，还接连获得多个权威认证，成为这一轮学习机行 业产业升级中的观察样本。 AI技术在教育领域"落地生花" 2025年8月，作业帮学 ...

Core Insights - The article discusses the rising trend of AI learning machines as a response to parents' concerns about their children's education during summer vacations, highlighting a shift from traditional study aids to advanced AI-driven solutions [1][4][5]. Group 1: Market Trends - AI learning machines are increasingly viewed as essential tools for personalized education, acting as "AI home tutors" that provide 24/7 support and tailored learning experiences [4][5]. - The demand for AI learning machines has surged, particularly during the summer months, as parents seek effective solutions to manage their children's learning outside of school [1][4]. Group 2: Consumer Behavior - Parents are showing a growing understanding of AI learning machines, actively seeking in-store experiences to validate their purchasing decisions [5][9]. - The presence of children in stores influences parents' buying behavior, as kids are drawn to interactive features of learning machines [42][51]. Group 3: Product Differentiation - The AI capabilities of learning machines have become standardized across various price points, with essential features like homework correction and learning diagnostics now available in mid-range models [19][23]. - High-end models differentiate themselves through superior hardware and advanced AI functionalities, with brands like iFLYTEK leading in sales of premium devices [37][41]. Group 4: Brand Strategies - Companies are adopting different strategies to stand out in a competitive market, with tech-focused brands emphasizing their proprietary AI models and educational content [24][30]. - The integration of AI with human tutoring services is becoming a popular selling point, addressing parents' concerns about the reliability of AI alone [31][34]. Group 5: Consumer Trust and Expectations - Parents are increasingly discerning, valuing practical functionality and long-term service commitments over brand loyalty [68][69]. - Building trust through transparent communication and effective product demonstrations is crucial for brands to secure customer loyalty in the evolving educational technology landscape [67][70].