近日，有网友反映称，作业帮APP上出现调侃学生跳楼的题目。根据网传的题目截图显示，"生命可以轮回，高考只有一次。在内卷的大背景下，有不少 学生受地球引力影响而不慎做自由落体运动。现有一质量为60kg的普通高中生从11层自由而下，不计空气阻力，求该学生下落的平均速度、该学生落地时 的动能大小等题目"，此内容引发网友强烈不适。 网传截图 近年来，作业帮及其旗下学习机多次受到消费者质疑，消费者投诉问题逐渐凸显。在黑猫投诉平台，以"作业帮""作业帮学习机"为关键词搜索显示，近三 个月相关投诉已累计超过100条，主要涉及在虚假承诺、虚假宣传等方面。具体案例包括：有消费者反映，在电商平台买了一台作业帮学习机，购买时承 诺有金牌讲师，邮寄到后产品没有此功能，商家虚假宣传，涉诉金额过万元。另有消费者反馈：购买作业帮X50之前咨询客服，答复有直播课，且每天都 有很多可以预约，购买后，到手发现没有直播课，再次咨询客服，答复说系统升级、原功能下线，让其谅解，且承认目前无法使用直播课等功能，提出部 分现金补偿；目前，消费者以卖家虚假宣传在平台发起投诉。 除投诉平台外，社交平台也出现不少关于作业帮学习机的反馈。多位网友发帖称，购买特定 ...

Core Insights - The article highlights the disappointment of parents who purchased the "Homework Helper" learning machine from Zuoyebang, which was expected to provide AI education and personalized learning but instead primarily serves as a marketing tool for paid courses [1][3][5] Group 1: User Experience and Expectations - Parents, like Zhang, expected the learning machine to alleviate their tutoring burden and offer personalized learning solutions, but found the basic functions underwhelming and similar to free applications [3][5] - The marketing strategy behind the learning machine has led to users being bombarded with promotional messages and calls for paid courses, detracting from the educational purpose of the device [5][6][8] Group 2: Marketing and Sales Practices - Users reported aggressive marketing tactics, including persistent phone calls and messages from various sales accounts, often leading to confusion about the legitimacy of the offers [6][8][11] - Complaints on platforms like Black Cat Complaints indicate that excessive promotion of paid courses is a common issue among users of various models of the learning machine [8][11] Group 3: Industry Context and Trends - The article discusses the impact of the "Double Reduction" policy on the education hardware market, which has shifted the focus towards educational devices as a means to deliver content and services [12][13] - The learning machine market is becoming increasingly competitive, with companies like Zuoyebang leading in market share, but facing challenges in delivering quality AI experiences that meet user expectations [13][14] Group 4: Regulatory and Ethical Considerations - The article mentions the signing of a convention by several educational companies to prevent the commercialization of education and ensure that AI tools do not add to students' academic burdens [15]

Core Insights - The learning machine market in China is experiencing rapid growth driven by user demand, accelerated application of large models, and national subsidy policies, with sales projected to rise from 3.342 million units in 2021 to 5.923 million units by 2024, reflecting a compound annual growth rate of 21% [1] - The industry is shifting focus from price and channel competition to higher dimensions such as content resources, AI applications, and industry standards [1] - Companies that maintain product and operational leadership while participating in industry standard formulation gain dual authority in technology maturity and market recognition [1] Industry Developments - In 2025, multiple industry standards and evaluation systems will be launched, with the China Academy of Information and Communications Technology collaborating with leading companies to establish technical specifications and assessments in AI learning machines and educational intelligent agents [1] - The "AI Super Teacher" from Zuoyebang learning machine became one of the first brands to pass the evaluation by the China Academy of Information and Communications Technology, focusing on educational applications and demonstrating strong performance in real learning scenarios [3] Market Strategy - Zuoyebang adopted a unique pricing strategy by launching its first AI learning machine in the 2000-3000 yuan range, targeting the demand for high-quality educational resources in lower-tier cities [4] - As of the first quarter of 2025, the 2000-4000 yuan price segment accounted for 57.2% of the market, with Zuoyebang holding a 46.7% market share in this segment [4] Channel Development - The learning machine market is transitioning from primarily online channels to a more integrated online and offline approach, with an increasing emphasis on offline experiences and services [7] - Zuoyebang has been one of the first brands to establish offline channel layouts, covering most prefecture-level cities in China, which serve as key points for brand experience and customer service [7][8] User-Centric Approach - The development of large model technology, diverse user needs, and upgraded channel systems are reshaping the growth logic of the learning machine industry [9] - Zuoyebang's sustained leadership is attributed to its focus on user needs, from targeting the mass market to building AI capabilities and establishing a comprehensive online and offline operational framework [9]

Core Insights - The article discusses the rising trend of AI learning machines as a response to parents' concerns about their children's education during summer vacations, highlighting a shift from traditional study aids to advanced AI-driven solutions [1][4][5]. Group 1: Market Trends - AI learning machines are increasingly viewed as essential tools for personalized education, acting as "AI home tutors" that provide 24/7 support and tailored learning experiences [4][5]. - The demand for AI learning machines has surged, particularly during the summer months, as parents seek effective solutions to manage their children's learning outside of school [1][4]. Group 2: Consumer Behavior - Parents are showing a growing understanding of AI learning machines, actively seeking in-store experiences to validate their purchasing decisions [5][9]. - The presence of children in stores influences parents' buying behavior, as kids are drawn to interactive features of learning machines [42][51]. Group 3: Product Differentiation - The AI capabilities of learning machines have become standardized across various price points, with essential features like homework correction and learning diagnostics now available in mid-range models [19][23]. - High-end models differentiate themselves through superior hardware and advanced AI functionalities, with brands like iFLYTEK leading in sales of premium devices [37][41]. Group 4: Brand Strategies - Companies are adopting different strategies to stand out in a competitive market, with tech-focused brands emphasizing their proprietary AI models and educational content [24][30]. - The integration of AI with human tutoring services is becoming a popular selling point, addressing parents' concerns about the reliability of AI alone [31][34]. Group 5: Consumer Trust and Expectations - Parents are increasingly discerning, valuing practical functionality and long-term service commitments over brand loyalty [68][69]. - Building trust through transparent communication and effective product demonstrations is crucial for brands to secure customer loyalty in the evolving educational technology landscape [67][70].