麻辣鲜香的毛血旺，色泽红亮的回锅肉，酸甜咸鲜的宫保鸡丁……都是川菜闯荡世界的名片。然而，支撑这一盘盘美味菜肴背后的一代人，正 在悄然老去。 近日，四川旅游学院教授邓晓青对外表示："川菜面临传承问题，现在川菜厨师平均年龄43岁，'90后'约占 10%。" 川菜，无疑是中国餐饮市场上最具影响力的菜系之一。从街头巷尾的苍蝇馆子到遍布全球的连锁品牌，川菜馆的营业额构成了一个以千亿计的巨大产业。 红餐大数据也显示，2024年川菜市场规模突破1300亿，预计2025年整个市场规模还会保持小幅增长。 平均年龄43岁，意味着主力是70后与80初。90后仅占10%，则预示着未来十年乃至十年后，当现在的骨干步入体力衰退期，川菜厨师队伍将出现一个巨大 的人才洼地。 换句话说，那个曾经人才辈出、烟火鼎盛的川菜后厨，正面临着严峻的传承风险。 "千亿产业"，却"后继无人" △图片来源：红厨网摄 但产业的兴旺，并没能有效转化为对年轻一代入行的吸引力。 "店里全靠一个四十多岁的老厨师在撑着，想找个二十多岁、能踏实学手艺的苗子很难。现在最缺的就是能'掌勺'的师傅。"一家老牌川菜馆老板如是说 道。而他的焦虑并非个例。 在成都当地，不少川菜馆挂着 ...

Core Viewpoint - The article narrates the rise and fall of a prominent restaurant brand, "Mala Yutuo," highlighting the lessons learned from the founder's journey through success and failure, emphasizing the importance of strategic planning and risk management in business [60][62]. Group 1: Company Overview - "Mala Yutuo" was once a benchmark in the Chinese restaurant industry, achieving annual revenues exceeding 1 billion yuan and being recognized as a training ground for culinary talent [5][24]. - The company faced significant challenges during the COVID-19 pandemic, becoming one of the first well-known restaurant brands to collapse due to the crisis [6][8]. Group 2: Founder’s Journey - The founder, Han Dong, experienced a dramatic shift from a net worth of 2.5 billion yuan to a debt of 300 million yuan, reflecting the volatility of entrepreneurial ventures [4][60]. - Han Dong's entrepreneurial journey included various successes and failures, from selling shoes to establishing "Mala Yutuo," which initially thrived due to its unique offerings and market timing [8][19]. Group 3: Key Strategies and Decisions - The company adopted three main strategies for growth: prime location selection for stores, expansion into retail and delivery services, and establishing an overseas supply chain for ingredients [35][40][45]. - The shift in focus from traditional dishes to trending items like spicy crayfish marked a significant strategic pivot, which initially led to substantial sales growth [38][43]. Group 4: Challenges and Failures - The rapid expansion and aggressive strategies led to operational challenges, including cash flow issues and mismanagement of resources, ultimately resulting in a systemic collapse [63][68]. - The founder's overconfidence and lack of risk awareness contributed to the downfall, as decisions were made without adequate consideration of potential negative outcomes [62][68]. Group 5: Lessons Learned - The narrative serves as a cautionary tale for entrepreneurs, emphasizing the need for strategic foresight, risk management, and the importance of team dynamics in sustaining business success [60][62]. - The founder's reflections highlight the critical nature of understanding market dynamics and maintaining a diversified product offering to mitigate risks associated with market fluctuations [73][76].