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活力中国调研行|东海水晶与甲片,让世界看见了“诗意东方”
Sou Hu Cai Jing· 2025-09-23 05:40
Core Insights - The article highlights the rapid growth of the crystal and wearable nail art industries in Donghai County, which have successfully expanded into international markets through cross-border e-commerce [4][10]. Group 1: Industry Growth and Market Expansion - Donghai County has transitioned from a domestic market focus to an international one, with over 30% of the 500,000 daily orders being shipped overseas [4]. - The crystal industry transaction volume exceeded 39 billion yuan from January to August this year, while the wearable nail art sales approached 10 billion yuan [4]. - Cross-border e-commerce sales for crystals reached 5 billion yuan, and the overseas sales proportion of wearable nail art is as high as 40% [4]. Group 2: Cultural Significance and Product Innovation - Products from Donghai not only serve as commodities but also as carriers of Chinese culture, with designs incorporating elements like pandas and traditional Chinese motifs being particularly popular among Western customers [6][11]. - The wearable nail art industry has become a new medium for cultural export, with designs inspired by Chinese folklore and art, such as the Dunhuang series, gaining traction on international platforms [7][10]. Group 3: Workforce and Community Impact - The wearable nail art industry in Donghai has developed into a unique sector with over 300 teams and nearly 50,000 practitioners, primarily consisting of local mothers who can work from home [10]. - The industry aims to deepen the "cross-border e-commerce + cultural output" model, fostering customized collaborations with countries along the Belt and Road Initiative [10].
变外出“吆喝”为家门口推介 东海“反向”推广县域优势资源“留客”
Yang Zi Wan Bao Wang· 2025-04-03 11:46
Group 1 - The event held in Donghai County focused on promoting crystal tourism, attracting nearly a thousand visitors and proving more effective than traditional off-site promotions [1][5] - Donghai County is recognized as a global crystal trading center with approximately 3,500 crystal processing enterprises and around 300,000 employees, forming a mature industry system [3] - The rise in popularity of Donghai's crystal products is attributed to social media exposure, with influencers and celebrities promoting crystal items, leading to increased interest from young consumers [3] Group 2 - The purpose of the promotional event was to convert "flow" into "retention," enhancing consumption and driving development through cultural experiences centered around crystal culture [5] - The event launched the "Crystal Journey" initiative, showcasing tourism services and policies related to the crystal industry, while also promoting investment opportunities in silicon materials and crystal production [7] - Donghai County is actively developing its "345" industrial system to optimize its industrial structure and promote economic growth [7]