Core Insights - Labubu, a popular Chinese plush toy IP, is experiencing a surge in demand both domestically and internationally, leading to significant sales challenges for consumers [1][4] - The rise in popularity has also attracted counterfeit manufacturers, resulting in a proliferation of imitation products that are being sold at considerable volumes [1][4] - Regulatory bodies are beginning to take notice of the counterfeit issue, with recent inspections revealing unreported blind boxes and plush toys that infringe on trademark and copyright rights [4] Group 1: Market Dynamics - Labubu products are in high demand, with some counterfeit sellers reporting sales exceeding 1,600 units in the last 30 days, despite being low-cost imitations [1][4] - The counterfeit products are often sold at a significant markup, with some blind boxes costing only a few dollars to produce but selling for over $20 internationally [1][4] Group 2: Challenges in IP Protection - The rapid emergence of counterfeit products highlights the difficulties in protecting intellectual property, as the production and sales chains for these imitations are often hidden and dispersed [5] - Experts indicate that the long production cycles and high costs of legitimate products make it challenging for original manufacturers to meet sudden spikes in demand, creating opportunities for counterfeiters [4][5] Group 3: Recommendations for Improvement - Regulatory agencies are encouraged to enhance enforcement efforts and collaborate more effectively, utilizing technologies like big data and artificial intelligence to combat counterfeiting [5] - Suggestions include creating more diverse product lines and utilizing technology to establish anti-counterfeiting measures, such as NFTs for digital collectibles, to protect against imitation [5][6]

3 月底，腾讯入股育碧子公司的交易正式敲定。根据公告，这家子公司将拥有《刺客信条》《孤岛惊 魂》和《彩虹六号》的开发团队、历史作品以及所有未来的新作品。 育碧通过向该子公司授予全球 独家永久 IP 授权许可，来换取版权费。 华尔街日报指出，1986 年，吉尔莫特家族（Guillemot）五兄弟创立了育碧，至今仍然掌握着公司的 控制权。他们不仅在十年前成功抵御了法国传媒集团威望迪（Vivendi）的收购企图，即便在 2022 年微软收购动视暴雪、Take-Two 和索尼频频出手的行业并购潮中，育碧依然保持独立。当时其 CEO 表示，健康的资产负债表和游戏组合是他们能够保持独立的关键。然而，最近两年，情况发生了变 化。彭博社分析认为，育碧一直在努力摆脱疫情造成的开发困境，不得不取消部分项目，延期发布新 游戏，加上已推出的产品未获得玩家认可，去年损失了超过一半的市值。 ▲ 刺客信条游戏画面 | 图源：育碧 那么，育碧近年来究竟遇到了哪些挑战呢？ 根据彭博社 2019 年的报道，育碧平均每年推出约 5-6 款 3A 大作，而其竞争对手，即同样主营高成 本单机游戏的厂商如 EA 和 Take-Two 等，已将每年上架的 ...