Core Viewpoint - The newly revised Anti-Unfair Competition Law of the People's Republic of China aims to enhance fair competition and regulate market order, particularly addressing new issues arising from the digital economy and internet industry [1][2] Group 1: Key Highlights of the Revised Law - The law has been amended three times since its initial implementation in 1993, with the latest revision set to take effect on October 15, 2023 [1] - The revision specifically targets online unfair competition behaviors, such as false reviews and malicious returns, which have become prevalent in e-commerce [3][4] - The law now includes provisions against data rights infringement and malicious transactions, detailing various forms of unfair competition [4][5] Group 2: Addressing "Involution" in Competition - The law recognizes "involution" as a harmful competitive practice where businesses engage in excessive competition without overall profit growth, leading to resource misallocation [7][8] - It establishes a fair competition review system to ensure equal access to production factors and market participation for all businesses [8][9] - The law aims to shift the focus from low-cost, low-quality competition to innovation and high-quality development [8][9] Group 3: Regulation of Price Wars - The law addresses the issue of price wars initiated by platforms, which can lead to unsustainable business practices and harm consumer rights [10][11] - It prohibits platform operators from forcing or indirectly compelling businesses to sell products below cost, thereby disrupting market order [11] - The law encourages platforms to adopt long-term strategies that prioritize innovation and fair competition rather than short-term gains through aggressive pricing [11]

Core Viewpoint - The article discusses the recent regulatory actions taken by various market supervision departments in China to address illegal practices in the live e-commerce sector, aiming to protect consumer rights and promote fair competition. Group 1: Regulatory Actions - The Hainan Provincial Market Supervision Administration fined Hainan Juguangzhongda E-commerce Consulting Co., Ltd. 2 million yuan and revoked its business license for false advertising related to its online store opening courses [2] - The Guangzhou Baiyun District Market Supervision Administration imposed a fine of 400,000 yuan on Guangzhou Zhiyuan Supply Chain Co., Ltd. for failing to publicly display its business license and for misleading advertising during a live broadcast [3] - The Ningbo Fenghua District Market Supervision Administration fined Ningbo Youduo Household Products Co., Ltd. 117,900 yuan for improper prize sales practices during promotional live streams [4] - The Hengshan District Market Supervision Administration in Hunan Province fined an individual 184,500 yuan for artificially inflating viewer counts in multiple live streams [6] - The Chengdu Market Supervision Administration fined Chengdu Fanxing Media Co., Ltd. 280,000 yuan for misleading claims about a brand's sales performance during a live broadcast [7] - The Nantong City Market Supervision Administration fined an individual 200,000 yuan for false advertising regarding the materials and quality of a down comforter sold through a live stream [8] - The Lishui City Yunhe County Market Supervision Administration imposed fines on two toy companies for selling products that did not meet national safety standards [8] Group 2: Violations and Consequences - Hainan Juguangzhongda E-commerce Consulting Co., Ltd. was found to have fabricated a female host's credentials and made unfulfilled refund promises, leading to numerous complaints [1] - Guangzhou Zhiyuan Supply Chain Co., Ltd. misled consumers about the quality of products during live promotions, which resulted in a lack of transparency regarding its business license [3] - Ningbo Youduo Household Products Co., Ltd. mismanaged prize distribution during promotional events, causing consumer dissatisfaction and confusion [4] - The individual involved in viewer count manipulation used multiple devices to create false engagement across 14 live streams [5] - Chengdu Fanxing Media Co., Ltd. failed to provide evidence for its claims of being the top-selling brand, misleading consumers and disrupting market order [7] - The individual selling the down comforter made false claims about the product's materials and origin, misleading consumers [8] - The toy companies sold products that posed safety risks to children, leading to regulatory penalties for non-compliance with safety standards [8]

Core Viewpoint - The newly revised Anti-Unfair Competition Law, effective from October 15, aims to enhance fair competition and regulate market order in response to new challenges posed by the digital economy and internet industry [1][2]. Group 1: Regulation of Unfair Competition - The law addresses the issue of platforms using low-price competition strategies, which have negatively impacted the profits of small and medium-sized businesses and increased risks of false advertising and price fraud [2]. - New provisions prohibit platform operators from forcing or indirectly compelling platform merchants to sell products below cost, thereby disrupting market competition [2]. Group 2: Obligations of Platform Operators - The law mandates platform operators to clearly define fair competition rules in service agreements and establish mechanisms for reporting and resolving unfair competition complaints [3]. - It emphasizes the importance of compliance in competition, suggesting that higher compliance levels will attract more businesses and consumers [3]. Group 3: Addressing New Forms of Unfair Competition - The revised law specifies regulations against new forms of unfair competition, such as data infringement and malicious transactions, which are often difficult to prove and costly for affected businesses [4]. - It prohibits operators from abusing platform rules to engage in false transactions, fake reviews, or malicious returns, thus protecting the legitimate rights of other operators and maintaining market order [4]. Group 4: Legal Environment for Business - Establishing a legal framework to regulate unfair competition is seen as essential for fostering a fair competitive environment, which in turn supports the long-term healthy development of the socialist market economy [5].

Group 1 - The rapid development of artificial intelligence has led to the emergence of DeepSeek phishing websites, with nearly 3,000 monitored in just two months across the province [1] - The provincial market supervision bureau has initiated special governance actions, monitoring over 2,200 accounts and 4,700 internet information pieces, and has transferred relevant leads for local verification [1] - A total of 4,384 internet-related cases have been investigated, with 1,132 pieces of suspected illegal online transaction monitoring data handed over for further action [1] Group 2 - The provincial market supervision bureau has established a long-term governance system, including the formulation of local standards for online live marketing management and compliance requirements for digital human live broadcasts [2] - The bureau plans to enhance the network market monitoring system and strengthen technical support and special guidance for grassroots agencies to achieve real-time monitoring and precise strikes against unfair competition [2] - There will be an increase in online law enforcement efforts, improved inter-departmental collaboration, and the establishment of a long-term mechanism to optimize the market environment and promote high-quality economic development [2]