在互联网大厂从"野蛮生长"转向"精细化运营"的下半场，内部反腐的刀锋已不再仅仅指向传统的商业贿 赂，数据安全与商业秘密保护正成为越来越重要的监管红线。 近日，有消息称，阿里巴巴旗下闲鱼平台的用户运营负责人（花名"十漠"）因严重违反公司数据安全规 定被开除，并遭"永不录用"。 公告中其违规行为包括两项：一是私自将平台重要数据导出至 iCloud，二是接受外部机构的有偿咨询访 问，违反了公司数据安全与保密相关规定。 作者 | 黄昱 编辑 | 王小娟 对于上述信息，阿里暂未作出回应。 第三方数据机构QuestMobile统计显示，今年9月，闲鱼以约2.17亿的月活用户数在中国移动APP用户规 模榜单中排名第32，位居闲置交易这一类别的第一名。 与此同时，QuestMobile发布《2025"00后"用户消费洞察报告》显示，10月份，闲鱼00后月活跃用户规 模达到4361万，在移动购物APP行业排名第四，且00后月活同比增速达到47.1%，仅次于盒马。 事实上，数据泄密如今在互联网大厂均属于"零容忍"范畴。闲鱼用户运营维度的核心负责人掌握着该平 台关键的用户画像、流量分发逻辑以及运营策略数据，将此类数据上传至个人云端 ...

12月9日，第三方数据机构QuestMobile发布《2025"00后"用户消费洞察报告》，显示闲鱼00后月活跃用户规模达到4361万，仅次于淘宝、 京东、拼多多，在移动购物行业排名第四，且00后月活增速达到47.1%，增速超过所有综合电商平台。 报告显示，截至2025年10月，全网移动互联网00后月度活跃用户规模达到1.79亿，同比增长了10.1%，在全网用户中的占比达到14%。作 为移动互联网原住民，00后的互联网使用深度高于其他人群，月度人均使用时长和人均使用次数分别达到217.6小时和3296.7次，同比分 别增长了3.7%和4%，明显高于全网用户平均水平。 00后用户在移动互联网的消费模式呈现出新特点。他们的电商消费不满足于购物，还热衷循环消费和情绪消费。"00后"情绪消费既为自 我精神充电，也为积累圈层社交资产，构成其完整的价值满足体系。 报告还指出，"00后"是"谷子经济"的核心驱动力，尤其对潮玩盲盒与IP文化具有强烈兴趣与高消费潜力。作为年轻人兴趣消费的第一入 口，闲鱼今年迎来了谷子消费和潮玩消费的爆发式增长。今年一季度谷子交易额创历史新高，国风谷子销量暴涨167%；二季度潮玩交易 额涨超30 ...

Core Insights - The report highlights the development of the silver economy and the increasing importance of elderly care services in response to the aging population in China, with significant policy support from the government [1][9]. Group 1: Policy and Economic Insights - The Central Committee and State Council issued opinions on deepening elderly care service reforms, aiming for a basic elderly care service network by 2029 and a mature system by 2035 [1]. - The recent government document outlines 26 measures to enhance the silver economy, focusing on improving elderly services, expanding product supply, and fostering innovation in elderly care [1][9]. Group 2: Demographic and Digital Engagement - The active user base of the silver population (aged 50 and above) has reached 329 million, showing a year-on-year growth of 1.5% [7][11]. - Short video applications dominate the engagement of the silver population, accounting for 35.1% of their total usage time, which is 5.2% higher than the overall user base [13]. Group 3: Consumption and Technology Trends - There is a notable increase in the penetration rates of digital reading, mobile shopping, and financial management apps among the silver population, with growth rates of 4.6%, 3.0%, and 2.3% respectively [18]. - The preference for mid-to-high-end smartphones (priced above 2000 yuan) is rising among the silver population, indicating a trend towards technology upgrades [7]. Group 4: Industry Engagement and Brand Awareness - The silver population shows significant engagement in mobile banking, with major banks like ICBC and CCB leading in active user numbers, reflecting a growing trend in digital financial services [29]. - Brand awareness among the silver population is high for categories such as beauty care and home appliances, with notable interest in brands like Lenovo and Haier [30].

Core Viewpoint - The 2024 China Mobile Internet Annual Report highlights the rapid growth of AI applications and the deep integration of digital economy with traditional industries, indicating a significant shift towards "smartization" and user engagement in various sectors. Group 1: Market Overview - The overall internet market is steadily increasing, with active users reaching 1.257 billion by December 2024, driven by technological innovation and policy support [5][6][10]. - User engagement is deepening, with average monthly usage time per person rising to 171.7 hours, reflecting a growing demand for content consumption, particularly in video, social media, and gaming [7][8][10]. - The user base in first-tier cities has increased by 1.2% year-on-year, indicating a shift in user demographics towards urban centers [6][10]. Group 2: AI Application Growth - AI applications are experiencing explosive growth, with over 70% of apps with over 100 million monthly active users integrating AI by December 2024 [2][11]. - The user base for AI-native apps reached 120 million, with an average usage time of 132.8 minutes per month, marking a year-on-year increase of 232% [2][11]. - Traditional apps are undergoing transformation, with 70% of major apps on the path to integrating AI functionalities [12][20]. Group 3: Advertising and Marketing Trends - The internet advertising market grew by 3.5% year-on-year in Q4 2024, reflecting advertisers' confidence in digital marketing strategies [21][22]. - Brands are increasingly leveraging event-driven marketing and IP collaborations to enhance consumer engagement and brand recognition [28][30][32]. - The marketing landscape is characterized by a matrix approach, with brands focusing on diverse content strategies to influence consumer preferences [25][26][27]. Group 4: Sector-Specific Insights - The entertainment sector, particularly short videos, is thriving, with active users exceeding 1 billion and a growth rate of 9% [47][50]. - The financial sector is witnessing significant user growth, with stock trading apps experiencing a surge in activity due to favorable market conditions [68][70]. - The e-commerce landscape is evolving, with major platforms integrating content and commerce strategies to enhance user experience and drive sales [76][78][80].