当下，企业们对于标杆案例、最佳实践的研究陷入一种痴迷，背后其实是对"少走弯路" 的集体渴求。 每年平台的表态也备受关注，这代表着，未来至少一年的方向。 今年，小红书在WILL大会上提出"种草，进入效果化时代"。拆解后会发现，这与以往的"效果化广 告"有了明显的分隔。 传统效果广告信奉"定向人群 × 创意素材 × 落地页优化 = 可量化 GMV 增长" ，背后还有投手之类的角 色支撑，所有经营活动最终都被统一的 ROI标尺衡量。 但对"效果化"的定义，因为赛道、体量、生命周期的不同，一千个企业会给出一千种答案。 如果你是新企业，可能是找到第一批种子用户；如果你是成熟企业，可能希望布局小红书这样的内容社 区，突破瓶颈，让新品走红，经典品穿越周期；如果你来自想要转型的传统行业，那么可能是为了寻找 与新一代消费者对话的方式…… 从当下的经营复杂性来看，小红书提出的"种草效果化"，不是单一的营销逻辑，它同时意指，种草要有 好的效果，不是去追逐标准答案，反而需要围绕企业经营的真实痛点和问题，来做好生长适配，找到符 合自己企业生命周期的"效果化"答案。 当"种草"告别通用模型 "种草效果化"的实现不在于复制谁的成功案例，而 ...

在互联网大厂从"野蛮生长"转向"精细化运营"的下半场，内部反腐的刀锋已不再仅仅指向传统的商业贿 赂，数据安全与商业秘密保护正成为越来越重要的监管红线。 近日，有消息称，阿里巴巴旗下闲鱼平台的用户运营负责人（花名"十漠"）因严重违反公司数据安全规 定被开除，并遭"永不录用"。 公告中其违规行为包括两项：一是私自将平台重要数据导出至 iCloud，二是接受外部机构的有偿咨询访 问，违反了公司数据安全与保密相关规定。 作者 | 黄昱 编辑 | 王小娟 对于上述信息，阿里暂未作出回应。 第三方数据机构QuestMobile统计显示，今年9月，闲鱼以约2.17亿的月活用户数在中国移动APP用户规 模榜单中排名第32，位居闲置交易这一类别的第一名。 与此同时，QuestMobile发布《2025"00后"用户消费洞察报告》显示，10月份，闲鱼00后月活跃用户规 模达到4361万，在移动购物APP行业排名第四，且00后月活同比增速达到47.1%，仅次于盒马。 事实上，数据泄密如今在互联网大厂均属于"零容忍"范畴。闲鱼用户运营维度的核心负责人掌握着该平 台关键的用户画像、流量分发逻辑以及运营策略数据，将此类数据上传至个人云端 ...

Core Insights - Xianyu has launched "Magical Fish Pond" in collaboration with Ant Forest, integrating idle goods circulation, environmental protection, and interactive fun, creating a new scenario for recycling [1][3]. Group 1: User Engagement and Benefits - Users can accumulate "green energy" from Ant Forest through various actions on the Xianyu platform, such as posting idle items or making purchases [1][3]. - The accumulated energy can be used to plant real trees or redeem various rewards within the "Magical Fish Pond," including practical items like shipping vouchers and unique digital assets [3][5]. - The initiative encourages users to engage in environmental practices while participating in idle goods transactions, enhancing the perceived value of recycling [5][6]. Group 2: Target Audience and Market Positioning - The "Magical Fish Pond" is particularly appealing to younger demographics, with nearly half of Xianyu's users being born after 1995 and 22% after 2000, aligning with their growing interest in green consumption [5][6]. - Xianyu's platform facilitates over 4 million idle items listed daily, making it a significant player in promoting carbon reduction and circular economy practices [5][6]. Group 3: Environmental Impact and Future Prospects - Previous collaborations, such as with the Beijing Green Exchange, have established methodologies for measuring carbon reduction through idle goods transactions, with an estimated reduction of 11.8 million tons of carbon emissions from April 2024 to March 2025 [6]. - The partnership with Ant Forest revitalizes its user base, which has grown to over 750 million since its inception in 2016, contributing to the planting of over 619 million trees across 13 provinces in China [6].

Core Insights - The idle economy is becoming a significant force in expanding consumption and supporting China's green economic transformation, with platforms like Xianyu leading the way in promoting green development and creating social value [1] Group 1: Online and Offline Model Innovation - Xianyu has introduced digital features such as dialogue trading and one-click selling to enhance the efficiency of idle resource disposal, overcoming traditional limitations in the second-hand market [2] - In 2023, China's online idle transaction volume exceeded 550 billion yuan, accounting for approximately 40% of the overall idle transaction market, indicating substantial room for growth in online penetration [2] - Xianyu plans to launch physical second-hand stores called "recycling shops" in 2024, providing a comprehensive range of idle consignment and shopping services to local users [2] Group 2: Accelerating AI Technology Innovation - New technologies like big data and artificial intelligence are transforming the idle economy, with Xianyu leveraging these technologies to enhance user trust and streamline transactions [3] - The platform has developed a credit scoring system called "Yuli Value" based on large models and big data, helping users assess the credit status of buyers and sellers [3] - Xianyu's AI products have reached over 30 million users, providing features like smart publishing and 24-hour intelligent management services for sellers [3] Group 3: Promoting Positive Consumption Cycles - Xianyu plays a crucial role in promoting positive consumption cycles, helping users convert idle goods into cash, which boosts consumer confidence in purchasing new products [4] - The platform's circular order volume increased by nearly 50% year-on-year, with over 100 million items listed for sale, demonstrating the growing engagement in the idle economy [4] - Xianyu is expanding its role as a platform for youth employment and entrepreneurship, with over 9.45 million young people utilizing their skills to create new job opportunities [4] Group 4: Social and Environmental Impact - From April 2024 to March 2025, Xianyu users are expected to reduce carbon emissions by 11.8 million tons through participation in transactions and recycling, equivalent to the annual carbon emissions of 7.4 million households [5] - The platform collaborates with various NGOs to create a transparent and participatory green charity mechanism, with funds raised supporting ecological protection and educational equity projects [5] - Xianyu aims to drive business innovation through technology while promoting value co-creation and community building in the digital economy [5]

Core Insights - The conference highlighted the innovative exploration of idle trading platforms in the era of large models, with a focus on the integration of AI technology in enhancing user experience and transaction efficiency [1][2]. Group 1: AI Integration and Impact - The AI products of the company have reached 30 million users, with 138 million items listed using AI, and the total GMV from smart management has exceeded 1.4 billion [1]. - The idle economy is increasingly important for promoting consumption cycles and green development, with AI technology acting as a catalyst for transforming production methods [2]. Group 2: Trust and Transaction Efficiency - The company has developed a self-researched credit scoring system, "Yuli Value," which helps users quickly establish trust, reducing the average time to find suitable trading partners by 13.66 minutes [4]. - AI-driven features such as "AI Publishing," "Smart Custody," and "AI Model Fitting" have improved transaction efficiency, with the daily sales rate of items increasing by 1.01% due to AI-generated listings [4]. Group 3: Future Development and Goals - The company aims to continuously integrate cutting-edge technologies to build more efficient platform tools, expand user base, and empower users, thereby facilitating high-quality development of the idle economy [5].

Core Insights - The fifth China New E-commerce Conference highlighted innovations in idle trading platforms in the era of large models, with Xianyu's CTO Chen Jufeng presenting significant advancements in AI applications [1][2] Group 1: AI Integration and User Impact - Xianyu's AI products currently cover 30 million users, with 138 million items listed using AI, and the cumulative GMV from smart custody transactions exceeding 1.4 billion [1][2] - The idle trading sector shows that a 1% increase in urban idle second-hand e-commerce transaction volume correlates with a 0.1% rise in local social retail sales [2] - Users on Xianyu have collectively reduced carbon emissions by 11.8 million tons over the past year, equivalent to the annual electricity consumption of 7.4 million households [2] Group 2: Enhancements in Trust and Efficiency - Xianyu has developed a self-researched credit scoring system called "Yuli Value," which helps users establish trust quickly, reducing the average time to find suitable trading partners by 13.66 minutes [4] - The introduction of the "AI Court" has enabled the platform to identify over 679,000 quality professional reviewers across 96 sectors, ensuring fair dispute resolution [4] - AI-driven features such as "AI Publishing," "Smart Custody," and "AI Model Fitting" have improved transaction efficiency, with AI-published items reaching 138 million and daily sales rates increasing by 1.01% [4] Group 3: Future Directions and Commitment - Xianyu aims to continuously integrate cutting-edge technologies and deepen the application of AI models within the e-commerce framework to enhance platform efficiency and user empowerment [5]

Core Viewpoint - The article emphasizes the untapped potential of the platform Xianyu, suggesting that human development on it has only reached 1% of its possibilities, with a focus on creative and unexpected uses of the platform [6][25]. Group 1: User Engagement and Unique Transactions - Users are engaging in creative transactions, such as renting cameras and finding unique items, which highlights the platform's diverse offerings [8][9]. - The platform has seen a significant increase in electronic device rental transactions, with a 217% year-on-year growth in 2023, and imaging equipment rentals making up 43% of that [8]. - Emotional connections are formed through transactions, with users sharing personal stories and experiences related to their purchases, creating a unique community atmosphere [9][13]. Group 2: Community and Cultural Development - Xianyu has fostered a unique culture and language among its users, creating a distinct community that differentiates it from other platforms [13][14]. - The platform's C2C model encourages social interactions, with an average of 45 messages exchanged per transaction, enhancing trust and relationships between users [14][16]. - Users are not just buyers or sellers but also community builders, creating interest-based circles that enhance the platform's social fabric [15][19]. Group 3: Business Growth and Market Position - Xianyu's user base has surpassed 600 million, with daily GMV exceeding 1 billion yuan, indicating strong market presence and growth [20][22]. - The platform is redefining the concept of "idle" goods, with significant growth in categories like brand clearance and non-standard services, showing adaptability to market demands [22][23]. - Xianyu is evolving into a platform for side hustles, allowing users to monetize skills and services, thus broadening its business model beyond just idle goods trading [23][24]. Group 4: Future Potential and Innovation - The article suggests that Xianyu's potential is still largely unexplored, with 99% of possibilities remaining, which is a key aspect of its appeal [25][26]. - The platform's unique ecosystem allows for unexpected and creative interactions, positioning it as a revolutionary model in the internet landscape [24][26].

Core Viewpoint - The article emphasizes the untapped potential of the platform Xianyu, suggesting that human development on it has only reached 1% of its possibilities, with a focus on creative and emotional connections formed through transactions [6][29]. Group 1: User Engagement and Creativity - Users are increasingly utilizing Xianyu for diverse purposes, such as finding rare items, conducting research, and even as a source of inspiration for projects [5][6]. - The platform has seen a significant increase in electronic device rentals, with a 217% year-on-year growth in 2023, indicating a shift towards a sharing economy [9]. - Emotional stories and connections are prevalent, with users sharing personal experiences tied to their transactions, transforming Xianyu into a platform for emotional engagement rather than just a marketplace [10][18]. Group 2: Platform Growth and User Demographics - As of 2024, Xianyu has surpassed 600 million registered users, with over 40% being post-95s, showcasing its appeal to younger demographics [20][25]. - The platform's daily GMV exceeds 1 billion yuan, with over 4 million items listed daily, reflecting its robust activity and user engagement [25]. - Xianyu's monthly active user count is projected to exceed 200 million by March 2025, marking it as the fastest-growing e-commerce app [26]. Group 3: Unique Business Model and Ecosystem - Xianyu operates on a C2C model that fosters social interactions, with an average of 45 messages exchanged per transaction, enhancing trust and community [17][18]. - The platform's weak algorithm intervention allows for a decentralized ecosystem where niche services and products can thrive alongside mainstream offerings [19][20]. - Xianyu is redefining the concept of "idle goods," expanding into new areas such as skill-sharing and non-standard services, thus creating a comprehensive platform for side hustles [27]. Group 4: Cultural Impact and Community Building - A unique culture has emerged on Xianyu, characterized by user-generated language and community norms, distinguishing it from other platforms [15][18]. - The platform encourages users to define their experiences, leading to a co-creation model where users actively shape the ecosystem [22][28]. - Xianyu's ability to blend commerce with storytelling and emotional connections positions it as a revolutionary force in the internet landscape [28][30].

Group 1 - Xianyu, Alibaba's third major trillion-level platform, has over 500 million registered users and an average daily transaction volume exceeding 1 billion yuan, making it the world's largest C2C second-hand trading platform with over 80% market share [1] - The first Xianyu recycling store in Jiangsu is located in Qinhuai District, Nanjing, aiming to promote green consumption and resource recycling, and has achieved the highest transaction volume and value nationwide within its first month of operation [1] - Nanjing's strong cultural heritage, economic prosperity, and large young population align well with Xianyu's youthful characteristics, making it an ideal location for exploring new recycling store models [1][2] Group 2 - The success of the Nanjing Xianyu recycling store is attributed to strong government-enterprise collaboration, deep integration of commerce, culture, sports, and tourism, innovative operational models, and enhanced social attributes [2] - The store features a collaboration with local popular attractions and artists, creating a unique artistic and trendy space that enhances consumer engagement and loyalty [2] - The store combines second-hand trading with local cultural elements, providing a comprehensive consumer experience and fostering a sense of cultural identity and belonging among consumers [2][3]