从Levi Strauss & Co.到味好美(McCormick & Co.)等多家公司表示，将在今年年初上调从蓝色牛仔裤、香 料到家居用品和工业产品等商品的价格。在维持价格数月之后，大大小小的公司已经开始了新一轮的涨 价，有些涨幅达到了高个位数百分点。去年，在关税推高成本后，一些公司上调了价格。但从秋季开 始，许多公司暂缓涨价，有时还提供折扣以吸引假日购物者。暂停涨价期已经结束。许多公司通常在新 年伊始提价。但瑞银经济学家艾伦.德特迈斯特(Alan Detmeister)表示，1月份电子产品、家电和其他耐用 品的价格涨幅似乎强于正常水平。一些公司将涨价归咎于关税，而另一些公司，尤其是小企业，也将原 因归咎于工资上涨和高昂的医疗保险成本，这些公司表示无法自行消化或与供应商分担这些成本。哈佛 商学院教授阿尔贝托.卡瓦洛(Alberto Cavallo)追踪美国主要零售商的每日在线价格。据他收集的截至2月 10日的数据，最实惠的进口商品价格自11月底下跌以来已上涨2.3%。Adobe数字价格指数(Adobe Digital Price Index)发现，在电子产品、电脑、家电、家具和床上用品价格上涨的推动下，1 ...

Core Viewpoint - Lao Gan Ma has achieved a remarkable revenue recovery, reaching 5.391 billion yuan in 2024, nearly matching its historical peak of 5.403 billion yuan in 2020, despite minimal engagement in social media and live streaming marketing [2][18]. Revenue Recovery - In 2020, Lao Gan Ma's revenue peaked at 5.403 billion yuan, but fell by 20% to 4.201 billion yuan in 2021 due to the pandemic's impact on offline consumption [18]. - From 2022 to 2024, the company's revenue steadily increased from 5.26 billion yuan to 5.391 billion yuan, alleviating market concerns [21]. Marketing Strategy - Lao Gan Ma has adopted a "lying flat" strategy, avoiding regular live streaming and social media updates, relying instead on natural consumer repurchase to maintain online sales [2][24]. - The company has ceased regular updates on its social media accounts since early 2022, with no live streaming activity recorded for over a year [23]. Product Development and Innovation - Despite the lack of marketing noise, Lao Gan Ma continues to develop new products and expand into overseas markets, with a reported 30% growth in its international market in 2023 [24][25]. - The company has introduced over 20 new products since 2020, including various types of chili sauces, while maintaining a focus on its core offerings [27]. Competitive Landscape - In comparison, other brands like Fuling Mustard and Zhongjing Foods have faced challenges in maintaining revenue growth post-pandemic, highlighting the competitive pressures in the condiment market [20][21]. - The emergence of new brands in the low-fat and health-oriented condiment segment poses a challenge for traditional brands like Lao Gan Ma, which have not yet adapted their product lines to these trends [29]. Distribution and Sales Model - Lao Gan Ma employs a large distributor model, allowing regional managers to develop their own distribution channels, which can lead to issues like product "trespassing" [28]. - The company's pricing strategy and low profit margins for distributors necessitate high sales volumes to maintain distributor interest, emphasizing the importance of product demand over marketing efforts [28].

Core Viewpoint - Lao Gan Ma has successfully returned to peak revenue levels despite a challenging market environment, demonstrating a unique strategy of minimal marketing and a focus on product quality and overseas expansion [6][10][26]. Group 1: Revenue Recovery - In 2024, Lao Gan Ma's sales reached 5.391 billion yuan, nearing its historical peak of 5.403 billion yuan in 2020 [6][10]. - The company experienced a significant revenue drop of 20% in 2021, attributed to the pandemic's impact on offline consumption [10][13]. - From 2022 to 2024, Lao Gan Ma's revenue steadily increased from 5.26 billion yuan to 5.391 billion yuan, alleviating market concerns [17]. Group 2: Marketing Strategy - Lao Gan Ma has adopted a "lying flat" approach, avoiding regular live streaming and influencer marketing, relying instead on natural consumer repurchase [6][19]. - The company has ceased updates on its social media accounts, with the last posts dating back to 2022 [19]. - Despite the lack of marketing activity, Lao Gan Ma's revenue has continued to grow, indicating a successful product strategy [20][26]. Group 3: Product Development and Market Expansion - The company has not halted new product development and has made significant strides in expanding its overseas market presence, reaching 160 countries by 2024 [20][21]. - Lao Gan Ma's overseas market grew by 30% in 2023, driven by increasing popularity on social media platforms [21]. - The brand has diversified its product line, introducing over 20 new products since 2020, including hot pot base and spicy fermented tofu [23][24]. Group 4: Competitive Landscape - Other brands like Fuling Mustard and Zhongjing Foods have faced challenges in maintaining growth, highlighting the competitive pressures in the condiment market [15][16]. - The pricing strategy in the condiment market has been constrained, with traditional brands like Lao Gan Ma and Zhongjing Foods operating within a price range of around 10 yuan [24]. - New entrants in the market are focusing on health trends, such as low-fat products, which Lao Gan Ma has yet to fully embrace [25].

Core Insights - The article discusses the contrasting market performance of two Guizhou-based consumer brands, Moutai and Lao Gan Ma, highlighting Lao Gan Ma's revenue recovery amidst a consumer downgrade environment [4][5]. - Lao Gan Ma's sales reached 5.391 billion yuan in 2024, nearing its historical peak of 5.403 billion yuan in 2020, despite a previous decline due to the pandemic [4][6]. Revenue Recovery - In 2020, Lao Gan Ma's revenue peaked at 5.403 billion yuan but fell by 20% to 4.201 billion yuan in 2021, attributed to the pandemic's impact on offline consumption [6][8]. - From 2022 to 2024, Lao Gan Ma's revenue steadily increased from 5.26 billion yuan to 5.391 billion yuan, alleviating market concerns about its performance [11][12]. Marketing Strategy - Lao Gan Ma has adopted a unique approach by not engaging in regular live streaming or influencer marketing, relying instead on natural consumer repurchase [4][13]. - The brand's social media accounts have been inactive, with no significant online marketing efforts, which contrasts with competitors who heavily invest in e-commerce and live streaming [13][15]. International Expansion - Lao Gan Ma has significantly expanded its international presence, growing from 90 countries in 2019 to 160 countries by 2024, with a 30% increase in overseas market revenue in 2023 [15][16]. - The brand's popularity abroad has surged, particularly among non-Chinese consumers, aided by social media trends and endorsements from international celebrities [16][20]. Product Development - Despite perceptions of stagnation, Lao Gan Ma continues to innovate, developing new products and expanding its product line, which includes over 20 new items since 2020 [18][20]. - The brand's pricing strategy remains competitive, with most products priced around 10 yuan, focusing on volume sales to maintain profitability [20][21]. Market Challenges - The article notes that while Lao Gan Ma has found success, it faces challenges in adapting to changing consumer preferences, particularly the rising demand for healthier options in the condiment market [21]. - Competitors like Hu Bang and Chuan Wa Zi are introducing low-fat and zero-fat products, which Lao Gan Ma has yet to address in its product offerings [21].

Core Viewpoint - Lao Gan Ma has achieved a remarkable recovery in revenue, reaching 5.391 billion yuan in 2024, nearly matching its historical peak in 2020, despite a general trend of declining consumption and minimal online marketing efforts [5][13]. Revenue Performance - In 2020, Lao Gan Ma's revenue peaked at 5.403 billion yuan, but fell by 20% to 4.201 billion yuan in 2021 due to the pandemic's impact on offline consumption [8][10]. - From 2022 to 2024, Lao Gan Ma's revenue steadily increased from 5.26 billion yuan to 5.391 billion yuan, alleviating market concerns about its performance [13][14]. Marketing Strategy - Lao Gan Ma has adopted a "lying flat" strategy, avoiding regular live streaming and social media engagement, relying instead on natural consumer repurchase to maintain online sales [5][16]. - The company has ceased updates on its social media accounts since early 2022, indicating a significant shift in its marketing approach [16]. Product Development and Innovation - Despite the lack of marketing, Lao Gan Ma continues to develop new products and expand into overseas markets, with a reported 30% growth in international sales in 2023 [18][19]. - The company has introduced over 20 new products since 2020, including various types of chili sauces, although it has not adapted to the growing demand for healthier options in the market [22][25]. Competitive Landscape - Other brands like Fuling Mustard and Zhongjing Foods have faced challenges in maintaining revenue growth post-pandemic, highlighting the competitive pressures in the condiment market [11][22]. - The pricing strategy for Lao Gan Ma's products remains competitive, with a focus on maintaining high sales volume despite lower profit margins for distributors [24]. International Expansion - Lao Gan Ma has significantly increased its presence in international markets, expanding from 90 countries in 2019 to 160 countries by 2024, driven by growing popularity on social media [18][19]. - The brand's appeal in overseas markets is bolstered by its affordability and versatility, attracting a diverse consumer base, including international celebrities [19].

Core Insights - The article highlights the life and activities of a retired worker, Lao Liu, who remains actively engaged in the food seasoning industry despite retirement, showcasing his dedication and passion for his work [1][4]. Group 1: Background and Career - Lao Liu began his career as a welder in a state-owned manufacturing factory in Tianjin, where he worked for eight years before moving to a food seasoning factory to care for his elderly parents [2]. - He demonstrated technical skills and a strong work ethic throughout his career, achieving high-quality results in welding and adapting quickly to new roles in the food seasoning industry [2][3]. Group 2: Post-Retirement Activities - After retirement, Lao Liu spends his time visiting supermarkets, particularly the seasoning section, where he helps organize products and educates staff, earning a reputation in the local community [4]. - He actively gathers information from restaurants about the use of seasonings, providing valuable insights to his former employer for product improvement [4]. Group 3: Personal Reflections - Lao Liu purchased a new home close to his first workplace and reflects on the changes in the industrial landscape, expressing a sense of balance between his two former employers [5]. - He takes pride in his contributions to the food seasoning factory, even composing a factory song that reflects his fond memories and dedication to the industry [5].