编者按 2025年，中国酒水行业在挑战与机遇中持续变革。渠道库存高企、终端动销乏力等长期问题尚未缓解， 政策、消费与场景的多重变化推动行业步入深度调整。 与此同时，新机遇不断显现：年轻化趋势助推产品创新，低度酒、果露酒、气泡黄酒等成为连接Z世代 的重要载体；渠道去库存催生变革，即时零售、打酒铺等新模式助力动销提升；国内增长放缓，促使酒 企加快出海步伐，白酒正从商品出口迈向文化输出，积极拓展全球布局。 在此背景下，今年酒行业涌现出哪些重要趋势、变化与现象？南都湾财社-酒水新消费指数课题组对此 进行总结与盘点。 当29度的五粮液在两个月内销售额突破1亿元，当泸州老窖宣布28度的国窖1573研发成功，当古井贡酒 推出"轻度古20"切入微醺场景——2025年的中国白酒行业，正以前所未有的集体姿态，涌向"低度化"这 条赛道。这一年里，低度白酒正从边缘尝试走向主流竞争赛道。 层出不穷的低度白酒新品，以及各大酒企的低度化转型，既是消费代际更迭下的必然选择，也是行业在 库存高企、增长放缓背景中的主动突围。然而，降低酒精度真的能叩开年轻消费者的心门吗？在这场关 乎行业未来的"降度"实验中，白酒企业面临的远不止口感调整这般简单。 ...

证券代码：603198 证券简称：迎驾贡酒 公告编号：2025-021 安徽迎驾贡酒股份有限公司 2025 年第三季度主要经营数据公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担个别及连带责任。 根据《上海证券交易所上市公司自律监管指引第 3 号——行业信息披露》之 《第十二号——酒制造》相关规定，安徽迎驾贡酒股份有限公司现将 2025 年第 三季度主要经营数据披露如下： 一、报告期经营情况 （一）产品分档次情况 单位：万元 币种：人民币 | 产品档次 | 本期销售收入 | 主要代表品牌 | | --- | --- | --- | | 中高档白酒 | 101,371.38 | 洞藏系列、金星系列、银星系列 | | 普通白酒 | 25,955.47 | 百年迎驾贡系列、简装酒系列 | 注：按产品品质及销售价位段划分产品档次。 （二）产品销售渠道情况 单位：万元 币种：人民币 | 渠道类型 | 本期销售收入 | | --- | --- | | 直销（含团购） | 9,365.59 | | 批发代理 | 117,961.26 | （三）产 ...

Core Viewpoint - The low-alcohol beverage segment in China's liquor market is experiencing significant growth, with projections indicating that by 2030, the market size will exceed 120 billion yuan, accounting for 35%-40% of the total liquor market [1] Group 1: Market Trends - The white liquor industry is undergoing a deep adjustment period, while the low-alcohol beverage segment is thriving against the trend [1] - The new product "Shede Zizai" from Shede Liquor is positioned to meet the rising consumer demand for low-alcohol, high-flavor options, aiming to become a phenomenon in the market [2][3] Group 2: Product Development - Shede Liquor has developed "Shede Zizai" using three core technologies to address the challenge of maintaining flavor while reducing alcohol content, ensuring a quality experience that is "low but not bland" [3] - The product incorporates "true vintage old liquor" as a key ingredient, ensuring high-end quality and unique flavor, making it the first of its kind in the industry [4] Group 3: Consumer Engagement - The product is designed to cater to changing consumer habits, particularly among younger demographics who prefer lighter, more enjoyable drinking experiences [3][5] - "Shede Zizai" is positioned to fit into two key consumption scenarios: light social gatherings and home drinking, appealing to both younger and older consumers [5][6] Group 4: Financial Performance - Shede Liquor reported a strong second quarter, with revenue of 1.125 billion yuan, and a significant year-on-year increase of 139.5% in net profit attributable to shareholders [1]

证券代码：603198 证券简称：迎驾贡酒 公告编号：2025-007 安徽迎驾贡酒股份有限公司 2025 年第一季度主要经营数据公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担个别及连带责任。 根据《上海证券交易所上市公司自律监管指引第 3 号——行业信息披露》之 《第十二号——酒制造》相关规定，安徽迎驾贡酒股份有限公司现将 2025 年第 一季度主要经营数据披露如下： 一、报告期经营情况 （一）产品分档次情况 单位：万元 币种：人民币 | 产品档次 | 本期销售收入 | 主要代表品牌 | | --- | --- | --- | | 中高档白酒 | 172,004.96 | 洞藏系列、金星系列、银星系列 | | 普通白酒 | 24,214.65 | 百年迎驾贡系列、简装酒系列 | （二）产品销售渠道情况 单位：万元 币种：人民币 | 渠道类型 | 本期销售收入 | | --- | --- | | 直销（含团购） | 17,213.30 | | 批发代理 | 179,006.31 | （三）产品分区域情况 单位：万元 币种：人民币 ...

Group 1: Sales Performance and Planning - During the Spring Festival, the company's main products achieved positive year-on-year growth in sales and opening rates, with inventory well-controlled [1] - The annual business plan has been disclosed after board approval [1] - The company utilizes digital tools for accurate monitoring of sales and inventory across regions, transitioning from distributor quota to terminal quota based on consumer data [2] Group 2: Digital Transformation - The company is implementing a comprehensive digital transformation across management, production, and marketing systems to reduce costs and improve efficiency [1] - Current overall product scanning rate stands at 40%, with a focus on consumer data modeling to enhance consumer engagement [1] Group 3: Market Strategy and Product Development - The company aims to enhance product quality, cultural significance, brand promotion, and talent acquisition to stand out in an increasingly concentrated industry [1] - Low-alcohol products are expected to become a trend, with the company leveraging its technical advantages in this area and adapting product offerings based on local consumer habits [1][2] - The company plans to maintain its position as one of China's top three high-end liquor brands while expanding its product matrix to cover all price ranges and exploring innovative product lines [2] Group 4: Consumer Engagement and Future Growth - Consumer cultivation is a long-term process, with a focus on understanding the needs of new-generation consumers while enhancing public relations in emerging industries [2]