AI+互联网媒体行业 丨研究报告 前言： 研究意义 在AI技术加速重构传播生态的进程中，AI赋能已成为驱动互联网媒体产业升级的核心引擎。随着用户需求多元化与媒介形态迭代加速，内容生产者不仅需要应对创作效率、 分发精准度等传统挑战，还需在生成式AI驱动的智能时代重塑内容生态。多模态大模型、深度推理算法等技术的突破，正深刻变革互联网媒体的内容生产范式、传播路径和 商业模式。 在此背景下，本次研究聚焦生成式AI技术对互联网媒体全链路的深度赋能，以及标杆平台在智能化转型中的创新实践，旨在为内容创作者优化生产流程、为媒体平台提升运 营效率提供有力支持，同时为行业决策者与投资者提供前瞻性观点。 研究内容 本报告深度解析中国互联网媒体行业的现状、AI赋能下的技术突破与转型路径，系统阐述生成式AI技术如何重构互联网媒体内容生态全链路，并提炼技术赋能下的实践成果 与行业价值。 发展概况 ：当前中国互联网媒体行业正迈向AI赋能的智能生态融合阶段。当前用户增长趋缓，竞争转向存量市场。生成式AI加速多模态融合应用，重构内容生态与用户体 验，驱动行业向质量效率转型。 深度赋能 ：AI技术深度赋能互联网媒体行业，推动全链条智能化转型。在 ...

Mountain View, California-based Alphabet Inc. (GOOGL) is a multinational technology conglomerate holding company offering various products and platforms. With a market cap of $4 trillion, GOOGL provides web-based search, advertisements, maps, software applications, mobile operating systems, consumer content, enterprise solutions, commerce, and hardware products. Shares of this internet media giant have outperformed the broader market over the past year. GOOGL has gained 66.5% over this time frame, while ...

Core Viewpoint - A class action has been filed against Smart Digital Group Limited (SDM) due to allegations of market manipulation and fraudulent promotion schemes that affected the company's stock price and trading status [1][2]. Group 1: Allegations and Issues - The complaint alleges that SDM was involved in a market manipulation scheme that included misinformation on social media and impersonators posing as financial professionals [2]. - Insiders allegedly used offshore accounts to facilitate the coordinated dumping of shares during a price inflation campaign, which was not disclosed to investors [2]. - SDM's public statements failed to mention the risks of fraudulent trading or market manipulation, which contributed to the unique risk of trading suspension by the SEC and NASDAQ [2]. Group 2: Stock Price Impact - On September 26, 2025, SDM's stock price collapsed by 86.4%, closing at $1.85 per share after an intraday halt by NASDAQ due to volatility [3]. - The SEC suspended trading in SDM securities from September 29, 2025, to October 10, 2025, due to potential manipulation linked to social media recommendations that aimed to artificially inflate the stock price [3]. - NASDAQ also suspended trading in SDM securities on October 11, 2025, pending further information, and trading remains suspended at the time of the filing [3]. Group 3: Class Action Participation - Shareholders may be eligible to participate in the class action against SDM, with a deadline to submit papers to serve as lead plaintiff by March 16, 2026 [4]. - Participation in the case is not required to be eligible for recovery, allowing shareholders to remain absent class members if they choose [4]. Group 4: Company Background - Robbins LLP is a recognized leader in shareholder rights litigation, dedicated to helping shareholders recover losses and improve corporate governance since 2002 [5].

Core Insights - Bilibili's AD TALK marketing conference revealed significant growth in user engagement and advertising revenue, with a focus on AI-driven marketing tools and the evolving demographics of its user base [1][2][4][19] User Demographics and Engagement - Bilibili has 117 million daily active users and 376 million monthly active users, with an average user age of 26, indicating a shift towards a more financially independent demographic [1] - The average daily usage time for Bilibili users increased to 112 minutes in 2025, a growth of 6 minutes year-on-year [8] - Over 2.2 billion users engaged with consumer content on Bilibili last year, contributing to sustained advertising revenue growth [2][8] Advertising Revenue and UP Master Earnings - Bilibili's advertising revenue has seen over 20% growth for eleven consecutive quarters, significantly outpacing the market average [2] - The average income for UP Masters increased by 22% year-on-year, reflecting the platform's commitment to supporting content creators [2][8] AI Integration in Marketing - Bilibili introduced "Bilibili Bid," a one-stop AI marketing data strategy center aimed at enhancing advertising efficiency through automated processes [4][5] - The penetration of automated advertising has exceeded 65%, reducing manual operations by 85% and increasing ad performance by 90% [5] - AI tools are designed to address various advertising challenges, including audience targeting and content optimization [4][5] Marketing Strategies and Tools - The conference emphasized the introduction of four major marketing scenarios and five marketing tools, integrating AI into all marketing processes [3][4] - Bilibili plans to open more search traffic to advertisers, allowing for greater control over targeting and pricing [6] - The platform is exploring new advertising models within its playback pages, which are identified as key engagement areas for users [6][18] Content and Brand Engagement - Bilibili's user base is transitioning from students to working professionals, leading to increased consumer demand and reduced resistance to advertising [19] - The platform's "weekly must-watch" list shows that 24% of the content is commercial collaborations between brands and UP Masters, indicating successful commercialization education among users [20] - Bilibili is committed to enhancing its mid-to-long video ecosystem with a diverse range of content planned for 2026, including new IPs and professional content creators [20]

Core Insights - Zhang Chaoyang's New Year's Eve speeches focus on fundamental science, diverging from typical commercial narratives, and have become strategically significant for Sohu [2][4] - The speeches serve as a platform for testing and refining Sohu's products, aligning with Zhang's philosophy of being a "product manager" [4][11] - This approach has created a sustainable model that links Zhang's personal brand with Sohu's product direction, enhancing the platform's value [4][10] Content Strategy - Zhang's speeches have attracted millions of viewers and fostered a thriving knowledge live-streaming ecosystem on Sohu Video [4][10] - The "knowledge New Year" concept contrasts with mainstream narratives focused on economic forecasts, instead emphasizing foundational scientific principles [6][10] - The themes of the speeches over the years, such as general relativity and quantum mechanics, aim to deepen understanding of the universe rather than provide immediate financial advice [10][14] User Engagement - The format encourages a "slow thinking" experience, allowing audiences to appreciate the reasoning behind scientific concepts, which has cultivated a loyal viewer base [10][14] - Zhang's personal involvement in content creation has established a strong connection between users and the platform, promoting a subscription-based model rather than relying solely on algorithmic recommendations [11][13] Product Development - The live broadcasts serve as real-time product testing, leading to improvements in features like whiteboard functionality and playback options based on user feedback [15][18] - The "Physics Class" series has become a benchmark for Sohu's knowledge live-streaming strategy, demonstrating the viability of high-quality, in-depth content in building user loyalty [14][20] Long-term Vision - Sohu's strategy emphasizes long-term value creation over short-term gains, rejecting low-quality content and focusing on building trust with users [21] - The company remains cautious about trends like AI, prioritizing the development of a robust video social platform instead of rushing into new technologies [21] - Zhang's public appearances and content initiatives are part of a systematic approach to reinforce Sohu's brand identity and test strategic directions [21]

Core Viewpoint - Zhang Chaoyang's New Year's physics lecture emphasizes understanding the solar system's laws as key to comprehending human civilization's origins and future direction [3][4]. Group 1: Lecture Content - The lecture covered topics from planetary orbital equations to tidal forces and interstellar migration limits, focusing on hard-core physics without inspirational slogans or commercial promotion [3][4]. - Zhang's physics course, initiated out of personal curiosity, has evolved into a significant knowledge IP, influencing various educational and scientific dialogues [4][5]. - The course has conducted 270 live sessions over four years, accumulating over 26,000 minutes of online content, contributing to the human knowledge base [6][7]. Group 2: Strategic Focus - Sohu's "关注流" (Attention Flow) strategy emphasizes real human interaction and social relationships, contrasting with algorithm-driven platforms like Douyin and Bilibili [4][5]. - The company has avoided blindly chasing trends like AI and algorithms, focusing instead on social engagement and the Attention Flow concept [5][6]. - Zhang believes that in an era of content homogenization and algorithm saturation, real social interaction and deep engagement represent a blue ocean opportunity [6][7]. Group 3: Future Plans - Zhang is preparing the fourth book in his physics series, focusing on general relativity, with plans to extend into cosmology and quantum field theory [6]. - Sohu Video will continue to advance in areas like American drama procurement and vertical short dramas, with Attention Flow remaining the strategic core [7].

抖音相关负责人表示，面向2026年，抖音知识内容板块将重点布局前沿科技、深度内容、全球一线实 拍、长图文等多个方向，鼓励创作者产出深度硬核、创意鲜活、真诚自然的优质内容。平台还将持续推 进"全球科技盛会探访""全球顶尖知识奖项巡礼""人文名家对话""抖音视频播客""文脉里的中国2.0""科 学漫游指南"等一系列精品项目，助力优质知识创作者及内容"站得更高、聊得更深、去得更远、覆盖更 广"。 其中，"创作阶梯计划"属于抖音精选作品的专项扶持计划，为具体行业首创、选题稀缺、表达突破的作 品搭建上升阶梯，打造专属代表作。2026年，平台将连接有影响力的前辈与创新创作者，从创作资源方 面提供稀缺场景的拍摄机会，并让创作者在行业舞台上展现作品。入选该计划的单视频，最高能拿到50 万元的平台内容分成、1000万播放量扶持，以及价值超300万元的资源包。 抖音精选作为抖音旗下优质内容子品牌，自2024年中起，推出月度精选作者和每周精选视频，截至2025 年11月，已评选出1216位精选作者。2026年，精选作者权益也迎来资源加码，人均可获得最多50万流量 包，在变现方面将提供商单重点推介、定制撮合等服务。 本报讯 （记者袁 ...

Core Insights - The article discusses the emergence of the "probability truth" era, where information authenticity is no longer absolute but rather a probabilistic result of data analysis, particularly in the context of AI-generated content and misinformation [1][4]. Group 1: Media Transformation - AI technology has disrupted the traditional information dissemination model, compelling the media industry to transform from "information carriers" to "trustworthy ecosystem builders" [4][6]. - The media must establish a comprehensive protective network, including dynamic assessment systems for information sources and mechanisms for human-machine collaboration in verification [6][12]. - Tencent News' "Jiaozhen" platform has served 2.5 billion users, providing practical support for building a trustworthy information ecosystem [6]. Group 2: Individual Responsibility - Research indicates that only 47% of individuals actively verify questionable information, while 93% dislike uncertainty in information [7][10]. - Experts emphasize the need for individuals to construct personal "firewalls" against misinformation, as complacency allows false information to proliferate [7][10]. Group 3: Collaborative Solutions - A multi-faceted approach is necessary to combat AI-generated misinformation, involving technology, platforms, individuals, and society [13][15]. - The use of AI to counter AI is proposed, including the establishment of information verification mechanisms and the development of tools to identify misinformation [13][15]. - Media, individuals, and society must work together to promote critical thinking and information verification skills, ensuring a collective effort to uphold truth in the digital age [15].

Core Insights - The core strategy of today's headlines is to establish "quality depth" as the central content strategy for 2025, emphasizing the importance of rational thinking and promoting healthy public dialogue [3][4] Group 1: Event Overview - The 2025 Quality Depth Creator Conference was held in Hainan, attracting over 300 content creators to discuss industry trends, platform policies, and creative insights [1] - The platform reviewed its exploration and achievements over the past year, launching three major support initiatives: "Special Creation Fund," "Deep One Studio," and "Fire Plan" to enhance deep content creation [1][4] Group 2: User Engagement and Content Consumption - Data shows that users on the platform have a strong preference for deep content, with 44% of their consumption focused on serious and thoughtful topics, significantly higher than the industry average of 14% [3] - The reading volume of quality deep text content on the platform has increased nearly threefold year-on-year, with over half of daily active users engaging with selected deep content [3] Group 3: Support Initiatives - The "Special Creation Fund" can allocate up to 1 million yuan for individual projects, while "Deep One Studio" aims to enhance creators' productivity through platform technology [4] - The "Fire Plan" provides guaranteed incentives to help new authors navigate the initial challenges of deep content creation [4] Group 4: Creator Discussions and Insights - Various creators shared their thoughts on deep content in a fast-paced era, discussing the challenges and experiences of producing meaningful content [5] - The platform's representative expressed gratitude for the creators' continuous efforts, highlighting the need for long-term investment from the platform and ongoing creation from the authors to amplify the value of deep content [5]

Core Viewpoint - The article emphasizes the transformative impact of generative AI on the internet media industry, highlighting its role in enhancing content production, distribution, and consumption processes, while also addressing the challenges and opportunities presented by this technological shift [1][2][3]. Group 1: Industry Overview - The Chinese internet media industry is transitioning into an AI-enabled intelligent ecosystem, with user growth slowing and competition shifting towards existing market players [2][6]. - Generative AI is accelerating the integration of multimodal applications, reshaping content ecosystems and user experiences, driving the industry towards quality and efficiency [2][4]. Group 2: Deep Empowerment - AI technology is deeply empowering the internet media industry, promoting intelligent transformation across the entire value chain, from production to consumption [2][24]. - Major media and social platforms in China, such as People's Daily and Weibo, are actively applying AI technologies to enhance content creation, review, and distribution processes [2][36][38]. Group 3: Challenges and Opportunities - The internet media industry faces challenges such as content authenticity issues, high technical costs, and privacy risks, which are exacerbated by the rise of generative AI [3][46][51][54]. - Opportunities include the need for media platforms to develop proprietary technologies and data governance strategies, while content creators focus on cultural depth and emotional resonance to establish competitive barriers [3][46]. Group 4: Technological Evolution - The evolution of AI technology has progressed from symbolic logic to data-driven approaches, culminating in the current era of generative AI applications [9][10]. - Large language models (LLMs) have reached a high level of maturity, enabling advanced text generation capabilities and multimodal understanding [11][13]. Group 5: Application of Generative AI - Generative AI applications are rapidly proliferating across various fields, with text generation technologies entering a commercial maturity phase and image generation technologies being applied in art and product design [16][40]. - The integration of generative AI into media platforms enhances content distribution efficiency, user experience, and opens new commercial possibilities [28][31]. Group 6: Case Studies - People's Daily has utilized generative AI to enhance video content creation and streamline the media production process [36]. - The Paper has established AI studios to optimize content production and implement a comprehensive content risk control platform [38][39]. - Douyin (TikTok) has embedded AIGC technology throughout its content lifecycle, creating a robust ecosystem for content creation and monetization [40]. - Weibo has developed its own multimodal model to support a full-chain AI service system, enhancing content production, distribution, and consumption [42][44].