DAVOS, Schweiz, 24. Januar 2026 /PRNewswire/ -- Auf dem Jahrestreffen des Weltwirtschaftsforums 2026 in Davos überbrachte Seine Exzellenz Ahmed Al-Khateeb, Tourismusminister des Königreichs Saudi- Arabien, den führenden Politikern der Welt eine klare Botschaft: Der Tourismus muss als wirtschaftliche Infrastruktur geführt werden, wenn er in einer zunehmend fragmentierten Welt Wachstum, Widerstandsfähigkeit und menschliche Beziehungen fördern soll. Weltweit macht der Reise- und Tourismussektor etwa 10 % des g ...

Core Viewpoint - The holiday consumption trend in China is showing significant growth, with over 140 million domestic trips and nearly 85 billion yuan spent during the recent New Year holiday, indicating a strong potential for further consumption as the Spring Festival approaches [1] Group 1: Holiday Consumption Trends - Holiday consumption is expected to play a crucial role in driving domestic demand and enhancing economic growth, as highlighted in the 2025 Central Economic Work Conference [1] - There is a noticeable shift towards quality in consumption, with health-conscious food options like low-sugar pastries and organic vegetables gaining popularity [1] - The diversity of consumption scenarios is increasing, with "county tourism" gaining traction due to its cost-effectiveness and unique cultural experiences [1] Group 2: Technological and Policy Impacts - The application of digital and intelligent technologies in holiday consumption is becoming more widespread, enhancing user experience through AI and AR in travel planning and product booking [2] - The impact of policy measures is evident, with significant growth in consumption of home appliances and smart products driven by national subsidy policies [2] - Hainan's duty-free shopping saw a remarkable increase, with shopping amounts up nearly 130% and visitor numbers up nearly 61% during the New Year holiday [2] Group 3: Challenges and Recommendations - Despite the vibrant holiday consumption market, challenges such as seasonal fluctuations and supply quality issues persist, affecting consumer experience and sustainable industry growth [2] - Recommendations include implementing paid leave systems, enhancing regional holiday offerings, and innovating consumption scenarios by integrating local cultural elements [3] - Improving consumer experience through better infrastructure, digital technology, and strict enforcement against unfair practices is essential for optimizing holiday consumption [3]

Core Insights - Guangdong Province's cultural and tourism department has launched the "Enjoy Warm Winter, Travel to Guangdong" promotional campaign for early 2026, running from January to March, aimed at attracting visitors to celebrate the New Year in Guangdong [1][2] Group 1: Promotional Activities - The campaign features advertisements in major airports such as Shanghai Hongqiao, Beijing Daxing, and Harbin Taiping, using culturally resonant messages to connect with potential visitors [1] - The promotional strategy includes a strong online presence, with platforms like Dazhong Dianping, Weibo, Douyin, and Xiaohongshu engaging influencers to create content around the theme "Please Come to Guangdong for the New Year" [2] - Guangdong tourism has partnered with Hainan Airlines to offer a ticket lottery for flights from Beijing, Shanghai, and Harbin to Guangzhou and Shenzhen, enhancing travel incentives [2] Group 2: Engagement and Participation - From January 4 to March 12, participants can engage in the ticket lottery by posting content related to the campaign on social media, using specific hashtags and tagging Guangdong tourism accounts [2] - The lottery will announce winners weekly starting January 13, with a total of four rounds of announcements, and the ticket redemption deadline is set for March 12 [2]

Core Insights - Shenyang has emerged as a popular destination for foreign tourists, ranking eighth in the national list of inbound travel cities, making it the only city in Northeast China to enter the top 10 [1][2] - The increase in foreign visitors is attributed to the city's rich historical culture, unique winter tourism resources, and improved entry policies [2] Group 1: Tourist Attraction - Shenyang's appeal is highlighted by its historical sites and winter activities, such as the Shenyang Palace Museum and various ice and snow projects [2] - The city has seen a significant increase in visitors from countries like Kazakhstan, Saudi Arabia, Mongolia, and Uzbekistan, with growth rates exceeding 100% year-on-year [1] Group 2: Industry Development - The rise in Shenyang's tourism is supported by ongoing optimization of entry and exit policies and the steady recovery of international flight routes [2] - The local tourism industry has actively promoted themes like "ice and snow culture" and "historical city," enhancing international tourism service quality [2]

Core Insights - The article presents the "Top 10 Core Assets for 2026" as voted by millions of members from over 70 countries, highlighting the collective wisdom of global investors in navigating market uncertainties [2][5]. Summary by Categories Core Assets - The selected core assets include: - **Zhongji Xuchuang (中际旭创)**: Market cap of 6,778 million RMB, focusing on AI and advanced manufacturing [3] - **Tencent (腾讯)**: Market cap of 49,160 million RMB, centered on AI applications [3] - **Alibaba (阿里巴巴)**: Market cap of 24,500 million RMB, involved in AI and cloud computing [3] - **Gold ETF (黄金ETF)**: Market cap of 1 million RMB, categorized under precious metals [3] - **Luoyang Molybdenum (洛阳钼业)**: Market cap of 4,279 million RMB, with no specific industry listed [3] - **China Ping An (中国平安)**: Market cap of 12,400 million RMB, in the financial sector [3] - **Dongfang Caifu (东方财富)**: Market cap of 3,663 million RMB, with no specific industry listed [3] - **Wanhua Chemical (万华化学)**: Market cap of 2,400 million RMB, in the chemical industry [3] - **WuXi AppTec (药明合联)**: Market cap of 1,515 million RMB, in the pharmaceutical sector [3] - **Trip.com Group (携程集团)**: Market cap of 3,250 million RMB, in consumer discretionary [3] Market Context - The investment landscape in China for 2025 is characterized by uncertainties, including fluctuating recovery expectations, geopolitical tensions, and evolving trends in real estate and AI [4]. - The article emphasizes the importance of collective intelligence in investment decisions, asserting that the aggregated insights from millions can effectively guide investors through market complexities [5][7]. Performance Metrics - From 2019 to 2025, the "Top 10 Core Assets Index" achieved a cumulative growth of 318.67%, significantly outperforming the CSI 300 Index (+56.2%) and the Hang Seng Index (-0.82%) [11]. - In 2025, the equal-weighted return of the top assets reached 35.1%, again surpassing the performance of major indices [11]. Selection Criteria - The selected companies must meet four key principles: 1. Represent Chinese enterprises with a domestic market focus 2. Align with future economic directions and create long-term value 3. Possess competitive advantages or potential in emerging sectors 4. Have a projected market cap growth of 20% or more in 2026 [10] Individual Company Insights - **Zhongji Xuchuang**: Expected to benefit from a surge in AI-related demand, with a projected market cap growth of 25%-30% [12]. - **Tencent**: Anticipated to see a 25%-30% increase in adjusted net profit, driven by its strong domestic user base and advertising revenue [13]. - **Alibaba**: Forecasted to achieve a 25%-28% stock price increase, supported by its dual focus on AI and consumer markets [14]. - **Gold ETF**: Positioned as a key hedging tool, with a projected 28%-32% growth in fund inflows [15]. - **Luoyang Molybdenum**: Expected to maintain its leading position in the battery materials sector, with a projected net profit of 320-350 million RMB [16]. - **China Ping An**: Anticipated to grow its market cap by 20%-25%, benefiting from the domestic financial market's recovery [17]. - **Dongfang Caifu**: Projected to see a 22%-28% increase in market cap, driven by the growth in wealth management services [18]. - **Wanhua Chemical**: Expected to achieve a net profit of 155-162 million RMB, supported by domestic demand [19]. - **WuXi AppTec**: Positioned as a leader in the ADC field, with significant growth driven by domestic innovation [20]. - **Trip.com Group**: Forecasted to grow revenue by over 25%, capitalizing on the recovery of domestic travel [21]. Conclusion - The selected core assets reflect a strategic alignment with China's economic growth and key sectors, including AI, renewable energy, finance, and healthcare, emphasizing their potential for long-term value creation [22].

Core Insights - The China International Tourism Trade Fair 2025 was held in Haikou, Hainan, where the Bank of Communications Hainan Branch launched a plan to support cultural and tourism consumption, along with a promotional video showcasing the integration of finance and tourism services [1][3] - Hainan Free Trade Port has officially started its full island closure, becoming the largest free trade port globally, with significant policy benefits including an increase in zero-tariff goods from over 1,900 to 6,600, covering more than 70% of products [3] - The Bank of Communications Hainan Branch aims to activate new consumption momentum through financial innovation, enhancing the shopping experience for global tourists in Hainan [3][5] Financial Support and Initiatives - The bank is actively involved in financing infrastructure and industry upgrades in Hainan's tourism sector, supporting key projects like those of Hainan Airport Group and Hainan Tourism Investment Group [3] - A comprehensive "promote consumption" system has been established, focusing on two financial carriers, four consumption scenarios, and one promotional matrix, with a special emphasis on a Hainan-themed credit card [4] Consumer Engagement Strategies - The Hainan-themed credit card is designed to enhance consumer experiences in duty-free shopping, dining, hotel stays, and travel, offering discounts, rewards, and exclusive benefits [4] - The bank's promotional video features iconic Hainan landscapes and highlights the benefits of the credit card, emphasizing convenience and savings for cardholders [4] Future Outlook - The bank plans to continue focusing on emerging consumption scenarios such as duty-free shopping, high-end hotels, and cruise tourism, aiming to create a one-stop service ecosystem that benefits both local residents and global tourists [5]

Core Insights - The "Top 50 Global Travel Destinations for 2026" reflects the evolving priorities of global travelers, emphasizing experience, safety, and authenticity [2][56] - The ranking serves as a roadmap for the global tourism industry, showcasing destinations that are shaping the future of travel [2][56] Destination Highlights - Japan ranks first due to its blend of ancient traditions and modern innovation, along with rich heritage and traveler safety [4] - Canada is recognized for its vast landscapes and commitment to sustainable tourism, appealing to nature-driven travelers [5] - Ireland's cultural heritage and strong safety perception contribute to its high ranking [6] - Mexico's vibrant culture and diverse geography enhance its appeal as a travel destination [7] - The United Kingdom's historical and cultural offerings maintain its global appeal [8] - France continues to attract travelers with its art, gastronomy, and romantic cities [9] Regional Performance - Asia leads the ranking with Japan, followed by strong performances from Singapore, Malaysia, and South Korea [10] - Europe maintains dominance with multiple countries like Ireland, the UK, and France featured prominently [10] - North America is represented by Canada, Mexico, and the United States [10] - The Middle East and Africa show rising interest with destinations like Egypt and Saudi Arabia gaining traction [10] - South America is represented by Brazil, Argentina, and Chile, indicating a strengthening tourism footprint [10] Emerging Trends - Projected global outbound travel for 2026 is expected to grow steadily, particularly from North America, Europe, and Asia-Pacific [56] - Cultural immersion and heritage tourism are significant decision drivers for long-haul travelers [59] - Safety perception and stability increasingly influence destination choices, as reflected in Global Peace Index rankings [59] - The Asia-Pacific region is experiencing growth due to improved connectivity and infrastructure [59] - Middle Eastern and African destinations are gaining traction through diversification strategies and investments [59]

Core Insights - TUI AG, trading as TUIFF, is a significant player in the travel and tourism sector, offering various services including holiday packages, hotel accommodations, and cruise operations [1] Financial Performance - On December 10, 2025, TUIFF reported earnings per share of $2.04, exceeding the estimated $2, reflecting strong travel demand with a 5% increase in bookings, totaling 34.7 million travelers in fiscal 2025 [2][6] - The company's revenue reached approximately $11.03 billion, surpassing the estimated $9.55 billion, marking a 4.4% growth driven by increased travel demand [3][6] Valuation Metrics - TUIFF has a price-to-earnings (P/E) ratio of 6.56, indicating a relatively low valuation compared to its earnings, suggesting strong investment potential [4][6] - The price-to-sales ratio and enterprise value to sales ratio are both around 0.18, indicating the market values the company's sales at a fraction of its current price [4] Liquidity and Cash Flow - The company has a high debt-to-equity ratio of 3.58 but manages to generate significant cash flow, as indicated by an enterprise value to operating cash flow ratio of 2.37 [3] - TUIFF's current ratio is 0.52, suggesting potential liquidity challenges in covering short-term liabilities with short-term assets [5] - Despite liquidity concerns, TUIFF's earnings yield of 15.25% indicates a strong return on investment from earnings, making it an attractive option for investors [5]

Core Insights - The new middle-class population in China is projected to reach 278 million by October 2025, with a year-on-year increase of 3 million, indicating a clear trend of high-value user expansion [1][5] - The growth is driven by the increasing attractiveness of first-tier cities and a structural shift in the age demographics of the new middle-class, particularly among users aged 31-40 and 25-30 [1][5] - Emerging trends in leisure tourism, AIGC, smart vehicles, and health services are significantly influencing the consumption patterns of the new middle-class [1][8] Group 1: Population Growth and Characteristics - The new middle-class population shows a "stable quantity and improved quality" trend, with a net increase of 3.174 million users year-on-year, while the overall online share slightly decreased by 0.2 percentage points [5] - First-tier cities like Beijing, Shanghai, Guangzhou, Shenzhen, and Chongqing account for the top five active new middle-class users, with Beijing showing the strongest growth [1][5] Group 2: Consumption Trends - There is a high demand for leisure tourism and business travel among the new middle-class, with a willingness to pay for innovative services that enhance life quality, such as AIGC applications and smart vehicles [8] - The preference for quality fresh produce and membership store apps is rapidly increasing, with user growth rates of 44.8% for Hema and 38.9% for Sam's Club [2][30] Group 3: Digital Behavior and App Usage - The new middle-class is spending more time online, with significant growth in sectors like flight shooting games, online video, community socializing, and comprehensive e-commerce, all exceeding 10% year-on-year growth [11] - E-commerce platforms like Taobao and JD.com have accumulated over 200 million new middle-class users, with increased usage frequency during promotional events [19] Group 4: Health and Lifestyle - Health-related consumption is on the rise, with fitness training and dietary management apps seeing rapid user growth, alongside a focus on health management products like air purifiers and water purifiers [32] - The new middle-class is increasingly investing in personal health management, reflecting a broader trend towards quality living and wellness [8][25] Group 5: Brand Preferences and Spending Habits - The new middle-class is gravitating towards mid-range products, with a notable increase in the usage of devices priced between 2000 to 2999 yuan, which rose by 6.3% [23] - There is a strong demand for high-end beauty brands, with luxury brands like Helena, Estée Lauder, and Chanel gaining traction among the new middle-class [26]

Group 1 - Ctrip Travel Network recently released the "2026 China 100 Destinations List," with Hohhot making the list due to its unique natural and cultural resources [1] - Hohhot's attractions, including the Old Niuwan Yellow River Grand Canyon and Inner Mongolia Museum, also featured on the "2025 Must-Visit List" by Dazhong Dianping, indicating the city's growing appeal to national tourists [1] - Hohhot offers diverse seasonal activities, such as spring flower viewing, summer grassland retreats, autumn leaf watching, and winter snow festivals, enhancing its attractiveness to visitors [1] Group 2 - Hohhot is leveraging its unique ice and snow resources to promote winter tourism, integrating ice and snow activities with local culture and festivals to create a diverse product matrix [2] - The upcoming second CBA Club Cup finals, scheduled for February 6-12, 2026, in Hohhot, is expected to attract basketball fans nationwide, boosting winter tourism and cultural engagement [2] - The city aims to provide richer experiences and higher quality services during the winter season, enhancing its appeal as a winter destination [2]