文 | 零壹 截至6月全国微短剧用户规模达6.96亿占网民总数近七成、带动超64万就业岗位……透过这些行业数据，可以看出短剧行业市场潜力正在不断释放，呈现 出爆款频出、造星加速、IP价值凸显、行业规范化等发展特征。 10月16日，"红果短剧创作服务平台"成立，这一重磅新闻迅速引起了短剧行业的关注。据悉，红果短剧创作服务平台将面向编剧、演员、制作方等全链条 从业者，提供分层、分类的创作支持。具体如帮助新人快速入行和成熟创作者能力升级，以及为出品方拓展拓展优质创作者资源库，推动人、项目、资源 精准对接等。 据悉，各类短剧从业者都可入驻平台，参与短剧生产与分账。平台将提供从剧本生产到短剧上线到收益结算全流程覆盖的服务，并持续发布扶持政策提升 行业的整体效率。 此前红果发布的剧本合作政策和演员合作政策，已经在业内引领过一轮新风潮。这两项政策通过分账策略倾斜优秀作品，以及引入演员分账激励、新人培 训扶持、帮助行业伙伴精准匹配项目等服务升级，引发行业内不少编剧工作室、演员和传统经纪公司的积极响应。而此次"红果短剧创作服务平台"的成 立，或许标志着短剧行业迎来了新一轮发展机遇。 凝聚行业共识，共推短剧"多元提质"新浪潮 2 ...

Core Viewpoint - The article discusses the rising popularity of micro-dramas that creatively blend traditional art restoration techniques with engaging storytelling, attracting a younger audience and promoting cultural heritage [1] Group 1: Micro-Drama Success - Recent micro-dramas like "Escape from the British Museum" and "Return to the Yongle Encyclopedia" have gained attention for their unique storytelling and strong knowledge base, showcasing a successful creative formula [1] - The micro-drama "Ink Rhythm Rebirth" features traditional restoration methods recognized by national library experts, making the serious subject matter entertaining and accessible [1] Group 2: Cultural Impact - The engaging portrayal of art restoration in micro-dramas serves to promote traditional culture, suggesting that a series format could enhance the storytelling and cultural dissemination [1] - The combination of humor and serious skills in these dramas resonates with audiences, indicating a shift in how cultural narratives are presented [1]

Core Insights - The recent policy by the National Radio and Television Administration encourages the broadcast of high-quality micro-short dramas on television, indicating a significant shift in the industry towards the integration of short dramas into mainstream media [1][2][4] Industry Impact - The policy is expected to alleviate the issue of personnel surplus in television stations by reallocating some staff to short drama production, creating a win-win situation for both production companies and TV stations [4][8] - The micro-short drama market in China has reached a scale of 50.5 billion yuan in 2024, surpassing the box office revenue of films for the first time, with projections indicating growth to 63.43 billion yuan in 2025 and 85.65 billion yuan by 2027, reflecting a compound annual growth rate of 19.2% [2][3] Content Quality and Innovation - The policy aims to enhance content quality and innovation, with a focus on diversifying the themes of short dramas beyond traditional genres, thus enriching the overall content landscape [3][6] - The introduction of a tiered management system for micro-short dramas is intended to promote a focus on quality and standardization within the industry [6] Challenges and Considerations - The adaptation of short dramas for television presents challenges, including the need for adjustments in narrative style and pacing to meet the expectations of traditional TV audiences [7][8] - Financial constraints remain a significant barrier for television stations, particularly for second and third-tier local stations, which may struggle to fund high-quality micro-short drama projects without external support [8]

Core Insights - The micro-short drama industry is experiencing a surge in popularity during the summer, with a variety of high-quality productions being released, reflecting a trend towards premium content and emotional resonance [1][2][3] - The National Radio and Television Administration (NRTA) has issued management guidelines to ensure the healthy development of the micro-short drama sector, emphasizing the need for quality and cultural significance [2][3][4] Industry Trends - The NRTA has released two management notices in July, focusing on eliminating extreme and absurd character portrayals and ensuring historical accuracy in major themes, particularly in anti-Japanese war dramas [3][4] - Since October of the previous year, the NRTA has issued approximately seven management notices to regulate the micro-short drama market, addressing issues related to themes, technology, and content types [3][4] - The NRTA's management approach is characterized by a systematic thinking model that aims to promote ecological governance, encouraging high-quality productions while regulating market order [3][4][5] Creative Exploration - In response to policy guidance, the market has seen a wave of creative micro-short dramas that align with regulatory directions, showcasing innovative themes and content [5][6] - Notable examples include the sci-fi drama "I Work as a Contractor on the Moon," which has received support from the China National Space Administration, and "Ink Rhythm New Life," which focuses on the restoration of ancient paintings [5][6] Internet Platform Engagement - Internet platforms are actively participating in the micro-short drama sector, with initiatives like the "Fruit Burning Plan" from Hongguo Short Drama, which includes a diverse range of themes such as sci-fi, anti-fraud, and cultural heritage [7][8] - Platforms like iQIYI are also experimenting with various genres, indicating a proactive approach to content creation and audience engagement [7][8] Future Directions - The NRTA has outlined six major creative plans to guide micro-short drama production, focusing on themes like travel, legal education, and cultural heritage [8][9] - There is a call for internet platforms to deepen their involvement in customized content creation, ensuring that quality themes are not misused while leveraging their user insights and social value needs [9][10]

Core Viewpoint - The micro-drama "Ink Rhythm Rebirth" focuses on the lesser-known world of ancient painting restoration, showcasing the collaboration between a folk craftsman and a principled official to protect cultural heritage [1][3]. Group 1: Cultural Significance - The drama highlights the conflict and cooperation between folk restorer Wu Molin and court restorer Liu Dingzhi, illustrating the journey of inheriting and safeguarding ancient painting restoration techniques [3]. - The narrative begins with the restoration mystery of the "Qianli Jiangshan Tu," integrating elements of ancient book and painting appreciation, restoration, and treasure hunting to promote cultural transmission [3]. Group 2: Professional Guidance and Techniques - To ensure the authenticity of the restoration techniques depicted, the production team invited experts from the National Library for professional guidance throughout the filming [3]. - The series vividly presents various intricate restoration techniques, including the challenging "fire burning method" [3]. Group 3: Educational and Professional Opportunities - The director emphasizes the importance of professionalism and rigor in the creation of the series, aiming to convey the charm of cultural transmission and the dedication of restorers [5]. - The drama also involves university students from performing arts programs, providing them with opportunities to hone their acting skills and connect with traditional culture [5]. - The supervisor, Liu Tianchi, notes that the short drama market offers numerous opportunities for young actors and emphasizes the need for more professionals to focus on this emerging art form to ensure its longevity [5].