【大河财立方 记者 王宇】8月26日，完美世界发布2025年半年度报告，公司实现营业收入36.91亿元，同比增长33.74%；归属于上市公司股东的净利润5.03 亿元，同比增长384.52%，较上年同期实现扭亏为盈。 完美世界的业绩好转是游戏行业整体回暖的一个缩影。根据中国音像与数字出版协会游戏出版工作委员会发布的《2025年1—6月中国游戏产业报告》，2025 年上半年国内游戏市场实际销售收入达到1680亿元，同比增长14.08%。 | | 本报告期 | 上年同期 | 本报告期比 同期增海 | | --- | --- | --- | --- | | 营业收入(元) | 3,690,992,631.88 | 2.759.914.394.43 | 33 | | 归属于上市公司股东的净利润(元) | 503,205,318.94 | -176,860,206.36 | 384 | | 归属于上市公司股东的扣除非经常性损益的净利润 (元) | 318,082,847.73 | -235.404.481.79 | 235 | | 经营活动产生的现金流量净额(元) | 502,214,625.90 | -155.527 ...

8月27日，完美世界（002624）(002624.SZ)发布2025年中报显示，报告期内，公司营业收入369,099.26 万元，较上年同期上升33.74%；归属于上市公司股东的净利润50,320.53万元，归属于上市公司股东的 扣除非经常性损益后的净利润31,808.28万元，较上年同期扭亏为盈。 完美世界是一家全球性的文化娱乐产业集团，公司聚焦网络游戏的研发、发行及运营业务，同时布局电 视剧、短剧制作等影视业务。公司立足战略聚焦，纵深拓展多元化布局：游戏业务推进"经典品类与潮 流品类双轨并进"的协同发展模式，电竞业务持续深化电竞生态体系升级，影视业务通过"长剧深耕、短 剧精作、共生共长"策略，协同发力，共生共荣。 2025年8月ChinaJoy期间，公司与NVIDIA、英特尔、AGON爱攻、三星品牌存储成立"完美电竞合作伙 伴联盟"，共拓电竞产业生态圈。完美电竞合作伙伴联盟将以CS相关赛事为核心，在硬件、软件、生态 扶持等多领域进行合作，共建更完善的电竞生态链。 游戏业务稳健发展，电竞生态持续深化 公司始终秉持"精品内容"战略，通过持续扩充精品产品矩阵、深化用户价值挖掘，公司不断夯实可持续 发展根基，形 ...

Group 1 - Tencent Video recently released a list of high-quality short dramas featuring strong casts, including works like "Parrot" and "Zhuque Hall" [1] - The short drama market is experiencing a trend where the boundaries between short and long dramas are becoming increasingly blurred, with some short dramas adopting extreme and absurd themes [3][5] - The popularity of short dramas is driven by their potential for profitability and impactful content that captures user attention, leading to a collective pursuit of quality in the market [5][10] Group 2 - Major companies in the short drama sector are shifting from sensational content to more refined storytelling, with examples like "Tinghuadao" achieving over 1 billion views with a focus on female narratives [10] - Companies like "Majiang" and "Xianwen" are also producing high-quality short dramas that resonate with audiences, moving away from traditional tropes [12][13] - The competition in the short drama space has intensified, with major platforms like Douyin and Kuaishou launching their own short drama initiatives, emphasizing a move towards quality content [16][18][20] Group 3 - Traditional media companies are entering the short drama market, with examples like Ningmeng Media and Perfect World focusing on specific demographics and themes [22][24] - Companies are leveraging existing long drama IPs to create short dramas, indicating a trend towards brand extension in the industry [27] - Despite the rapid changes in the short drama landscape, companies are optimistic about capturing audience attention during fragmented viewing times, although they face challenges in maintaining viewer engagement [29]

Core Viewpoint - The article discusses the current state of the film and television industry in China, highlighting the shift towards short dramas and the sentiments of established actors like Ning Jing and Li Ruotong regarding their careers and the industry's direction [1][5][19]. Group 1: Ning Jing's Perspective - Ning Jing, a 53-year-old actress, expressed her discontent with the current film industry, stating that she has not been offered significant roles and feels that many behind-the-scenes creators do not meet her professional standards [1][5]. - She emphasized her unwillingness to act in roles that do not align with her talents, stating, "I love acting, so I don't want to harm this profession" [5][6]. - Ning Jing mentioned that she could direct but finds it too time-consuming, indicating a desire for more engaging projects [5][6]. Group 2: Rise of Short Dramas - The short drama market is rapidly expanding, with notable actors like Li Ruotong and Liu Xiaoqing entering this space, indicating a trend among established stars to explore shorter formats [7][11][19]. - Li Ruotong's short drama "Afternoon Rose" achieved significant success, with over 1.7 billion views and a total investment of 800 million yuan, showcasing the commercial viability of short dramas [7][19]. - The micro-short drama market in China reached a scale of 505 billion yuan in 2024, surpassing the previous year's film box office, indicating a shift in viewer preferences [19][20]. Group 3: Market Dynamics and International Expansion - The competition in the micro-short drama sector is intensifying, with over 30 micro-short dramas broadcasted on provincial satellite TV, contrasting with the 30,000 new short dramas released annually [19][20]. - The overseas market for short dramas is also growing, with downloads exceeding 10 million in 2024, particularly in Southeast Asia, suggesting a significant commercial potential [20].