12月10日，港交所信息显示，印象大红袍股份有限公司已通过主板上市聆讯，由兴证国际与铠盛资本担任联席保荐人。这家扎根于武夷山的国有文旅企 业，将成为我国文旅演出行业中，首家以实景演出为主体的上市公司。 自2010年首演以来，由张艺谋、王潮歌、樊跃"印象铁三角"执导的大型山水实景演出《印象大红袍》，已成为武夷山一张闪亮的文化名片。演出以真实的 山水为舞台，首创360度旋转观众席，将茶文化娓娓道来。至今已累计演出超过6700场，接待观众突破900万人次。 行业数据显示，2024年该演出在中国山水实景演出票房中排名第三，并助力公司跻身全国文旅演出市场第八位。过去几年，仅这一演出就贡献了公司约九 成的收入，成为业绩增长的核心动力。2017年1月20日起，公司的股份于新三板挂牌。 财务表现上，公司展示了良好的盈利能力与现金流水平。2022年至2024年，营业收入分别为6303.9万元、1.44亿元和1.37亿元。其中2023年随着文旅市场 回暖，营收实现同比128.57%的大幅增长，并成功扭亏为盈，实现净利润4750.4万元；2024年继续保持稳健，净利润达4280.9万元。即便在行业传统淡季 的2025年上半年，公司 ...

Core Viewpoint - The project "Impression Dahongpao" is a large cultural tourism performance project operated by a subsidiary of the company, integrating natural scenery, tea culture, and folk customs into an immersive cultural experience [1] Group 1 - The project is set against the backdrop of Wuyishan, combining live performances with scenic landscapes, lighting art, and dance [1] - The company encourages investors to follow official announcements for updates on the listing progress of Impression Dahongpao Co., Ltd. [1]

Core Insights - The upcoming National Day and Mid-Autumn Festival have prompted various regions to launch diverse new consumption scenarios and activities, particularly in cultural tourism, sports economy, and creative consumption, attracting significant public interest [1][7][8]. Group 1: Cultural Tourism Innovations - Chongqing has introduced a unique "Hot Pot Special Train" to enhance holiday consumption, featuring cultural elements and interactive experiences that resonate with local identity [7]. - Beijing plans to host over 2,400 distinctive cultural tourism activities, including a lantern festival and various performances, to celebrate the dual festivals [8]. - Fujian's Wuyishan city has developed a series of cultural tourism products and policies to enhance the autumn travel experience, including night economy events and immersive tea experiences [8]. Group 2: Sports and Events Integration - The 2025 Qilu Football Super League in Shandong has integrated local culture and tourism with sports, creating a platform for diverse economic benefits through events [12][13]. - The "City Super" football invitation tournament in Guiyang aims to convert sports traffic into economic growth by promoting local tourism and business [13]. - Zhejiang's Zhuji city is leveraging a basketball event to create a multi-faceted market platform, combining sports, culture, and local products to stimulate consumption [13]. Group 3: Creative Consumption Trends - The National Library's commercial store in Beijing has successfully blended traditional culture with modern consumer products, attracting significant interest from the public [16]. - The city of Pinghu has gained attention for its unique watermelon lanterns, showcasing local culture and creativity, which has become a popular attraction [16][17]. - The integration of AR technology in cultural events in Pinghu demonstrates a successful fusion of local history and modern technology, enhancing visitor engagement [17].

Group 1 - The company reported a revenue of 377 million yuan and a net profit of 5.92 million yuan for the first half of 2025 [1] - The core performing arts projects continued stable operations, with "Impression Dahongpao" hosting 25 shows for nearly 50,000 attendees during the Spring Festival [1] - The company completed upgrades for its first integrated performing arts project "Impression Mazu" and introduced an outdoor immersive blessing ceremony, establishing it as a new cultural tourism landmark [1] Group 2 - The company has decided not to initiate new real estate development projects and will focus on liquidating existing assets [2] - Most commercial projects in Shanghai achieved nearly 100% occupancy, and the Hebei Yanjiao project accelerated capital recovery [2] - The company aims to accelerate the development of cultural industries, expedite the liquidation of existing assets, and actively layout strategic emerging industries and future industries [2]

Group 1 - The company reported a revenue of 377 million yuan and a net profit of 5.92 million yuan for the first half of 2025, focusing on digital innovation in the cultural tourism sector and asset liquidation to support long-term strategies [1][2] - The core performing arts projects continued stable operations, with "Impression Dahongpao" hosting 25 shows for nearly 50,000 attendees during the Spring Festival, and "Again Pingyao" adding up to 5 shows in a single day during the May Day holiday due to high demand [1] - The company completed upgrades for its first integrated performing arts project "Impression Mazu" and introduced an outdoor immersive blessing ceremony, establishing it as a new cultural tourism landmark in Meizhou Island [1] Group 2 - The company has decided not to initiate new real estate development projects, focusing instead on liquidating existing assets, with commercial project occupancy rates in Shanghai nearing 100% and accelerated capital recovery from the Hebei Yanjiao project [2] - The company aims to accelerate the development of cultural industries, expedite asset liquidation, and actively layout strategic emerging industries and future industries as part of its three core strategies [2] - The company plans to enhance sales and delivery of the Yanjiao project and revitalize existing assets in Shanghai to inject substantial financial resources for new productive forces [2]