招股书显示，印象股份成立于2009年1月21日，是一家国有文旅服务企业，总部位于福建省武夷山，主营业务包括演出及表演服务、印象文旅小镇及茶汤酒 店。 近日，港交所披露的信息显示，印象大红袍股份有限公司（以下简称"印象股份"）通过港交所IPO聆讯，兴证国际及铠盛为其联席保荐人，或将很快完成上 市。 这并非印象股份第一次寻求在资本市场上市。2017年1月，该公司成功在新三板挂牌，此后计划转至北交所上市，然而经过4年的辅导，于2024年5月宣布终 止北交所上市辅导。2025年1月15日，该公司向港交所主板提交上市申请书，申请失效后于10月14日再次向港交所提交上市申请书。 印象股份的业务布局涵盖演出及表演服务、印象文旅小镇和茶汤酒店三大板块。招股书披露的数据显示，2022-2024年度以及2025年上半年，印象股份收入 分别约为6303.9万元、1.44亿元、1.37亿元、5588.4万元，期内溢利及全面收益总额分别约为-259.9万元、4750.4万元、4280.9万元、677.5万元。 值得一提的是，印象股份约九成收入来自于《印象·大红袍》的演出。从数据来看，《印象·大红袍》山水实景演出2022-2024年度产 ...

十二月的资本市场，即将迎来一股独特的"山水茶香"。近日，港交所信息显示，印象大红袍股份有限公司已通过上市聆讯，进入公开招股阶段，计划于12 月22日在香港主板挂牌。此次发行价定于每股3.47至4.10港元，拟募资最高约1.48亿港元。 若成功上市，这家根植于福建武夷山的国有文旅企业，将不仅是港股市场罕见的以大型实景演出为主体的"第一股"，更将成为观察中国稀缺文化资源如何 与资本市场共舞的一个关键样本。 01 一座山、一场戏 与一条上市路 印象大红袍的故事，始于十五年前武夷山脚下的一场艺术构思。由张艺谋、王潮歌、樊跃"印象铁三角"联袂创作的《印象·大红袍》山水实景演出，于 2010年首次公演。 这场以世界双遗产地的真山真水为舞台、以千年茶文化为灵魂的演出，凭借其独创的360度旋转观众席和沉浸式视听体验，迅速成为武夷山旅游的"必打 卡"项目。十五年历程，累计上演超过6700场，接待观众近千万人次，其票房在2024年中国山水实景演出市场中稳居前三。 财务数据显示，公司展现出较强的盈利韧性。2023年，随着文旅市场复苏，公司营收同比激增128.6%至1.44亿元，成功扭亏为盈，净利润达4750.4万元。 2024年， ...

形成核心品牌壁垒 作为国内文旅演出市场的标杆企业，印象大红袍的核心竞争力源于其不可复制的独家资源。根据招股书 披露，公司通过与福建武夷山文旅集团、观印象艺术发展有限公司签订三方合约安排，获得了在联合国 教科文组织世界文化与自然双遗产地武夷山进行《印象.大红袍》山水实景演出的独家表演权、商标使 用权和收益权。这一排他性授权使其在中国旅游山水实景演出市场中占据无可争议的领导地位。 本报讯(记者袁传玺)在文旅产业复苏与消费升级的双重驱动下，福建省国有文旅服务企业——印象大红 袍股份有限公司(以下简称"印象大红袍")在近日正式启动香港上市进程。据了解，印象大红袍在2025年 12月12日至12月17日进行招股。拟全球发售3610万股H股，其中香港公开发售约占10%，国际发售约占 90%，并附带15%超额配股权。这家扎根武夷山15年的文旅龙头企业，凭借其独一无二的《印象.大红 袍》山水实景演出，正开启新一轮资本化征程。 构筑独有"印象"IP 招股书显示，公司财务业绩呈现强劲复苏态势。2022年至2024年，总收入从6303.9万元增长至1.372亿 元，年均复合增长率达47.8%。同期净利润由亏损259.9万元转为盈利 ...

印象大红袍预计于2025年12月22日在主板上市，兴证国际融资有限公司、铠盛资本有限公司为联席保荐 人。 印象大红袍(02695.HK)发布公告，公司拟全球发售3610.00万股股份，其中香港发售股份361.00万股，国 际发售股份3249.00万股，另有541.50万股超额配股权。招股日期为12月12日至12月17日，最高发售价 4.10港元，每手买卖单位1000股，入场费约4141.35港元。 公司2023年度、2024年度、2025年半年度截至6月30日止，净利润分别为4750.40万元、4285.90万元、 1022.60万元，同比变动幅度为1927.78%、-9.78%、-19.35%。（数据宝） 全球发售预计募资总额为1.37亿港元，募资净额1.10亿港元，募资用途为用于(i)于2025年进一步发展印 象建州美食主题街区；(ii)于2026年进一步发展公司的印象文旅小镇，优化周边景观；用于升级公司的 标誌性演出《印象·大红袍》山水实景演出；用于通过向现有文化旅游演出项目注入公司的管理经验和 创新的运营模式，取得另一个优质文化旅游演出项目；用于提升品牌形象及扩大业务影响力的宣传工 作，特别是提高升级 ...

公司2023年度、2024年度、2025年半年度截至6月30日止，净利润分别为4750.40万元、4285.90万元、 1022.60万元，同比变动幅度为1927.78%、-9.78%、-19.35%。（数据宝） 印象大红袍预计于2025年12月22日在主板上市，兴证国际融资有限公司、铠盛资本有限公司为联席保荐 人。 公司主营业务为营业性演出；演出经纪；演出场所经营；其他文化艺术经纪代理；组织文化艺术交流活 动；票务代理服务；以自有资金从事投资活动；旅游开发项目策划咨询；旅游业务；游览景区管理；非 居住房地产租赁；住房租赁。(依法须经批准的项目，经相关部门批准后方可开展经营活动)。 印象大红袍(02695.HK)发布公告，公司拟全球发售3610.00万股股份，其中香港发售股份361.00万股，国 际发售股份3249.00万股，另有541.50万股超额配股权。招股日期为12月12日至12月17日，最高发售价 4.10港元，每手买卖单位1000股，入场费约4141.35港元。 全球发售预计募资总额为1.37亿港元，募资净额1.10亿港元，募资用途为用于(i)于2025年进一步发展印 象建州美食主题街区；(ii)于 ...

12月10日，港交所信息显示，印象大红袍股份有限公司已通过主板上市聆讯，由兴证国际与铠盛资本担任联席保荐人。这家扎根于武夷山的国有文旅企 业，将成为我国文旅演出行业中，首家以实景演出为主体的上市公司。 自2010年首演以来，由张艺谋、王潮歌、樊跃"印象铁三角"执导的大型山水实景演出《印象大红袍》，已成为武夷山一张闪亮的文化名片。演出以真实的 山水为舞台，首创360度旋转观众席，将茶文化娓娓道来。至今已累计演出超过6700场，接待观众突破900万人次。 行业数据显示，2024年该演出在中国山水实景演出票房中排名第三，并助力公司跻身全国文旅演出市场第八位。过去几年，仅这一演出就贡献了公司约九 成的收入，成为业绩增长的核心动力。2017年1月20日起，公司的股份于新三板挂牌。 财务表现上，公司展示了良好的盈利能力与现金流水平。2022年至2024年，营业收入分别为6303.9万元、1.44亿元和1.37亿元。其中2023年随着文旅市场 回暖，营收实现同比128.57%的大幅增长，并成功扭亏为盈，实现净利润4750.4万元；2024年继续保持稳健，净利润达4280.9万元。即便在行业传统淡季 的2025年上半年，公司 ...

财务视角：盈利扎实韧性足，投资价值凸显 印象大红袍的财务表现展现出极强的可靠性与投资潜力，核心优势体现在盈利韧性、盈利质量及现金流 健康度三大维度。 盈利层面，2022至2024年，公司营收分别为6303.9万元、1.44亿元、1.37亿元，自2023年凭借疫情放开 实现营收128.57%的同比激增，成功扭亏为盈并斩获4750.4万元净利润，2024年创造1.37亿元营收与 4280.9万元净利润的稳健规模，2025年上半年在行业淡季背景下仍实现0.56亿元营收与677.5万元净利 润，核心IP的盈利支撑作用稳固。 据港交所披露信息，印象大红袍股份有限公司(下称"印象大红袍"或"公司")顺利通过港交所聆讯，这家 扎根武夷山15年的国有文旅企业，距港股上市仅一步之遥。本次联席保荐人为兴证国际及铠盛资本。 核心业务：以实景演出为核心，盈利与IP变现能力突出 2010年，由"印象铁三角"张艺谋、王潮歌、樊跃三位总导演共同打造的《印象.大红袍》是绝对的营收 支柱与核心IP。该演出以武夷山真山真水为舞台，采用360度旋转观众席设计，融合茶文化历史，累计 演出超6700场、接待观众超900万人次，深度绑定武夷山茶文化，已 ...

Core Insights - The article discusses the challenges faced by Impression Holdings, a cultural tourism company in Wuyishan, as it attempts to go public on the Hong Kong Stock Exchange after previous failed attempts [1][2][3] Company Overview - Impression Holdings has performed over 6,700 shows of "Impression Da Hong Pao," attracting over 9.4 million visitors, making it a prominent tourism project in Wuyishan [1] - The company was established in 2009 and has become a leading player in the regional cultural tourism sector, ranking eighth in China's cultural tourism performance market by revenue in 2024 [1] Financial Performance - The company's revenue for 2022, 2023, and 2024 was reported as 63.04 million, 144 million, and 137 million yuan respectively, with net profits of -2.6 million, 47.5 million, and 42.8 million yuan [3] - In the first half of 2025, revenue increased by 8.48% to 55.88 million yuan, but net profit decreased by 46.57% to 6.78 million yuan [3] Business Dependency - Impression Holdings heavily relies on the single performance of "Impression Da Hong Pao," which accounted for approximately 91.4%, 94.3%, 94.6%, and 87.8% of total revenue from 2022 to 2025 [3][4] - The growth of "Impression Da Hong Pao" appears to have plateaued, with over 500 performances per year nearing saturation and limited pricing power [4] Diversification Efforts - The company has attempted to diversify its business by establishing several subsidiaries, including a tea hotel and a cultural town, but these ventures have not generated significant revenue and have incurred losses [5][6] - The new project "Moonlight Wuyishan" has also faced challenges, recording a loss shortly after its launch and lacking the backing of the original creative team [6] Industry Context - The cultural tourism performance industry is experiencing increased competition and challenges, with many companies facing similar issues of reliance on traditional business models and seasonal impacts [7] - The overall market for cultural tourism performances in China is projected to reach 16.4 billion yuan in 2024, with Impression Holdings holding only 0.8% market share [7]

Core Viewpoint - Impression Holdings, a cultural tourism service company, has re-applied for an IPO on the Hong Kong Stock Exchange after its previous application expired in January 2025, primarily driven by its flagship performance "Impression·Da Hong Pao" which generated over 1.3 billion yuan in revenue in a year [1][2]. Financial Performance - In 2023, the company's revenue reached approximately 1.3 billion yuan, marking a year-on-year growth of 128.25%, with net profit soaring from a loss of 259,900 yuan in 2022 to a profit of 47.5 million yuan in 2023, a 19.3-fold increase [4][5]. - The revenue for the years 2022 to 2025 is reported as approximately 63.04 million yuan, 144 million yuan, 137 million yuan, and 55.88 million yuan respectively, with profits of -259,900 yuan, 47.5 million yuan, 42.8 million yuan, and 677,500 yuan [2][4]. Revenue Sources - The majority of the company's revenue, approximately 90%, is derived from the "Impression·Da Hong Pao" performance, which generated 1.3 billion yuan in 2024 [5][9]. - The overall revenue of the national performance market in 2024 was 796.29 billion yuan, with ticket sales contributing 579.54 billion yuan, reflecting a year-on-year growth of 7.61% [5]. Audience Engagement - The "Impression·Da Hong Pao" performance has attracted over 9.4 million viewers since its premiere in March 2010, with over 6,700 performances held by October 2025 [6][7]. New Initiatives - To diversify its offerings, the company launched a new performance titled "Moonlight on Wuyi," which premiered in April 2025 but has yet to achieve profitability, recording a gross loss of 1.8 million yuan in the first half of 2025 [9][12]. - The company plans to use funds from the IPO to upgrade its flagship performance, develop the Impression Cultural Tourism Town, and explore acquisition opportunities for quality cultural tourism projects [12]. Market Position and Challenges - Impression Holdings ranks eighth in China's cultural tourism performance market as of 2024, but faces challenges in competing with leading IPs like "Song City" and "Long Hate Song," indicating a need for scale expansion and business diversification [2][5]. - The company has experienced fluctuations in gross profit margins, which were 27.2%, 57.8%, 54.6%, and 42.5% during the reporting periods, showing a downward trend [13].

Core Viewpoint - Impression Dahongpao Co., Ltd. is re-entering the Hong Kong stock market after a nine-month hiatus, with updated prospectus documents indicating a continuation of its capital market journey [1] Financial Performance - The company experienced a V-shaped recovery in its financial performance, with revenues for the years 2022 to the first half of 2025 showing significant fluctuations, including a 128.3% year-on-year increase in 2023, followed by a projected 4.7% decline in 2024 [2][3] - Revenue figures for the reporting period are approximately RMB 63.04 million in 2022, RMB 144 million in 2023, RMB 137.2 million in 2024, and RMB 55.88 million in the first half of 2025 [3] - The company successfully reversed a loss of RMB 2.6 million in 2022 to achieve net profits of RMB 47.5 million in 2023 and RMB 42.8 million in 2024, with a net profit of RMB 6.78 million in the first half of 2025 [3] Profitability and Margins - The gross profit margin saw a significant increase from 27.3% in 2022 to 57.8% in 2023, maintaining a high level of 54.6% in 2024, indicating strong operational leverage in the tourism industry [4] - However, there are signs of cost rigidity, with a projected decline in gross profit and margin in 2024 and the first half of 2025, suggesting that rising costs may erode profit margins [4] Business Model and Risks - The company's business model heavily relies on its flagship product, the "Impression Dahongpao" outdoor performance, which accounted for over 87% of total revenue in recent periods [6][7] - This dependency poses risks, including vulnerability to external shocks such as extreme weather or public health events, and a growth ceiling due to the fixed capacity of the performance [7] Diversification Efforts - In response to the risks associated with its single-IP reliance, the company is exploring diversification through the "Impression Cultural Town" and "Tea Soup Hotel" initiatives, aiming to enhance visitor experiences and increase revenue per customer [8] - Despite these efforts, the new business segments currently contribute only about 12.2% of total revenue, indicating that the diversification strategy is still in its early stages [8]