Group 1 - The article highlights the growing popularity of the "Bilibili World" (BW) convention in Shanghai, featuring renowned game producer Hideo Kojima as a guest, which has excited the anime and gaming community [1][2] - In 2024, all 250,000 tickets for the BW convention sold out instantly, indicating a significant demand that exceeded the number of available tickets by hundreds of thousands [2] - Shanghai is increasingly recognized as a "city of anime," with numerous events and themed activities attracting a large number of young people [3][2] Group 2 - The evolution of Shanghai's anime culture can be traced back to the "Wenmiao Animation Street," which transformed from a traditional market into a hub for anime-related products in the late 20th century [4][5] - The renovation of Wenmiao Street in 2021 led to the relocation of many anime shops, which subsequently spread anime culture throughout the city [5][6] - The emergence of anime-themed shopping centers, such as the "Bailian ZX Creative Park," has significantly boosted foot traffic and sales, with the park achieving sales of 300 million yuan and attracting 9.5 million visitors in 2023 [7][8] Group 3 - The transformation of traditional shopping malls into anime-themed spaces has become a trend, with several malls in Shanghai incorporating anime elements to attract customers [8][9] - The rise of the "anime economy" has led to the opening of flagship stores for major brands, enhancing the shopping experience for anime enthusiasts [11][12] - Shanghai's gaming industry is thriving, with major companies like Sony and Nintendo establishing a presence in the city, contributing to its status as a key market for international game developers [11][12] Group 4 - The article emphasizes the integration of anime culture into everyday life in Shanghai, with more people engaging in outdoor activities related to anime, such as cosplay [10][14] - Events like the "Star Rail LIVE" concert demonstrate the strong community engagement and popularity of anime-related activities in the city [15] - The article concludes that anime culture has transitioned from a niche interest to a significant aspect of urban life in Shanghai, reflecting the city's progressive and inclusive nature [18]

Core Viewpoint - The Japan Economic Federation has released a proposal for the sustainable growth of the anime industry, advocating for the adaptation of previously canceled manga into animation, highlighting the industry's potential despite facing systemic risks [1][5][25]. Group 1: Industry Background - The anime industry in Japan has been a significant cultural and economic pillar since its inception, with notable successes in the early 2000s, such as "Naruto" and "Spirited Away," which contributed to its global popularity [5][7]. - In 2002, the revenue from Japanese animated products exported to the U.S. was approximately $4.359 billion, significantly surpassing the total revenue from steel exports to the same market [7]. - The Japanese government has recognized the anime industry as a key economic sector, with policies aimed at enhancing its international competitiveness [9]. Group 2: Current Challenges - The anime industry is experiencing a bifurcation, with about 43.8% of full-service studios reporting increased revenues, while 33.3% of outsourcing studios face declining profits [10]. - Rising production costs and the depreciation of the yen have made it increasingly difficult for small to medium-sized animation studios to survive, leading to a wave of closures [14]. - The industry faces a talent shortage, with 47.3% of workers being freelancers, contributing to instability within the sector [16]. Group 3: Global Competition - The rise of South Korean webtoons has significantly impacted the Japanese anime market, with the South Korean market growing from 724 billion won in 2017 to over 2 trillion won in 2023 [17][19]. - Chinese companies are leveraging advanced technology, such as AI, to reduce production costs, with AI penetration rates in China and South Korea at 62% and 57%, respectively, compared to Japan's 8% [22]. - Chinese investments in Japanese anime companies are increasing, with companies like Tencent and Bilibili actively participating in IP development [22]. Group 4: Proposed Solutions - The Japan Economic Federation's proposal includes creating a global crowdfunding platform for fans to invest in the adaptation of canceled manga into animation, although the implementation details are still under development [25]. - The success of this initiative will depend on the industry's ability to adapt to the fast-paced demands of the streaming era, moving away from traditional production processes [27].

Core Insights - The article discusses the significant decline in the market prices of popular IP-related merchandise, particularly from titles like "Blue Lock," "Haikyuu!!," and "Jujutsu Kaisen," which were once dominant in both online and offline sales [1][51] - The current sentiment in the market reflects a drastic shift, with terms like "crash," "plummet," and "drop" frequently appearing in discussions about these IPs, indicating a bearish trend similar to stock market discussions [1][51] Market Trends - The prices of previously high-demand items, such as a sticker of "Gojo Satoru" that once sold for 5000 yuan, have now dropped to less than one-tenth of that value, showcasing the volatility in the market [2] - The second-hand market is closely tied to the primary market, with many consumers experiencing both the opportunities and risks associated with investing in these collectibles [9][51] Consumer Behavior - Consumers initially purchase these items out of passion, but the strong correlation between the IP merchandise and the second-hand market has led to a realization of the investment risks involved [9] - The Japanese market has established a culture around limited edition items and blind box purchases, which creates a sense of urgency and scarcity, further driving consumer spending [17][19] Pricing Dynamics - The article highlights how the pricing of merchandise is influenced by factors such as rarity, popularity of the characters, and the method of acquisition, with limited releases often commanding higher prices in the second-hand market [12][38] - For example, the price of a "Haikyuu!!" acrylic badge has seen significant fluctuations, with some items reaching prices as high as 55555 yen due to their limited availability and popularity [38] Market Volatility - The second-hand market for these collectibles is characterized by extreme price volatility, where the value can dramatically increase or decrease based on supply and demand dynamics [51] - The emergence of "sea view" collectibles, which are items that have inflated prices due to their rarity and desirability, illustrates the speculative nature of the market [27][38] Conclusion - The article concludes that the current trends in the IP merchandise market reflect a broader shift in consumer sentiment and market dynamics, with younger consumers increasingly vocal about price declines on social media [51]

北京时间5月20日港股盘后，B站发布2025年一季度财报，实际表现小超预期，惊喜主要在利润、用户指标上。具体来看： 1. 盈利继续小踏步改善： 靠着超预期的游戏收入，以及略微克制的经营费用，B站 抗 住了广告带来的季节性波动，力保正盈利。 2. 用户增长重回昔日： 自从管理层提出注重DAU指标后，市场对B站流量扩张的预期也基本没多少了。因此这次一个季度净增了2800万，着实有点重回昔日荣光 的意味。 不过，海豚君猜测用户增长应该与春晚转播合作的短期效应带来，包括春晚开设官方账号，播放历年春晚精彩节目的贡献。后续能否完全留住用户，还得继续观 察，Q1粘性略有下滑。 结合QM数据4月的数据，流量暂时稳住了，总时长已经连续两个月恢复同比增长。 2. 游戏或有最大预期差： 渠道监测《三谋》年初以来流水表现不佳，因此财报前市场对游戏收入偏向保守，也对接下来的高基数压力加剧担忧。 但预期差也在这里。实际一季度游戏收入并不差，同比增速76%，和上季度增速差不多。至少从季节性趋势来看，《三谋》的流水可能没有像市场想的那样恶化太 多。 3. 广告增长勉强达标： 一季度广告增长符合指引的20%，但海豚君觉得这个表现很一般。如果考 ...