｜2025年10月22日星期三｜ NO.1 腾讯《洛克王国：世界》预约量破3500万 10月21日消息，腾讯魔方工作室正式宣布，其研发的开放世界新作《洛克王国：世界》全网预约量已突 破3500万大关。作为承载千万玩家童年记忆的经典《洛克王国》的正统续作，该游戏自曝光以来便持续 占据行业话题高地。据悉，游戏已完成多轮大型测试迭代，近期将开启新一轮"同行测试"，并明确预计 于2025年底前正式公测。 NO.2 《崩坏：星穹铁道》3.7版本前瞻定档10月24日 10月21日消息，米哈游旗下热门二次元回合制游戏《崩坏：星穹铁道》（以下简称《星穹铁道》）官方 宣布，3.7版本"成为昨日的明天"前瞻特别节目将于10月24日正式播出。作为游戏核心剧情线"翁法罗斯 篇章"的收官之作，该版本将为持续近一年的故事线画上句号，同时携重磅内容矩阵登场，引发玩家社 群与资本市场的双重关注。 点评：该版本的落地有望为米哈游及二次元游戏赛道注入强心剂，整体来看，游戏内容密度与玩家期待 度的双重提升将直接转化为流水增量。本次3.7版本兼具"剧情收官+高人气角色+新玩法"三重驱动力， 叠加前瞻节目预热带来的流量积累，其上线后首月流水有望再创新 ...

智通财经APP获悉，万联证券发布研报称，9月游戏版号发放量维持高位，结构覆盖多类型产品，其中 米哈游崩坏IP系列《崩坏：因缘精灵》获批，主打大世界精灵搜集。从市场趋势来看，各大厂商纷纷布 局精灵养成赛道，腾讯《洛克王国：世界》、蛮啾《蓝色星原：旅谣》、杭州爪印《伊莫》等均备受关 注，未来竞争较为激烈。整体来看，9月游戏供给端延续释放，版号常态化趋势稳固，行业修复节奏持 续推进。建议关注具备产品储备、研发能力及题材多样化布局能力的头部厂商。 万联证券主要观点如下： 9月游戏版号发放量维持高位，涵盖多类型产品与知名厂商 从市场趋势来看，各大厂商纷纷布局精灵养成赛道，腾讯《洛克王国：世界》、蛮啾《蓝色星原：旅 谣》、杭州爪印《伊莫》等均备受关注，未来竞争较为激烈，《崩坏：因缘精灵》有望通过其独特的生 态设计，大世界、自走棋等玩法融合占有一席之地。 风险因素 政策监管风险、版号核发节奏不及预期、新游延期上线及表现不及预期、新游流水不及预期、出海业务 风险加剧、商誉减值风险。 年初至今国产游戏合计通过审批1195款，9月份游戏版号发放量维持高位，通过审批145款，包括腾讯 (00700)《归环》、米哈游《崩坏：因缘精灵 ...

Group 1 - Tencent's "Luo Ke Kingdom: World" has officially launched a "peer testing" recruitment, seen as a crucial step towards its goal of a Q4 2025 release [1] - The testing focuses on five key areas: social experience, game usability, visual quality, performance optimization, and device compatibility, addressing core pain points from previous tests [1] - If successful, "Luo Ke Kingdom: World" is expected to replicate the long-term operational performance of classic IPs, contributing stable cash flow to Tencent [1] Group 2 - Tencent's new product "Code: Glimmer" has initiated testing recruitment, with the recruitment period lasting until October 13, and actual testing expected to begin in mid to late October [2] - Although the product's positioning and core gameplay have not been disclosed, the recruitment survey hints at a multi-genre game that may optimize for cloud gaming scenarios [2] - The domestic open-world game market is expected to continue its growth, and "Code: Glimmer" could contribute additional revenue if it successfully integrates multiple gameplay elements [2] Group 3 - MiHoYo's new simulation game "Star Valley" has completed official account certification on Douyin and Xiaohongshu, signaling the game's entry into the pre-launch phase [3] - Based on previous marketing timelines, "Star Valley" is anticipated to unveil in October, following a similar pattern to MiHoYo's other titles [3] - The reuse of technology from "Genshin Impact" in "Star Valley" is expected to lower development costs and shorten product cycles, enhancing capital efficiency and solidifying MiHoYo's leading position in the industry [3]

Investment Rating - The report maintains a "Buy" rating for Tencent with a target price of HKD 614.34 [6] Core Insights - Tencent's 1Q revenue grew by 13% year-on-year, exceeding consensus expectations by 2.5%. The adjusted net profit increased by 22% year-on-year, also surpassing expectations by 2.5% [1][4] - The growth in the gaming sector is expected to remain robust despite high base effects in the upcoming quarters, driven by the long-term operation of Tencent's games and the expansion of WeChat's mini-store [1][4] - The advertising business saw a significant increase, with 1Q advertising revenue growing by 20.2% year-on-year, and WeChat's mini-store advertising consumption increasing nearly fourfold from February to April [2][4] Revenue and Profitability - For 2025, Tencent's revenue is projected to reach RMB 735.52 billion, with a year-on-year growth rate of 11.4%. The adjusted net profit is expected to be RMB 262.69 billion, reflecting a growth of 17.95% [5][30] - The gross profit margin for 1Q was reported at 55.8%, indicating a year-on-year improvement [31] Business Segments - The value-added services segment, which includes gaming, saw a 17% year-on-year increase in revenue, with domestic game revenue growing by 24% [3][31] - The advertising segment's revenue growth was driven by a 60% increase in video account revenue, highlighting the effectiveness of Tencent's advertising strategies [2][31] Future Outlook - The report anticipates continued growth in Tencent's revenue and adjusted net profit for 2026 and 2027, with slight adjustments to previous forecasts due to changes in capital expenditure and depreciation rates [4][30] - The introduction of AI capabilities and the establishment of an independent e-commerce department within WeChat are expected to further enhance Tencent's growth potential [10][12]

Investment Rating - The report maintains a "Buy" rating for the company with a target price of 614.34 HKD [6][7]. Core Insights - The company's revenue for Q1 increased by 13% year-on-year, exceeding consensus expectations by 2.5%. The adjusted net profit grew by 22% year-on-year, also surpassing expectations by 2.5% [1]. - The advertising revenue in Q1 grew by 20.2% year-on-year, significantly above consensus expectations, with a notable 60% increase in revenue from video accounts [2]. - Domestic game revenue rose by 24% year-on-year, with a strong pipeline of new games set to launch [3]. - The company has adjusted its revenue forecasts for 2025-2027 upwards by 0.6%, 0.5%, and 0.5% respectively, driven by the growth of the WeChat mini-store and AI product integration [4][31]. Revenue and Profitability - The projected revenue for 2025 is 735.52 billion RMB, with a year-on-year growth rate of 11.4%. The adjusted net profit for 2025 is forecasted to be 262.69 billion RMB, reflecting a growth of 17.95% [5][31]. - The gross profit margin for Q1 was reported at 55.8%, indicating a healthy profitability trend [12]. Business Segments - The value-added services segment, which includes gaming, saw a 17% increase in revenue, while the online advertising segment experienced a 20.2% growth [5][32]. - The WeChat mini-store has shown significant growth potential, with advertising consumption increasing nearly fourfold from February to April [2][13]. Future Outlook - The company is expected to benefit from the continued expansion of its WeChat mini-store and the integration of AI capabilities, which are anticipated to enhance user engagement and drive revenue growth [4][18]. - The upcoming launch of new games, particularly the mobile version of "Valorant," is expected to attract a substantial user base and contribute to revenue growth [22][23].