Core Insights - The game "Crystal of Atlan," developed by ByteDance's Oasis Studio, is a significant product in the company's gaming portfolio, especially during a period of strategic shifts in its gaming business [1][3] - The game has shown long-term operational capabilities, with its iOS monthly revenue remaining above 10 million for 19 months after its launch in China, contrasting with other titles that saw revenue drop below this threshold much sooner [3][20] Group 1: Game Launch and Performance - "Crystal of Atlan" was officially launched on May 28, 2025, across over 140 countries and regions, including mobile, PS5, and PC platforms, achieving top rankings in various regional iOS game charts on its first day [7][9] - The game accumulated approximately 6.5 million downloads within 24 days of its launch, with Indonesia, Brazil, and the United States being the top three markets by download share [12][17] - The estimated total revenue for "Crystal of Atlan" reached 42.3 million within the first 24 days, with Japan, the United States, and South Korea contributing the highest revenue shares [17][20] Group 2: Marketing and Localization Strategies - The marketing strategy for "Crystal of Atlan" included extensive localization efforts, such as engaging well-known voice actors for the Japanese market and hosting community events in various regions [14][26] - The game saw a significant increase in advertising material leading up to its launch, with over 3,000 creative ads deployed, indicating a robust marketing push [13][14] Group 3: Future Outlook and Company Strategy - ByteDance's gaming strategy has shifted to a more cautious and steady approach, with nearly 30 new games in development across various genres, suggesting a potential for future growth in the global market [26] - The company aims to maintain a balanced performance for "Crystal of Atlan" in the coming year, with expectations that sustaining current revenue levels would fulfill its product mission [23][26]

Investment Rating - The investment rating for Tencent Holdings is "Buy" (maintained) [1] Core Views - The company achieved a revenue of 660.3 billion yuan in 2024, representing a year-on-year increase of 8%, and a net profit of 194.1 billion yuan, up 68% year-on-year [4] - The growth in revenue and profit is driven by strong performance in gaming and the commercialization of WeChat [4][5] - The company is expected to continue its growth trajectory with projected net profits of 216.9 billion yuan, 236.3 billion yuan, and 255.5 billion yuan for 2025, 2026, and 2027 respectively [4] Financial Summary and Valuation Metrics - Revenue for 2024 is reported at 660.3 billion yuan, with a year-on-year growth of 8.4% [7] - Net profit for 2024 is 194.1 billion yuan, showing a significant increase of 68.4% year-on-year [7] - The projected earnings per share (EPS) for 2025, 2026, and 2027 are 23.6 yuan, 25.7 yuan, and 27.8 yuan respectively [4][7] - The current price-to-earnings (P/E) ratios for 2025, 2026, and 2027 are 21.3, 19.5, and 18.0 respectively [4][7] - The company’s gross margin is expected to improve from 52.9% in 2024 to 55.1% by 2027 [7]

Investment Rating - The investment rating for Tencent Holdings is "Buy" (maintained) [1] Core Views - The company achieved a revenue of 660.3 billion CNY in 2024, representing a year-on-year growth of 8%, and a net profit of 194.1 billion CNY, which is a significant increase of 68% year-on-year [4] - The strong performance in 2024 Q4 includes a revenue of 172.4 billion CNY (up 10% year-on-year) and a net profit of 51.3 billion CNY (up 90% year-on-year) [4] - The growth in value-added services revenue reached 79 billion CNY (up 14% year-on-year), driven by strong performances in domestic and overseas gaming [4] - The company is expected to continue its growth trajectory, with projected net profits of 216.9 billion CNY, 236.3 billion CNY, and 255.5 billion CNY for 2025, 2026, and 2027 respectively [4] Financial Summary and Valuation Metrics - Revenue for 2024 is reported at 660.3 billion CNY, with a projected revenue of 707.1 billion CNY for 2025 [7] - The net profit for 2024 is 194.1 billion CNY, with projections of 216.9 billion CNY for 2025 [7] - The gross margin is expected to improve from 52.9% in 2024 to 55.1% by 2027 [7] - The earnings per share (EPS) are projected to be 23.6 CNY for 2025, with a price-to-earnings (P/E) ratio of 21.3 [7] Business Growth Drivers - The integration of AI technologies has significantly boosted user engagement, with daily active users of Tencent's products increasing over 20 times since the introduction of DeepSeek [5] - The number of evergreen games has increased from 12 in 2023 to 14 in 2024, with a strong pipeline of new games [6] - The advertising revenue from video accounts grew by 60% year-on-year in Q4 2024, indicating a robust monetization strategy [6]