新消费中的 IP 衍生品：美国与日本风格各异，中国正在走 出自己的路径特色 20250620 摘要 全球集换式卡牌市场由万智牌和宝可梦引领，分别以社区参与和锦标赛 模式著称，年收入均超 10 亿美元，中国市场起步晚，奥特曼卡牌奠定 行业地位。 衡量卡牌行业成功的关键在于重磅玩家的入场，如威世智、本土动漫公 司和暴雪等，表明该行业已成为主流娱乐形态。 各国卡牌文化差异显著，美国以体育球星卡为主，日本侧重动漫 IP，中 国则通过奥特曼等知名 IP 进行推广，反映了文化背景对娱乐产业的影响。 卡牌文化已形成成熟产业链，具备金融和投资属性，尤其在美国市场， 可与稳定币、比特币和 NFT 进行映射，香港或可作为中国试点。 日本集换式卡牌市场以盲盒模式和动漫 IP 为特色，2023 年市场规模超 百亿元人民币，竞技赛事强化了社交属性。 中国卡牌市场人均支出低于日美，二级交易市场尚处初期，监管较多， 但海外头部厂商已布局简体中文市场，发展潜力巨大。 二级交易市场通过稀有卡牌限制发售和评级交易平台等配套设施，显著 放大产业规模，美国市场估计可扩大七到九倍。 Q&A 新消费中的 IP 衍生品在全球范围内有哪些特色和发展路径？ ...

本文来自微信公众号：躺平学原理，作者：躺平居士，题图来自：视觉中国 游戏行业，属于越努力越不幸的典范。如果你小学鸡娃，初高中衡水模式，除非到了大学之后用别人卷绩点的时间疯狂打游戏，否则很难弯道超 车。 谋事在人，成事在天，遇到了就是遇到了，没办法就是没办法，只能作为一种事实来接受，没有什么道理可讲。能保持中二是一件很幸运的事， 如果你没体会过命不由我的感觉，说明你过得很顺。对于大多数人来说，各种异常的介入因素让年轻人在上学和上进之间选择了上香。 游戏就不一样了，"菜就多练"这四个字只能在游戏这种赛博乌托邦里成立，生活中大多数事情的成败和菜不菜没有必然关系，也不是能靠多练就 不菜的，甚至氪金就能变强，练都不用练。氪金的另一个性价比之处在于，氪了之后可以玩很久，吃几顿海底捞，爽感也就是一会的事，但冲个 648能一直爽。爽感的持久性能比氪金还高的，只有买书了。 经历了校招之后，我对打游戏这件事的评价更高了。文案、策划、法务提供了多少就业岗位，而且游戏公司的工资往往比传统行业更高。面试技 巧能短时间内突击，如果做题能力强的话，学历甚至可以通过半年到一年的时间考一个研究生出来，但游戏理解突击不了，需要长年累月的积 淀， ...

Core Insights - The article explores the career journey of Chen Xiaoyi, highlighting her unique path through various industries, including gaming, film, and AI, emphasizing the importance of passion and adaptability in achieving success [1][2][3]. Group 1: Career Development - Chen Xiaoyi's career began in the gaming industry, where she joined a top internet gaming company in 2009, capitalizing on the rapid growth of the internet and gaming market in China, which reached a market size of 258 billion RMB, growing by 39.5% year-on-year [9][10]. - After gaining experience in the gaming sector, she transitioned to a well-known film company, where she honed her skills in video editing and production, further enhancing her career prospects [11][12]. - Over a decade, she progressed from a basic employee to the Vice President of an IP team, managing various projects and leading a team that expanded significantly [16][17]. Group 2: Embracing New Technologies - In 2021, after ten years in the IP industry, Chen Xiaoyi recognized the need for a break and decided to pursue her master's degree in arts management while exploring opportunities in AI [22][23]. - She actively engaged in AI art creation, participating in competitions and collaborating with peers to enhance her technical skills and expand her network within the AI community [24][25]. - By 2023, she had joined a leading AI animation lab, where her work gained recognition at film festivals, showcasing her ability to merge technology with creative content [26][27]. Group 3: Future Aspirations - Chen Xiaoyi's long-term vision includes creating AI characters that resonate with audiences, akin to beloved figures from her childhood, such as Doraemon [28][29]. - She aims to leverage her experience in both the cultural and technological sectors to drive innovation in AI, believing that the realization of her aspirations is only a matter of time [30][31].