Core Insights - The restaurant industry in Beijing experienced a significant surge in consumer activity during the "May Day" holiday, with traditional brands becoming key attractions for visitors [1][2][3][4] Group 1: Revenue Growth - Beijing Huaten Group reported that its traditional restaurants saw revenue surpassing last year's figures during the holiday, with "Tongchun Garden" experiencing nearly 30% year-on-year growth [1] - "Qingfeng Baozi" and "Er Yujun Meat Pie" also reported over 10% revenue growth compared to the same period last year [1][4] - The "new model store" of Qingfeng Baozi contributed to revenue growth by offering a diverse menu with freshly cooked dishes, attracting many visitors [4] Group 2: Customer Experience - High table turnover rates were observed, with some restaurants achieving 5 to 6 turnovers per day, and peak waiting times reaching nearly 100 tables [1][2] - "Tongheju" and other traditional restaurants reported full bookings and long wait times, especially in tourist-heavy areas [2] - New dining experiences were introduced, such as the "Wang Tian Er" themed rooftop restaurant by Quanjude, enhancing the dining atmosphere with outdoor settings [3] Group 3: Consumer Trends - The influx of tourists, particularly in scenic areas, significantly boosted restaurant traffic, with many traditional eateries becoming popular destinations [2] - The introduction of innovative menu items and cultural experiences, such as traditional afternoon tea at "Kaorouji," attracted a younger demographic [2][4] - The trend of modernizing traditional dining experiences while maintaining cultural heritage was evident, appealing to both local and visiting consumers [3][4]