11月10日，武汉国际商用车展的发布会现场——东风股份在这里正式揭晓其高端轻卡新品牌的神秘面纱——东风乾坤，并携2款覆盖多元市场的重磅新 车（东风乾坤K6与东风多利卡）联袂登场，更权威发布了 "2030 年新能源渗透率将超过60%"的新能源战略蓝图，三大核心发布不仅集中展现了东风轻型车 的战略雄心与硬核底气，更为市场格局与行业未来指明了方向。 为了进一步深度解码东风轻型车"新质造"的全链支撑，《中国汽车报》实地探寻了东风股份武汉、襄阳两地三大核心阵地：在武汉商研总部，走进传 动、转鼓等核心试验室，见证新品牌车型从研发到量产的千锤百炼；在襄阳东风康明斯，溯源新车型"整车-动力"协同研发的定制化逻辑，看懂动力核心的 品质密码；在襄阳智能制造基地，探秘"三大全国首创"的绿色智能工厂，感受新产品量产落地的智造实力。 见证"千锤百炼"研发链路 研发是企业创新发展的核心驱动力，对于提升竞争力、开拓新市场、以及持续满足客户需求具有不可替代的作用。东风股份商品研发院作为作为国家级 企业技术中心，通过持续投入和创新，推动东风轻型车在电动化、智能化、网联化等前沿技术领域取得突破。 十四五期间，东风股份以"LINES 3.0"工程 ...

Core Insights - The 2025 China International Commercial Vehicle Show (CCVS) showcased the industry's shift towards green transformation and global expansion, highlighting the steady recovery of domestic demand and the growth potential of new energy commercial vehicles [1][4] - The event featured 23 global debuts and 30 domestic debuts, emphasizing innovative solutions across the commercial vehicle sector [2] - The integration of green and intelligent technologies is reshaping the commercial vehicle landscape, with a significant focus on new energy and smart driving systems [4][6] Industry Trends - The demand for new energy commercial vehicles is driving structural growth, with a notable increase in the number of electric and hydrogen-powered vehicles compared to traditional fuel vehicles [4][6] - Companies like Shaanxi Heavy Duty Automobile and BYD are introducing products that enhance fuel efficiency and operational performance, with specific improvements such as a 1% increase in engine efficiency and a 5% reduction in overall energy consumption [2][3] - The trend towards intelligent cabins and L2+ level assisted driving is becoming mainstream, significantly improving operational efficiency and reducing maintenance costs [6][7] Export Growth - The exhibition attracted international manufacturers and dealers, indicating a strong interest in China's new energy commercial vehicles from overseas markets [7] - From January to September, China's commercial vehicle exports reached 748,000 units, a year-on-year increase of 10.2%, with new energy vehicle exports growing by 150% [7] - Companies like China National Heavy Duty Truck Group are focusing on overseas markets, with expectations to export over 150,000 units this year, contributing significantly to overall revenue [7][8]

Core Viewpoint - The Chinese commercial vehicle industry is undergoing a significant transformation by 2025, driven by electrification, intelligence, and sustainability, with traditional manufacturers needing to adapt and innovate to remain competitive [1] Group 1: Brand and Product Development - Dongfeng Motor Corporation launched its new high-end light vehicle brand "Dongfeng Qiankun" at the 2025 China International Commercial Vehicle Exhibition, showcasing its technological capabilities and strategic ambitions [1][3] - The brand name "Qiankun" is inspired by traditional Chinese philosophy, symbolizing the pursuit of efficiency and user trust [3] - Dongfeng Qiankun aims to be a leader in high-efficiency fresh food transportation, focusing on cold chain and green transportation logistics [5] Group 2: Product Features and Market Positioning - The product strategy includes a dual approach of fuel and electric vehicles, utilizing established supply chains for fuel vehicles and advanced technology for electric vehicles [5][6] - The Dongfeng Qiankun K6 model features a new generation engine that reduces fuel consumption by 10% compared to competitors, saving over 5400 yuan annually [8] - The K6 model is designed for comfort and efficiency, with a spacious cabin and advanced features, while the Dongfeng Dolika has also been updated to improve fuel efficiency by 12% [8] Group 3: New Energy Strategy - Dongfeng's new energy strategy focuses on multiple technology routes, including pure electric and hydrogen fuel, with a goal of achieving over 60% penetration of new energy vehicles by 2030 [9][11] - The company is developing advanced technologies for intelligent driving and energy efficiency, with plans for future upgrades to its intelligent chassis and battery systems [11][12] Group 4: Strategic Vision and Market Trends - Dongfeng is building a comprehensive competitive system across the entire value chain, aiming to establish itself as a high-end brand and a leader in green technology [12][14] - The company recognizes the shift in customer demands from basic transportation to comprehensive lifecycle cost and intelligent efficiency, positioning itself to define future market trends [12][14] - Dongfeng's commitment to innovation and strategic foresight aims to redefine the value proposition in the light commercial vehicle sector [14]

Core Insights - Dongfeng Motor Group has launched its high-end brand "Dongfeng Qiankun" and its first new vehicle K6, along with a 2030 new energy strategy goal to achieve over 60% penetration of new energy vehicles by that year [1][4] Group 1: New Brand and Strategy - Dongfeng Light Commercial Vehicles is rebranding and introducing new products and strategies to enhance its market position during the "14th Five-Year Plan" [1] - The company aims to establish itself as a leader in high-end, green, intelligent, and eco-friendly development within the light commercial vehicle sector [1][4] Group 2: Product Offerings - The K6 model is designed for efficient cold chain and green transportation, with a starting price of 114,500 yuan for the green transport version and 139,500 yuan for the cold chain version [2] - The Dongfeng Dolika D6 model features a starting price of 81,000 yuan for the cargo version and 85,000 yuan for the box version, showcasing significant fuel efficiency improvements [2][3] Group 3: Technological Advancements - Dongfeng Light Commercial Vehicles is focusing on three core technologies: Qiankun intelligent chassis, efficient "three electric" systems, and self-developed DEA architecture to enhance user experience [4][5] - The new technologies aim to provide extreme energy efficiency, safety, and overall cost-effectiveness, aligning with the industry's shift towards green and intelligent solutions [5]

Core Insights - Dongfeng Motor Corporation is launching a new high-end brand, Dongfeng Qiankun, under its light commercial vehicle segment, aiming to lead in high-end, green, and intelligent development in the industry [2][3][6] - The company plans to achieve a new energy penetration rate of over 60% by 2030, significantly exceeding industry standards, as part of its commitment to green development [4][5] Group 1: New Brand and Product Launch - Dongfeng Qiankun brand was officially introduced, focusing on both fuel and electric vehicles to balance efficiency and cost while advancing smart features [3][4] - The first model, Dongfeng Qiankun K6, features advanced technology to reduce cold chain transport costs, with an annual fuel cost saving of over 5,400 yuan [4] - The K6 includes a spacious cabin with innovative features like a "sleeping cabin" concept and a 10-inch smart central control screen, enhancing driver comfort [4] Group 2: Strategic Goals and Technological Advancements - Dongfeng's strategy includes focusing on niche markets such as small trucks, light trucks, and sanitation vehicles, aiming to redefine value through technology [5][6] - Key technologies include the Qiankun intelligent chassis, efficient three-electric systems, and a self-developed DEA architecture to enhance user experience and safety [5][7] - The company emphasizes the importance of green and intelligent development trends to lead the future of the light commercial vehicle industry [7]