Core Insights - The event focused on the development and quality enhancement of the liquor industry in Henan Province, highlighting the importance of technical exchanges and collaboration among local enterprises [3][5]. Group 1: Event Overview - The "2025 Annual Meeting of the Baijiu Technical Expert Committee" was held from September 24 to 26 at the Xiangmen Mountain Cave Cellar of Yangshao Distillery [1]. - The event was organized by the Henan Food Industry Association and included nearly a hundred technical leaders from local liquor companies, national tasting committee members, and industry experts [3]. Group 2: Key Activities - The meeting reviewed the previous year's work and planned key tasks for the upcoming period, including the establishment of a "Youth Expert Committee" to foster talent in the industry [3]. - A certificate awarding ceremony for the third batch of technical experts was held, with seven technical staff from Yangshao Distillery receiving expert titles [3]. Group 3: Technical Discussions - Representatives from Yangshao Distillery presented on "Process Innovation and Quality Upgrade," sharing their achievements in brewing process innovation and product quality enhancement, which received positive feedback from attendees [3]. Group 4: Product Evaluation - Experts conducted a sensory quality evaluation of annual liquor products and new samples, selecting a batch of high-quality products, including Yangshao's colorful pottery series, to be recommended for the upcoming "Sixth China Baijiu Huanghuai Core Area High-Quality Development Summit" in November [5]. Group 5: Industry Significance - The liquor industry is a traditional advantage for Henan Province, characterized by rich cultural heritage and significant economic value [5]. - The annual meeting emphasized three main themes: technical exchange, quality improvement, and regional collaboration, establishing a high-level platform for technical communication and laying a foundation for the high-quality development of the liquor industry in the Huanghuai core area [5].

"河南拥有深厚的历史底蕴，文旅品牌应深挖'黄河故事''中原精神'，构建独一无二的品牌叙事。"南开大学商 学院院长白长虹以平遥古城、乌镇等为例，指出文旅品牌需以文化为魂、体验为核，打造情感共鸣的消费场 景。 中国商业文明研究中心联席主任、人文财经观察家秦朔则对比河南与经济发达地区的品牌差距，提出破局路 径。他认为，河南品牌需突破"重产品、轻品牌"的传统思维，强化品牌战略顶层设计，同时借助新媒体传播 提升品牌声量，"品牌建设是一场马拉松，既要坚守品质，也要敢于打破边界"。 5月10日，嘉宾在2025河南品牌传播交流大会上聆听专家分享。刘浩 摄 郑州商标审查协作中心主任刘西怀从法律视角解读了"品牌建设中的商标力量"。他强调，商标是品牌的核心 资产，企业需建立系统化的商标保护体系，防范侵权风险，"只有筑牢法律护城河，品牌才能行稳致远"。 当天，"河南日报品牌研究中心"揭牌，河南省社会科学院数字经济与工业经济研究所所长赵西三，郑州大学 教授、博士生导师颜景毅等9位专家被聘为首批特聘顾问。该中心将依托河南日报社全媒体平台，开展品牌战 略研究、案例挖掘与传播推广，助力河南品牌高质量发展。会上还发布了"河南品牌强省计划"优秀 ...