深超总宅地占地约1.18万平米 建筑面积约4.1万平米 具体来看，该地块规模较为紧凑，占地仅约1.18万平米，建面约4.1万平米——包括住宅约3.66万平米、 商业1000平米等，宗地整体容积率为3.48，限高100米。该地块最初规划为商业用地，今年4月才调整为 二类居住用地，同时，该宗地出让规则无商品房限价、无配建要求、户型不受"70/90政策"限制，竞得 人需承诺"交房即发证"，并遵守"1年内开工、4年内竣工"的开发时限。 据了解，深超总定位为深圳战略发展核心区域，以总部经济为主导，住宅规划极少，稀缺性显著，目前 该片区唯一在售新房住宅项目为中海深湾玖序，仅有少量尾盘在售，项目毛坯备案均价13.3万/㎡，周 边二手房挂盘价普遍在14万-18万元/㎡之间，部分优质房源可达20万元/㎡以上。 12月8日，深圳两宗住宅用地成功出让，分别位于南山区深圳湾超级总部基地和光明区马田街道，起始 总价高达30.02亿元。最终中海31.86亿元竞得南山深圳湾超级总部基地地块，龙湖7.66亿元底价竞得光 明区马田街道地块，两地块共收金39.52亿元。 其中，南山区深圳湾超级总部基地T207-0068宗地竞争尤为激烈，经6轮自 ...

次深超总宅地高溢价成交，反映头部房企对核心城市核心资产的坚定信心，体现了豪宅市场的韧性，即 使在市场调整期，顶级稀缺资产仍获市场热捧 深圳迎来年内倒数第二场土拍。 地块西侧不远处就是深超总热销项目中海深湾玖序。2023年，中海以总价125.32亿元+自持58500平方米 竞得中海深湾玖序项目地块，折合成交楼面价约6万元/平方米，实际可售楼面价约8.4万/平方米。次年 入市，开盘当天两小时即成交100.2亿元。 中指研究院深圳分院高级分析师孙红梅表示，这是继2023年中海深湾玖序(T207-0060)后深超总第二宗 纯住宅用地，片区住宅极度稀缺，中海连续斩获深超总宅地，巩固其在深圳高端市场的领先地位。 此外，龙湖以7.66亿元底价拿下光明区安发路与振明路交叉处东侧A627-0268地块，成交楼面价12040 元/平方米。 该地块土地面积20523.78平方米，建筑面积63623平方米，容积率3.1，限高100米。地块位于光明区马田 街道，周边配套完善。距离地铁6号线红花山站直线距离约300米，西侧为光明区红花山体育中心、光明 区少年儿童图书馆，北侧、东侧是多个居住小区。 12月8日，深圳出让2宗居住用地，分别位 ...

Core Viewpoint - The luxury real estate market in Shenzhen is experiencing significant growth, with a surge in high-end properties emerging in prime locations, indicating a shift in the market dynamics [1][2][15]. Group 1: Market Dynamics - Shenzhen's luxury properties are now concentrated in key areas such as Deep Super Total, Houhai, Shenzhen Bay, and Baozhong, which were previously limited in available land [2][3]. - The emergence of large luxury apartments is notable, with many projects offering super-sized units, reflecting a new trend in the market [5][11]. Group 2: Property Details - Projects like "CITIC Xinyue Bay" are expected to have around 2,000 units, with initial offerings of 400-450 units ranging from 210 to 510 square meters [6][11]. - "Houhai Xijia Garden" features large units between 188 and 246 square meters, while "GCC Lian Tai Super Total Bay" starts at 303 square meters and goes up to 1,030 square meters [8][9]. - "Shenzhen Bay Yunxi" has a total of 602 units with sizes ranging from 209 to 1,180 square meters [9]. Group 3: Future Developments - New residential land is being released, such as the T207-0068 plot near Deep Super Total, which is expected to yield large luxury apartments [12][14]. - The market anticipates more luxury developments as land leases expire and new opportunities arise in core areas [14]. Group 4: Market Support - The high-end market is becoming the main battleground in Shenzhen's real estate sector, supported by a changing market environment and the ongoing demand for quality properties [17]. - Recent data shows that transactions over 10 million yuan accounted for 19% of the second-hand market in October, up from 15.3% the previous month, indicating a growing appetite for luxury real estate [17]. Group 5: Market Validation - High-profile sales, such as a villa in Huashan City selling for approximately 365 million yuan, demonstrate the market's validation of luxury properties [19]. - Projects like "Zhonghai Jiu Xu" and "Center Tian Yuan" have shown strong sales performance despite initial skepticism, with limited inventory remaining [19][20].

Group 1 - The phenomenon of high-net-worth individuals aggressively purchasing luxury homes is observed in multiple core cities [2][3] - Significant transactions include Zhang Yong's purchase of a luxury home in Hong Kong for HKD 53.54 million and record sales in Shanghai and Beijing [2][3] - In the first three quarters of 2025, 27,372 units of residential properties priced over CNY 10 million were sold in 11 key cities, marking a 15.6% increase compared to the same period in 2024 [2] Group 2 - The luxury real estate market in Beijing is particularly active, with notable auction sales and high bidding activity [3] - The sale of 25 luxury units in Shanghai's Gao Fuyun Jing project on the opening day set a record for single-project sales, generating sales of CNY 3 to 4 billion [3] - The Hong Kong luxury market also shows strong activity, with significant purchases made at prices above market valuations [3][4] Group 3 - The high-end residential market is seen as a preferred asset for high-net-worth individuals, providing value preservation and risk defense [5] - The active luxury market is expected to stabilize asset values in core areas and restore overall market confidence [6] - Recent high-end projects in Shenzhen are anticipated to inject new energy into the luxury market, reflecting strong demand [6]

Core Insights - The phenomenon of high-net-worth individuals aggressively purchasing luxury homes is observed in multiple core cities [1][2] - Significant transactions include Alibaba's former CEO purchasing a luxury property in Hong Kong for 53.54 million HKD and record sales in Shanghai and Beijing [1][2] - The luxury real estate market is showing resilience and growth despite broader market adjustments, with a notable increase in high-value transactions [1][2][4] Summary by Category Luxury Real Estate Transactions - On October 17, a nearly 1,700 square meter villa in Beijing sold for 143 million CNY, with a premium rate of nearly 40% [2] - In Shanghai, 25 luxury units priced between 130 million to 162 million CNY sold out on the opening day, setting a record for single-project sales [2] - Hong Kong's luxury market is also active, with a recent purchase by Zhang Yong at a price significantly above the estimated value [2][3] Market Trends and Analysis - According to CRIC data, 27,372 units priced over 10 million CNY were sold in 11 key cities in the first three quarters of 2025, marking a 15.6% increase from the same period in 2024 [1] - The luxury housing market is becoming a preferred asset for high-net-worth individuals as a means of value preservation and risk defense [4] - The active luxury market is expected to stabilize asset values in core areas and restore overall market confidence [4]

Core Insights - The real estate market is being effectively supported by strong improvement projects and "good houses" that meet safety, comfort, and sustainability standards, as emphasized by regulatory bodies [1] - High-net-worth individuals are increasingly purchasing high-end residential properties, with a notable 15.6% increase in transactions of properties priced over 10 million yuan in key cities during the first three quarters of 2025 compared to the same period in 2024 [2] - The high-end residential market has maintained a robust performance despite overall market adjustments, with significant sales recorded in major cities like Shanghai and Shenzhen [4][6] Market Trends - The demand for high-end residential properties is driven by their perceived safety, certainty, and value retention, with 80 out of 100 global markets showing stable or increasing prices for luxury homes in 2023 [6] - High-end residential projects are increasingly concentrated in core urban areas, with nearly 60% of top-selling projects located in these regions, reflecting a strategic focus on urban development and resource aggregation [6][9] - The "circle effect" in high-end residential markets leads to a concentration of high-net-worth individuals in specific areas, enhancing property values and market stability [34][42] Product Characteristics - High-end residential properties are evolving to meet refined demands from affluent buyers, focusing on lifestyle, emotional connection, and detailed craftsmanship rather than mere luxury [13][25] - Features such as community amenities and unique design elements are becoming critical competitive advantages for high-end residential projects [13][29] - The integration of natural elements and immersive experiences in property design is increasingly important, with projects like Guanchen emphasizing green spaces and ecological systems [16][21] Investment Dynamics - High-end residential properties are viewed as a preferred investment option for wealth preservation and value appreciation, especially in the context of tightening investment channels and declining savings rates [36] - The Chongqing market, particularly the Guanchen project, is attracting a diverse range of high-net-worth individuals, contributing to a significant influx of affluent residents [36][44] - The ongoing development of the Guanchen area, supported by strategic urban initiatives, is expected to further enhance property values and attract high-end clientele [45][49]

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