新华社杭州9月30日电（记者郑可意、刘澈、刘铭翔）体育赛事点燃场外狂欢，千年文化融入美食，智慧服务让旅行"轻装上阵"……当国庆、中 秋"双节"相遇，在活力浙江，一系列更具质感、更富创意的假日生活方式正扑面而来！ 9月29日，2025富春江江鲜大会的主打项目"江鲜第一锅"开锅，吸引了众多游客前来品尝（无人机照片）。新华社记者 徐昱 摄 赛事IP打造假日新场景 夜幕初垂，位于嘉兴秀洲区的江南摩尔下沉广场已是人声鼎沸。这个假期，"浙BA"赛事将继续打响，而作为"第二观赛现场"，这里汇聚了众多球 迷。特色市集上，小吃琳琅满目，烟火升腾；VR体验区里，年轻人头戴设备"云游"赛场…… 市民徐晴告诉记者，尽管没有抢到比赛门票，她仍打算携家人在假期前来"打卡"，"用热血沸腾的体育元素给节日添些氛围感！" 依托"浙BA"这一全省规模最大的群众篮球赛事，浙江省诸暨市篮球中心旁近日举办共富市集。新华社记者 徐昱 摄 9月29日，位于杭州市体育场路的"南宋胡记"店铺中，店员正在拼装礼盒。新华社记者 刘铭翔 摄 从"饱口福"到"享文化"——在浙西小城衢州，鲜辣美食与传统文化共同构成了"小城游"的新引力。在马站底、裱褙巷等当地美食集聚地 ...

Core Insights - The Mid-Autumn Festival and National Day holidays have merged this year, creating the longest holiday period of the year, which has led to a shift in the gift box market dynamics [1] - The market for gift boxes has seen a trend towards more affordable pricing, with popular products priced around 99 yuan for four boxes or 100 yuan for five boxes, indicating a stabilization in the market after a previous decline [1][2] - The overall pricing of mainstream gift boxes has decreased compared to last year, with many items priced below 100 yuan, contributing to a higher market activity than the same period last year [1][2] Market Trends - Manufacturers and distributors are adopting a more rational mindset, with some well-known brands pricing their gift boxes low and operating on thin margins to boost sales [2] - Despite the introduction of affordable gift boxes, some distributors report a decline in market activity, with sales down by 20-30% in certain areas [2] - The fast-moving consumer goods (FMCG) gift box market has been weak in recent years, particularly during the Spring Festival, where sales initially surged but then dropped significantly, impacting the performance of related listed companies [2] Consumer Behavior - The shift towards affordable gift boxes is influenced by multiple factors, including criticism of "sky-high gift box prices" and a changing consumer mindset that values actual worth over extravagant packaging [3] - The past two years of sluggish gift market performance reflect consumer resistance to overly luxurious products, prompting companies to adjust their strategies to offer more reasonably priced options [3]

近年来，快消品节日礼盒市场持续疲软。尤其在今年年初春节旺季，礼盒销售呈现"前热后冷"态势，不 少经销商备货后销量不及预期。这也影响了相关上市公司的业绩，以六个核桃为例，生产商养元饮品 （603156.SH）今年上半年实现收入24.7亿元，同比减少16.2%，归母净利润7.4亿元，减少了27.8%。主 要原因为核桃乳产品销量下降，主要下滑也来自于春节所在的第一季度，单季收入和净利润分别下滑了 19.7%和27%。 有经销商表示，今年中秋与国庆重叠，出游需求可能对走亲访友的礼品需求产生一定影响，但由于礼盒 价格更为亲民，预计整体销售表现不会太差。 福建华策品牌定位咨询创始人詹军豪接受第一财经记者采访时表示，今年中秋礼盒走向平价化，背后是 多重因素交织的结果。政策、舆论对"天价礼盒"的批评，以及社会消费观念的逐渐转变，更看重礼品实 际价值而非外在包装。过去两年节日礼品市场疲软，也反映出消费者对华而不实产品的抵触。在此背景 下，企业主动调整策略推出平价礼盒，既契合政策导向与消费需求，又为市场注入新活力，实现了多方 共赢。 中秋礼盒走向平价化 山东临沂食品销售商任天华告诉第一财经记者，虽然今年中秋节来得比较晚，但礼盒销 ...

随着国庆节、中秋节假期临近，消费市场迎来黄金销售期。在此背景下，产业链上市公司纷纷布局，通 过创新产品、加强营销力度等方式，抢抓"双节"经济。 例如，合肥百货大楼集团股份有限公司旗下合家福超市将在"双节"期间引入更多高品质、差异化商品。 同时，对服务进行升级，提升顾客购物全流程体验。 永辉超市则在全国门店设立中秋礼品专区，提供免费礼品包装及祝福卡定制服务，为游客增设行李寄存 与临时休息区；同时，推出系列互动营销活动，如发起打卡活动等，增强节日仪式感与参与度。 合家福党委书记、董事长邓鸿对《证券日报》记者表示，合家福超市46家门店推出"惠民菜篮子"及"双 节"营销活动。活动期间，每日推出5种低于1元的蔬菜让利惠民。 在华福证券食饮商业首席分析师刘畅看来，消费类上市公司通过创新产品与服务、加大营销力度等方 式，积极布局"双节"市场，不仅满足了消费者多样化的需求，也为自身业绩增长注入了新动力。未来， 随着消费市场的不断变化，消费类上市公司还需要继续探索创新，推动行业持续健康发展。 "'双节'将至，公司已围绕产品创新等方面积极筹备，全力迎接销售旺季。"海欣食品股份有限公司相关 负责人表示，目前，公司与永辉超市股份有限 ...

Group 1 - The "2025 Autumn Consumption Season" was launched on August 30, transforming Xinmin Street into a popular city walk destination with thousands of visitors [1][3] - Eight themed zones were created, each offering immersive experiences and showcasing local products, including traditional crafts and specialty items from Jilin [3][5] - Various local businesses participated, featuring products such as Mid-Autumn gift boxes, new beer cans, and health products, contributing to a vibrant shopping atmosphere [5][7] Group 2 - The event attracted a diverse crowd, including students and tourists, who expressed excitement over the variety of offerings, including local delicacies and high-end hotel food [7][9] - The festival included interactive elements such as a flower and gardening area, financial and logistics information, and entertainment like parades and performances, enhancing the overall experience [11][19] - The atmosphere was lively, with performances and interactions that created a festive environment, reminiscent of an outdoor music festival [17][19]